Extreme E And Goodform Partner To Grow Global Audience

One-off race locations, top-level motor racing, powerful messaging, and innovating electric vehicles; Extreme E is stirring new audiences on a global scale, even before its inauguration. Goodform, with a proven track-record of success in the motorsport industry, will help Extreme E accelerate its growth in engaging and capturing new audiences through always-on fan insights.

With a broadcast strategy that aims to penetrate as many markets as possible and to make the sport accessible to viewers globally, Goodform’s insights will enable Extreme E to track direct engagement with fans around the world.

“With a focus on gender equality within sport and a very clear sustainability strategy, Extreme E is an organisation that we have a great deal of respect for. We are excited to join them on their remarkable journey of spotlighting climate change through the power of motorsport, and the audience insights and engagement that we deliver for them will play a key role in their growth,” commented Goodform Marketing Director, Joe Kyle.

Goodform, who have been Formula E’s Data & CRM agency since the start of Season Four, and who run F1 Fan Voice, Formula 1’s official research community, will manage, grow and provide insights on Extreme E’s audience data, utilising it to deliver direct communications.

Ali Russell, Chief Marketing Officer at Extreme E, commented: “We are thrilled to be joining forces with Goodform. As we build towards our first season, all our efforts are concentrated on connecting and building our relationship with the next generation of motorsport fans, through clear activation and engagement.

“Extreme E is a sport for purpose which aims to use its platform to motivate people to tackling all the challenges which exist with climate change. This relationship with Goodform is essential in building a relationship with our fans as we embark on this incredibly exciting journey.”

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world, including Greenland, Senegal, the Amazon, and Saudi Arabia, selecting locations which have already been damaged or affected by climate and environmental issues.

Starting early 2021, the five-race global voyage will highlight the impact of climate change and human interference in some of the world’s most remote locations and promote the adoption of electric vehicles to help preserve the environment and protect our planet’s future.

As well as being a platform for electrification and sustainability, the series recently announced that its teams would comprise a 50-50 split of male-female drivers, marking a major breakthrough for gender equality in motorsport.

Teams already signed up to compete in the new electric off road series include US powerhouses Andretti Autosport and Chip Ganassi Racing, Veloce Racing, HWA, Abt and QEV, with more big names to be confirmed in the coming weeks.

Rugby League World Cup 2021 Reveals Kappa As Official Apparel Sponsor

Rugby League World Cup 2021 are delighted to announce global sportswear brand, Kappa, as an official sponsor of the tournament.

The Italian sportswear giant has signed a deal to become the Official Apparel Sponsor of RLWC2021, which will include the brand supplying kit for all RLWC2021 match officials, volunteers and staff.

Kappa has supplied eye-catching sportswear for over 60 years to a wide range of sports including rugby, basketball, athletics, motorsport and sailing, and iconic teams within football such as Juventus, AC Milan, Napoli, AS Monaco and FC Barcelona. Currently Kappa is involved in the UK with the Premier League club Aston Villa FC and are also the proud sponsors of Salford Red Devils in the Super League.

As part of the partnership, the brand will also create a range of clothing merchandise that will be available to purchase online and at RLWC2021 matches, which is expected to be available to fans later this year.

The brand and its iconic ‘Omini’ logo has huge cultural significance historically and increasingly in new contemporary fashion, being worn by some of the most recognisable celebrities in the world.

Jonathan Neill, Commercial Director at RLWC2021, said:

“Kappa share our vision in delivering the biggest and best Rugby League World Cup ever, and will play a hugely important role in doing so. The Kappa ‘Omini’ logo is symbolic with gender equality and community and aligns with our inclusive values and approach at RLWC2021, which will see the men’s, women’s and wheelchair tournaments run concurrently for the first time.

“With a heritage and expertise in sports apparel and lifestyle fashion, and a commitment to being innovative and digitally led, Kappa will help increase the profile of RLWC2021 by transcending the sport of rugby league and driving wider fan engagement.”

Dave Bandell, UK Teamwear Manager at Kappa, added:

“We are delighted to be part of the RLWC2021 and expand our growing reputation in rugby league. It really appealed to us especially with the legacy programme and also the inclusion of the women’s and wheelchair events. We are sure our vast range of product will appeal to the rugby league community and beyond, and help make this the most successful Rugby League World Cup in history.”

