LaLiga Is #BackToWin As Spanish Football Returns Tonight!

LaLiga makes it long-awaited return to our screens tonight and is #BackToWin to complete the 2019/2020 campaign!

Games from Spanish football’s top division will be taking place almost every day from Thursday, June 11th, until the end of next month, with the season set to close on the 26th of July.

It has been a long journey and much hard-work has gone into getting the season back on track during a very trying time for many around the globe and it is testament to LaLiga’s efforts that the season is set to be completed.

How did they make it to this point?

Stringent testing has been underway since early on in the pandemic for players at LaLiga clubs, as a motion started to be put in place to bring

LaLiga ensured that each training ground was sanitised and they would come to work individually prior to group training beginning in smaller groups on the 18th of May, where they would have separate routines and then expanding into the full squad on the first of June as the build up to the return continued.

Innovations

LaLiga will be broadcasting games like never before with virtual stands, a brand new experience which will be available to UK viewers watching LaLiga TV.

Stadiums will also be using the audio library from EA SPORTS FIFA game, which was recorded before in stadiums and has been digitally adapted so it can be implemented in real time during the matches.

There will also be brand new camera angles used by both the aerial camera and cameras within the stadium. This includes the tunnel camera which will be operate remotely rather than with a cameraman in order to comply with social distancing.

How will the lack of a crowd impact the games?

LaLiga Ambassador and former Atletico Madrid, Barcelona and Liverpool midfielder Luis Garcia believes home advantage may be lacking as games return without crowds.

“In the Bundesliga in the first couple of weeks a lot of away teams have been winning, a stadium like Ipurua where Eibar play the crowd is next to you, they make that stadium feel like a box and big teams don’t like to play there.”

“Now it’s gone because the fans aren’t there and it looks more like a training session. The teams that adapt fastest to the situation will make the most of the games,” said Garcia.

Now the fun begins

With a terrific title race and a huge battle for the champions league spots coming up it’s set to be an amazing finish to the LaLiga season!

All we know is, it’s #BackToWin.

LaLiga Also Teams Up With Spanish Government

The Spanish government, LaLiga and the Confederation of Employers and Industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport in a campaign that will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in LaLiga Santander and LaLiga SmartBank.

It is a joint campaign by the Ministry of Industry, Trade and Tourism (via Turespaña), the Spanish Ministry of Culture and Sport (via CSD – Spanish High Council for Sport) Ministry of Health, the CEOE and LaLiga to boost the tourism and sports industries in Spain, which are both so crucial to the economy and have suffered over the last few months during the COVID-19 pandemic.

The “Safe Sport, Safe Tourism” campaign, with the #SpainAwaitsYou hashtag, was unveiled today at LaLiga headquarters, in the presence of Isabel Oliver, the Secretary of State for Tourism; Irene Lozano, CSD president; Javier Tebas, LaLiga President; Antonio Garamendi, CEOE President; Manuel Muñiz, the Secretary of State for Global Spain; and Faustino Blanco, the General Secretary of the Ministry of Health.

LaLiga is very aware of the opportunity and responsibility that it has as an entertainment platform that reaches over 2.7 billion people globally, which is why it will be fully supporting this initiative, whose visibility will be boosted further by a specially created logo.

LaLiga will give global visibility to the campaign through a logo that will be seen on the competition’s international broadcasts, as well as through creative pieces and posts on its social media networks (on which it has over 100 million followers), region-specific virtual perimeter advertising boards, virtualization of stadiums and digital marketing strategies, among other initiatives.

“Spain is ready to safely welcome international tourists from 1 July. We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country. We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign: Spain is waiting for you,” said Oliver, the Secretary of State for Tourism.

CSD president Lozano said that she is aware of the effort that LaLiga has put in to ensure the competition can return safely and added that it is “time to savour the restart. A safe return has been outlined, in accordance with a protocol that will allow the competition to start up again successfully. Everyone should know about the effort that we have put in. We know that there’s no such thing as a zero risk but all of us, with our footballers leading the way, are giving our absolute best and acting responsibly and sensibly to ensure everything goes well.”

