LA 2028 Forecasts Budget Of $6.9 Billion

The price tag on the Los Angeles 2028 Olympics is now $6.88 billion, a $1.36 billion increase that comes mainly because of accounting measures designed to better reflect inflation over the long lead-up to those games.

The Associated Press reports:

Most key numbers the organizing committee released Tuesday are essentially the same as those in the original bid documents, only adjusted from 2016 dollars to reflect the real value of the dollars at the time they’ll be received or spent — mainly in the later part of the 2020s.

That includes the cost of venue infrastructure (increase from $1.19 billion to $1.46 billion) and the contingency fund being guaranteed by the city and state ($487 million to $615 million).

“We didn’t change the plan and we didn’t change the delivery of the plan,” LA Organizing Committee Chairman Casey Wasserman said, adding: “Our intent was to make sure there are no surprises.”

The budget projects $2.51 billion in domestic sponsorship revenue — a lofty goal that organizers hope to reach with help of a new arrangement with NBC Universal that will pair advertising on the network’s platforms with sponsorship of the U.S. team.

If LA runs the games without any cost overruns, it will become the first host since at least 1984 — also a year that LA hosted — to do so.

Next year’s Olympics in Tokyo originally were budgeted at $7.3 billion but are now expected to run $12.6 billion.

Los Angeles initially projected a $5.3 billion budget for its original bid for the 2024 Games. But when the IOC awarded the 2024 Games to Paris and the 2028 Games to Los Angeles at the same time, part of the agreement was that LA would reveal a revised budget, for 2028 instead of 2024, in the first quarter of this year.

The revised budget does contain a 3 percent increase, $160 million of which is targeted toward youth sports throughout the city, and the rest earmarked to keep the organizing committee running during a lifespan that will run four years longer than initially anticipated.

The city of Los Angeles and state of California originally were projected to guarantee $250 million each for the contingency fund — with LA on the hook for the first $250 million, then the state for the rest. Those figures have been adjusted to $270 million apiece; the organizing committee has repeatedly said it doesn’t expect to need that backup.

Los Angeles is planning to host the games without building stadiums or arenas and by using infrastructure already in place or planned.

Part of the new budget includes $200 million in projected new cash from top IOC sponsors that would come in addition to $437 million already budgeted.

By agreeing to host an Olympics on an 11-year timeline instead of the usual seven years, LA cut different marketing deals with both the IOC and the U.S. Olympic Committee.

FC Bayern Munich and AXS Confirm Participation At iSportconnect’s 2019 CRM & Ticketing Masterclass

iSportconnect is delighted to announce the first speakers who will be featured at our 2019 CRM & Ticketing Masterclass, which will be held on Wednesday 22nd May in the City of London.

The content of the Masterclass will focus on the customer journey built around data insights and engagement prior to the event, innovations to make the ticketing experience more seamless and post-event follow through.

In partnership with AXS and Goodform, iSportconnect’s CRM & Ticketing Masterclass will bring together industry thought leaders to focus on new ways for rights owners, brands and their partners to prosper, thrive and grow as the digital revolution continues to disrupt the traditional marketing models.

The speaker lineup will feature:

  • Benjamin Steen, Head of Customer Care, Digital Licencing and Stadium, FC Bayern Munich
  • Paul Newman, Director of Ticketing, AXS

Benjamin is a native from Munich, Germany, who studied Media Management and Sports Marketing. Benjamin is working for nearly 15 years now at Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010, Benjamin has been responsible for operations, marketing and development of digital projects. In 2014, Benjamin was put in charge of customer care, digital licensing, media rights as well as the digitalisation of the Allianz Arena.

Paul joined the AXS team in August 2014 as the Director of Ticketing, following eight years overseeing Ticketing Operations at The O2. Paul’s years of ticketing experience in the UK provides invaluable knowledge-based leadership to some of the biggest events in the world and close relationships across the live entertainment industry with music promoters, event organisers, artists’ agents, managers and operators.