Sportfive Returns As Lagadère Sports Rebrand

Lagadère Sports has opted to rebrand globally by reviving the Sportfive name, following the acquisition of the company by H.I.G. Capital.

Lagadère Sports,Lagadère Plus, U! Sports and VIP Sportstravel will now all operate under the Sportfive name, while Rooftop2 and EKS (Event Knowledge Services) are described as Sportfive endorsed brands.

Sportfive’s new website states: Lagardère Sports and Entertainment, following the recent acquisition by H.I.G. Capital has been rebranded to Sportfive. The combination of specialized market leading agencies under one unified Masterbrand will cater to the agency’s ambition to be one of the world’s leading full-service sports marketing agencies.

For years, we’ve been the go-to agency for brands and media platforms wanting to collaborate with rights-holders across the world to reach emotionally engaged audiences.

As we move forward, we will continue with our mission to create and grow long-term value and innovative solutions for our clients, led by our vision to be the most progressive and respected partner in sports.

We are the global agency here to reset what sports and entertainment partnerships can mean. To ignite new possibilities through unrivalled access. And to grow value for all.

We do it by bringing together brands, rights-holders, media platforms, fans and us. Because as a FIVE, we all emerge victorious.

 

Member Insights: Sport Broadcasters And The End Of Coronavirus Lockdowns – “And Now What?”

Jakob Hummes, Head of Sales EMEA for Wildmoka, evaluates how the sports broadcasting model will change thanks to Covid-19.

At the time of writing (May 2020), the Covid-19 crisis has led to an unprecedented pause of sport events and leagues around the world. As a consequence, many viewers of pay-TV cancelled their subscriptions as sports were their main reason for membership. Meanwhile, free-to-air channels have seen advertising rates collapse while the economy has been in lockdown.

At present, several top football leagues (including the German Bundesliga and the Turkish Super League) have already announced they plan to finish their seasons. The German Bundesliga have had their first matchdays since the shutdown and Sky Germany scored an amazing, combined five million viewers on opening weekend. Big sporting events are still planned to go ahead during August and September too (e.g. Tour de France, Roland Garros) and will coincide with the start of new football seasons. Advertisers will come back as the economy restarts and brands try to make up for lost sales.

How should sports broadcasters prepare?

Given the fast-changing situation, trying to predict the future would be foolish but we can learn from broadcasters who successfully adapted their digital strategies.

Increase the number of contents, maximize the return

Not only after the lockdown, but now, even more, customers are desperate for content.

More content brings more audiences which brings more revenue.

Our analysis of the sports broadcasting strategy at France TV for Roland Garros and  Tour de France in 2019 demonstrates this fact clearly. By drastically increasing the amount of live coverage on digital pop-up channels and by creating highlights from sports as diverse as cycling and tennis, France TV benefited enormously:

  • Advertising income from digital channels increased beyond original expectations
  • The digital channels did not cannibalize the linear channels – the tennis and cycling events selected for the linear channel attracted even larger audiences.

The biggest take-away of those analyses is more content brings more audiences which brings more revenue.

More personal, less churn

Another key finding is personalization is increasingly important and can help capture audiences which drifted away during the lockdown.

For example, French pay-TV giant Canal+, whose digital strategy offers viewers a highly personalized experience when following football matches. The expert mode of the Canal+ app puts the viewer in the director’s seat. Our analysis suggests personalization strengthens loyalty and decreases churn.

Widen the net

With customer churn for sports broadcasters likely to be higher during and after lockdown, it will be more important than ever to use every tactic available to capture and bring audiences back.

One strategy we see being very successful for football broadcasters is to capture actions that were happening moments before and publishing them in record time to social media. – This generates much needed awareness and helps boost subscription numbers.

Choice is more important than ever

Another trend we see as crucial for winning audiences in uncertain times is to give viewers maximum choice.

One technique is to give audiences the kind of highlight summaries they want. You can maximize the number of summaries and give your subscribers the choice of different length summaries for each and every football match. – Cater to their tastes if they prefer a short, a medium, or a long match summary, or just the highlights of the matchday. We are seeing global and national sports broadcasters adopting more digital means to keep their subscribers loyal.

