Rugby World Cup Almost Hit Target Audience Half Way Through Event

More than three quarters of a million fans have attended Rugby World Cup 2011 following the completion of 28 out of 48 matches.

Martin Snedden, CEO for Tournament Organiser Rugby New Zealand 2011 could not be more enthusiastic about the news.

“This is a fantastic result and resounding evidence that the Tournament is being enthusiastically embraced by local and visiting fans,” he said.

“We reached the milestone last night after nearly 27,000 fans braved a wet Wellington night to see a thrilling match between Argentina and Scotland. Rain or shine, fans up and down the country are dressing up, painting their faces and really getting into the spirit of RWC 2011.

“This weekend alone, nearly a quarter of a million fans passed through the gates for matches, which included the historic double header at Eden Park where 120,000 fans attended the two matches.

“We couldn’t be happier with the passion and joy fans from around the world are showing at matches.”

RNZ 2011 also announced that tickets are continuing to sell strongly. Sales to date total 1.32 million against a target of 1.35 million.

Shane Harmon, General Manager Marketing and Communications, said: “The surge in sales since the Tournament began means we are bang on track to hit our sales and revenue targets.”

Revenue totals NZ$259 million ($202mn), leaving $9.5 million of sales to be achieved to reach the Tournament end target of NZ$268.5 million ($209.5m).

“This is the last week of the pool phase of the Tournament before the knock-out matches in Auckland and Wellington. This week already we have sell out matches at North Harbour for Samoa’s critical final pool match against South Africa, Ireland’s decisive clash with Italy at Otago Stadium and Japan against Canada at McLean Park in Napier, Harmon added.

“However tickets are still available for the other remaining pool matches in Nelson, Palmerston North, Wellington, Auckland and Hamilton so we urge fans who have yet to experience the excitement and fun of a RWC match to move fast or they will be disappointed.

“Tickets are also still available for the semi-finals and quarter-finals and we are expecting sales to rise over the coming weeks as the make-up of those matches becomes clearer.”

IRB Chairman Bernard Lapasset said Rugby World Cup 2011 was on track to be an exceptional event.

“New Zealanders the length and breadth of the country are proving to be wonderful hosts. The atmosphere in venues and around the host cities and towns has truly added to a festival atmosphere,” he said.

New IPC Chair Warner Wants World Champs. Merger with IAAF

UK Athletics chairman Ed Warner, this week appointed to position as chairman of the International Paralympic Committee (IPC) Athletics Sport Technical Committee (STC), has claimed his main goal in his new job is to combine the IPC World Athletics Championships into the able-bodied version, potentially starting at London in 2017.

Currently the IPC organises its own Championships every four years while the International Association of Athletics Federations (IAAF) stages an event on a biannual basis, and Warner told insideparasport: “There are really two points to my role which consist of a short-term and long-term goal.

“Short-term, it is about helping to ensure the success of the athletics competition at the London 2012 Paralympic Games and London 2012 is obviously a key reason why I was appointed to the position.

“In my discussions with Xavier Gonzalez [the IPC chief executive] I made it clear to him that I could really assist with the IPC’s preparations for London 2012 due to my position as chairman of UK Athletics.

“I’m based in London and I obviously have very strong links with LOCOG having worked with them for many years so it is fantastic that I can act as a type of bridgehead between the two organisations.

“But long-term, post-London 2012, the key thing is to make sure that the sport continues to grow and I think that we need to explore with the IAAF about combing their Athletics World Championships with the IPC Athletics World Championships.

“I have strong contacts within the IAAF which will be extremely helpful in any discussions.

“Combing the two will not happen straight away as there is still a long way for the IPC Athletics World Championships but that is certainly something that must be considered over the coming years.”

Warner’s comments have come quickly after the announcement earlier this week that IAAF President Lamine Diack and IPC President Sir Philip Craven had signed a Memorandum of Understanding (MoU) to work closer together.

Diack claimed he is ready to discuss “the prospect that future World Championships for able-bodied athletes and athletes with a disability could be held in conjunction with each other”.

London are among four bidders for the 2017 IAAF World Championships but have still to release full details of their bid, which has to be submitted by September 1. Insideworldparasport understands that it is considered likely that London will bid for both due to the fact that UK Athletics have delivered numerous successful world class disability events in recent years.

“It’s difficult to compare different bodies but UK Athletics certainly considers this IPC position to be a very prestigious appointment on the international stage,” Warner said.

“There will people out there who disagree and they are entitled to say what they like but I am proud to have this position.

“Under my chairmanship, disability athletics has also been held just important to UK Athletics as able bodied athletics has.

“There was not many chairman’s or Presidents of national athletic governing bodies at the Christchurch 2011 World Athletics Championships earlier this year but I was there because I felt it was very important to be there and to see the great things that went on and also the things that can be improved on.

