Williams Racing Appoints James Bower As Commercial Director

Williams Racing has announced the appointment of James Bower as Commercial Director while Tim Hunt moves to become Chief Marketing Officer.

Reporting to Jost Capito, Chief Executive Officer for Williams Racing, Bower’s appointment reflects the continued acceleration of the Williams Racing commercial agenda, with his diverse experience and perspective helping the team’s drive to build greater value for commercial partners. He will lead on the growth of Williams’ commercial partner portfolio, identifying new opportunities across various sectors for commercial growth.

Tim’s move into the role of Chief Marketing Officer, reflects Williams’ renewed emphasis on building sustainable and long-term value for one of the most iconic brands in motorsport.

James joins the team with a wealth of experience having spent the last 14 years at McLaren, most recently as McLaren Racing’s Head of Marketing and Commercial Strategy. In his role, he was a key member of the commercial team that secured new partnerships, and also evaluated racing series outside Formula One. He also led innovative research that transformed the team’s understanding of its fanbase to improve partner activation, create more effective marketing strategy and management of its brand equity. James’ previous responsibilities also saw him lead development of the first Esports competition in Formula One, a ground-breaking partnership with GSK and Vodafone’s title partnership in key markets.

Jost Capito said: “We are thrilled to welcome James Bower to Williams Racing as Commercial Director. As we continue to grow our commercial and marketing offering, his appointment reflects the positive momentum we are building both on and off the track. The appointment speaks to the team’s ambition to further develop its commercial activities, in part by ensuring the expansion of effective and long-lasting partnerships that deliver value to both parties. He joins us with a wealth of valuable experience, and I look forward to seeing what he can achieve.”

James Bower concluded: “I’m proud to join Williams Racing at such an important time for the team and our sport. Williams has a special place in the minds of Formula One fans around the world. It’s this passion for racing, combined with valuable technological capabilities, that I’m excited to leverage to enable companies to solve commercial challenges and build their brands while providing value to our fans.”

Chinese Livestreaming Platform Huya Signs Media Rights Deal For League Of Legends

Chinese livestreaming platform Huya has agreed an exclusive media rights deal worth £223.88m for League of Legends esports in China.

Huya secured the five-year agreement with TJ Sports, China’s League of Legends operator which is a joint venture between Tencent and Riot Games.

As part of the deal, Huya can also produce promotional content such as replays, news, highlights and commentary using TJ Sports-authorised League of Legends resources.

In August 2020, Chinese streaming platform Bilibili agreed a three-year media rights deal with Riot Games to exclusively broadcast major global League of Legends competitions, including the World Championship, Mid-Season Invitational competitions, and All-Star events.

Sporting Organisations Boycott Social Media To Stand Against Abuse

Led by English Football and the Premier League clubs, many sporting organisations are standing united against social media abuse and support the social media boycott this weekend.

The coalition includes the ITF, IMMAF Football Association, Premier League and EFL, the boycott is joined also by the FA Women’s Super League, FA Women’s Championship, The Scottish Football Association, Scottish Professional Football League, Professional Footballers’ Association, League Managers Association, PGMOL, Kick It Out, Women in Football, Football Supporters’ Association, among others.

The social media boycott is taking place today from 15:00 BST on Friday 30 April to 23:59 BST on Monday 3 May.

ITF President, David Haggerty said: “Time and again we see the devastating impact that online abuse, threats and discriminatory language has on professional athletes, coaches and officials, not only in tennis but across sport. The level of abuse individuals are forced to endure is completely unacceptable, which is why we are joining this boycott and calling on social media companies to act now to protect individuals who are merely doing their jobs.”

ITIA CEO, Jonny Gray said, “We see significant numbers of messages from disgruntled gamblers, corruptors and others that get sent to players and they are shocking. Many contain death threats that cause real distress and long-term harm. Alongside our colleagues in the sport, we do our best to support and advise those who receive these messages, but social media companies could and should do more. They have a responsibility to their users to ensure that their platforms are not used as a tool to abuse or threaten anyone in tennis – or indeed, any sport.”

UEFA President Aleksander Čeferin gave his unequivocal backing to the initiative, saying that action needs to be taken to stop the spread of hate and abuse online directed at footballers and those involved with the game.

“There have been abuses both on the pitch and on social media. This is unacceptable and needs to be stopped, with the help of the public and legislative authorities and the social media giants. Allowing a culture of hatred to grow with impunity is dangerous, very dangerous, not only for football, but for society as a whole.

“This is why we are supporting this initiative. It is time for football to take a stand and I have been impressed with the solidarity shown by the players, clubs and stakeholders.

