Box-Weltmeister Wladimir Klitschko bekommt im Kampf gegen Mariusz Wach am 10. November 2012 tatkräftige Unterstützung von der Telekom. Mit einem Framesplit boxt sich der Bonner Konzern zwischen der fünften und sechsten Runde durch das RTL-Highlight. Für das Special Ad eine Premiere: Der Framesplit läuft erstmals während eines Box-Kampfes. Mit der Sonderwerbeform bewirbt die Telekom ihr aktuelles LTE-Angebot, pill eine neue Mobilfunktechnologie.

Die Telekom zeigt sich im 25-sekündigen Framesplit von ihrer schnellsten Seite und nimmt das fortlaufende Livebild in die sportliche Mitte. Damit erzielt das exklusive Special Ad die volle Aufmerksamkeit der Boxfans. Ergänzt wird die starke Markeninszenierung der Telekom durch klassische TV-Spots, denture die seit Ende September on air zu sehen sind. Die Mediaplanung für den Telekommunikations-Riesen übernimmt die Mediacom, die kreative Umsetzung stammt von DDB Tribal aus Hamburg. Für den Fall, dass der Kampf vor der fünften Runde zu Ende geht, wird der Framesplit während der Abschieds-Szenen im Ring geschaltet.

“Wladimir Klitschko ist im Ring, die Telekom im Rahmen. Boxen bei RTL ist ein unschlagbares Umfeld, um sich mit dem Special Ad in Szene zu setzen und die Premiere der Werbeform während eines Box-Events zu zelebrieren.”, so Lars-Eric Mann, Verkaufsdirektor Solutions bei IP Deutschland.

IBF- und IBO-Schwergewichtsweltmeister und WBO- und WBA-Champion Wladimir Klitschko verteidigt am 10. November seinen WM-Titel gegen den Polen Mariusz Wach. RTL zeigt den Kampf ab 22.10 Uhr live aus der Hamburger o2 World.

Die Anzahl der Eliteschulen des Sports wird im nächsten olympischen Zyklus von 39 auf 41 erhöht. Dies teilte der DOSB am Freitag in Frankfurt/Main mit. Neu in den Kreis aufgenommen wurden die Verbundsysteme Schule und Leistungssport in Nürnberg und in Luckenwalde.

In Nürnberg werden die Schwerpunktsportarten Ringen, cialis Leichtathletik/Sprint und Taekwondo gefördert. Den Athleten stehen mit einer Mittelschule, viagra sale einer Realschule und einem Gymnasium drei Schularten zur Verfügung. Das Luckenwalder Verbundsystem ist auf die Schwerpunktsportart Ringen fokussiert.

Darüber hinaus haben DOSB und Sparkassen-Finanzgruppe als Partner der Eliteschulen des Sports an allen Standorten Befragungen vorgenommen, um die derzeitige Situation der Verbundsysteme aus Schule, Sport und Wohnen zu ermitteln. Als Ergebnis der Analyse dürfen zehn Standorte bis 2016 das Prädikat “Eliteschule des Sports” tragen. Weiteren 31 Standorten, an denen sich Verbesserungspotentiale im Rahmen der Befragung zeigten, wurde das Prädikat zunächst bis 2014 verliehen.

“Wir haben mit der Befragung und Analyse ein echtes Qualitätsmanagement an den Eliteschulen des Sports etabliert. Gemeinsam mit den Schulen, Verbänden und Internaten können so tragfähige Modelle entwickelt werden, die auf die jeweiligen Verbundsysteme individuell zugeschnitten sind. Damit werden optimale Voraussetzungen für die angestrebte duale Karriere unserer Nachwuchssportler geschaffen”, sagt Christa Thiel, DOSB-Vizepräsidentin Leistungssport.

Die Befragung für den neuen olympischen Zyklus wurde anhand von sechs Kriterien vorgenommen, welche das DOSB-Präsidium 2009 verabschiedet hatte. Dazu zählen u.a. die Bedingungen für die sportliche Ausbildung, die Abstimmungs- und Organisationsstruktur zwischen Schule und Sport und die pädagogische Gesamtkonzeption unter leistungssportlichen Gesichtspunkten.