Important: To be most relevant, you need to publish the individual highlights and the highlight packages, as soon as possible. Speed is paramount.

The Wildmoka Advantage: Need for Speed – Wildmoka is used by tier-1 broadcasters and pay-TV providers around the world.

Demand for sports content is higher than ever and there is no doubt audiences will return once lockdowns are lifted.

The need for speed

One main motivation of our customers behind their choice for Wildmoka is their need for speed. Wildmoka’s intuitive and easy-to-use user interface makes clipping content from a live stream incredibly easy. Combined with the highlight automation for various sports, the character recognition on the videos to make them searchable, the templating of destination settings, the ability to search on close captions or subtitles and more generally on the metadata – all of those features contribute to the fact Wildmoka can offer an extremely fast turn-around from the creation to the publishing or distribution of clips.

Automation for sports

One of the Wildmoka’s differentiators for sport broadcasters is to offer automatic generation of in-game highlights with distribution in seconds instead of minutes (e.g. “goal alert” to mobile apps). We also offer the generation of automatic highlight summaries at the end of the game. Different summaries for different sets of consumers can be generated automatically and thus increase the value of sport rights.

Reliability and experience

For football matches, Wildmoka’s customers today use our artificial intelligence for the most prestigious European leagues and competitions:

  • English Premier League (EPL)
  • Italian Series A
  • French League 1
  • Champions League
  • Europe League
  • Nations League.

Scalable, cloud-native and remote-working ready

Wildmoka is cloud native. The platform is fully scalable to any number of concurrent ingest streams, any number of editors, and any number of videos produced and distributed. Editors access Wildmoka through a browser from anywhere. The user may be in the offices, in the events venues or even working from home. Remote production becomes the norm rather than the exception.

Highly flexible

Wildmoka supports the quick creation of pop-up channels to offer more live streams to your subscribers via OTT streams. This means you are no longer limited by the number of TV channels, and do not need to invest a large set of OTT encoders that are idle most of the time. What previously was a technical decision now becomes an editorial decision.

Are you prepared for sports broadcasting after the lockdown?

The coronavirus lockdown has caused havoc with sports schedules and created huge amounts of uncertainty. However, demand for sports content is higher than ever and there is no doubt  audiences will return once lockdowns are lifted.

To learn how Wildmoka can help with your post-coronavirus sports broadcasting strategy, contact us today.

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Acronis Becomes Roma’s Official Artificial Intelligence Partner

Roma are delighted to announce that Acronis is its new Official Artificial Intelligence Partner.

Acronis is a world leader in the field of cyber-security and data protection, and will help bring its expertise to the club and its operations.

As part of the agreement, Acronis will also provide AI and Machine Learning (ML) solutions to process football data to optimise game and business operations, and cyber protection solutions for mission-critical workloads.

“The sport of football is constantly evolving, and we have entered an age where we are more dependent than ever before on data to make game-winning calls,” said the club’s Chief Operating Officer, Francesco Calvo.

“However, the more important data is the more at risk it becomes. This is why we are partnering up with Acronis to not only help us analyse and improve the quality of the data we collect, but also to protect it.”

Acronis sets the standard for cyber protection through its innovative backup, anti-ransomware, disaster recovery, storage, and enterprise file sync and share solutions.

Enhanced by its award-winning AI-based active protection technology, blockchain-based data authentication and unique hybrid-cloud architecture, Acronis protects all data in any environment – including physical, virtual, cloud, mobile workloads and applications.

AI/ML technology is a major factor of the partnership. Not only is it being applied in data analysis, but it is also a core part of many of the solutions that Roma will be using to protect their systems.

One such solution is Acronis Cyber Protect, an AI-powered integration of data protection and cyber security. Everything an organisation needs to protect itself from cyber threats and data loss, including backup and recovery, anti-malware, and security management, can be managed from a single console.

“Using a patchwork of solutions for anti-malware, backup, and so on leaves gaps in the system that can be exploited by cybercriminals,” Acronis’ Senior Vice President Jan-Jaap Jager said.

“Acronis Cyber Protect ensures that organisations like AS Roma can rest easy knowing their data is secure, while also encountering minimum disruptions to their day-to-day operations. Acronis is also working not only to protect AS Roma’s data, but also analyse it. AI and ML technologies will help the club in the back office and on the pitch, especially as the country recovers from Covid-19 pandemic.”