LaLiga President Tebas admitted that he feels “immensely proud that professional football can keep helping boost Spain’s visibility beyond our borders and help the country’s economy. Football and LaLiga play a key role in promoting Spain all over the world, which is why it’s so important for us to be part of this project now. At LaLiga, we’re going to do everything in our power for Spain to come out of this situation as quickly as possible.”

CEOE President Garamendi spoke about how the campaign “is an unbeatable example of how the public and private sectors can act as one to bring a country together. During such difficult times, supporting Spain as a safe destination and showcasing the pairing of tourism and sport is everyone’s responsibility and, at the new CEOE, we’re going to keep working hard so that the authorities and businesses can come through this crisis together and build a better Spain that will benefit us all.”

The tourism industry is vital to Spain. It makes up 12.3% of the country’s GDP and employs 12.7% of the total number of people signed up for social security. There is no other sector that generates so much employment and, at the same time, is a tool for social cohesion, economic development, and population retention. It is also a transversal sector that has a multiplier effect in other parts of the economy, such as trade and transport. Spain is a leading global tourist destination, has been the most competitive country in the world since 2015, according to the World Economic Forum, and is second-ranked in terms of the number of international visitors and tourism expenditure.

Spanish sport is one of the drivers of Spain’s good reputation abroad because of the level of professionalism and impressive results achieved in terms of management and sporting talent. The considerable financial impact is seen by the fact that several studies have calculated that it makes up 2% of GDP and almost 2.5% of direct, indirect and induced jobs in Spain (Funcas, The Growing Role of Sport in the Economy and Society, 2019).

LaLiga has been working hard to promote Spain for many years. In 2018, it was named an honorary ambassador of the Spain Brand in the international relations category “because of its contribution to portraying a positive image of Spain the world over through football” and “helping Spanish companies and sportspeople with the internationalisation process.”

LaLiga is also working in tandem with its sponsors to promote and support tourism. Banco Santander is a clear example of this, with their “La Remontada” campaign that seeks to reactivate businesses, consumption and tourism in Spain, reflecting values such as hard work, perseverance and confidence to overcome adversity, all essential character traits of Santander Ambassador Rafa Nadal.

Emirates FA Cup Final To Be Renamed In Honour Of The Heads Up Campaign

The Football Association has today announced that this season’s Emirates FA Cup Final will be dedicated to Heads Up, with lead partner Emirates donating their title to the campaign. As a result, the showpiece event in the football calendar, provisionally scheduled to take place on Saturday 1 August 2020, will be known as The Heads Up FA Cup Final.

Spearheaded by HRH The Duke of Cambridge, Heads Up is a partnership between Heads Together and The FA that harnesses the influence and popularity of football to change the conversation on mental health.

The season-long Heads Up campaign was launched at The FA Community Shield and has been visible across all levels of football in England throughout the course of the 2019/20 season. Culminating in The Heads Up FA Cup Final, the campaign has strived to raise awareness, spark conversation and signpost support for those in need, highlighting to the nation that we all have mental health and it is just as important as physical health.

Speaking on a call this week with Arsenal first-team players, Head Coach Mikel Arteta and Academy Manager, Per Mertesacker, HRH The Duke of Cambridge commented: “We’re going to really use the Final as a moment to promote good, positive mental health for everyone. It’s quite timely bearing in mind what we’ve all been through with this pandemic. I think there’s going to be, sadly, a lot of repercussions from this in society, not just in football, in terms of people’s mental health. Hopefully the FA Cup can be a bit of a pivot that people can rally around.”

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “Emirates has a longstanding partnership with The FA and the utmost respect for The Duke of Cambridge and his mission to destigmatise mental health through the Heads Up campaign. We are happy and honoured to donate our use of The FA Cup title, and use this platform to raise awareness for such an important cause. With the challenges that the world is facing this year, it’s more relevant than ever for us to use our global reach to inform and unite people around mental wellbeing.”

