P&G Launches New Ad for Sochi 2014 & Reveals Revenue Expectations

With the Sochi WInter Olympics on the horizon, Procter & Gamble (P&G) – one of the event’s leading sponsors – has launched its latest advertising campaign while revealing it is expecting a modest revenue return for the games.

The company, which makes a number of household goods including Duracell batteries and Gillette razors, revealed in 2013 it had secured a $500 million sales boost for London 2012 but is expecting a third of that figure for the Winter Games.

“The Winter Games aren’t typically as big as the summer Games,” said Marc Pritchard (pictured), global brand-building officer for U.S.-based P&G, which joined the group of 10 leading Olympic sponsors in 2010.

The focus of the new P&G campaign, featuring clips of sports such as skating and skiing to be shown in TV commercials and online, will be on countries where winter sports have large followings, including Russia itself, China, the United States, Canada, Germany and Poland.

Their new advertisement “Pick Them Back Up” will appear in more than 20 countries across the world. The spot will be available online on P&G’s YouTube channel on January 6th and will also be aired on U.S. television, with a notable debut during the Golden Globes on January 12th. The film also features music created by the same world-renowned composer from “Best Job,” Ludovico Einaudi. Known for his emotive and effortlessly lyrical music, Einaudi’s new composition evokes the love, passion and commitment that moms have for their children.

“For winter we found that it’s best to start right after the holidays and then leading up to the Games,” Pritchard said.

The company is again using the “Thank You Mom” message that featured in its London Olympic commercials, underlining the role mothers play in bringing up successful athletes.

“Mom’s contributions to their kids’ lives are full of incredible sacrifices,” said Jodi Allen, P&G VP of North American Marketing and Brand Operations. “We’re so moved by these moms and the way they help their children overcome obstacles to achieve their dreams. As athletes are named to Team USA, we celebrate the person that helped get each athlete there and who picked them up each time they fell – mom!”

The Games have focused attention on Russia’s human rights record and in particular its attitude towards homosexuality.

Pritchard believes the International Olympic Committee (IOC) will ensure the Olympics are not marred by prejudice.

“What we would expect out of the Games is that athletes should be able to compete regardless of their national origin, gender or sexual orientation,” he said.

“We’re fully confident that the IOC will ensure that these Games come … free of discrimination.” {jcomments on}

 

Sport Five to Market Team Hamburg in New Deal

Germany’s leading sports rights agency SPORT FIVE have signed an agreement with the Hamburg Foundation to continue the promotion of Team Hamburg, a group that helps generate interest in the city.

As part of the agreement, the Athletes will be supported financially on a monthly basis, in order to concentrate for the next world championships and Olympic Games to full training and competition can. Reinhard Wolf, CEO of the Foundation, hopes that the agreement a significant increase in the delivery rate.

“SPORT FIVE has proven specialists for the marketing of sports rights. The TEAM HAMBURG has already taken care of during the games in London for positive attention. We now hope that we can expand the top sports promotion in our city on through the professional marketing, “says Wolf. The management of the TEAM HAMBURG done by the Olympic base Hamburg / Schleswig-Holstein, Team

“The Olympic Games are the greatest thing a competitive athlete can achieve in amateur sport. In the future, to be able to make a contribution to bring more hamburgers to the games and if possible medals, we are particularly pleased, “said Philip Hasenbein, Managing SPORT FIVE.

BOA Announces Belo Horizonte as Pre-Olympics Base for Rio 2016

The British Olympic Association have finalised a deal with the City of Belo Horizonte and the State Government of Minas Gerais that will see Team GB train, search prepare and acclimatise in the Brazilian city in the run up to the Rio 2016 Olympic Games.

The official Memorandum of Understanding (MoU) was signed today by BOA Chairman, discount  Lord Sebastian Coe, sick Mayor of Belo Horizonte, Marcio Lacerda and State Governor of Minas Gerais, Antônio Anastasia. The agreement includes a commitment by all parties to create a programme for exchanging cultural experiences and expertise to help ensure a lasting legacy of international sporting events for the region.

