Chinese Livestreaming Platform Huya Signs Media Rights Deal For League Of Legends
April 30, 2021
Chinese livestreaming platform Huya has agreed an exclusive media rights deal worth £223.88m for League of Legends esports in China.
Huya secured the five-year agreement with TJ Sports, China’s League of Legends operator which is a joint venture between Tencent and Riot Games.
As part of the deal, Huya can also produce promotional content such as replays, news, highlights and commentary using TJ Sports-authorised League of Legends resources.
In August 2020, Chinese streaming platform Bilibili agreed a three-year media rights deal with Riot Games to exclusively broadcast major global League of Legends competitions, including the World Championship, Mid-Season Invitational competitions, and All-Star events.