Mark Bullingham, The FA’s Chief Executive said: “After several difficult months for many throughout the country, mental health wellbeing is more important than ever.  We are delighted that, thanks to the support of Emirates, we are able to dedicate The FA’s showpiece fixture in the men’s football calendar to Heads Up.  I would also like to thank the BBC and BT Sport for their support for the campaign, as they share our passion to combat this important issue.  Together we will encourage people to talk about mental health, striving to remove the stigma that exists around it.  The Duke of Cambridge has always wanted to start the biggest ever conversation on mental health.  Renaming the FA Cup in this way, with millions around the world watching, is our way to help stimulate this discussion.”

Godric Smith, Chair of the Heads Up campaign, said: “We are extremely grateful to The FA and to Emirates for this unprecedented gesture of support. Dedicating the final of football’s most iconic domestic cup competition to Heads Up is a huge statement about the importance of mental health and their commitment to it. Given the many different impacts of the Covid-19 pandemic, it is more important than ever that we talk about our mental health and help support one another, and The Heads Up FA Cup Final will hopefully generate many more of those conversations amongst fans and the football community.”

Eurosport Agrees Long-Term Deal For Bennetts British Superbike Championship

  • Eurosport renews its exclusive LIVE coverage for the Bennetts British Superbike Championship with seven-year deal from 2021
  • Andrew Georgiou: “Our long-term partnership with MSVR gives us the ability to continue super-serving passionate communities of motorsport fans”

Eurosport today announced it has renewed its long-standing media partnership with series promoters and rights holders MotorSport Vision Racing (MSVR) to screen the Bennetts British Superbike Championship for a further seven years, effective 2021.

Eurosport and the Eurosport App will continue to screen exclusive coverage of the British Superbikes Championship across 54 territories and countries in Europe* as well as the Asia-Pacific, Middle East and Northern Africa regions – meaning millions of superbikes fans across the globe can experience thrilling season-long racing.

Having partnered with some of the biggest motorsport events in the world including WTCR – World Touring Car Cup via Eurosport Events, FIM World Superbike Championship, MotoAmerica Superbike Championship, Formula E and the 24 Hours of Le Mans, the agreement with MSVR highlights Discovery’s focus and long-term investment in sport-specific verticals and OTT products. The MotorTrend app is Discovery’s direct-to-consumer service for motorsport fans offering a wide selection of automotive series and exclusive specials.

Andrew Georgiou, President Eurosport and Global Sports Rights said: “In securing rights to the British Superbike Championship in Eurosport’s key markets and territories, Discovery is once again underlining its ability to offer a single partnership that brings together unrivalled expertise and opportunity in global distribution, all-platform live production and promotional infrastructure to create a valuable offering to motorsports fans throughout the world.

“Our long-term partnership with MSVR extends our ability to continue super-serving passionate communities of motorsport fans in the same way Discovery has done with cycling through world-class coverage and relationship with GCN as well as our golf proposition through GOLFTV.”

Stuart Higgs, MotorSport Vision Racing Series Director said: “To confirm this agreement within the very turbulent period we are all experiencing as a result of the COVID-19 pandemic is a tremendous statement of confidence for the BSB Championship, reaffirming it as one of most recognised and appreciated motorsports series in the world.

“Eurosport have been with us from day one of this most recent era of the championship, and now as part of the broader Discovery Group with access to their multiple platforms we can continue to grow our audience both in the UK and internationally.”

Widely regarded as one of the most competitive two-wheel series in the world, the British Superbikes Championship showcases some of the most exciting up-and-coming talent and has played a key role in the career paths for Superbike World Champions Troy Bayliss, Neil Hodgson and James Toseland.

Eurosport first aired the British Superbikes Championship in 2008 while the 2020 Bennetts British Superbikes Championship season is provisionally scheduled to start on 7-9 August at the famous Donington Park circuit.

LaLiga Is #BackToWin As Spanish Football Returns Tonight!

LaLiga makes it long-awaited return to our screens tonight and is #BackToWin to complete the 2019/2020 campaign!

Games from Spanish football’s top division will be taking place almost every day from Thursday, June 11th, until the end of next month, with the season set to close on the 26th of July.