Acronis helps partners and customers worldwide to address the Safety, Accessibility, Privacy, Authenticity, and Security (SAPAS) of workloads.

Acronis is also helping organisations and individuals secure remote workloads during the COVID-19 outbreak.

NHL Announces Plan For Returning To Play: Will Go Straight To Playoffs, Regular Season Over

The NHL announced its Return to Play Plan on Tuesday with 24 teams in competition for the Stanley Cup.

The tournament will begin with a 16-team, eight-series Qualifying Round and a Seeding Round Robin among the top four teams in each conference to determine seeds for the Stanley Cup Playoffs.

The NHL paused the regular season March 12 due to concerns surrounding the coronavirus and its remaining 189 games will not be completed. The 12 qualifying teams from the Eastern and Western conferences were determined by points percentage as of that date. Seven teams did not qualify.

“I want to make clear that the health and safety of our players, coaches, essential support staff and our communities are paramount,” Commissioner Gary Bettman said in announcing the Return to Play Plan. “While nothing is without risk, ensuring health and safety has been central to all of our planning so far and will remain so.

“Let me assure you that the reason we are doing this is because our fans have told us in overwhelming numbers that they want to complete the season if at all possible. And our players and our teams are clear that they want to play and bring the season to its rightful conclusion.”

The format was determined in meetings of the Return to Play Committee, which included executives from the NHL and NHL Players’ Association, and five players: Ottawa Senators defenseman Ron Hainsey, Edmonton Oilers center Connor McDavid, Winnipeg Jets center Mark Scheifele, Toronto Maple Leafs center John Tavares and Philadelphia Flyers forward James van Riemsdyk.

The objective was to find a way to award the Stanley Cup this season.

“I certainly hope that we can. I certainly hope that is the case,” NHLPA executive director Donald Fehr told NBCSN. “I certainly hope that all the necessary agreements, health and safety, and economic, and the rest can be finalized, so that they can take place. But I hope it is for another reason, because if we can, that would suggest that the world is beginning to return a little bit towards normal, and that’s something that everybody wants and is in everybody’s interest, and we can’t forget that.”

The Qualifying Round and Seeding Round Robin will be held at two hub cities to be identified — one for the 12 participating Eastern Conference teams and one for the 12 Western Conference teams – and begin at a date to be determined. Candidates for the hub cities include Chicago, Columbus, Dallas, Edmonton, Las Vegas, Los Angeles, Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver.

The Commissioner said the decision on the hub cities and when play will begin will depend on COVID-19 conditions, testing ability and government regulations. A comprehensive system for testing will be in place in each hub city, and each team will be permitted to travel a maximum of 50 personnel, including players, coaches and staff.

“Obviously, we anticipate playing over the summer and into the early fall,” Commissioner Bettman said. “At this time, we are not fixing dates because the schedule of our return to play will be determined both by developing circumstances and the needs of the players.”

In the Eastern Conference, the Boston Bruins (44-14-12, 100 points), Tampa Bay Lightning (43-21-6, 92 points), Washington Capitals (41-20-8, 90 points) and Philadelphia Flyers (41-21-7, 89 points) will each have a bye and play each other once to determine the order of the top four seeds for the first round of the playoffs.

The Eastern Conference Qualifying Round will have four best-of-5 series: the Pittsburgh Penguins (40-23-6, 86 points) vs. the Montreal Canadiens (31-31-9, 71 points); the Carolina Hurricanes (38-25-5, 81 points) vs. the New York Rangers (37-28-5, 79 points); the New York Islanders (35-23-10, 80 points) vs. the Florida Panthers (35-26-8, 78 points); and the Toronto Maple Leafs (36-25-9, 81 points) vs. the Columbus Blue Jackets (33-22-15, 81 points).

In the Western Conference, the St. Louis Blues (42-19-10, 94 points), Colorado Avalanche (42-20-8, 92 points), Vegas Golden Knights (39-24-8, 86 points) and Dallas Stars (37-24-8, 82 points) will each have a bye and play round-robin to determine their seeding order.

