App Launch: Just Point For Your Pint Abroad

You know the feeling you’ve got your tickets, your scarf and your flights sorted, but the nagging feeling at the back of your head is a worry you won’t be able to order a pie and a pint at games abroad. Well, if you’re a member of the Tartan Army, Scotland’s fervent football fans, help is now at hand. Tennant’s Lager has launched its pointer app in time for the Euro 2016 football qualifiers to help its members travel as easy as possible.

The app is an upgrade of paper versions previously handed out and will deal with all those travel necessities you need to translate: public transport, hotel rooms, stadiums and – of course – beer. Fans just select the desired service and point to the image on the phone. It’s a digital makeover of those times when you pointed at a guide book if you didn’t speak the local lingo. It’s currently available on android and, curiously, desktop. We’ll have a link if you need to know more – just point your mouse towards our blog.

Sportlobster: Making and Breaking News in Social

You know a social channel has started to really mean business when it not only hosts communities and conversations but actually makes and breaks the news. Sportlobster.com has done both in the last couple of days. Making the news, well it’s teamed up with Crystal Palace FC and been unveiled as its official social media partner. The clever bit for both parties is that the content on Sportlobster will be unique. It will be a channel and a destination. Sportlobster will get a big presence at every Palace home game and access to behind-the-scenes content which will sit exclusively on the platform.

Sportlobster launched in April last year and allows interaction between clubs, teams, athletes and fans across a really diverse range of sports. And interestingly the channel and its ambassadors are starting to break news on the channel. When Michael Owen wanted to have his say on the big news of transfer deadline day he did it on… Sportlobster of which he has an investment and stake. This was clever stuff as both he, his views and Sportlobster received press attention when he gave his thoughts on Manchester United’s signings. And lack of them in defense.

Racing Ahead: Omnigon’s Digital Plans for Nascar

And, as iSportconnect reported earlier this week NASCAR has introduced a comprehensive range of media strategies for promotion of the Chase for the Sprint Cup Championship. The TV advertising, digital promotions, driver appearances, track marketing and social media campaign will raise awareness of the new race format for both existing Nascar fans and newbies. and is designed to raise awareness of the new Chase format in hopes of engaging new and existing NASCAR fans.

To increase engagement and interest, NASCAR announced a digital bracket competition called the Perfect Chase Grid Challenge on NASCAR.com, will allow fans to fill out a Chase Grid, NASCAR’s playoff-like bracket. NASCAR.com also plans to offer a round-by-round game called the Chase Grid Battle, in which entrants pick which drivers they think will advance. Both these games have been developed and built by NASCAR’s long-term partner, New-York based digital consulting firm Omnigon.

The main focus of NASCAR and Omnigon was to develop competitions that would appeal to fans and encourage more viewers in a similar way to the NCAA men’s college basketball tournament where fans also fill out brackets, which promotes interest in the sport. Along with the digital game, NASCAR has also created a social media promotion where they encourage fans to submit photos using the hashtag #MyChaseNation.

Omnigon has built a reputation across the sports, media and entertainment industries as one of the smartest, most innovative companies to deliver strategic, technical and creative guidance.

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Having spent eight seasons in Formula One managing the digital channels for world champions Red Bull Racing, David Granger now runs Fact 51, a social and digital content agency.

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For many big brands, no matter what industry they’re in, ambassadors play a crucial role in any marketing strategy. The value of individuals lies in their ability to incite interest from large numbers of customers and prospects. People, at times, struggle to identify with a company’s name or values but putting a face to the brand humanizes the organization, enabling audiences to engage with them. Major events like the World Cup take the influence of ambassadors to another level, as increased and prolonged levels of exposure create vast swaths of opportunities to promote messages and create campaigns.

