Saxo Bank, the leading online trading and investment specialist, have activated their partnership with Lotus F1 Team for the prestigious Monaco Grand Prix this weekend.

Saxo will expand on its branding of the team’s 2014 challenger, the E22, as driven by Romain Grosjean and Pastor Maldonado.

As reinforcement of the exposure and business-to-business opportunities Saxo Bank has enjoyed since becoming Lotus F1 Team Official Business Partner at the start of this season, the E22’s sidepods will feature the distinctive Saxo Bank logo for the Monaco Grand Prix highlighting the bank’s partnership with the team.

Ultimately, Saxo Bank branding will feature on five race cars: The two Lotus F1 Team cars, the Tech 1 Formula Renault 3.5 race car driven by Marco Sørensen and the two Lotus Formula Renault 3.5 team cars.

Lars Seier Christensen, co-CEO and co-founder of Saxo Bank, has said: “At Saxo Bank, we are proud to be supporting the entire Lotus team, especially Denmark’s very own Marco Sørensen, the official Lotus F1 Reserve and Development driver. Lotus is one of the most iconic and successful marques within global motor racing, and the Monaco Grand Prix is the perfect platform upon which to exhibit the Saxo brand.”

The PGA TOUR and the PGA of America have announced a significant expansion in cooperative initiatives that benefit the membership of both organizations and help grow the game of golf.

PGA of America President Ted Bishop said The PGA of America’s intention was to increase the PGA Championship’s purse to $10 million, recipe which will equal that of THE PLAYERS Championship as the highest in professional golf. This represents a $2 million increase over last season’s PGA Championship, story while Finchem said THE PLAYERS’ purse will increase by $500, cough 000 over 2013. In addition, the PGA TOUR will increase its longstanding support of the PGA Professional National Championship and various PGA Section Championships.

“We have always believed that working together with The PGA of America enhances efforts to grow the game and benefits the membership of both organizations,” PGA Tour Commissioner Tim Finchem (pictured) said. “Today’s announcement reflects what regular communication between our organizations can accomplish, and we look forward to continuing discussions with Ted and The PGA of America regarding further opportunities.”

“The relationship between The PGA of America and the PGA TOUR has never been stronger for a variety of reasons,” said Bishop, 38th president of The PGA of America. “There have been a series of cooperative efforts  and today’s announcement is a further reflection that the essence of our relationship has been our ability to jointly do what is best for golf and our respective memberships. After all, PGA TOUR players are also members of The PGA of America.”

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The 2016 All-Star Game will be in Toronto, marking the first time the showcase event will be held outside of the United States, the National Basketball Association have confirmed today.

Top players representing the NBA’s Eastern and Western Conferences will tip off at the Air Canada Centre, home of the Toronto Raptors, on February 14, capping a weekend that includes the popular slam dunk contest and other events.

“We are thrilled that Toronto is hosting our first NBA All-Star Game outside the United States,” NBA Deputy Commissioner Adam Silver said in a statement. “As the site of the first game ever in the NBA, Toronto is an ideal location for this global basketball celebration.”

The 2013 event was held in Houston, which estimated a direct economic impact of $60 million, and an overall economic impact of slightly below $100 million.

The 2014 All-Star Game is set for New Orleans, while the 2015 event will be co-hosted by Manhattan and Brooklyn.

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Tyre manufacturer Michelin has hinted they would be open to a return to Formula 1 to take on Pirelli next year.

With the sport’s existing sole supplier Pirelli having already inked 2014 contracts with Bernie Ecclestone and the bulk of the teams, Michelin have opened up the possibility of joining the grid.

Michelin competition boss Pascal Couasnon said on Monday that the French marque has dropped its earlier condition that it will only return to F1 if it can go in competition with a rival.

“We have changed one of our conditions,” he told Le Figaro newspaper. “Now, we don’t mind becoming the exclusive supplier.

“We are ready for it, as there is quite an interesting technical challenge.”

But Couasnon said Michelin is also still open to a tyre war.

“We have always said that we are interested in competition,” he added.

He said talks with the governing FIA, led by Frenchman Jean Todt, have already begun.

“We have sent them the same information as we have to the general public, so our position is known to all,” said Couasnon.

He denied, however, that talks with F1 chief executive Ecclestone are already underway.

“I was surprised by these reports, but I’m starting to get used to it,” Couasnon smiled.

“Two weeks ago, I read that Michelin planned to hold a press conference, but nothing happened. In formula one, there are always a lot of rumours.

“I can confirm that I have not scheduled any meetings with Bernie Ecclestone. If negotiations were to begin, we would hold them with the FIA, Bernie Ecclestone and the teams.”

The Baltimore Ravens’ momentous victory over the San Francisco 49ers has set a record for highest overnight ratings in Super Bowl history which was televised on american channel CBS.

The Nielsen company reported the game scored a 48.1 rating and 71 share in its select measurement of big cities. That’s 1 percent over a similar measurement in last year’s game.

For three years in a row, the Super Bowl has set a new record for most-watched event in U.S. television history. Nielsen is expected to have an estimate of how many people watched the game later on Monday.

One ratings point represents 1,147,000 households, or 1 percent of the nation’s estimated 114.7 million TV homes. The share means that 71 percent of TVs that were on at the time were tuned to the Super Bowl.

Baltimore managed to fend off 49ers late surge to win the Lombardi trophy 34-31.

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