“UK Athletics has shown how committed it is to disability athletics by investing heavily in the sport and making top appointments such as employing Peter Eriksson as Paralympic head coach when he was widely regarded as the best in the world.

“So Paralympic athletics could not be more important to us which is why we are so proud of this appointment.”

Miami Heat inks multi-year partnership with T-Mobile

NBA’s Miami HEAT announced today that they have entered into a multi-year partnership with T-Mobile USA, Inc., one of the largest national providers of wireless voice, messaging, and data services.

T-Mobile will be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship also includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV Companion. T-Mobile will also sponsor the team’s “Noche Latina” initiatives scheduled to take place during three March home games.

“I’m pretty certain HEAT fans are already familiar with the superiority of the T-Mobile brand thanks to the numerous and memorable television commercials Dwyane Wade has starred in throughout the years,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Their partnership with the HEAT is, thus, an entirely organic endeavor and we are thrilled to have them on board.”

Wade’s relationship with T-Mobile dates back to the 2006-07 season. Since then he has starred in numerous commercials for T-Mobile’s NBA campaign. In addition, Wade served as a coach for the 2009 T-Mobile Rookie Challenge & Youth Jam as part of the NBA All-Star Game activities in Phoenix.

“Dwyane Wade has been one of our great partners, so this new sponsorship with the Miami HEAT is a natural fit,” said Derek Chang, Director of Sponsorships at T-Mobile USA. “We’re looking forward to working with the HEAT to develop exciting programs for the fans and our customers. The T-Mobile Tip-Off event couldn’t be a better way to start the new season.”

IRB Sets Out Three-Point Plan to Grow Women’s Rugby World Cup Brand

The International Rugby Board (IRB) has reaffirmed its commitment to growing the Women’s Rugby World Cup brand with the approval of a three-point plan to ensure the flagship event continues to grow.

The approval of the plan by the IRB Council follows an extensive strategic review of Women’s Rugby World Cup by tournament owners Rugby World Cup Limited.

Key review considerations included tournament timing within the international Women’s Rugby calendar, the tournament delivery model, tournament format and the global qualification criteria with the objective of further boosting competition standards, global profile and fan engagement.

The following recommendations were agreed by Council: 

  • -Women’s Rugby World Cup to move to every four years from 2017 to optimise the international competition calendar and enable the world’s top players to compete in the pinnacle Fifteens and Sevens events
  •  
  • -Women’s Rugby World Cup to be capped at 12 teams to ensure the highest competition standards

     -The global qualification process to be streamlined to ensure the participation of the world’s best teams on the world’s biggest stage 

The announcement comes at an exciting time for the sport with Women’s Rugby enjoying unprecedented growth and profile, Women’s Rugby World Cup set for a record-breaking France 2014 event, the IRB Women’s Sevens Series going from strength to strength and Women’s Sevens set to debut at the Rio 2016 Olympic Games.

RWCL Chairman Bernard Lapasset said: “Women’s Rugby is one of the world’s fastest growing team sports with an unprecedented 1.5 million women and girls participating across every continent.”

“At the forefront of the phenomenal growth are our flagship women’s Fifteens and Sevens events and we are committed to ensuring that Women’s Rugby World Cup is cemented as one of the prestige properties in women’s sport.”

Details of the qualification process and tender process for Women’s Rugby World Cup 2017 and 2021 will be announced in due course.

IRB Rugby Committee member Cheryl Soon said: “The Women’s Rugby World Cup is a fantastic event and today’s announcement is great news for the Game.”

“It’s a long-term commitment to the Women’s Game, which is growing at a record speed. To enhance that, we need to support the development of the Game and get the schedule right.”

“This will allow the top players compete in the Olympics, the Women’s Rugby World Cup and then the Rugby World Cup Sevens, if they choose to. The top players can take part in the top events.”

Manchester United Partner with Google to Create New Unique Fan Campaign

Premier League champions Manchester United and technology giant Google today announced a partnership to launch a new campaign that will offer a select group of the Reds’ international fanbase the opportunity to visit Old Trafford.

In a break though initiative entitled Front Row, United fans will have the opportunity to cheer on the team, appearing via live Google+ Hangout – the free, multi-person video call feature – on Old Trafford’s pioneering pitchside digital hoardings for the Liverpool Clash on March 16.

Throughout the match, Front Row supporters will be able to share in the magic of being at Old Trafford, joining 75,000 ticket holders and fellow Front Row participants the world over.

Manchester United’s group managing director Richard Arnold said: “This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love. When we expanded our latest social media platforms last summer Manchester United became the fastest sports organisation to reach one million followers on Google+. Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football.”

Head of Google+ EMEA, Cristian Cussen, added: “For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.”