“I urge everyone – players, clubs and national associations – to lodge formal complaints whenever players, coaches, referees or officials are victims of unacceptable tweets or messages. We’ve had enough of these cowards who hide behind their anonymity to spew out their noxious ideologies.”

Virtual IF Forum 2021 To Focus On How Sport And Society Can Learn Lessons To Emerge Stronger From A Crisis

SportAccord has announced that this year’s fully virtual International Federation (IF) Forum will focus on ‘Lessons We Are Learning from a Global Crisis and How Sport and Society Can Emerge Stronger’ on 25 May 2021.

The IF Forum 2021 has been brought forward to next month from its traditional autumn slot to allow the SportAccord World Sport & Business Summit 2021 to be rescheduled for 7-12 November 2021 in Ekaterinburg, Russia.

The 15th edition of the IF Forum will adopt a fully virtual format with expert speakers from across the global sports movement, including representatives of the International Olympic Committee (IOC), umbrella sports associations and individual IFs, as well as sports industry executives.

The IF Forum will start with a Welcome Address by IOC President Thomas Bach and an Opening Address by Dr. Raffaele Chiulli, President of SportAccord and GAISF (Global Association of International Sports Federations), followed by an Address by Dr. Richard Budgett, Medical and Scientific Director, IOC.

Presentations, updates, case studies and panel sessions will be provided on several vital topics, including ‘Moving Forward, Pivoting and the Lessons We Are Learning’, ‘A Return to Competition and Lessons from the Bubble’, ‘Athlete Mental Health’, ‘Commercial Approaches for IFs in the New Normal’ and ‘The Virtual Experience and its Home within IFs’.

Immediately after the closing remarks of the IF Forum, which will be staged virtually via the Olympic Capital of Lausanne in the Canton of Vaud in Switzerland, a virtual launch celebration from around the world for SportAccord 2021 in Ekaterinburg will take place on the same day, 25 May.

Dr. Chiulli will be joined by dignitaries from Russia in welcoming the international sporting community to the launch event, which will take place less than six months before the start of SportAccord 2021. There will also be messages from SportAccord 2021’s Gold Partners and further details about the conference programme for sport’s most influential global gathering in Ekaterinburg.

“We are excited to connect with International Sport Federations worldwide for what will be a timely and important IF Forum 2021,” Dr. Chiulli said.

“The IF Forum will be an outstanding opportunity for our community to come together to discuss best practice ideas as sport explores strategies to accelerate on the road to recovery.

“The SportAccord 2021 virtual launch celebration will also whet the appetite for the most highly anticipated World Sport & Business Summit so far in stunning Ekaterinburg.”

Bundesliga Agrees Four-Year Deal With Sky Italia

Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, has agreed a four-year deal with Sky Italia up to the end of the 2024-25 season.

The new deal, which begins with the 2021-22 season, includes rights to both Bundesliga and Bundesliga 2 matches, the Bundesliga relegation play-offs, and the German Supercup, as well as additional magazines shows such as the highlights and “Bundesliga Weekly” programmes.

As one of Italy’s most renowned sports broadcasters, Sky Italia will continue to show the German top flight on its subscription channels, as well as utilising its full range of digital and social platforms to promote the Bundesliga. In addition to the live broadcasts, Sky will produce a weekly live segment dedicated to the Bundesliga, as part of its international football show EuroShow, aired on the broadcaster’s sports news channel Sky Sport24. Furthermore, Bundesliga International and Sky Italia will work in parallel to create more content opportunities, bringing the league’s biggest names closer to supporters throughout Italy.

Robert Klein, Bundesliga International CEO said: “There is a rich history between German and Italian football and our partnership with Sky Italia is built on many years of mutual trust and respect – we are delighted to be able to announce this extension. Our fans in Italy will get the best of the Bundesliga and look out for some cool new content formats as we continue to innovate with Sky Italia going forward.”

Marzio Perrelli, Executive Vice President Sport at Sky Italia, said: “We are pleased to have reached this agreement and be able to continue broadcasting the Bundesliga, one of the most prestigious leagues on the international soccer scene. Sky subscribers will thus be able to experience the thrills of great European football, reflecting how much Sky believes and continues to invest in the most spectacular sport in the world. The big challenges between the top clubs of the German league and their champions will be told with the usual mix of passion and competence for which the Sky Sport team stands out”.

WTT Inks Broadcast Deal With TV Tokyo

Table tennis fans in Japan will be able to catch world-class action with World Table Tennis (WTT) inking a new broadcast rights deal with TV Tokyo, the terrestrial and satellite television broadcaster, until the end of 2024.