The signing took place at Minas Tênis Clube – the state of the art, multi-purpose sports facility that Team GB athletes will use as their training base in the city.

Belo Horizonte is home to one of the first stadia to be ready for the FIFA Confederations Cup 2013 and will host six matches during the 2014 FIFA World Cup, including a Semi-Final.

Marcio Lacerda, Mayor of Belo Horizonte, said: “We are honoured and delighted that Lord Coe and the BOA have chosen to base themselves in Belo Horizonte as they train and prepare for Rio 2016.

“Our preparations for next year’s FIFA World Cup are going extremely well and today’s announcement shows that we are already planning our next steps for the benefit of the city and our people by welcoming the British Olympic Association to Belo Horizonte.

“This is a great moment for our city and we will ensure that every member of Team GB are welcomed with open arms and provided with the best facilities and support to help them prepare for the biggest moments of their sporting lives.”

Lord Sebastian Coe, BOA Chairman, said: “It is a great pleasure to be here in Belo Horizonte at Minas Tênis Clube to forge our new partnership with the club, the city and the state of Minas Gerais. We believe we have found the best possible environment for our athletes to prepare for the Rio 2016 Olympic Games and all the partners have shown their commitment to understanding and meeting our needs.

“This is a very exciting day for Team GB and an important moment as we build the bridge from London 2012 to Rio 2016. A great deal of work has already gone in to get us to this stage of our planning for the Games and we are looking forward to a close working relationship with all of our local partners and friends here in Belo Horizonte.”

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Global Rallycross Returns to Charlotte Motor Speedway

The Global Rallycross (GRC) series will return to Charlotte Motor Speedway Sunday, Sept. 22 to show fans a combination of the energy of motorsports and the attitude of action sports.

“We’re looking forward to bringing the excitement of the Global Rallycross series to the Dirt Track at Charlotte,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “These action sports stars really know how to put on a high-flying thrill show, and the combination of racing, drifting and jumps is sure to wow the fans at one of the world’s premier racing facilities.”

The series will compete on a custom-built course at The Dirt Track at Charlotte in conjunction with the final day of the Charlotte AutoFair. Regular Global Rallycross competitors include extreme sports stars Tanner Foust, Brian Deegan, Ken Block and Dave Mirra.

“What a difference a year makes. It’s amazing to see the growth of GRC in only its third year,” said Foust. “Last year we broke new ground with the (Speedway Motorsports, Inc.) partnership, and now international X Games and The Dirt Track at Charlotte. Who can imagine a better playground for these amazing rallycross cars?”

The special event, GRC’s eighth race of the 2013 season, will be televised live on ABC. It’s also the final race in the Sylvania Silverstar zXe GRC mini-series, in which drivers face off in a four-race points battle at New Hampshire Motor Speedway, Bristol Motor Speedway, Atlanta Motor Speedway and Charlotte Motor Speedway. The points leader at the end of the four-race series will be awarded $20,000.

“Everyone at Sylvania Automotive is so happy to team with Charlotte Motor Speedway and GRC to bring these high performance cars and skilled drivers to the fans,” said Joe Verbanic, Sylvania Automotive Marketing Manager. “Nothing matches the edge-of-your-seat GRC racing for full course action, and our customers really encouraged us to be a part of GRC again this year. Charlotte becomes an extra-special event as we will award $20,000 to the driver racking up the most points in the Sylvania Silverstar zXe GRC mini-series.”

The 600-horsepower, all-wheel drive, turbocharged compact cars go from 0 to 60 in less than two seconds as drivers steer through hairpin turns, across jumps, over walls and through a series of chicanes and water features designed to test every driver’s focus and control. Each event features timed heats to set the lineup for a final winner-take-all feature race.

“Global Rallycross is excited to be racing in Charlotte at The Dirt Track,” said Colin Dyne, Global Rallycross CEO. “It is going to make for an exciting show for the fans as we continue to build on the momentum of Global Rallycross.”

