UK-based Sportsworld, which is selling tickets to Denmark for London 2012, has stopped taking orders following a flood of requests after the Sunday Times alerted British readers to it.

Under EU law all European citizens are entitled to apply for these tickets although London 2012 organisers have warned fans buying tickets from foreign websites to be “extremely cautious” about touts.

UK’s sports fans are still waiting to hear whether they have been allocated tickets in the controversial ballot system and if money is not withdrawn from their accounts by June 10 they will not have received any tickets.

Anyone trying to book tickets via the Sportsworld website on Monday received a message saying: “Please Note: We are currently reviewing existing ticket orders and as a result there are no London 2012 Olympic Games tickets available until further notice.”

It is the official seller to a dozen countries but Denmark is the only one of them which is in the EU. Under EU law all European citizens are entitled to apply for these tickets, in the same way that Danish citizens were entitled to apply via the London 2012 website as part of the main application process.

A spokesman for organising committee LOCOG said one million tickets had been allocated to Olympic committees in about 200 countries outside the UK, adding: “There are a number of unofficial websites claiming to sell tickets, we therefore advise people to be extremely cautious and vigilant when attempting to buy tickets and only purchase from an official source – if in doubt there is a url checker on our website which will identify official sources.”

Kasey Brown, the President of the Women’s Squash Association (WSA), has decided to retire from the WSA World Tour after competing in next week’s Delaware Investments US Open in Philadelphia. 

Brown will continue to serve on the WSA Board until the end of her term of office.

A WSA member for the past 12 years, 29-year-old Brown reached 24 Tour finals and collected 11 titles including the Australian Open. Her biggest success came at the Greenwich Open in the USA in January 2011. Nine months later, she reached the US Open final for the first time and went on to achieve a career-high world No5 ranking in December 2011.

Brown said: “It is very much an honour to serve as President of the WSA and huge thanks must go to Tommy Berden, Elliot Selbyand the WSA Board for all of their hard work. I know the Women’s Tour is in good hands.”

WSA CEO Tommy Berden said: “Retirement decisions are never easy, even more so for such a determined and competitive professional as Kasey. She has been highly successful on the WSA World Tour for many years and has recently also shown her dedication and forward thinking in her new role as WSA President.”

England’s world champion Laura Massaro and fellow WSA board member added: “It’s been a privilege to have Kasey alongside me on the board. Her organisation, commitment and passion for the game have shone through over the last 10 months in her role as President. She always has the best interest of women’s squash at the forefront of her mind and I can’t thank her enough for the work she has done for WSA.”

Matt Beech has increased his stake in Super League club, Widnes Vikings.

Beech joined the board in June and has become the second director, alongside Roddy Snedden, to further his investment in the Vikings this month.

“There’s a real excitement around the Vikings at the moment, it’s not quite a renaissance yet but we are making progress year on year and the club really is in good shape,” Beech said.

“There are significant challenges in the sport and some of our fellow clubs are struggling to make ends meet, but we’re determined to run a sustainable club that will be able to compete well into the future.”

AXE, a leading men’s grooming brand, will return to advertise during the Super Bowlr and will air a 30-second television commercial during the prestigious sporting event.

“The Super Bowl was a big platform for us to launch the AXE Apollo campaign, where more than one million men and women enlisted for a chance to go to space,” said Matthew McCarthy, Senior Marketing Director, AXE & Men’s Grooming for Unilever, based in New Jersey. “AXE is the No. 1 men’s fragrance – and No. 1 male grooming brand in the US and globally**. With the Big Game in our back yard, we want to be there.”

The commercial was created by BBH London. 

Threepipe have been hired by the England & Wales Cricket Board to launch the NatWest T20 Blast, apoplectic the new domestic T20 competition, in 2014. 

NatWest T20 Blast launches on 16th May 2014, with a total of 87 of the 126 group stage matches due to take place on Fridays over the 10-week course of the competition.

The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales, focused on aligning NatWest T20 Blast with Friday nights. 

