England Netball Appoint Sport Collective to Support Commercial Strategy

The National Governing Body for England’s biggest female sport has appointed sports rights and marketing agency Sport Collective to support England Netball’s strategic business plan and forward commercial operations.

England Netball has overseen unprecedented growth in the sport with circa 1 million women and girls regularly playing netball each week. The continued expansion of the

Vitality Netball Superleague and Netball World Cup taking place in Liverpool in 2019 provides the perfect timing for England Netball to utilise the commercial experience of the team at Sport Collective.

Sport Collective will be working closely with England Netball to develop and implement new strategies to increase return from participation and coaching pathways, membership and engagement and traditional commercial revenue streams.

Joanna Adams, CEO of England Netball said: “We’re delighted to be working with Sport Collective to utilise their fantastic experience and insight in creating commercial strategies in sport. They have already demonstrated their creative approach to business planning with our participation programmes and we look forward to working with them across other areas of the business.”

Sean McAuliffe, Director of Sport Collective said: “England Netball has done an incredible job in growing the sport and this is an exciting time to be working in Netball. We have vast experience of executing winning strategies for NGBs and we’re excited about the new initiatives we’ll be putting in place as we support the ongoing commercial programme.”

Sahara Force India Announce Partnership with SPORTbible

Sahara Force India announced a new partnership with SPORTbible.

Part of the popular LADbible Group, SPORTbible will bring to life a busy activation programme aimed at showcasing the excitement of Formula One to a young audience – very much in line with the sport’s desire to open up access to new generations.

Starting at the Monaco Grand Prix and throughout the 2017 season, SPORTbible branding will be featured on the nosecone of the VJM10.

Vijay Mallya, Team Principal of Sahara Force India: “It’s great to begin working closely with SPORTbible. They are an exciting brand, reaching out to engage a dynamic group of young fans who are going to shape the future of our sport. This partnership is a testament to the growing appeal of our team with the younger generations, who identify with our can-do approach and our friendly, yet professional attitude.”

Paul Rayner, Publisher of SPORTbible: “We’re excited and incredibly proud to be partnering with Sahara Force India. There’s a great deal in common between our two businesses – they are young, focused and delivering results in a competitive environment, just like us. Together, we’ll be collaborating to deliver a unique angle on the world of F1 for the smartphone-first generation. “

ATP Extends Season-Ending Tournament in London Through 2020 With New Title Sponsor

The ATP announced today that its season-ending tournament will continue its stay in London a further two years through to 2020, under a new title sponsorship with one of Japan’s leading innovation companies, the Nitto Denko Corporation.

The tournament, first staged in London in 2009, will now be renamed the Nitto ATP Finals.

“We’re delighted to extend our stay in London and to have Nitto come on board as title sponsor over the next four years,” said Chris Kermode, ATP Executive Chairman & President.

“It’s fantastic news to have such an ambitious and innovative company partner with our season-ending showcase in what is unquestionably one of the most exciting times in men’s professional tennis in recent memory. We look forward to a successful partnership and to the continued growth of our season finale in London,” added Kermode.

Kermode was joined for the announcement, held at The View from The Shard in London, by special guests including the likes of Boris Becker, a three-time former champion.

Nitto is Japan’s leading materials manufacturer offering over 13,500 diversified materials to more than 70 business fields such as electronics, automobiles, ecology and life science.

In 2018, the company will celebrate its 100-year anniversary and the Nitto ATP Finals will form an integral part of their strategic initiatives for increased business and brand value to their next century.

Hideo Takasaki, Nitto President, CEO & COO, said: “We are very proud to become the title sponsor of the ATP Finals. Featuring the world’s top men’s professional tennis players, the ATP Finals fits very well with Nitto’s philosophy, where we challenge ourselves to gain top share by utilising our unique technology both locally and on a global level.”

International Festival of Extreme Sports Announce Video Production Partnership

The Festival International des Sports Extrêmes (FISE) announced Tellyo for the video production, editing and sharing of the FISE World Series in Montpellier, France.

in 2017, FISE celebrates the 20th anniversary of its World Series, bringing together the best amateur and professional riders in disciplines such as BMX, Skateboard, Mountain Biking and Wakeboard.

FISE will use Tellyo to enhance the experience and atmosphere of the Montpellier Festival through social videos, creating clips and highlights in real-time.

Since entering the market in 2015, Tellyo has collaborated with numerous entertainment and sports brands, including MTV and the International Table Tennis Federation (ITTF).

Speaking about the partnership, Richard Collins, CEO of Tellyo, said: “We are delighted to have been selected by FISE; extreme sports create very special and thrilling content, by using our solutions, this can be captured and communicated via social in real-time.”

Joseph Villeflayoux, Marketing and Communications Director at Hurricane Action Sports Company, which oversees the event added: “Over 600,000 spectators are expected at the Montpellier Festival as well as many of the world’s leading extreme sports athletes; both groups are young, dynamic and demanding in regards to digital content.”

“The action at the Festival will be very impressive and by working with Tellyo, we hope to recreate the experience online and give our audience engaging content across multiple social media platforms.”

Leeds United Appoints Former West Ham Managing Director

Leeds United announced the appointment to the Board of Angus Kinnear as Managing Director, starting 8th June 2017.

Angus joins the club after spending the past three years as Managing Director at West Ham United where he presided over the Hammer’s move from Upton Park to the Olympic Stadium, growing the season ticket base to over 50,000 and doubling commercial revenue.

Prior to his spell at West Ham, Angus spent a decade at Arsenal as the Gunner’s Director of Marketing, Sales and Partnerships.

During his time with Arsenal, he led the club’s sales and marketing strategy for the Emirates Stadium and the surrounding property regeneration before focusing on growing Arsenal’s brand and commercial interests internationally.