At last year’s season-opening event at Charlotte Motor Speedway, Marcus Gronholm ran away with the victory over Foust.

“Charlotte is one of the few GRC venues we are coming back to this year so I’m looking forward to bringing Rallycross back for all the new fans we made last year,” Foust said.

KPMG to Present Economic Impact Study of Golf in Scotland

KPMG Golf Business Advisory is compiling a study on the economic impact of golf in Scotland, which will be presented at the 10th annual Golf Business Forum in St Andrews on June 3-5, 2013.

Commissioned by the Scottish Golf Union (SGU), working in partnership with Scottish Enterprise and VisitScotland, the research will also provide analysis of the value of golf to Scotland and the country’s future growth potential, as expected by industry stakeholders.

Gordon Todd of Scottish Enterprise commented: “Over the years there have been a number of studies into the economic impact of golf tourism and its associated benefits, but to date there has been no single overview of the wider golf industry in Scotland and its associated economic benefits.   The aim of this latest research, therefore, is to create the first comprehensive and definitive baseline study of the whole golf industry in Scotland.  Assessing the overall value & growth prospects of the industry will be key to understanding how we can unlock its undoubted potential for growth by building on the strength of Scotland’s golf product.”

The findings will contain an overview of six areas within the Scottish golf market and be presented on four measures of economic activity: Revenue, Contribution to Gross Value Added (GVA), Employment/Total Jobs and Wage income.

Commenting on the research Hamish Grey, CEO of the Scottish Golf Union said, “The cooperative approach taken across all organisations to undertake this important research is very welcome.  All involved in Scottish golf and the Scottish Government will benefit from better understanding the value of golf, current and potential, to Scotland.”
Commenting on the research Hamish Grey, CEO of the Scottish Golf Union said, “The cooperative approach taken across all organisations to undertake this important research is very welcome.  All involved in Scottish golf and the Scottish Government will benefit from better understanding the value of golf, current and potential, to Scotland.”

Ecclestone Unaware with Austrian GP Rumours, Turkey Still Likely to Plug Calendar Gap

Turkey remains the favourite to plug the hole on the Formula One 2013 calendar according to Bernie Ecclestone despite Red Bull putting forward a revised Austrian GP.

With the inaugural New Jersey grand prix having previously been put back 12 months to 2014, the FIA revealed last week that an unnamed European event had been pencilled in to take its place on next season’s schedule, with the German GP moved forward by a week to the start of July to accommodate what would be the 20th event.

Although this was initially expected to be the return of the Turkish GP at Istanbul Park, those hopes appeared to take a blow when the country’s sports minister denied the government was set to provide funds to stage the race.

An alternative solution, however, appeared when Red Bull advisor Helmut Marko told the Austrian press that the energy drinks company had offered their own circuit, the former A1 Ring, to the FIA to take the 20th event.

However, speaking to the local media himself on Wednesday, Ecclestone claimed talk of a return to Austria had come as news to him.

“I have as of today spoken to no one about it,” he told Kleine Zeitung.

“At the moment I’m thinking more on Turkey and a return to Istanbul.”

The F1 supremo added that the hotel situation in surrounding Spielberg remained a “disaster” since the sport’s last visit there in 2003.

In any case, Ecclestone suggested that as things stood 19 races was looking more likely anyway.

“Right now I’m thinking that next year we will go with only 19 races. That wouldn’t be a big problem for Formula 1,” he said.

The 82-year-old added that he expected a final decision on whether or not a 20th race would be held “by the beginning of next week”.

NBA Agrees India Broadcasting Deal

The NBA has signed a three-year exclusive broadcasting deal in India with MSM’s sports channel Sony Six, which launched in April.

ESPN Star Sports was the NBA’s broadcast partner in India until 2010. After that agreement expired, the NBA split the rights between Taj Television’s Ten Sports and MSM’s Sony Pix.