The Western Conference best-of-5 qualifying round series are: the Edmonton Oilers (37-25-9, 83 points) vs. the Chicago Blackhawks (32-30-8, 72 points); the Nashville Predators (35-26-8, 78 points) vs. the Arizona Coyotes (33-29-8, 74 points); the Vancouver Canucks (36-27-6, 78 points) vs. the Minnesota Wild (35-27-7, 77 points); and the Calgary Flames (36-27-7, 79 points) vs. the Winnipeg Jets (37-28-6, 80 points).

“It’s great that we can play some meaningful games against the top teams in the West for seeding,” Avalanche forward Nathan MacKinnon told TSN. “… I think that’s a pretty good format, how they’re doing it. You know, there’s no perfect way, everybody had to get creative and it seems like a good place to start.”

Seven teams did not qualify for the postseason and their season is over: the Buffalo Sabres, New Jersey Devils, Anaheim Ducks, Los Angeles Kings, San Jose Sharks, Ottawa Senators and Detroit Red Wings. Each of them will participate in the NHL Draft Lottery, which will hold its first phase June 26.

Games in the qualifying round will be played with playoff overtime rules. The round-robin games will be played with regular-season overtime and shootout rules with ties in the standings broken by regular-season points percentage.

After the round-robins and the qualifying round, the conference-based playoffs will be continue in the two hub cities. Each of the winners of the qualifying round will advance to face one of the round-robin teams in the first round. The Return to Play Committee is discussing whether those first-round series will be set through seeding or by bracket.

The Return to Play Committee also has yet to decide the length of the first-round and second-round series, and whether the second-round series will be determined through seeding or by bracket.

The conference finals and Stanley Cup Final will each be a best-of-7 series. Commissioner Bettman told NBCSN there is a slim possibility the final three series can be played in the home arenas of the teams that reach those rounds, but that would require a substantial change in the outlook of the pandemic. It’s most likely all games will be played in the hub cities without fans in attendance.

“It depends on what the world looks like,” the Commissioner said. “If you made me guess today, I think we’ll be in one of the two hub cities or conceivably a third city. But if things change dramatically and we have the ability to go back to the home markets, (the League will). We anticipate playing this without fans, but if at some point things change, then obviously we’d reevaluate.”

The Commissioner told NBCSN that it’s not required that the Eastern Conference teams have to play in an Eastern hub city and the Western Conference teams have to play in a Western hub city.

The two hub cities that are selected will depend on the circumstances in that city. For example, though Edmonton, Toronto and Vancouver are among the cities being considered, the current edict in Canada requiring those who enter the country to be quarantined for 14 days would probably preclude one of those cities from being selected.

“We are talking to the Canadian government about it, but if we get done with training camp and we want to go to a Canadian city and to do that we have to quarantine for another 14 days, that isn’t going to work,” Commissioner Bettman said.

Training camps could open in mid-July as part of Phase 3 of the Return to Play Plan, and Commissioner Bettman said the NHL believes the qualifying and first two rounds of the playoffs can be completed in a little more than a month.

“Obviously, these are extraordinary and unprecedented times,” he said. “Any plan for the resumption of play, by definition, cannot be perfect. And I am certain that, depending on which team you root for or which team you cover, you can find some element of this package that you might prefer to be done differently.

“But we believe we have constructed an overall plan that includes all teams that, as a practical matter, might have had a chance of qualifying for the playoffs when the season was paused. And this plan will produce a worthy Stanley Cup champion who will have run the postseason gauntlet that is unique to the NHL.”

Premier League Takes Training Return To Stage Two As It Edges Closer To Resumption

The Premier League have released a statement announcing that they will enter the second stage of the possible return to action, with new training measures for players being allowed.

Germany’s Bundesliga have already resumed their season, while LaLiga in Spain is set to begin in the first half of June, leaving the Premier League and Serie A as the two major leagues not to be cancelled that are still awaiting confirmation of a resumption.

The statement said:

Premier League Shareholders today voted unanimously to resume contact training, marking another step towards restarting the Premier League season, when safe to do so.

Squads are now able to train as a group and engage in tackling while minimising any unnecessary close contact.

The Premier League’s priority is the health and wellbeing of all participants. Strict medical protocols are in place to ensure the training ground is the safest environment possible and players and staff will continue to be tested for COVID-19 twice a week.