However, just as ambassadors can benefit a brand, they can also damage it, as 888Poker found out last week. The withdrawal of its involvement with Premier League Player of the Year, Luis Suarez, following his biting Italy’s Georgio Chiellini, has seen its World Cup investment come to a close. It marks a disappointing end to a promising relationship. Recent reports reveal that 80% of the €200bn to €500bn bet globally on sports each year comes through unlicensed and unregulated channels, so firms like 888Poker need these partnerships to keep their profile high. The Uruguayan’s contract with the betting company had been lucrative and he had already posted behind-the-scenes video diaries of the World Cup. However the bookmaker released a statement saying the firm would not tolerate unsporting behaviour. Sports agencies believe this to be strange, considering they signed him regardless of two similar incidents previously. 888Poker stated that it was originally attracted to his passion, technical ability, emotional investment and competitiveness, characteristics shared between football stars and poker players, as well as his phenomenal season. Suarez’s World Cup had got off to a flyer, however his history of ill-discipline has come back to bite 888Poker which gambled on the Liverpool forward’s edgy image. Further association could risk damaging the company’s brand amongst customers and it is important that ambassadors promote the same values of those they represent.

It could yet get worse for Suarez, with Adidas also set to evaluate its relationship with the striker after the World Cup. The sportswear brand had supposedly warned him about his responsibilities following his bite on Chelsea’s Branislav Ivanovic and has already dropped him from all current campaigns and commercial activities. That Adidas has yet to follow the example of 888Poker offers hope for Suarez though; with the company aiming to align itself with the world’s best sportsmen, Suarez, if he can keep his teeth to himself, may still hold value for the brand.

Suarez also has a sports PR problem of his own to worry about. One incident is forgivable (sort of) but three is a mark of the man. The nature of his recent, albeit late and ill-felt, apology also has done little to help his profile, coming following speculation of a big money move to Barcelona. The football world reacted angrily to his lack of sincerity, showing a badly timed apology can do more to damage an image than help it. Suarez should focus on doing his talking on the pitch and his biting off it.

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Rebecca Hopkins is Managing Director of ENS Ltd, a London-based sports agency tasked with promoting and protecting brands in sport. They specialize in sports PR, crisis management and online public relations.

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An iconic street in Leeds could undergo a major re-modelling project to accommodate cyclists as a part of the legacy of the Tour de France.

The Tour de France starts on the Headrow in Leeds this year and the City Council is now calling on national government to commit money to ensure a legacy is achieved.

Leeds City Council are calling for £10 per head per year from existing transport funds to every local authority in Britain to re-model the street, apoplectic whilst Olympic champion Chris Boardman has launched a £4m vision to make the street more cycle friendly.

Commenting on the plans, British Cycling’s Policy Adviser, Chris Boardman, said: “This would be a true legacy from Britain hosting the Tour de France. Inspiring people to get on bikes is one thing but the fact is that cycling has been designed out of our towns and cities and we urgently need to put this right.

“Millions of people in Britain say they would like to cycle but they are put off due to safety fears. We cannot pretend that this is going to miraculously change.

“National government need to face up to some hard truths and commit adequate investment. It’s important to clarify, we are not asking for more money but for a tiny fraction of the existing provision to be targeted as part of a long term plan to remodel our urban landscapes.”

Closer ties

Developing closer ties with British Cycling is one of the elements outlined in Leeds City Council’s own Tour legacy.

Leader of Leeds City Council, Councillor Keith Wakefield, said: “We are firmly committed to maximising every possible benefit from the city hosting the Tour de France.

“As we outlined in our legacy vision, we want to put cycling at the heart of the future of Leeds, building on our existing relationships with fantastic partners like British Cycling to bring about significant benefits in a range of areas such as health and wellbeing, transport, leisure, the environment and the economy.

“That is our long-term aim to do everything we can to encourage and help as many people as possible to get cycling.”

The 2022 World Cup is emerging as an engine of social and possible political reform in the Gulf, a region that is desperately trying to ring fence a simmering groundswell clamouring for change that has its roots in widespread social, economic and political discontent, toppled four Arab autocrats in recent years, and led to a brutal civil war in Syria.

Pressure by human rights and trade union activists as well as the United Nations on World Cup host Qatar, perhaps the most stable of the six wealthy, energy-rich Gulf states, to reform its restrictive labour system is proving to be a monkey wrench that is rippling throughout the region and could spark change that goes far beyond the rights and working and living conditions of migrant labour that account for a majority of the population in much of the region.

It is also sparking pressure on other states in the region. Prominent artists have called for a boycott of the Guggenheim museum being built on Abu Dhabi’s Saadiyat Island, one of several high profile museums planned to position the emirate as a sponsor of the arts and a tourism destination, in protest against the conditions of workers involved in the construction. The artists are leveraging their campaign to press for an overall change of labour conditions in the United Arab Emirates where Dubai could well be drawn into the firing line with its hosting of the 2020 World Expo.