It has been a long journey and much hard-work has gone into getting the season back on track during a very trying time for many around the globe and it is testament to LaLiga’s efforts that the season is set to be completed.

How did they make it to this point?

Stringent testing has been underway since early on in the pandemic for players at LaLiga clubs, as a motion started to be put in place to bring

LaLiga ensured that each training ground was sanitised and they would come to work individually prior to group training beginning in smaller groups on the 18th of May, where they would have separate routines and then expanding into the full squad on the first of June as the build up to the return continued.

Innovations

LaLiga will be broadcasting games like never before with virtual stands, a brand new experience which will be available to UK viewers watching LaLiga TV.

Stadiums will also be using the audio library from EA SPORTS FIFA game, which was recorded before in stadiums and has been digitally adapted so it can be implemented in real time during the matches.

There will also be brand new camera angles used by both the aerial camera and cameras within the stadium. This includes the tunnel camera which will be operate remotely rather than with a cameraman in order to comply with social distancing.

How will the lack of a crowd impact the games?

LaLiga Ambassador and former Atletico Madrid, Barcelona and Liverpool midfielder Luis Garcia believes home advantage may be lacking as games return without crowds.

“In the Bundesliga in the first couple of weeks a lot of away teams have been winning, a stadium like Ipurua where Eibar play the crowd is next to you, they make that stadium feel like a box and big teams don’t like to play there.”

“Now it’s gone because the fans aren’t there and it looks more like a training session. The teams that adapt fastest to the situation will make the most of the games,” said Garcia.

Now the fun begins

With a terrific title race and a huge battle for the champions league spots coming up it’s set to be an amazing finish to the LaLiga season!

All we know is, it’s #BackToWin.

LaLiga Also Teams Up With Spanish Government

The Spanish government, LaLiga and the Confederation of Employers and Industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport in a campaign that will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in LaLiga Santander and LaLiga SmartBank.

It is a joint campaign by the Ministry of Industry, Trade and Tourism (via Turespaña), the Spanish Ministry of Culture and Sport (via CSD – Spanish High Council for Sport) Ministry of Health, the CEOE and LaLiga to boost the tourism and sports industries in Spain, which are both so crucial to the economy and have suffered over the last few months during the COVID-19 pandemic.

The “Safe Sport, Safe Tourism” campaign, with the #SpainAwaitsYou hashtag, was unveiled today at LaLiga headquarters, in the presence of Isabel Oliver, the Secretary of State for Tourism; Irene Lozano, CSD president; Javier Tebas, LaLiga President; Antonio Garamendi, CEOE President; Manuel Muñiz, the Secretary of State for Global Spain; and Faustino Blanco, the General Secretary of the Ministry of Health.

LaLiga is very aware of the opportunity and responsibility that it has as an entertainment platform that reaches over 2.7 billion people globally, which is why it will be fully supporting this initiative, whose visibility will be boosted further by a specially created logo.

LaLiga will give global visibility to the campaign through a logo that will be seen on the competition’s international broadcasts, as well as through creative pieces and posts on its social media networks (on which it has over 100 million followers), region-specific virtual perimeter advertising boards, virtualization of stadiums and digital marketing strategies, among other initiatives.

“Spain is ready to safely welcome international tourists from 1 July. We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country. We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign: Spain is waiting for you,” said Oliver, the Secretary of State for Tourism.

CSD president Lozano said that she is aware of the effort that LaLiga has put in to ensure the competition can return safely and added that it is “time to savour the restart. A safe return has been outlined, in accordance with a protocol that will allow the competition to start up again successfully. Everyone should know about the effort that we have put in. We know that there’s no such thing as a zero risk but all of us, with our footballers leading the way, are giving our absolute best and acting responsibly and sensibly to ensure everything goes well.”

LaLiga President Tebas admitted that he feels “immensely proud that professional football can keep helping boost Spain’s visibility beyond our borders and help the country’s economy. Football and LaLiga play a key role in promoting Spain all over the world, which is why it’s so important for us to be part of this project now. At LaLiga, we’re going to do everything in our power for Spain to come out of this situation as quickly as possible.”

