Azad Watches Named Official Timepiece Sponsor of US Bobsled & Skeleton Federation

By Community | December 21, 2012

Azad Watches, medicine Inc. has announced it has joined U.S. Bobsled and Skeleton Federation (USBSF) as the official timepiece sponsor for the national team.

Azad recognizes that time is one thing that cannot be bought or even acquired, but something absolute, inevitable and always limited.  Bobsled and skeleton athletes measure their accomplishments by hundredths of a second, and Azad offers the team an exceptional variation on the telling of time through its unique collection of timepieces.

Azad means freedom in Persian, and the brand values the concept of free time and free choice.  Azad offers a luxury sports line and an haute tourbillion line in a range of movements, colors and textures.  Two of these collections that honor contributors in sports and entertainment includes “Legend of the Game” and “The Championship Watches.”  Both lines “embody everything it takes to be a winner through luxurious and precision horological technology that defines Azad Watches and transcends into the realm of champions,” according to creator Babak “Bobby” Ermankhah.

“The United States has some bobsled and skeleton legends and we are working hard to create more as we build our team for the 2014 Games,” said USBSF CEO Darrin Steele.  “Azad Watches takes pride in honoring ‘Legends of the Game,’ and we are excited to welcome them into our family as a new sponsor.”

Each bobsled and skeleton athlete named to the 2014 Winter Olympic team will be honored with an Azad watch from one of these collections as a token of their contribution to their sports.