JUMP to Continue in Driving FIH Commercial Strategy in New Deal

The International Hockey Federation (FIH) have renewed their partnership with commercial strategy agency JUMP for a third consecutive year.

JUMP has been working with FIH since January 2012 to shape and deliver a new commercial strategy, treat which covers all areas of revenue including event assignment, viagra media, rights packaging and sponsorship and licensing. The extension runs from January 2014 – January 2015. 

All FIH events for 2015-2018 were assigned last November with the ?agship World Cups going to India (men’s) and England (women’s). In addition, FIH recently agreed an 8-year deal with Star Sports, which brings a new level of TV production for international hockey, and much stronger revenues and distribution. 

Kelly Fairweather, FIH CEO commented “JUMP has guided us through the strategic process to identify and follow the best path for international hockey. It is now helping us to implement new areas of commercial activity, particularly sponsorship. We look forward to working with them for another year and growing the game of hockey on a global scale.”

Matthew Osmon, JUMP CEO added: “It has been a pleasure to help to transform FIH into one of the most innovative and energetic International Federations, and it is exciting to see the new strategy start to bear fruit.”

JUMP has played a key role in the commercial development of FIH’s ?agship events, with the World Cup, annual Hockey World League and Champions Trophy now established worldwide and a new format targeting youth coming under the spotlight in 2014.

Commission Approves Plan to Invest State Funds in Indianapolis Motor Speedway

Proposed plans to revamp the Indianapolis Motor Speedway have been boosted today after the Indiana Motorsports Commission approved preliminary plans by Hulman & Company to invest state funds on infrastructure upgrades.

The commission approved a resolution to adopt the IMS improvement plan, including creation of a new Motorsports Investment District for IMS, a step toward issuing bonds to fund improvements at the facility.

“We’re grateful for the support we’ve received from Hoosiers, the Indiana General Assembly and Governor Mike Pence to assist us with needed capital improvements,” said Jeff Belskus, Hulman & Company president and chief administrative officer. “We have a plan for IMS that assures the best return for taxpayers and enhances our role as an economic engine for the state.”

IMS has an annual economic impact of more than $500 million in Indiana, and the motorsports industry in Indiana supports more than 6,200 Indiana jobs that pay an average wage of $63,000, according to an Indiana University Public Policy Institute report released earlier this year.

The plan submitted to the IMC used these criteria to broadly identify the types of improvements to fund with bond proceeds over the next several years:

Focus on necessary track modifications, including:
o The addition of an apron in the four turns of the IMS oval to be used in NASCAR events, enhancing competition
o Repaving and reconfiguration of the IMS road course, a project completed in November 2013
o Refurbishing of catch fencing

Focus on the fan experience, including:
o Seating improvements to improve comfort, better grandstand access with more elevators and suite renovations
o New video screens and Scoring Pylon
o Modernized restroom facilities
o Increasing concession choices, expanding fan zones and providing more entertainment
o Need for improved access, traffic flow and parking

Focus on technology, including:
o Availability of wireless access throughout the facility
o State-of-the-art data, video and audio availability

Some components of the plan already have been implemented. Improvements to the IMS road course were pivotal to the creation of the Grand Prix of Indianapolis IndyCar Series race on May 8-10, 2014 and the retention of the Red Bull Indianapolis GP MotoGP World Championship race Aug. 8-10, 2014 – two events with significant economic impact for Indiana.

“We’ll complete our master plan next spring, but the first upgrades, which complement our new Month of May, are already underway,” Belskus said. “We just completed paving the newly modified road course that will host the inaugural Grand Prix of Indianapolis on May 10 and be used by MotoGP competitors in August. Our fans also will see a new Scoring Pylon and new video screens next spring. And that’s just the beginning.”

Additional plans for IMS development and enhancement beyond the funding managed by the Indiana Motorsports Commission also will be included in the master plan to be released in spring 2014.

“We started with ideas for improvements that totaled hundreds of millions of dollars, and we’ve reduced our list to a list of potential projects with total spending of about $140 million,” Belskus said. “Now we have some difficult decisions ahead to pare the list further before we ask the commission for its approval.”

The plan does not include installing lights on the famed, 2.5-mile IMS oval for night races. Economic studies showed this $20-million investment did not provide the best return for taxpayers.

Instead, capital improvements in fan experience and track modifications will make IMS a more attractive venue with higher quality racing events. IMS will continue to put a top priority on investments that grow ticket sales and protect revenue from existing events.

“Improving the quality of racing will grow ticket sales,” Belskus said. “For example, adding an apron to the track would improve the passing opportunities during the Kroger Super Weekend at the Brickyard.”