With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

To register your interest in attending the 2019 CRM & Ticketing Masterclass, please contact Chloe McCombie at info@isportconnect.com

Invitation Policy: The CRM & Ticketing Masterclass is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed.

For limited partnership opportunities, please contact Hugo Millns at info@isportconnect.com

Ajax Scores Big Numbers For Veronica

The UEFA Champions League match between Tottenham Hotspur and Ajax last night topped the television viewing chart in Holland.

The Amsterdam club’s 1-0 away victory drew 3.855 million viewers on Veronica as the number one programme, more than twice as many as the 8:00 news on NPO1, which normally pulls the biggest audience of the day.

The semi-final match had an audience share of 58.4%.

It was shown exclusively on pay-TV channel BT Sport 2 in the UK.

London Marathon Reduces Environmental Impact

With the 2019 edition of the Virgin Money London Marathon last Sunday, the event surpassed the £1 billion mark in money raised for charitable causes from fundraising since it began almost four decades ago.

A record 42,906 started this year’s race (7,000 took part in the inaugural event in 1981).

Beyond fundraising, London Marathon Events is committed to becoming a world leader in delivering sustainable mass participation events.

A range of innovative initiatives were launched at the 2019 edition of the mass event aiming to dramatically reduce its environmental impact and set the standard for mass participation events.

Watch the video to learn more.

3D Digital Venue’s First MLB Experience Working With Texas Rangers

The Texas Rangers Baseball Club took on an enormous challenge in planning the construction of their new ballpark, Globe Life Field. The ambitious project, with an estimated cost of over $1 billion dollars, aspires to become the top venue in Major League Baseball. Globe Life field is expected to open for the 2020 season.

The ballpark, with a capacity of approximately 40,000 spectators and a contiguous entertainment district, presented a series of challenges that highlighted the importance of having all available tools to visualize the project in multiple dimensions.

A project of this magnitude presents many challenges that the 3D Digital Venue team had to take into account. First of all, the information had to be filtered in order to move from the architectural model to the 3D model in virtual reality. This was a laborious step, due to the enormous amount of data received, not only from the Venue and the VIP spaces, but from all the adjacent spaces to the building that presented a very high complexity.

3D Digital Venue and its Interactive Virtual Reality Solution Virtualization3D enabled to visualize and identify any potential architectural conflicts. This Virtual3D representation of non-built venues and adjacent spaces, makes sure that the project team can have a much more refined understanding of the conflicts and enable them to resolve issues of restricted seat views, undetected design spots and seat positioning optimization at an early stage. Additionally, these reworks cause cost and time delays which affect the planned budget and fan expectations.

However, with 3D Digital Venue, such disheartening delays can be tackled well in time and the workflow can be put in the optimum place. All the premium VIP suites and spaces were digitalized through 3D Digital Venue’s Interactive Virtual Reality Solution VIP3D. This tool allowed the team to display all the spaces in an interactive environment and allowed patrons to receive a first class experience when making their premium selections at the Globe Life Field Sales Center. During the sales process each client is provided a personalized experience, made possible by VIP3D’s capability to provide an interactive view of the premium seats, suites, and clubs associated with their purchase. This unique capability helps  instill the confidence necessary to move forward with the purchase of seats at Globe Life Field.

All of the materials delivered to the Texas Rangers were used to create the Globe Life Field Sales Center, which showcases exactly what the newballpark  encompasses.  3D Digital Venue technology has also allowed the relocation of the Season Ticket Members, giving them an accurate view from their seat and an amazing fan experience through 3D Virtual Reality. Through these tools, and the partnership with Tickets.com and Channel 1 Media, the Texas Rangers have hosted over eleven-hundred appointments, and helped create a unique experience for each client that walks in the door.