Stage Two of the Return to Training protocol has been agreed following consultation with clubs, players, managers, the PFA, LMA and the Government. Discussions are ongoing as work continues towards resuming the season, when conditions allow.

3D Digital Venue Offer Free Consultation About New Post-Covid Solution To All Sports Teams, Stadiums And Arenas

Following on from the release of their Social Distancing Venue Simulation, 3D Digital Venue have revealed that they will be offering free consultation calls to any sporting teams, stadiums and arenas as they look to help implement the return of spectators to venues following the Covid-19 period with their Venue Business Intelligence solution.

The team at 3D Digital Venue have created this brand new service to be used by stadiums in order to help gradually reintegrate fans back into venues while still complying with social distancing regulations.

Watch 3D Digital Venue Explain How The Solution Works

Owing to the current pandemic, the Sports and Cultural events sector has suffered greatly, however it must now think about recovery strategies for when events are allowed to resume, while respecting health measures. 3D Digital Venue have developed the Venue Business Intelligence service in order to achieve maximum efficiency when seating their clients, maintaining the safety distances recommended by health institutions.

This solution offers a way to maximise the amount of people who can be in the stadium when taking into account the tickets sold and number of people within those groups and factoring in the metrics of the seating plan.

To receive your free consultation call, please complete this form.

 

 

LiveScore Partners With StreamAMG To Offer Live Football Streaming

LiveScore, a world-leading sports scores app, has partnered with sports OTT specialists StreamAMG to offer live football streaming on its website and app for the first time. Fans will be able to enjoy live matches and on demand content from major clubs and media outlets on the service, which promises to form a major new sports streaming platform.

With a global audience of over 56 million active users, the sports media company is the go-to destination for fast and reliable sports coverage across 200 territories. Covering hundreds of leagues and competitions across five major sports, this latest development builds on LiveScore’s reputation for providing its users with the most comprehensive match updates with existing features including live commentary, ball-tracking and in-play statistics. Last year the company also announced its first global sponsorship, becoming LaLiga’s official scoring partner in a three-year deal.

StreamAMG, a recognised leader in sports streaming, is working closely with LiveScore to develop a capable, flexible and future-proof video service fully integrated into the LiveScore app and website. Promising a first-class experience for viewers, LiveScore’s OTT service will make full use of the award-winning CloudMatrix automated content distribution platform and specialist sports fixture system, as well as the core MediaPlatform OVP to orchestrate live and on demand video delivery.

Rob Brown, Head of LiveScore TV at LiveScore Group, commented: “We’re delighted to announce our partnership with StreamAMG. Their extensive experience in sports streaming technology and our shared ambition for video innovation make them a perfect fit for LiveScore. We’re looking forward to working closely with the team on the development of our soon-to-launch live streaming service which we hope will prove hugely popular with users.”

Hugo Sharman, Chief Executive Officer at StreamAMG added: “LiveScore will emerge as a major player in the streaming of live sports content. This platform has huge potential and we’re delighted to have agreed this long-term partnership.”

About StreamAMG: Stream Advanced Media Group provides online video solutions for media owners who insist on reliability, flexibility and scale. StreamAMG partners with organisations across sports, media and betting to build and implement fantastic user experiences. StreamAMG is recognised as a leader in video technology, live streaming and sports OTT, delivering over 30 million hours of live content and over 8,000 events per year.

About LiveScore: Founded in 1998, LiveScore is a global sports media and live scores company with a monthly audience of over 56 million active users across 200 territories. LiveScore delivers premium content and engaging products that enhance the experience of fans across five major sports – football, cricket, tennis, basketball and hockey. LiveScore is also proud to be the Official Global Scoring Partner of La Liga Santander.

Euroleague Forced To Cancel Remainder Of 2019-20 Season

The Euroleague Commercial Assets Shareholders Executive Board met remotely on Monday, May 25, for the fourth time since the season was suspended on March 12 due to the COVID-19 (coronavirus) global pandemic.

Following the decision taken on March 12 to temporarily suspend all Euroleague Basketball competitions, the league, clubs, players and all stakeholders have maintained their willingness and continuous efforts to resume the competitions.