Eddie May, co-founder of Threepipe, said: “The launch of NatWest T20 Blast is a truly exciting opportunity to re-energise the domestic game and get more fans through the gates.  We are really excited to be working with the ECB on this and to have the opportunity to put together a fully integrated campaign that uses multiple channels to engage, excite and drive ticket purchase.” 

Edgbaston will once again host Finals day on Saturday August 23 after the quarter-final stages are completed over the first weekend in August.

Welsh Athletics have announced a one-year partnership with the World Athletics Center in Phoenix, Arizona.

Home to athletes including Olympic 110mh champion and world record holder Aries Merritt (USA) and 2008 Olympic champion Steve Hooker (Aus), the World Athletics Center is a world-leading training centre for athletes and coaches.

The partnership, beginning in November, will see the World Athletics Center aiding in the preparation of Welsh track and field athletes and coaches in their bid for success at the Glasgow 2014 Commonwealth Games.

World Athletics Center coaches will travel to Wales to deliver coach development workshops and athlete development clinics on behalf of Welsh Athletics and – in the build-up to the Commonwealth Games – Welsh Athletics will send groups of athletes and coaches to the main WAC base in Phoenix for extended training camps at various points throughout the training year.

Welsh Athletics National Performance Coach Scott Simpson: “On behalf of everyone at Welsh Athletics, I can only say how truly delighted we are to be embarking on such an innovative and novel partnership with World Athletics Center.

“This enterprise will offer Welsh coaches and athletes access to some of the best Track and Field minds in the world.

“The staff at World Athletics Centre offer cutting edge insight into the world of performance sport and the opportunity for identified individuals in Wales to spend time with them, on both sides of the Atlantic, is extremely exciting.

“Our objective at Welsh Athletics is “preparing coaches and athletes to represent Wales and win Commonwealth Games medals” – and this latest step couldn’t be more aligned with supporting this philosophy.  I am certain that the environment created by the world-leading coaches and athletes based at the World Athletics Center will provide the perfect setting for the further development of Wales’ best coaches and athletes.”

World Athletics Center CEO John Godina added: “The World Athletics Center is excited to partner with Welsh Athletics for the 2013-2014 season. We look forward to working with the athletes and coaches to maximize their performance through training camps at our home base in Arizona and Coaches’ Education events in Wales.

“Providing athletes, coaches and Federations with premium training systems and a world-class environment is what the World Athletics Center is all about. We are thrilled that Welsh Athletics will be joining us for the season.”

The European Tour has announced leading Malaysian property developer, link Sime Darby Property Berhad, as an Official Partner to the BMW PGA Championship at Wentworth Club, Surrey, England, from May 23-26.

The European Tour at Wentworth Club’s famous West Course, Sime Darby Property, owner of the Kuala Lumpur Golf & Country Club (KLGCC), which has played host to The European and Asian Tour-sanctioned Maybank Malaysia Open and LPGA- sanctioned Sime Darby LPGA Malaysia, effectively solidified its international profile and leadership position in terms of quality and innovation in the Malaysian and global property industry. The Tour’s flagship event is one of the most significant tournaments in the season-long Race to Dubai. The company is also the first Asian partner to sponsor the tournament.

This is fortified by the company’s presence and experience in London (UK) and in the Asia Pacific region with projects in Malaysia, Singapore, Australia and China.

Sime Darby Property will become a welcome addition to the BMW PGA Championship’s family of sponsors at Wentworth Club in May, when England’s Luke Donald, the current World Number Three, and attempts to win the iconic title for the third consecutive year.

Sime Darby Property Berhad said, “This partnership will enable Sime Darby Property to expand its brand presence in the international market. It strengthens the Company’s overall leadership position in the property industry while cementing its commitment towards quality and innovation, especially in the way it positions its brand and luxury products on the global front.

“This positioning also reinforces the Company’s presence amongst an important segment of our target market, namely golf fans, captains of industry and high net worth individuals to be part of our network of customers and potential customers.”

George O’Grady, Chief Executive of The European Tour, said: “We are delighted to welcome Sime Darby Property as Official Partner of the BMW PGA Championship. The Championship is our Tour’s flagship event and the involvement of each new Partner can only serve to further enhance the important status of the event as an integral part of The Race to Dubai.”