3D Digital Venue, conceived in 2012 in Barcelona is a global technology solutions company focusing on building 3D Digital Venue Management Solutions for the Sports and Entertainment Industry. Equally unique and diverse in its offerings, 3D Digital Venue has been successfully building best in class 360-degree 3D interactive solutions that excel in delivering greater fan satisfaction, increasing season ticket holder renewal rates and providing special viewing for prospective VIP buyers.

 

Hookit Analysis: March Madness Is Pretty Crazy On Twitter Too

The annual NCCA Men’s Basketball tournament is called March Madness for good reason.

What makes it so special and enjoyable for fans is that it’s wildly unpredictable with loads of upsets and new heroes appearing from nowhere every year.

It’s not only next to impossible to predict the Final Four. Just figuring out which teams will make it out of the early rounds is a challenge.

This quick presentation from sponsorship analytics and evaluation company Hookit covering Team Mentions on Twitter during the tournament captures the March Madness spirit while delivering some fascinating insights into the volatility of fluctuating social media interaction.

Watch them go up and down and see if you can guess who winds up on top.

News Corp Joins SportAccord As Top Media Partner

SportAccord has confirmed News Corp as Top Media Partner for SportAccord 2019, set to take place from May 5-10, 2019 in Gold Coast, Queensland, Australia.

Selected as Top Media Partner for their comprehensive regional media coverage, each month, more than 16 million Australians consume news and information across the News Corp suite of digital and traditional print products, exceeding more than any other media group in Australia.

Jason Scott, Managing Director, News Corp QLD, NNSW & NT said: “News Corp is delighted to be the top media partner for SportAccord and we welcome the world of sport to our backyard again, so soon after the successful Commonwealth Games.

“While the focus of SportAccord is to discuss how sport and its governance can continue to contribute to our communities, we are proud to share in the conversation as we strive to grow our connectivity between sport and our audiences.

“Sport in Australia is more than a pastime, it’s fundamental to our way of life. And nowhere is that more evident than here in South East Queensland where we are blessed with 300 days of sunshine and world-class facilities.

“On behalf of all Queenslanders, welcome to the Gold Coast.”

iSportconnect will be present at SportAccord as a Principal Media Partner.

Rugby League World Cup Teams Up With Deloitte

The Rugby League World Cup 2021 has announced Deloitte as its Official Professional Services Partner. The two organisations will work together to deliver the tournament’s strategic goal of being the most digitally-connected sports entertainment event in 2021.

Over the next two and a half years, Deloitte will collaborate with RLWC2021 to help create and implement the tournament’s digital strategy, which will play a critical role in providing a world class and innovative fan experience before, during and after the tournament.

As the latest commercial partner of the tournament, Deloitte will develop an activation programme that supports the values and ambition of RLWC2021

The Deloitte team will help RLWC2021 to develop their digital ecosystem and put a strategy in place to support and deliver a digitally driven tournament aligned with RLWC2021 strategic goals.

In 2021, England will welcome nations to the 16th Rugby League World Cup, where for the first time in history, the men’s, women’s and wheelchair games will be played concurrently – championing inclusivity, which has been at the forefront of RLWC2021 planning.

RLWC2021 Chief Executive Jon Dutton (at right in the photo above) said: “For this tournament to be a success, we have to offer a unique experience and engage with both core fans and a new group of customers. Digital presence is absolutely crucial to reach new and existing fans, but also to ensure an event experience like no other.

“We are absolutely delighted to be collaborating with Deloitte – which is known across the globe – to help shape and build our digital strategy. This is a true team-effort, where our shared goal is to become the most digitally-connected sports entertainment event in 2021. We can’t wait to develop our collaboration and enhance the World Cup experience for the hundreds of thousands who will attend matches and the millions who will follow the tournament.”

Stuart Cottee, Deloitte practice Senior Partner for Yorkshire & the North East (at left in the photo), said: “The Rugby League World Cup 2021 is a truly global event taking place right on our doorstep. Nearly 90% of the tournament’s games, including all three finals, will be held in the Northern Powerhouse. The Rugby League World Cup 2021 will firmly put the North of England on the world stage. Deloitte employs over 1400 people across our offices in the North, we are proud to be sponsoring the tournament and supporting its development to be the most digitally-connected sports entertainment event in 2021.”

