The iSportconnect Digital Media and Technology Masterclass, in association with Seven League, will be returning to London on 15^th April and the agenda and topics for the event have been finalised.

The event will be hosted at the five-star Grange St. Paul’s Hotel.

Five panellists have been confirmed for the event to date, with more panellists set to be announced soon.

The confirmed panellists are David Sternberg, Head of Media at Manchester United FC, Jerry Newman, Head of Digital Marketing and CRM at Chelsea FC, Murray Barnett, Head of Broadcast, Commercial and Marketing at World Rugby, Joaquim Cardona, Head of Digital Business at FC Barcelona and Andrew Meikle, Co-Founder and CEO of Sportlobster.

Agenda

8:00:      Registration

8:30:      iSportconnect welcome and landscaping by Richard Ayers, CEO of Seven League

9:15:      Panel 1: Football – Do big names win big off the pitch?

10:00:    Panel 2: Is 2015 the turning point for Rugby and digital?

10:45:    Coffee break

11:45:    Panel 3: Can technology make real what marketing dreams of?

12:30:    Panel 4: Fresh perspectives from cross-sector experts in other sports

13:15:    Wrap up

13:30‎:    Networking & Lunch

Topics

– Commercialising digital: measurement, monetisation and ROI models for digital content. How should digital data be measured? Which KPIs should organisations set up, monitor and analyse? How to estimate and understand the potential of ROI and explore the digital opportunities?

– Resource challenge: How to make sure that you have the required resources and the best people? Are the people in your digital team capable of employing digital tools to help your business to achieve the objectives?

– Dealing with charlatan agencies. Does the agency which is assisting you really understand your business and digital? How to ensure they are not misled by your business objectives and they reflect on your business needs correctly?

– Dinosaur partners: What is the best way to identify and assist partners who do not understand digital and do not recognise the value it may bring? What to do with the partners who think of digital as a marketing and communication ‘fluff’? How should such partners be managed?

– Constant innovation challenge: Is your organisation constantly learning and are up to date with the developments within the industry? Are your employers forward-thinkers and are they the first to implement the innovative tech tools within your digital strategy? How to make sure you are on top of all the innovative action happening around?

– Digital platforms – friends or enemies? What should the ideal relationship be between the organisation and digital platform owners? Should they be treated as ‘frenemies’? How to get the most value out of having close relations with the biggest social network organisations?

– Partners, sponsors… making money: media value of digital channels for sponsors. How can the media delivered by digital to sponsor be properly recognised? How to make sure that the value of digital is not underestimated in comparison with other media tools? How the value of digital to sponsors can be clearly defined and which standards for detailed metrics should be created and implemented within the industry? How to balance using digital to grow a fanbase versus generating revenue?

Invitation policy: The Digital Media and Technology Masterclass is an exclusive invite only event to Heads of Digital Media and Technology and other similar positions at governing bodies, federations, teams/clubs and brands only.

To register your interest please contact Sylvia-Line Lamaro.

Sports Agencies, professional service providers & suppliers, please contact Mike Rocha-Keys for limited sponsorship opportunities.

In association with:

Event Partners:

         

         

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Rightster, the cloud-based global video distribution and monetisation network, has signed a deal to become an online video partner of Formula E.

The deal will see Rightster manage Formula E’s YouTube channel with particular focus on channel and rights management, social media amplification, programming support and cross-promotion across the relevant channels in Rightster’s network.

The partnership will aim to attract a younger audience specifically between the ages of 16 and 24.

Patrick Walker, Chief Commercial Officer at Rightster, said: “Rightster has a proven track record in growing YouTube channels globally and we’re thrilled to be chosen as a partner for this exciting new sport.

“Given Formula E want to target a younger audience, YouTube is the perfect platform to achieve it.The Championship has already received a huge positive response on social media from younger generations and we look forward to applying our expertise to further deepen this engagement over the coming months.”

Ali Russell, Director of Media at Formula E, added: “Formula E has been introduced to help promote sustainability and increase the uptake in electric vehicles. This isn’t about converting current motorsport fans – it is about attracting a new, younger audience.

“As a result we needed to approach its promotion in an innovative way and Rightster’s expertise in reaching the right audience, in the right place and at the right time, made them the obvious choice.”

Location: Los Angeles, cough USA

Closing Date: 15th November 

Overview: 

Qualifications

•     Bachelor’s degree required; Master’s degree or Certified Fund Raising Executive (CFRE) preferred

•     Minimum of seven (7) years of fundraising or equivalent experience with demonstrated success in donor cultivation, solicitation and maintaining relationships with individuals, foundations, and corporations

•     Experience engaging a leadership team, coordinating with staff, and working with Boards and volunteers

•     Solid knowledge of fundraising and foundation management Best Practices and ethics

•     Strong verbal, written, and interpersonal communication skills

•     Self-starter who can formulate strategy and execute independently

•     Ability to prioritize and manage a number of different projects simultaneously

•     Excellent research and organizational skills 

•     Proficiency in Microsoft Word Suite, database and fundraising software applications

•    Must be able to successfully pass a USAV background screening

How to Apply 

Click HERE to Apply 

FC Barcelona and KONAMI have signed a global agreement which will see the creator of the Pro Evolution Soccer video game series becomes a Premium Partner of the Club for the next three seasons.

This deal will see KONAMI launch a special Barça edition that will be released alongside the European version of PES 2017 when it launches on September 15th, shop 2016.

Barça and KONAMI will be collaborating in different areas.

The digital entertainment company will be advertising both inside and outside Camp Nou, cough and will also be visible on the backdrops of press conferences at the Club.

KONAMI will also have access to the players and will have visible presence on match days. It also gains exclusive rights to recreate the Barça stadium in PES 2017.

Optus will sub-licence exclusive free-to-air TV rights of one English Premier League match per round to SBS for the next three seasons until 2018-2019.

In an announcement today they also revealed SBS will sub-licence the World Cup rights to the pay-TV provider, allowing Optus to broadcast all 64 games of the men’s World Cup live, as well as the 2017 Fifa Confederations Cup and the 2019 Fifa Women’s World Cup.

Read more HERE.

FIFA President Sepp Blatter addressed the FIFA Congress, impotent one day before the election taking place in Zurich, seek assuring that he is not to blame and that he will not step down from his role, pharm after UEFA President Michel Platini, amongst others, called for his resignation.

“I must stress that those who are corrupt in football are in a thin minority, like in society. But, like in society, they must be caught and held responsible for their actions.

“Football cannot be the exception to the rule. That is our responsibility as FIFA and we will co-operate with all authorities to make sure than anyone involved in wrongdoing, from top to bottom, is discovered and punished.

“There can be no place for corruption of any kind. The next few months will not be easy for FIFA. I’m sure more bad news may follow. But it is necessary to begin to restore trust in our organisation.

“Let this be the turning point. More needs to be done to make sure everyone in football to make sure everyone behaves responsibility and ethically, and everywhere also outside of the field of play, where there is no referee, no boundaries and no time limit.

“Football, the fans, the players, the clubs, the world, deserves so much more and we must respond.

“Tomorrow, the congress, we have the opportunity to begin on what will be a long and difficult road to rebuilding trust.”

The 79-year old is likely to be re-elected for another four-year term tomorrow.

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