Rally Australia Organisers Look for 2014 Event to Boost Coffs Coast

With Rally Australia being confirmed on the 2014 World Rally Championship (WRC) calendar, event organisers believe the event will provide many opportunities to further develop the Coffs Coast.

Rally Australia will be staged on 11-14 September 2014, following the announcement on Friday of the full 2014 WRC calendar by the FIA, the world governing body of motorsport.

After the successful staging of the 2013 Coates Hire Rally Australia this month – won by Volkswagen’s Sebastien Ogier – early news of a change from biennial to annual frequency will allow the organisers and their partners to maintain the momentum and devote more resources to enhancing the event, Rally Australia Chairman Ben Rainsford believes.

“Confirmation of Rally Australia 2014 is great news not only for us as organisers, our local suppliers and our partners including Coates Hire, East Coast Bullbars and the Forestry Corporation, but it is also a reward for the Coffs Coast community, which made a very big contribution to the success of our recent event and the previous one in 2011,” Rainsford stated.

“I thank the New South Wales Government through its Destination NSW organisation, Coffs Harbour City Council and the many other parties that have supported our bid for an annual WRC round.

“Knowing that we can turn around straight away on organising 2014 means we can retain local staff, supply chains, logistical arrangements and potentially sponsors and put more time into improving the attractions for spectators.

“As Australia’s only other four-wheel world championship outside F1, Rally Australia has a tremendous opportunity to become one of our biggest and most exciting motorsport festivals and to make an even bigger contribution to the Coffs Coast regional economy.

“We’re already reviewing plans for 2014 and hope to announce some new initiatives soon.”

Rainsford added that Rally Australia had signed a contract for events in 2014 and 2015 with the WRC commercial rights holder WRC Promoter GmbH, although confirmation of 2015 would be subject to the normal FIA processes.

Rally Australia is also pressing ahead with a bid for 2016, he said.

Ladies European Tour YouTube Re-launch Brings in Record Subscribers

The re-launch of the Ladies European Tour’s YouTube channel has led to the channel receiving a 10 fold increase in subscribers to coincide with live streaming of the 2013 Solheim Cup according to organisers.

The LET YouTube Channel is rapidly growing into one of the most popular golf channels online with a healthy combination of live streaming, physician highlights and features, giving the viewer an unparalleled opportunity to immerse themselves into the world of women’s golf.

The Ladies European Tour is in a unique position with members from all five continents giving a vast potential market for viewers to tune in and watch their favourite player.

Ladies European Tour Chief Executive Officer Ivan Khodabakhsh said: “The new YouTube channel has been an unprecedented success. Over 30 hours of The Solheim Cup were streamed in HD and we picked up new fans in areas ignored by regular TV coverage.”

Charlie Muirhead, CEO and Founder of Rightster, who partnered with the LET to distribute and market the video content, said: “We are thrilled to be working with the Ladies European Tour to provide viewers in markets without broadcast distribution of the Solheim Cup, giving them the opportunity to enjoy the drama of tournament as it happens. Partnering with Rightster allows LET to focus internal resources and funds on what they do best while we manage the complexity of live streaming and crucially, the task of finding and engaging the right online audience.”

YouTube viewing figures for The Solheim Cup hit six figures over four days including live streaming, exclusive features, highlights and interviews with the leading players, produced by LET Production Partner UCOM.

British GP Sees Third Highest Attendance for Race Day

Silverstone have announced the 2013 British Grand Prix was the third highest attended of all time with 120,000 flocking to the race.

Richard Phillips, Managing Director of Silverstone Circuits Limited, belives the race was an overwhelming success and one of the biggest and best in recent years. to a dramatic, action packed race at a sun drenched Silverstone. 

Phillips commented: “The British Grand Prix was back to its very best this year. For us it’s all about the fans’ experience and I don’t think the event could have gone any better. We had huge crowds here on Friday, Saturday and Sunday – Sunday was our third biggest attendance of all time – and early feedback from the fans has been exemplary. The biggest indicator for us is on-event sales for next year’s British Grand Prix, which were up 50% over the weekend. That alone speaks volumes about the success of this year’s event. 

“There was a real festival atmosphere; the sun shone, everyone got in and out of the circuit in record time and the race itself was full of drama, keeping us all on the edge of our seats. We almost had a British driver on the podium too – a few more laps and Lewis would have been up there. But if we can’t have a British driver, we’ll settle for two local teams; I was pleased for Mercedes and Red Bull.” 

Race winner Nico Rosberg later joined British drivers Lewis Hamilton, Jenson Button, Paul Di Resta and Max Chilton, plus a host of British motor sport legends and current F1 drivers, at Silverstone’s post-race Grand Prix Party on Sunday evening. 

More than 18,000 fans stayed behind for the traditional post-race finale to hear from the drivers at the Grand Prix Party, which was free to all ticket holders.