Sean Beech, Partner for Deloitte in the North West (centre in the photo), added: “The foundations of Rugby League were built in the North before becoming one of this country’s greatest sporting exports. Our sponsorship of the Rugby League World Cup 2021 aligns really well with Deloitte’s values, most especially in respect of inclusivity. This tournament will provide a stage for the best players in the men’s, women’s and wheelchair game to shine together for the first time and all three finals will be played in the North. We are really proud to be playing our part in this landmark event.”

UK Athletics Names Jockey Club To Manage Finances

UK Athletics has appointed Jockey Club Services (JCS) to manage its financial processing function.

The appointment will see JCS manage transactional processing, treasury, debtor management, expenses and financial reporting for the next three years, providing the sport with an up-to-date system at best possible value.

Jonathan Orr, Chief Financial and Operations Officer of UK Athletics, said: “We have studied the experiences of a number of NGBs who have effectively outsourced various business services to Jockey Club Services and the feedback has been exceptionally positive. Like all governing bodies we are continually challenging ourselves to have a resilient but cost effective back-office operation in order to drive core investment to the sport of athletics.

“In JCS we have found an organisation that has extensive experience in the NGB sector who will work closely with us to provide the depth of financial management and expertise that we need as we head to Tokyo and beyond.”

Since its inception, JCS has provided a number of different business services to a wide cross-section of professional sports in the UK including Badminton England, Table Tennis England, England Squash and British Fencing.

Rob Quick, Director of Jockey Club Services, said: “It’s a real honour for Jockey Club Services to be chosen by a governing body with the size, scale and pedigree of UK Athletics to manage their financial operational requirements for the next three years.

“The appointment from our perspective confirms the quality of the JCS offer and the depth of support that we are able to offer.

“We very much look forward to working with the team at UKA to deliver a first-class financial management service.”

Jockey Club Services clients include the provision of Ticketing Services to three first-class County Cricket Clubs, Finance and Accounting for numerous NGBs, Procurement Support for a range of leading sports organisations and Loyalty programmes through the creation of Rewards4Cricket with half of the UK’s professional cricket clubs.

 

Mediaset Will Drop Pay-TV Channels, Moving Content To Streaming Apps

Italy’s top commercial broadcaster Mediaset plans to close its pay-TV channels and move their content to a video streaming service after losing 80 percent of its paying clients in six months, a source close to the matter said.

The move is part of a downsizing of the group’s pay-TV unit, which is called Mediaset Premium, following years of losses and a failed sale to French media group Vivendi.

Reuters reports:

A second source confirmed the shift to streaming but was unable to provide details about customer numbers.

After years of heavy spending to secure soccer rights as it competed with rival Sky Italia, Mediaset Premium then cut back on investment.

Last year it lost rights to broadcast Serie A and UEFA Champions League soccer matches, leading to a large loss of subscribers.

The first source said Mediaset Premium’s clients had shrunk to just 300,000 customers by the start of this year from around 1.5 million in mid-2018, mostly as a consequence of having dropped soccer from the pay-TV offer.

Mediaset is controlled by the family of former Italian Prime Minister Silvio Berlusconi. Embroiled in a legal battle with Vivendi over the failed Premium sale, Mediaset has shifted focus back to its core free-to-air business and will decide by the end of July whether to expand in Europe.

It will give its remaining Premium clients notice of the channels’ switch-off from digital terrestrial television at the beginning of May, the first source said.

Customers will be given the opportunity to migrate to a video-streaming app service which would include most of the pay-TV channels’ content, both sources said.

As part of a wider agreement sealed last year with Sky Italia, Mediaset Premium’s movie and TV drama packages will continue to be available to customers of Comcast’s Sky Italia.