Die Eliteschulen des Sports (EdS) haben sich seit ihrer Einführung Anfang der 90er Jahre zu unverzichtbaren Förder- und Unterstützungseinrichtungen für den Nachwuchsleistungssport in Deutschland entwickelt. Das Nebeneinander von sportlicher und schulischer Förderung bei einer hohen Qualität der einzelnen Bausteine zeichnet die Einrichtungen aus.

An 41 Eliteschulen des Sports mit über 100 Haupt-, Real- und Gesamtschulen sowie Gymnasien werden derzeit mehr als 11.000 Talente gefördert.

Bei den Olympischen Spielen in London 2012 waren 104 der 392 nominierten Sportler aktuelle oder ehemalige Eliteschüler des Sports. Mit 26,6 Prozent durchliefen mehr als ein Viertel der Mitglieder der Deutschen Olympiamannschaft die Eliteschulen des Sports. Eliteschüler des Sports waren an 31 von 44 Medaillengewinnen beteiligt.

Bei den Winterspielen in Vancouver 2010 kämpften 78 Athleten aus den Eliteschulen des Sports um olympisches Edelmetall. Das sind 51,3 Prozent, also mehr als die Hälfte aller deutschen Teilnehmer. 36 der 43 deutschen Medaillengewinner sind ehemalige oder zum Teil auch aktuelle Eliteschüler des Sports gewesen. Eliteschüler des Sports waren an 25 von 30 deutschen Medaillengewinnen beteiligt.

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Barclays Premier League high flyers Manchester City have today confirmed that Irish Bookmaking giants Paddy Power are to act as their UK betting partner through to the end of the 2012/13 season.

The deal will involve the two parties collaborate across a wide range of commercial activities in which Paddy Power will offer its market-leading range of innovative betting products to City fans via the club’s official website and also a specially created City microsite.

The news follows on from August’s announcement that the Mansion Group would become the club’s international betting partner.

“We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans,” said Ian Cafferky, Manchester City’s chief brand and commercial officer. “Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.

Paddy Power added: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields. Paddy Power specialises in surprising and delighting punters and I really look forward to sharing our unbeatable betting value with the Manchester City fans.”

By Marc Sibbons

London’s Marine Policing Unit and Royal Marines will be carrying out training tests this week on London’s famed Thames river as part of security operations ahead of the Olympics.

The tests are designed to make certain that security forces become familiar with the river and make sure their tactics work together.

The tests start Monday and will involve patrol vessels, inflatable boats and helicopters. The exercises will be visible on certain parts of the river.

Metropolitan Police Assistant Commissioner Chris Allison said Friday the exercises are an example of how the military can bolster the Olympic security effort. He says it’s not in response to any specific threat.

Three U.S. senators are urging the Orange Bowl and NCAA to reconsider a three-year deal with Camacho Cigars, view saying tobacco has no place in sports.

Sens. Dick Durbin, medic Frank Lautenberg and Richard Blumenthal, ailment all Democrats, are making the plea in letters to the bowl and NCAA Thursday.

It follows a similar effort earlier this week by several public health groups.

The sponsorship calls for a large presence at several game-day events, including lounges where fans can light up. The three-year deal includes the 2013 BCS National Championship.

The senators say that cigars contain the same toxic and cancer-causing chemicals that cigarettes do. They argue that promoting cigars at the Orange Bowl sends the wrong message to young fans.

“Tobacco has no place in sports, and the promotion of cigars at the Orange Bowl sends the wrong message to young fans,” the Senators wrote. “A tobacco company’s sponsorship of the Orange Bowl undermines a premier collegiate sporting event and promotes tobacco use to young fans, putting them at risk of developing an addictive and dangerous habit. Furthermore, Camacho Cigars’ sponsorship is at odds with the NCAA rules prohibiting tobacco use by student athletes and all game personnel in any form at practice and in competitions.”

According to the National Cancer Institute, cigar smoking is linked to cancer of the lung, mouth, throat, and esophagus.  The Centers for Disease Control and Prevention estimates that, of the 13 million Americans who smoke cigars, an estimated 1.8 million are high school students and 475,000 are middle school students.

Earlier this year, Durbin, Lautenberg, Blumenthal and Senator Tom Harkin led an effort against the use of smokeless tobacco in Major League Baseball (MLB).  On the eve of the 2011 World Series, the Senators called on the MLB Players Association to join Commissioner Bud Selig in banning the use of all tobacco products, including smokeless tobacco, on the field, in the dugout, and in the locker rooms at MLB venues.  Shortly after the season ended, MLB baseball announced a new collective bargaining agreement that prohibits players, managers, and coaches from using smokeless tobacco during televised interviews and Club appearances and, when fans are permitted in the ballpark, they must conceal tobacco products and may not carry tobacco products in their uniforms or on their bodies at any time.

