AXE to Launch Advert During Super Bowl

AXE, a leading men’s grooming brand, will return to advertise during the Super Bowlr and will air a 30-second television commercial during the prestigious sporting event.

“The Super Bowl was a big platform for us to launch the AXE Apollo campaign, where more than one million men and women enlisted for a chance to go to space,” said Matthew McCarthy, Senior Marketing Director, AXE & Men’s Grooming for Unilever, based in New Jersey. “AXE is the No. 1 men’s fragrance – and No. 1 male grooming brand in the US and globally**. With the Big Game in our back yard, we want to be there.”

The commercial was created by BBH London.