FC Barcelona has announced the continued expansion of their digital strategy with the opening of a new BlackBerry Messenger (BBM) channel.
Channel FCB on BBM will share content to the club’s fans and allow supporters to communicate with each other across the world.
In the first phase of development the channel will be available in Catalan, ed Spanish and English, generic with exclusive stickers of Barcelona players made available to members when they sign up.
Barca’s BBM channel will provide fans with the latest club news and to receive alerts for special promotions.
Dídac Lee, Director of Media and Communications and Head of New Technologies at FC Barcelona commented: “In the first four months of the year FC Barcelona has reached over 25 million new followers on social networks.
“These figures show the passion with which fans around the world live Barcelona, and in real time. Now, with our official channel on BlackBerry Messenger, Barcelona fans will be able to enjoy Club news even more, and at all times.”