Under the terms of the new agreement, Sony Six will broadcast live games on Thursdays, Fridays and Sundays, with 72 season games and 18 playoffs being aired, as well as the Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events, including the All-Star Game, All-Star Saturday Night and the Rising Stars competition.

NBA and Sony Six will also produce India-specific programming and host local basketball tournaments.{jcomments on}

ICC World Twenty20 Sri Lanka 2012 Signs Distribution Deals with SNTV, PERFORM & Reuters

The International Cricket Council (ICC) has ensured that news from the ICC World Twenty20 Sri Lanka 2012 will reach every corner of the globe by signing Sports News Television (SNTV), pills PERFORM and Reuters News as distributors for the event.

These deals guarantee news broadcasters around the world will have access to news highlights from matches, order press conferences, drugs player interviews and event-related stories providing up-to-the-minute information to more than a billion viewers across the world.

“The ICC already has a long-standing relationship with SNTV and Reuters News,” said Campbell Jamieson, ICC General Manager – Commercial.

“We are glad to have them on board for the next exciting instalment of the ICC World T20 as they have an excellent distribution, global reach and have previously provided great support to all ICC events including those that form part of the Pepsi ICC Development Programme.

“We also welcome PERFORM as an ICC news access licensee for the first time at one of our major events. Their inclusion will further add to the distribution and reach of the event via OMNISPORT, their multi-platform daily sports news service.”

“These partnerships will ensure that news broadcasters and, through them, cricket fans around the world will have access to match highlights and other event news.”

SNTV Managing Editor Andy Parkinson said: “SNTV is delighted to once again be working closely with the ICC and look forward to supplying our clients with the best action from the ICC Wold Twenty20.”

Claire Watson Global TV Sports Editor, Reuters News added: “Interest in sport crosses geographic borders and media platforms, so it is important to us to provide action highlights across all broadcast and online platforms globally, and with the ICC deal we can do this.”

Jamie Rice, Managing Director, OMNISPORT said: “We are very pleased to be supporting the ICC in their ambitions to bring the ICC World Twenty20 2012 to a global audience. Our unique perspective to distributing content in any format across any platform and localised to each market will ensure the ICC reaches global audiences through both traditional and new media channels.”

SNTV is the world’s leading sports video news agency supplying top quality sports highlights, features and breaking news both to traditional television stations and a growing band of digital outlets. Through its clients, SNTV’s material can be seen in more than a billion households worldwide in more than 180 territories.

Reuters News, the world’s largest international news agency, is a leading provider of real-time, high-impact, multimedia news and information services to newspapers, television and cable networks, and websites around the globe, reaching more than one billion people a day.

Reuters powers the world’s newsrooms with a global network of television journalists and camera crews delivering timely, quality video coverage to more than 1,000 TV channels

OMNISPORT is a progressive sports news services which enables multi-platform broadcasters to feed ready, formatted and cleared global sports news content across their TV, online and mobile services more easily and effectively than ever before. OMNISPORT is owned and powered by digital sports media group PERFORM.

Elite Football League of India Retains Partnership with Madison Street Capital

The Elite Football League of India (EFLI) has announced it has retained Madison Street Capital, herbal a leading provider of corporate finance and mergers and acquisition (M&A) advisory services, medicine to raise capital and explore equity finance opportunities for the EFLI.

The first season for the EFLI kicks off on August 9 in Sri Lanka, featuring teams from India and Pakistan competing in American-style football.

“On behalf of the EFLI, I applaud the dynamic and sophisticated foresight of Madison Street Capital in working with us to develop the potential for the league both financially and philanthropically,” said EFLI founder Sunday Zeller.

“The world will witness two countries entrenched in political opposition face each other on a field of peaceful play. The world will recognize the impact of sport and monetary support in countries so desperate for relief socially and financially. The goal of the EFLI is to create the opportunity to see children walk out of poverty and into a home fit for growth and healthy human sustenance. We believe Madison Street Capital will relish the opportunity to change so many lives as all of us involved with the EFLI do, for this is the driving force behind the league and our people. We welcome Madison Street Capital aboard and I am personally honored and proud to make this announcement.”