The initial signs of change are tentative and have yet to be bolstered by robust legislation and implementation but are sparking a process that is likely to be irreversible, take on dynamics of its own that Gulf regimes may find hard to control, and is part of a growing realization in the region that it cannot escape global demands for greater transparency and accountability.

That realization was evident beyond the labour issue in recent weeks with traditionally secretive, major state-owned companies such as Qatar Airways and the Investment Corporation of Dubai ICD) that owns Emirates airlines among other of the emirate’s crown jewels, publishing their results for the first time to counter criticism by Western governments and airlines of unfair competition and restore investor confidence.

In doing so, Dubai also laid bare one of the region’s most fundamental problems: the fact that ruling families run many of the region’s states as family corporations. ICD reported that Dubai ruler Sheikh Mohammed bin Rashid al- Maktoum had put in June 2011 ICD-controlled real estate assets worth $44 billion under his personal control.

Similarly, the World Cup-driven pressure on Qatar has laid bare the region’s long-standing, largely ignored lack of workers’ rights and abominable living and working conditions. The pressure has already sparked initial social change on the soccer pitch in Qatar and the United Arab Emirates with clubs and federations that traditionally catered only to their country’s minority citizenry reaching out to foreign workers, tinkering in Saudi Arabia with restrictive rules applicable to foreign labour and the terms of labour contracts, a declared intention by the UAE to become a global benchmark of labour safety and security, and protest demonstrations by migrant workers in Lebanon.

The sports outreach to foreign workers constitutes a break with a regional policy that sought to maintain Chinese walls between nationals and foreigners by minimizing social contact, segregating citizens by ensuring that they distinguished themselves with their flowing robes and head dress in the way they dressed, and positioning non-nationals as the other.

In perhaps the most far-reaching indication of legal change, Qatar last week received an extensive report it commissioned law firm DLA Piper to draft on the status of labour conditions in the country and measures it should take to accommodate international criticism.

Qatari officials say they are about to unveil legislation that would substantially reform their country’s kafala or sponsorship system that puts workers at the mercy of their employers. Those reforms would include transferring sponsorship from individual or corporate employers to the government, giver workers the right to seek alternative employment, and ease the exit visa system that prevents foreigners from leaving the country without their employer’s permission.

The legal reforms coupled with the adoption of lofty principles by Qatari institutions such as the World Cup’s Supreme Committee for Delivery & Legacy and Qatar Foundation that ensure workers’ welfare and seek to put an end to corruption in the recruitment system that puts workers into debt even before they arrive in the Gulf state and for the Gulf unprecedented Qatari engagement with its critics are unlikely to put criticism to bed.

On the contrary, they are the start of a process that like the disclosure of corporate results will highlight underlying fundamental problems and fuel demand for further reform. Short-term, human rights groups, trade unions, the International Labour Organization (ILO) and the United Nations Human Rights Council are unlikely to drop their demand for complete abolition of the kafala system. They are also likely to insist that reforms include groups not included in the measures such as domestic personnel and workers in fishing and agriculture.

A report and debate in the UN Council this week in which more than 30 countries took Qatar to task on its worker and human rights record suggested that demands would not be restricted to labour issues.

Representative of various governments called for further measures to combat gender inequality including a lifting of the ban of granting Qatari citizenship to the children of Qatari women married to foreigners that goes to the core of the Gulf’s state skewed demography with Qataris accounting for only 12 percent of the population that is at the heart of many of these issues, and ensure freedom of expression threatened by new, restrictive draft media and cybercrime laws. Representatives of the United States and Britain demanded the release of Mohamad Al-Ajami, a Qatari poet jailed for 15 years on charges of insulting the former Emir.

The stakes for Qatar and other Gulf states under World Cup-driven pressure to adhere to international labour and human rights standards and adopt greater transparency are high. Development, including infrastructure, and the employment of sports and the arts to gain the kind of soft and subtle power capable of compensating their lack of hard power has created with the influx of foreign labour an unsustainable demography in which citizens often constitute a small minority of the population.