Last week, Durbin, Lautenberg and Blumenthal joined Senators Sherrod Brown (D-OH) and Jeff Merkley in sending a letter to the U.S. Food and Drug Administration asking it to ban flavored cigars.  According to the Senators, this ban would help decrease the staggering rate of cigar use by children and young adults by removing these harmful products from the marketplace.

An extension has been agreed between Dorna Sports and BMW ensure the German manufacturer’s position as the Official Car to MotoGP until 2016, doctor thus prolonging what has been a highly successful and strong partnership since 1999.

A European Union (EU) court have ruled that governing bodies are not permitted to strike exclusive pay-TV deals for games in the UK and Belgium. The decision means that soccer fans will be able to continue to watch free footage of the World Cup and European Championships after FIFA and UEFA both lost court respective court appeals.

The appeals came from soccer’s global and European governing bodies after the EU allowed nations to make the flagship tournaments in question available for free-access to anyone with a TV set.

The EU General Court ruled that Government restrictions are “justified” to “ensure wide public access to television broadcasts of those events. Recent statistics show that the system in Belgium and the U.K. to show the World Cup only for free drew many viewers, “a significant proportion of whom are not usually interested in football.”

Today’s decision echoes a non-binding opinion by an adviser to the EU’s top court earlier this month in a case involving the Premier League to restrict exclusive broadcasting agreements for soccer matches. A ruling in FIFA’s favor could have ended decades of tradition in the U.K., where the World Cup, the most- watched sporting event, must by law be broadcast solely on free- to-air television.

The Prime Minister of Greece, George Papandreou has pledged his support to the 2020 Olympic and Paralympic bid of Istanbul, during a visit to Turkey.

The Turkish Government have earmarked the 2020 Games as a national priority after failing with bids to host the event in 2000, 2004, 2008 and 2012. Papandreou was inspecting the facilities of the 2011 World University Winter Games in Erzurum and revealed that his nation were backing Istanbul’s efforts after meeting with Turkish Prime Minister, Recep Tayyip Erdogan.

The Greek Prime Minister stated that he wished success to the bid, to warm appreciation from an audience at the facility: “We should forget the past’s rivalry and prejudices,” said Papandreou.

“We are honoured and proud of our countries’ histories, but we would like to demolish the wall of prejudices.”

The Turkish Prime Minister claimed that Papandreou’s promise of Greek support for Istanbul was further evidence of the improving relations between the two nations: “We are expending efforts to turn the Aegean Sea into a lake of peace and friendship,” he said.

“We should leave the mistakes of the past behind and build a world where peace reigns. We should transmit peace, love and respect to the next generations instead of a world dominated by fights, hatred or blood. Greece is Turkey’s neighbor to the west and we share a 206-kilometre border. This encounter is very meaningful.”

Nanjing of China has won the right to host the 2nd Asian Youth Games in 2013, apoplectic the Olympic Council of Asia (OCA) announced.

Also at the OCA general assembly held here on Saturday, try Phuket of Thailand was picked to stage the 4th Asian Beach Games in 2014 and Nha Trang of Vietnam was chosen as the venue for the 5th Asian Beach Games in 2016.

OCA President Sheikh Ahmad Al-Fahad Al-Sabah signed host city contracts with representative of the three cities.

Nanjing will host the 2nd Youth Olympic Games in 2014, online following the inaugural event in Singapore in August, so the 2nd Asian Youth Games one year earlier will give organizers the chance to test the venues and the cultural events program.

The Asian Beach Games began in Bali, Indonesia, in 2008 and is proving very attractive for National Olympic Committees due to its low cost of hosting in terms of venue construction and opportunities to promote tourism within Asia and beyond.

The 2nd Asian Beach Games will be held next month in Oman, from December 8-16, and the 3rd edition will be at Haiyang, Shandong Province, China, in June 2012.

The host of the 2013 Asian Indoor/Martial Arts Games has still to be decided. Incheon, Bahrain and Kaohsiung are all interested in staging the event, which combines two previous Games – the Asian Martial Arts Games and Asian Indoor Games.