“We are excited to be partnering with a highly experienced management team in media/entertainment who raised the initial equity and secured the global partnerships that will produce a successful first season launch,” said Barry Petersen, Senior Managing Director of the Capital Markets Group at Madison Street Capital.

The EFLI will use the same model as the IPL, which recently received $(US)2 billion for a 10-year broadcasting contract, using a single stadium as the venue.{jcomments on}

US Judge Dismisses Motion for Re-trial of Barry Bonds Case

A US federal judge has denied Barry Bonds’ plea to dismiss or retry his conviction for obstruction of justice, upholding a jury’s verdict and setting up a possible sentencing hearing for the former superstar slugger.

Judge Susan Illston issued a 20-page order Friday night that explained in detail why she was denying the motion to vacate the verdict, the only conviction against Bonds while three charges of making false declarations wound up in mistrial in his April trial before Illston in U.S. District Court.

The judge’s document did not include a sentencing date. It’s possible now that the Bonds defense team will appeal the conviction. Also, the government has yet to announce whether it will retry any of the charges that wound up in a hung jury.

A seven-time Most Valuable Player who set the single-season and career home run records during his 22-year career, Bonds was convicted of obstruction by a jury of eight women and four men, but the jury could not come to a consensus on any of three counts of making false declarations in a trial that ended April 13. The charges are based on Bonds’ 2003 testimony before the Bay Area Laboratory Co-Operative (BALCO) grand jury, in which he denied knowingly using performance-enhancing drugs.

The obstruction charge centers on one statement of four from that grand-jury testimony for which the government indicted him. It was called Statement C in the indictment, and it involved Bonds being asked whether he had received injections from trainer Greg Anderson or anyone other than his doctor. After saying that he and Anderson didn’t discuss each other’s business and then talking about being a “celebrity child” as the son of late Giants star Bobby Bonds in what defense said was 75 seconds of “rambling,” Bonds eventually answered no four times to the question.

In a Thursday hearing at the same San Francisco courtroom where his trial was held, Illston heard arguments from Dennis Riordan for the defense team and Merry Chan from the U.S. Attorney’s office for about a half-hour, before saying she would get back to them with her written opinion.

At the hearing, the government contended that the trial jury correctly found that Bonds’ non-responsive answer was intended to steer the interview away from a question he didn’t want to answer.

Chan said: “It’s rambling that the jury found was done to evade giving the grand jury truthful testimony. It’s rambling that was corruptly intended to evade, mislead and to provide false testimony.”

Illston’s opinion included mention that all the individuals in the original BALCO investigation, including Anderson, pled guilty and that Bonds entered his grand-jury testimony with immunity as long as he told the truth. As she said at Thursday’s hearing, she weighed the totality of the trial evidence in making her decision. The defense had argued that was not a specific instruction she had given the jury.

In the documents filed Friday, Illston discussed the materiality of what Bonds was being asked, which suggests that he was being evasive on something that was material to the investigation for which he was being interviewed. She said, however, she did not deny the motion based on the government’s assertion that what Bonds eventually said was false.

The next steps include possible sentencing, a possible appeal from the defense and the announcement by the prosecution of whether it will attempt to retry the three counts of making false declaration.

At trial, two of the three charges of making false declarations were voted by the jury in favor of acquittal, but one count was 11-1 in favor of conviction. That was Count Two, which like the obstruction conviction had to do with questions surrounding whether Bonds received injections from Anderson. Childhood friend Kathy Hoskins provided eyewitness testimony that she had seen Anderson inject Bonds while doing her job packing Bonds’ clothes before a Giants road trip in 2002.

The maximum sentence for the obstruction charge is five years in prison, but federal sentencing guidelines and previous BALCO sentences suggest Bonds would be given house arrest and for far less time than that.