Speaking about the appointment, Leeds United chairman Andrea Radrizzani said, “I am delighted to bring in a Managing Director of Angus’ calibre and experience and on behalf of everyone at Leeds United, I would like to wish him a very warm welcome to the club.

“I have experienced working with Angus in the past and I am confident his commercial experience and management skills will help to bring Leeds United to the next level of engagement for partners and fans.

“I am looking forward to working with him as we drive Leeds United forward into a new era.”

Tottenham Hotspur Extends Shirt Sponsorship With AIA to 2022

Tottenham Hotspur have agreed an extension with kit sponsor and insurance group AIA until 2022.

The Premier League club announced the news while in Hong Kong, where AIA has its global headquarters.

Tottenham began their relationship with AIA in 2013, and the original deal was believed to be worth around £16m a year to the new club.

Reports suggest the new extension has brought an increase on that figure.

Tottenham, who finished second in this year’s Premier League campaign, are currently on a post-season tour of Asia and this announcement further signifies their intent to grow the club’s fanbase in the region.

Their cause has been helped by the form of South Korean forward Heung-min Son, who scored 21 goals in all competitions to become the most prolific player from his country in European football history.

Spurs chairman Daniel Levy said: “This new long-term agreement demonstrates the strength of our relationship with AIA and underlines just how much we both value this partnership.”

In response, AIA group chief executive Ng Keng Hooi said: “I am delighted we are extending our partnership at such an exciting time in AIA’s history as we continue to grow, guided by our vision to be the pre-eminent life insurer in the world.”

The new deal is expected to include visits of Spurs coaches to AIA foundations in the Asian region.

Claret Jug Visits Anfield Ahead of The Open

The Claret Jug, golf’s most iconic trophy, made a special appearance at Anfield for Liverpool’s last game of the season against Middlesbrough yesterday.

Johnnie Cole-Hamilton, Executive Director – Championships at The R&A, joined LFC Legend and official Open Ambassador Kenny Dalglish on the pitch to share the Claret Jug with the fans.

Ahead of the 146th staging of the Championship at Royal Birkdale from 16-23 July, Liverpool FC has teamed up with The Open to offer fans the chance to see the world’s greatest golfers play the famous Southport links in their quest to become Champion Golfer of the Year.

Reds fans can purchase hospitality tickets for the historic Championship and join LFC footballing legend Kenny Dalglish at the Hillside Clubhouse, situated at the iconic Hillside Golf Club next to Royal Birkdale.

Fans who purchase hospitality tickets through Liverpool FC will receive a free pair of Open Championship cufflinks with each purchase.

Johnnie Cole-Hamilton, Executive Director – Championships at The R&A, said: “The Open is a true celebration of golf and one of the world’s great sporting events. We look forward to working with Liverpool FC to help promote The Open’s return to the historic links at Royal Birkdale for the tenth time this summer.”

There are still packages remaining for the Hillside Club where you can join Kenny Dalglish and these are available through the LFC Hospitality team.

Visit www.liverpoolfc.com/hospitality or call 0151 264 2222 for more information.

London 2017 Announces BP as Partner for World Para Athletics Championships

Global brand BP has been announced by London 2017 as the latest National Partner for the World Para Athletics Championships.

BP has been a partner of the International Paralympic Committee (IPC) since 2013 and has supported a number of National Paralympic Committees and Paralympians around the world.

This year’s World Para Athletics Championships, which will take place at the London Stadium between 14-23 July.

The Championships, along with the IAAF World Championships London 2017 that follow from 4-13 August, together celebrate the Summer of World Athletics, the biggest sporting event in the world in 2017 with more than 3,000 athletes from over 200 nations set to compete.

Niels de Vos, Championship Director, said: “Securing such a major multinational as BP is great news for us. We are aware of their support for the Paralympic movement and we are delighted that they have agreed to extend this to support to the World Para Athletics Championships London 2017.”

Duncan Blake, BP’s Global Brand Director, said: “BP was one of the first major brands to support the global Paralympic movement. The energy within Para sport is truly inspirational, and being involved in this world-class Para sporting event at the venue of the London 2012 Paralympic Games brings us back to where our support began.”

Andrea Radrizzani Completes Takeover of Leeds United FC

Andrea Radrizzani has completed his takeover of Leeds United.

Radrizzani, who purchased 50% of the club in January, has acquired the remaining 50% stake from Massimo Cellino and in doing so takes full control of the club.

Andrea Radrizzani said: “I am delighted to have the opportunity to become a custodian of this great football club.

“The heritage and history of Leeds United attracted me to the club and having spent time at games and at Thorp Arch, I can see that we are ready to move forward to the next level.

“This is a long-term commitment, there is a lot of hard work ahead of us and I am aware of my responsibilities as owner of Leeds United.

“I can assure all supporters that everyone at this club will be doing all we can to build a successful team at Elland Road.”

Andrea Radrizzani also becomes chairman of Leeds United with immediate effect.

Brazilian Police Make Arrests in 2014 World Cup Corruption Probe

Brazilian police have arrested a presidential aide and two ex-governors as part of an investigation into the 2014 World Cup’s most expensive stadium in the capital, Brasilia.

The development added to the pressure on President Michel Temer as the long-running focus of the corruption scandal in public life turned back on to the twin sporting stagings of the World Cup and Olympic Games.

Brasilia, with a capacity of 72,800, staged matches in both events.

A police statement said that Tadeu Filippelli, a special adviser in Temer’s Cabinet, and former Federal District governors José Roberto Arruda and Agnelo Queiroz had been detained.

Renovation of the Brasilia stadium for the 2014 World Cup cost $459.38m which, according to prosecutors and police, included significant excessive charges. This was then considered the second-most expensive football ground in the world after the reconstruction of Wembley.