CEOE President Garamendi spoke about how the campaign “is an unbeatable example of how the public and private sectors can act as one to bring a country together. During such difficult times, supporting Spain as a safe destination and showcasing the pairing of tourism and sport is everyone’s responsibility and, at the new CEOE, we’re going to keep working hard so that the authorities and businesses can come through this crisis together and build a better Spain that will benefit us all.”

The tourism industry is vital to Spain. It makes up 12.3% of the country’s GDP and employs 12.7% of the total number of people signed up for social security. There is no other sector that generates so much employment and, at the same time, is a tool for social cohesion, economic development, and population retention. It is also a transversal sector that has a multiplier effect in other parts of the economy, such as trade and transport. Spain is a leading global tourist destination, has been the most competitive country in the world since 2015, according to the World Economic Forum, and is second-ranked in terms of the number of international visitors and tourism expenditure.

Spanish sport is one of the drivers of Spain’s good reputation abroad because of the level of professionalism and impressive results achieved in terms of management and sporting talent. The considerable financial impact is seen by the fact that several studies have calculated that it makes up 2% of GDP and almost 2.5% of direct, indirect and induced jobs in Spain (Funcas, The Growing Role of Sport in the Economy and Society, 2019).

LaLiga has been working hard to promote Spain for many years. In 2018, it was named an honorary ambassador of the Spain Brand in the international relations category “because of its contribution to portraying a positive image of Spain the world over through football” and “helping Spanish companies and sportspeople with the internationalisation process.”

LaLiga is also working in tandem with its sponsors to promote and support tourism. Banco Santander is a clear example of this, with their “La Remontada” campaign that seeks to reactivate businesses, consumption and tourism in Spain, reflecting values such as hard work, perseverance and confidence to overcome adversity, all essential character traits of Santander Ambassador Rafa Nadal.

Emirates FA Cup Final To Be Renamed In Honour Of The Heads Up Campaign

The Football Association has today announced that this season’s Emirates FA Cup Final will be dedicated to Heads Up, with lead partner Emirates donating their title to the campaign. As a result, the showpiece event in the football calendar, provisionally scheduled to take place on Saturday 1 August 2020, will be known as The Heads Up FA Cup Final.

Spearheaded by HRH The Duke of Cambridge, Heads Up is a partnership between Heads Together and The FA that harnesses the influence and popularity of football to change the conversation on mental health.

The season-long Heads Up campaign was launched at The FA Community Shield and has been visible across all levels of football in England throughout the course of the 2019/20 season. Culminating in The Heads Up FA Cup Final, the campaign has strived to raise awareness, spark conversation and signpost support for those in need, highlighting to the nation that we all have mental health and it is just as important as physical health.

Speaking on a call this week with Arsenal first-team players, Head Coach Mikel Arteta and Academy Manager, Per Mertesacker, HRH The Duke of Cambridge commented: “We’re going to really use the Final as a moment to promote good, positive mental health for everyone. It’s quite timely bearing in mind what we’ve all been through with this pandemic. I think there’s going to be, sadly, a lot of repercussions from this in society, not just in football, in terms of people’s mental health. Hopefully the FA Cup can be a bit of a pivot that people can rally around.”

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “Emirates has a longstanding partnership with The FA and the utmost respect for The Duke of Cambridge and his mission to destigmatise mental health through the Heads Up campaign. We are happy and honoured to donate our use of The FA Cup title, and use this platform to raise awareness for such an important cause. With the challenges that the world is facing this year, it’s more relevant than ever for us to use our global reach to inform and unite people around mental wellbeing.”

Mark Bullingham, The FA’s Chief Executive said: “After several difficult months for many throughout the country, mental health wellbeing is more important than ever.  We are delighted that, thanks to the support of Emirates, we are able to dedicate The FA’s showpiece fixture in the men’s football calendar to Heads Up.  I would also like to thank the BBC and BT Sport for their support for the campaign, as they share our passion to combat this important issue.  Together we will encourage people to talk about mental health, striving to remove the stigma that exists around it.  The Duke of Cambridge has always wanted to start the biggest ever conversation on mental health.  Renaming the FA Cup in this way, with millions around the world watching, is our way to help stimulate this discussion.”