There are no good solutions for citizenry that wants to maintain its cultural and national identity as well as control of their society and ruling family’s determined to keep a grip on their fiefdoms. Change threatens to open a Pandora’s Box. That is one reason why Gulf states have been slow in addressing the labour issue and why it took the World Cup to push it to the top of the agenda despite at least Qatari leaders like former prime minister Sheikh Hamad bin Jassim bin Jabor Al Thani admitting already in 2007, according to the Mumbai Mirror, that “it is difficult to retain the exit permit system in its existing form… it is being likened to slavery. It can’t remain like this.”

Sports and arts policies have put the Gulf states’ warts in the spotlight and threaten to thwart the key soft and subtle power objectives of the heavy investments involved. A YouGov poll in Britain last September showed 79 percent of those polled opposed to the awarding of the World Cup to Qatar and 78 percent favouring the tournament being moved to another country. A similar survey about Qatar Airways showed that the country’s airline had succeeded where it’s hosting of the World Cup had failed: 96 percent of those polled rated the airline from positive to very positive.

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James M. Dorsey is a Senior Fellow at the S. Rajaratnam School of International Studies (RSIS), Nanyang Technological University. He is also co-director of the University of Würzburg’s Institute for Fan Culture, and the author of The Turbulent World of Middle East Soccer blog and a forthcoming book with the same title.

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You can’t get away from it. Wherever you look, someone is ‘Proudly Supporting’ something.

Great you may think. Here’s proof of the dominant success of sponsorship as a marketing tool. That in a world increasingly dominated by the internet, email and compelling website content, sponsorship remains the channel of choice for businesses wishing to promote their brand and engage their customers.

But you couldn’t be more wrong. And here’s why.

Sports sponsorship certainly has the potential to deliver positive results with the best return on investment available from any other promotional method. And it can deliver global reach at a fraction of the overall outlay necessary to access other channels like media advertising. Here lies the attraction to international brands and local businesses alike.

In addition, an effective sponsorship deal often delivers seductive soft benefits such as a seat in the directors’ box and the chance for senior executives to mingle with their playing heroes. This winning combination of wide exposure; low cost delivery; and close association with glamorous sporting icons makes a compelling package. For many marketing directors, persuading the CEO to sign a sponsorship contract is a case of ‘job done and where’s my bonus’.

But there’s an enormous difference between sports sponsorship and effective sports sponsorship. To gain value from the relationship, the brand contemplating entry to this arena must first address some key issues:-

– why am I doing this?

– have I got access to the right promotional inventory?

– what is my activation strategy?

– how will I evaluate success?

If the answer to these questions is a campaign based on the phrase ‘Proud Sponsor of…’ then you need to go back to the drawing board and hire a new marketing team. These lazy, weasel words imply no one has given much thought to the real motivation and mechanics of the relationship and that in the absence of any strategic thought, the best anyone can come up with is a bland statement of chest beating ‘pride in association’.

So the next time you notice the words ‘Proud to Sponsor’ endorsing a promotional campaign, ask yourself if pride is a justifiable reason for entering into a commercial relationship or if in the context of sports sponsorship, it’s just something that comes before a fall.

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Steven Falk is director of Star Sports Marketing a consultancy providing advice on sponsorship activation, CRM, brand and affinity marketing. You can follow him on Twitter @steven_falk

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Gender equity in sport is a much more critical governance challenge than many sport leaders currently acknowledge. Beyond supporting further societal development, achieving equal gender opportunities is a key component of successful strategies for further developing sport – in and across sports and nations. It is also an important means of building trust, performance and participation and revenue growth.

This 11th contribution of mine for iSportconnect’s expert column on sport governance offers perspectives on the case of the International Paralympic Committee’s gender equity leadership. It also offers some challenging questions about inclusion, diversity and equality as such for sport leaders to consider, as they start the process of modernizing their governance standards for the future.

My 12th contribution is going to be published in the middle of March. It will offer perspectives on the case of the US Open in tennis with a focus on environmental challenges in sport in general and in the context of sport events in particular.