Having explored every possible option, the Executive Board has made the decision to cancel the 2019-20 Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the Euroleague Basketball Adidas Next Generation Tournament and EuroLeague Academy due to the following considerations:

  • The health and safety of our athletes, fans, staff, partners and local communities remains our top priority
  • The varied evolution of COVID-19 in different EuroLeague and EuroCup territories does not guarantee that all teams can hold their training camp and prepare for official games under the same conditions
  • The above has resulted in local authorities imposing differing restrictions on the movements of their citizens, with no guarantees that all teams can travel to and from the designated location
  • A reduced training camp schedule compared to the previously approved three weeks minimum would cause an increased injury risk for players
  • For reasons of sporting integrity, all competition system modifications including a reduced number of teams were discarded
  • Despite elaborating an exhaustive medical protocol for the competitions, the medical protocols currently being implemented by public health authorities require a period of self-isolation for any player, coach or referee that tests positive for COVID-19. Therefore, during the past two and a half months the necessary guarantee that the competitions could be completed regularly in July has not been obtained
  • Our decision not to modify self-imposed deadlines – late May for taking a final decision and late July to finish the competitions – in order to avoid changing and impacting the 2020-21 calendar, including domestic league games as well as national team games in summer 2021

In keeping with our continued values of sports integrity and fairness, the Executive Board decided not to recognise any team as the champion for the 2019-20 EuroLeague, nor the EuroCup.

Euroleague Basketball thanks the many cities and regions that have shown their commitment to basketball in recent weeks, including volunteering to host the remaining EuroLeague and EuroCup games with maximum health, safety and operational guarantees, including in several cases, full government support. These candidates have put forth enormous effort and displayed great determination to ensure that every detail was in place to hold a safe and successful end of season.

Statement from Euroleague Basketball President & CEO Jordi Bertomeu:

“Without a doubt, this is the most difficult decision we have had to take in our 20-year history. Due to reasons beyond our control, we have been forced to cut short the most successful and exciting season in European basketball history. This comes after two and a half months in which all the league’s stakeholders maintained their determination and exhausted every possible avenue in trying to deliver a complete and uniquely special season to our fans, whose passion is the driving force for all our efforts. That is our commitment and our passion every single season, and so falling short due to forces beyond anyone’s control is what saddens us most. Nonetheless, record-breaking data showing how much our fans enjoyed the games to date gives us more energy than ever to start planning for an even better 2020-21 season.

“I am especially proud of how the EuroLeague and EuroCup communities have remained united in incredibly tough times. Proud of our clubs and their ownership for the courage in their decisions and for their generous contributions to their communities in such difficult times. Proud of our commercial partners, who have shown their continued commitment to and belief in our brand and what it represents. Proud of our players, coaches and referees who have been supportive and understanding throughout. Proud of our fans, who have remained close to us and have constantly expressed how much they wanted the competitions to come back. This is an extraordinary community, and we are privileged to be a part of it.

“Obviously, we had many motivations to resume the 2019-20 season, but in such an exceptional situation, we have to put people’s health first and ahead of any other interest: our players, our coaches, our referees, our clubs, their staff, our league staff, our broadcasters, and all of their families. By doing so, we stay true to our beliefs and what we stand for.

“In the coming months we only have one mission: to do everything in our power to help our communities come back stronger, and to build the best version of ourselves – on and off the court – for when we can be reunited with the fans. This is not an end, but rather a new beginning.”

Euroleague Basketball thanks all clubs and players for the incredible and unparalleled spectacle they have put on the floor during the 2019-20 season. All league stakeholders want to express their special gratitude to all the fans who continuously and tirelessly support their clubs and the league. Once again, this season the fans have set all-time records, and their support encourages players, coaches, referees, league and club managers to continue to offer the best of the best in elite competitive basketball. Among the 2019-20 EuroLeague season data highlights*:

  • 15% growth in fan interest across EuroLeague markets, with a positive trend in each one. France, Israel, Turkey, Spain and Germany registered the highest growth rates
  • 15% growth in TV audience, with impressive rises in France, Italy, Israel and Germany
  • Double-digit growth in digital platforms, including followers, reach, video views and engagement, as well as in unique users, pageviews and sessions on euroleague.net
  • 12% growth in attendance and 75% of average arena occupancy

All decisions taken by the Executive Board will be presented at the ECA Shareholders Meeting for formal approval.