Godric Smith, Chair of the Heads Up campaign, said: “We are extremely grateful to The FA and to Emirates for this unprecedented gesture of support. Dedicating the final of football’s most iconic domestic cup competition to Heads Up is a huge statement about the importance of mental health and their commitment to it. Given the many different impacts of the Covid-19 pandemic, it is more important than ever that we talk about our mental health and help support one another, and The Heads Up FA Cup Final will hopefully generate many more of those conversations amongst fans and the football community.”

Eurosport Agrees Long-Term Deal For Bennetts British Superbike Championship

  • Eurosport renews its exclusive LIVE coverage for the Bennetts British Superbike Championship with seven-year deal from 2021
  • Andrew Georgiou: “Our long-term partnership with MSVR gives us the ability to continue super-serving passionate communities of motorsport fans”

Eurosport today announced it has renewed its long-standing media partnership with series promoters and rights holders MotorSport Vision Racing (MSVR) to screen the Bennetts British Superbike Championship for a further seven years, effective 2021.

Eurosport and the Eurosport App will continue to screen exclusive coverage of the British Superbikes Championship across 54 territories and countries in Europe* as well as the Asia-Pacific, Middle East and Northern Africa regions – meaning millions of superbikes fans across the globe can experience thrilling season-long racing.

Having partnered with some of the biggest motorsport events in the world including WTCR – World Touring Car Cup via Eurosport Events, FIM World Superbike Championship, MotoAmerica Superbike Championship, Formula E and the 24 Hours of Le Mans, the agreement with MSVR highlights Discovery’s focus and long-term investment in sport-specific verticals and OTT products. The MotorTrend app is Discovery’s direct-to-consumer service for motorsport fans offering a wide selection of automotive series and exclusive specials.

Andrew Georgiou, President Eurosport and Global Sports Rights said: “In securing rights to the British Superbike Championship in Eurosport’s key markets and territories, Discovery is once again underlining its ability to offer a single partnership that brings together unrivalled expertise and opportunity in global distribution, all-platform live production and promotional infrastructure to create a valuable offering to motorsports fans throughout the world.

“Our long-term partnership with MSVR extends our ability to continue super-serving passionate communities of motorsport fans in the same way Discovery has done with cycling through world-class coverage and relationship with GCN as well as our golf proposition through GOLFTV.”

Stuart Higgs, MotorSport Vision Racing Series Director said: “To confirm this agreement within the very turbulent period we are all experiencing as a result of the COVID-19 pandemic is a tremendous statement of confidence for the BSB Championship, reaffirming it as one of most recognised and appreciated motorsports series in the world.

“Eurosport have been with us from day one of this most recent era of the championship, and now as part of the broader Discovery Group with access to their multiple platforms we can continue to grow our audience both in the UK and internationally.”

Widely regarded as one of the most competitive two-wheel series in the world, the British Superbikes Championship showcases some of the most exciting up-and-coming talent and has played a key role in the career paths for Superbike World Champions Troy Bayliss, Neil Hodgson and James Toseland.

Eurosport first aired the British Superbikes Championship in 2008 while the 2020 Bennetts British Superbikes Championship season is provisionally scheduled to start on 7-9 August at the famous Donington Park circuit.

Next Media Become Official Partner Of The Bundesliga In Vietnam From August 2020

Next Media Solutions JSC (Next Media) will become the new official partner of the German Bundesliga following a new five-year agreement which starts August 2020.

The partnership will deliver exclusive live coverage of more than 300 matches per season from the Bundesliga. The long-term agreement also includes live broadcasting of the DFL Supercup, relegation play-off matches, rights to Bundesliga 2. matches, and additional on-demand programming such as highlights and magazine shows.