The scope of gender equity in sport is broader than currently acknowledged by many sport leaders

To properly consider and address material risks and opportunities, it is important to place gender equity in sport in a broader sport governance context than currently done by many sport leaders. A useful starting point is considering gender equity along the lines of the following four dimensions of sport governance:

> Internal governance: Equal gender opportunities for becoming board members and professional staff

> Athletic governance: Equal gender opportunities for professional athletes to perform to their full ability, i.e. equal access to international level training support systems, participation in international sport events, sponsorships for athletes and elite funding

> Event governance: Equal gender opportunities at major sport events, including availability of professional leagues and financial value of prizes. Equal gender opportunities for engaging fans, including equal access as spectators and equal access to broadcasting of men and women sports on TV and other online media. Sport events as a means of promoting gender equality in society as such

> ‘Sport in society’ governance: Equal gender opportunities for participating in amateur sport. Equal gender opportunities for participating in projects that evolve around sport as a vehicle for social change 

The potential impact of achieving gender equity in sport is much bigger than currently acknowledged by many sport leaders

Striving to achieve gender equity in sport is not only the right decision in support of further societal development. It is a decision in support of achieving the highest strategic goal of a sport governing body: To further develop sport.

First of all, striving to achieve equal gender opportunities in sport is a way to respond to alarmingly decreasing participation in sport, across sports and nations. Second, it is a way to tap into a broader talent pool – both as far as the boardroom, professional staff, volunteers and professional athletes are concerned. Third, it is a way to increase the financial value and number of sponsorships as well as revenues through sport events and associated media broadcasting rights. Put differently, striving to achieve equal gender opportunities in sport is a way to build trust, performance and participation and revenue growth.

Gender equity is a strategic choice of the International Paralympic Committee

Compared to its peers, the International Paralympic Committee has come a long way in achieving gender equity in sport. In fact, gender equity has been a strategic choice since the International Paralympic Committee established its ‘Women in Sport’ Committee in 2002. The Committee’s mandate is to advocate and advise on strategies and policies to achieve full inclusion of girls and women at all levels of Paralympic sport and the Paralympic Movement. It is also to identify barriers that restrict participation and to recommend policies and initiatives that increase participation.

Along with specific policies, the vision and mission statement of the International Paralympic Committee clarifies the ways in which it has committed to gender equity. The relevant part of the mission and vision statement states that the International Paralympic Committee is to develop opportunities for female athletes in sport at all levels and in all structures. Besides defining the business case for gender equity, the diversity policy establishes six specific commitments of the International Paralympic Committee:

> Increase the diversity of people working within the Paralympic movement

> Ensure that policies and procedures are reviewed against the diversity policy

> Raise overall awareness of equality and diversity throughout the Paralympic movement

> Equip, develop and support staff to promote and make themselves accountable for meeting the diversity policy commitments

> Become a model case for promoting equality and discouraging discrimination

> Monitor the implementation of the diversity policy and review work practices, including carry out regular consultations with stakeholders

Similarly, the International Paralympic Committee has established a ‘twin track’ approach in its development policy. Accordingly, all development activities must be gender mainstreamed. Also, specific programs are being implemented to specifically foster the empowerment of women.

The International Paralympic Committee exemplifies gender equity leadership in the area of internal governance

In accordance with its policies, the International Paralympic Committee focuses its current gender equity leadership mainly on internal governance and event governance.

As far as internal governance is concerned, it is particularly noteworthy that members of the International Paralympic Committee adopted an unprecedented policy on gender equity at the general assembly in 2003. The policy stated that the International Paralympic Committee, national Paralympic committees, international organizations of sport for the disabled and sport entities belonging to the Paralympic movement should establish a goal for women to hold 30 percent of all offices in their decision making structures by 2009.

Several measures have been put in place to achieve the 30 percent goal. Such measures include regional women leadership empowerment workshops, a ‘Women in Sport Leadership Toolkit’, an award to a person from within the Paralympic movement who has been a positive role model for women, a ‘WoMentoring Programme’ and regular newsletters. The ‘Women in Sport Leadership Toolkit” includes guidance on aspects such as situation analysis and specific activities for individuals and organizations. The ‘WoMentoring Programme’ offers a framework for a formalized mentorship relationship between an emerging female leader from a European national Paralympic committee and a more experienced woman or man, who already reached a leadership level in her or his working area.

So far, quite remarkable results have been achieved. By 2012, the percentage of women in leadership positions in the International Paralympic Committee were as follows:

> 18 percent of positions within the management team of the International Paralympic Committee

> 35 percent of positions within committees of The International Paralympic Committee and 38 percent of positions within councils of the International Paralympic Committee

> 20 percent of positions within the Governing Board of the International Paralympic Committee

Similarly, 16 percent of national Paralympic committees across the world had women in leadership positions by 2012, either as board president or secretary general. In 2010, the percentage was even as high as 23 percent.