The new agreement ensures Japanese table tennis enthusiasts will continue to enjoy watching the dominance of their national stars on the WTT stage, including world number two Mima Ito, winner of back-to-back titles during the WTT Contender Series events in Doha, and 17-year-old Tomokazu Harimoto, world number four and last month’s WTT Star Contender Doha champion.

Fans will enjoy a refreshed TV presentation with greater production levels showcasing the incredible talent of athletes like never before and completed by WTT’s new brand identity that will transform table tennis.

TV Tokyo have had a long history of broadcasting global table tennis events that commenced with the 2005 ITTF World Table Tennis Championships. The new deal signed with WTT will see TV Tokyo broadcast extensive coverage from the World Youth Championships through to WTT’s new Grand Smash events, allowing the story of a player’s journey from day one to World No. 1 to unfold in front of fans eyes. 

ITTF CEO and WTT Director Steve Dainton said: “We are delighted to welcome TV Tokyo as WTT’s first television broadcast partner. TV Tokyo has been a strong, long-term broadcast partner and we value their loyalty. Through this partnership, we are pleased to provide our Japanese fans the opportunity to watch table tennis of the highest standards as well as catch their favourite local heroes compete against the best in the world.” 

President of TV TOKYO Corporation, Ichiro Ishikawa, said: “We are very delighted and excited about being able to continue our relationship with WTT. With the World Championships and new WTT events, we continue to strive to provide the best actions of Japanese players as well as the players across the world to the fans in Japan.” 

BT In Talks With Amazon, DAZN Among Others To Decide The Future Of BT Sport

BT is reportedly is in talks with several companies about the future of its sports broadcasting arm.

BT is currently exploring ways to generate investment, strengthen our sports business” to “help take it to the next stage in its growth”.

As per The Daily Telegraph, Amazon, Disney and Dazn were in talks with BT, but that an unnamed British broadcaster might also be in the running to buy the sports business.

Tokyo Olympics Organisers Release Playbooks To Ensure Safe Games

As lockdowns continue in Japan with less than three months to go until the opening of the Games, organisers have come together to reassure participants and the public of the safety of the Tokyo event.

The International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020), the Tokyo Metropolitan Government and the Government of Japan today agreed on the following measures to ensure the safe organisation of the Games.

The five parties will continue to deploy all possible COVID-19 countermeasures and place the highest priority on safety for the sake of all participants, including the athletes, and the Japanese public who will be playing host to the Games.

1. The COVID-19 countermeasures included in the Playbooks (rulebooks) published in February this year have since been reviewed and significantly updated in order to address the emergence of new mutant coronavirus strains and the evolving situation of the pandemic. New rules that have to be observed by everyone involved in the Games during their stay in Japan have been incorporated, and others updated, so that the Tokyo 2020 Games can be held safely. The most important measures, which were agreed by all the five parties today, appear in the second edition of the Playbooks and are as follows:

  • All participants are required to take two COVID-19 tests before their flight to Japan.
  • In principle, athletes and all those in close proximity with athletes will be tested daily to minimise the risk of undetected positive cases that could transmit the virus. The dates and times will be set in line with the sports events and schedule.
  • All other Games participants will be tested daily for three days after their arrival. After the first three days and throughout their stay, they will be tested regularly, based on the operational nature of their role and level of contact with athletes.
  • All Games participants must, in principle, only follow the activities they have outlined in their activity plan. They must minimise contact within one metre of Games participants who have already been in Japan for more than 14 days, and Japanese residents.
  • All Games participants must, in principle, exclusively use dedicated Games vehicles, and they are not allowed to use public transport.
  • All Games participants must, in principle, eat only in the limited locations where COVID-19 countermeasures are in place, including catering facilities at Games venues, their accommodation’s restaurant, and their rooms, using room service or food delivery.
  • Close contacts are defined as those who have prolonged contact (for 15 minutes or more) with a person who has a confirmed positive COVID-19 test, within one metre, without wearing a face mask. This is particularly applicable when such contact happens in enclosed spaces such as hotel rooms or vehicles. Cases will be confirmed by the Japanese health authorities.

The Playbooks have been developed based on science, benefiting from learnings gathered during the evolution of the COVID-19 pandemic. In addition to implementing the most effective tools being used throughout society, such as mask wearing, personal hygiene and physical distancing, they also draw upon the experience of hundreds of sports events that have taken place across the world during the pandemic, which have been held safely, with minimal risk to participants and the local population. They are based on the ongoing work of the All Partners Task Force, which includes the Government of Japan, the Tokyo Metropolitan Government, the Tokyo 2020 Organising Committee, the IOC, IPC, World Health Organization and independent experts and organisations from across the world. A third version of the Playbooks is expected to be published in June. As with all the previous versions, it will take the latest scientific developments into consideration.

2. As we look into the evolving situation with the domestic infections status involving new strains, we have agreed that a decision regarding spectator capacity at the Olympic and Paralympic venues will be made in June, in line with the government’s general guidance concerning the upper limit of spectator capacity in sports events. This follows the significant decision in March, when the IOC and IPC were informed about the conclusion of the Japanese parties not to allow entry into Japan for overseas spectators for the Olympic and Paralympic Games Tokyo 2020 due to the prevailing worldwide COVID-19 pandemic. Meanwhile, the IOC, the IPC and Tokyo 2020 continue to work on optimising the number of participants attending the Olympic and Paralympic Games Tokyo 2020.

Williams Racing Names Dorilton Ventures As Official Partner

Williams Racing has announced Dorilton Ventures as an Official Partner of the Team.

Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cyber security.

The partnership will see Williams Racing support Dorilton Ventures across its investments, enabling growth in these companies whilst developing synergies with the fast-paced world of Formula One. The partnership is yet another signpost of the new commercial direction at Williams, focused on utilising the high-performance culture that exists at Grove to help deliver added value to our partners businesses beyond typical marketing benefits.

Dorilton Ventures has made multiple investments to date, including multi-lingual, geo-enabled social media and web-monitoring platform Babel Street; space-based radio frequency analytics specialist Hawkeye360; healthcare analytics platform Post-Acute Analytics; and personalized tissue therapeutics company XenoTherapeutics.

Dorilton Ventures branding will appear on the FW43B at this weekend’s Portuguese Grand Prix (30th April – 2nd May) held at the Algarve International Circuit.

Tim Hunt, Commercial and Marketing Director for Williams Racing said: “The launch of Dorilton Ventures is extremely exciting, and we are looking forward to helping create sustained growth across the investments and companies they are working with. Our new commercial proposition is already beginning to reap rewards for our partners, and we are eager to begin supporting the companies Dorilton Ventures invests in to deliver similar success.”

Matthew Savage, Dorilton’s co-founder and Chairman added: “Dorilton Ventures brings the strength of the Dorilton team and our approach – investing capital, time and expertise in long-term partnership with management – into the venture market. Our investments are not time-limited, nor are we subject to the concentration limits faced by many venture capital funds. The new commercial direction that has been established at Williams will play a valuable role in helping deliver greater returns on these investments, along with creating outlets for the use of the technologies developed by these companies.”

The British & Lions Signs T.M. Lewin As Official Formal Wear Partner

T.M. Lewin, the British menswear brand, established in 1898, has been announced as Official Formal Wear Partner to The British & Irish Lions for the 2021 Castle Lager Lions Series.

The heritage shirting and tailoring label will outfit all Lions squad players from head to toe, including apparel and accessories, for all formal functions of the tournament, in a bespoke design specially crafted for the upcoming Tour. 

Valuing craftsmanship, fit and fabric innovation, T.M. Lewin has unveiled its contemporary wardrobe of formal and casual ensembles for the players ahead of the official squad announcement on 6th May 2021. 

For the first time, the primary collection introduces a custom, deep blue Prince of Wales check for the Tour blazer; an iconic fabric first used in British menswear in the Victorian era – when both the Lions and the British outfitter were founded. The smart casualwear look consists of an embroidered padded gilet, stone stretch comfort chinos and a signature T.M. Lewin button-down Oxford shirt. 

This collection will see the team fully equipped with shirts and socks, blazers and belts, as well as trousers and ties – and has been carefully tailored to deliver both comfort and fit and empower the players to feel like a champion as they prepare themselves ahead of each Test match.

T.M. Lewin will launch the partnership with their #LikeAChampion campaign in May 2021, offering customers the chance to win tickets to attend the pre-Tour Test in Edinburgh, at BT Murrayfield Stadium, when the Lions take on Japan on Saturday 26 June 2021.

Further prizes will include replica Lions playing shirts signed by the squad, alongside other exclusive money-can’t-buy merchandise and experiences.

Commenting on the announcement, Director of T.M. Lewin and Torque Brands James Cox said: 

“We’re delighted to team up with the Lions, uniting two famous brands in partnership. 

“T.M. Lewin has always been at the forefront of innovation in British tailoring, providing our clients with perfectly fitting shirting and tailoring, dating back to when we invented the button-down shirt in 1898.

“Confidence is key when it comes to performing at your best – no matter what you do for a living. Whether you are going into the office or prepping for a big game, how you look and feel can undoubtedly impact your performance, helping you perform like a champion.  

“We want everyone to feel at their very best and have the wardrobe that empowers them to take on the world. We are incredibly proud of our partnership with The British & Irish Lions on this monumental Tour and we’re honoured to support the players as they get ready to present themselves on an international stage.”