Jerome Valcke has swung from promoting the pragmatism of dictatorship to asserting the values of democracy.

The secretary-general of world football federation FIFA displayed the breadth of his political philosophy while in Brazil on his latest progress-chasing mission ahead of next year’s World Cup finals.

FIFA, and Valcke in particular, have been exasperated all along by the Brazilians’ tardiness in preparing for the first World Cup in South America since Argentina in 1978.

Last year Valcke ascribed part of the problem to the time taken up in dealing with the three – federal, state and city – levels of Brazilian government. He said: “This means you need three meetings to make a decision instead of one meeting.”

Clarity

That was when he suggested, in verbal shorthand, that a dictatorship was advantageous in terms of decision making clarity – not that he was advocating government by despot.

Valcke was speaking in a week when, ironically, the Olympic delivery authority created to shortcircuit such issues for the 2016 Rio Games is about to go down in flames.

FIFA and the Brazilian government were then taken entirely by surprise by the street protests which exploded across Brazil in June during the Confederations Cup, the World Cup rehearsal.

Millions came out, largely peacefully, to express their anger at a perceived imbalance between the government’s spending on World Cup preparations and its social welfare provisions.

Guarantees

FIFA president Sepp Blatter and Valcke pointed out, at the time, that the previous government of President Lula had signed up to the all the guarantees demanded of a World Cup host.

However Valcke has now said that in his opinion FIFA might, in future, feel the need for a potential host nation to obtain the support of a parliamentary vote and/or national referendum to obviate a repeat.

He said: “Before Brazil’s hosting proposal was sent to FIFA, they could have voted in congress and that might be done in the future. Then it would be national support rather than just a bid sent by a federation with government guarantees.

“You would have at least the official approval from a majority of the political parties which are the representatives of the country’s population.”

This is not an immediate issue. The World Cups for 2018 and 2022 have already been assigned to Russia and Qatar respectively so the next uncharted World Cup will be only in 2026.

Ticket rush

In the meantime Valcke, while anticipating more protests during next year’s finals, pointed out also that Brazilians had led the rush when tickets sales began this week.

He said: “Brazil loves football and support football. Of course I know that the World Cup is a platform for demonstrations but the majority of Brazilians will gather at the fan fests and public exhibition events.

“If we have the same success of the Confederations Cup multiplied by what a World Cup represents, it will be a great World Cup.”

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Keir Radnedge has been covering football worldwide for more than 40 years, writing 33 books, from tournament guides to comprehensive encyclopedias, aimed at all ages.

His journalism career included The Daily Mail for 20 years as well as The Guardian and other national newspapers and magazines in the UK and around the world. He is a former editor, and remains a lead columnist, with World Soccer, generally recognised as the premier English language magazine on global football.

In addition to his writing, Keir has been a regular analyst for BBC radio and television, Sky Sports, Sky News, Aljazeera and CNN.

Keir Radnedge’s Twitter: @KeirRadnedge

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London: The President of the International Waterski & Wakeboard Federation (IWWF) has said that the IOC should not reinstate Wrestling to the 2020 Olympic Games if they are to keep to previous promises.

Wrestling was controversially axed from the Olympic programme for the 2020 Games and Wakeboarding is one of the sports looking to take its place.

Speaking exclusively to iSportconnect, mind IWWF President, buy cialis Kuno Ritschard said:”I hope that all the IOC members remember what the IOC President said at the IOC Session in Guatemala before the decision was made to change the format of the Summer Games to 25 core sports.

Read the full article here >>

iSportconnectTV spoke exclusively to Mark Riseley, doctor President of Triathlon Ireland, discount about the governing body and how it could build upon the Olympics.

We also spoke to Mark about Triathlon Irelands relationship with more local clubs, cialis pills the importance of sponsorship and how Triathlon Ireland will utilise these funds. 

Having seen Gavin Noble finish 23rd at the Olympics Triathlon event, it is fair to say Ireland have a good performance to push off from. Mark explores the idea of expecting more interest in Triathlon events after the Olympics and also how Triathlon Ireland plans to carry on any momentum built up.

Watch Part 1

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