The agreement ensures that Bundesliga matches will be shown country-wide, on both free-to-air (FTA) channels and as part of a paid subscription service. Next Media will cooperate with local broadcasters to broadcast live matches every week as the 2020/21 season gets underway.

Speaking about the new deal, Bundesliga International CEO Robert Klein said: “This is a landmark moment for us, as it signifies the first time a private media company in Vietnam has acquired the rights to distribute a major European football competition. The Vietnamese have a huge appetite for football, and we are confident that the authentic, entertaining, goal-filled matches will entertain fans throughout the country. Next Media is an ideal partner, having close ties with domestic broadcasters, media and football stakeholders. Together, we look forward to growing the Bundesliga brand and supporting the growth of Vietnamese football with our strategic roadmap, to be delivered with our partner Next Media.”

Speaking about the long-term partnership with the Bundesliga, General Director of Next Media, Mr. Nguyen Trung Kien said: “After much success in the field of copyright and media of domestic tournaments, Next Media has taken the next step to venture into regional, continental and world tournaments. In addition to our exclusive ownership of the AFF Cup 2020 in Vietnam and three other countries (Myanmar, Laos and Cambodia), we are pleased to bring Vietnamese audiences five consecutive seasons of Bundesliga from 2020 to 2025. We are dedicated to continually entertaining Vietnamese fans with the world’s leading sports and football tournaments”.

The Bundesliga is famous for its fast and modern football, storied rivalries and unique clubs. With an average of 3.2 goals per game1 – the highest among all major European leagues, Vietnamese fans can expect exciting, action-packed matches. The Bundesliga also has the second youngest playing squads of the top European leagues, with an average player age of just 26.5, which makes it a perfect platform for future stars. Since 2002, 1.6 billion Euros have been invested by clubs in youth development, and the average age of players in the Bundesliga continues to drop as a result. From 27.1 in the 2001/02 season, to 25.8 in the 2018-19 season, the lowest among the top five European leagues.

Working closely with the Vietnam Football Federation (VFF), the Bundesliga & Next Media are committed to creating a sustainable cooperation, with a key focus in developing young Vietnamese football talent through youth training and developmental programmes.

RCD Mallorca Use Stadium Naming Rights To Promote Tourism Following Coronavirus Pandemic

RCD Mallorca becomes the first club to use stadium naming rights to assist in the social and economic recovery of the local community.

The unprecedented circumstance of the preceding few months continues to have profound consequences globally, with many having suffered loss of life or remaining on the frontline of one of the greatest public emergencies in recent history. Given such sentiment, we would like to express our deepest condolences to the families and friends of those who have passed away and thank the many whose efforts have contributed to the fight against COVID-19.

RCD Mallorca has refused to remain passive throughout the crisis, persevering in its support of the Mallorca Food Bank with donations and working in collaboration with the ReD Cross campaign promoted in conjunction with Mallorquin Rafa Nadal and basketballer Pau Gasol. While fixtures will remain behind closed doors for the foreseeable future, a solidarity stand has been founded which permits the club and season ticket holders to donate tickets to those who have worked throughout the crisis in whatever occupation in anticipation for when our doors open once again.

However, the club understands it must pursue new initiatives in order to remedy the local community in which it exists. Within this very context, RCD Mallorca believes it is among the many institutes responsible for the economic and social rehabilitation of our island and therefore selflessly cedes its most significant commercial asset: the naming rights of the stadium. Given our home’s prestigious stature both nationally and internationally, the formerly known Estadi Son Moix will be renamed ‘Visit Mallorca Estadi’ until the 30th of June, 2021.

Becoming the first club in football to use its naming rights to assist in the recovery of its region and community, the stadium is a symbol of struggle, effort and innovation in which our social masses subsist. Visit Mallorca Estadi is our latest contribution to the amelioration of normality, image and economy throughout every sector on the island.

During the presentation of the stadium’s name change, CEO of Commercial Operations Alfonso Díaz further underlined the importance of the contributing to the local community: “It’s the best way to tell the world that we’re here. We want the press, fans and general public to talk about Visit Mallorca Estadi. We want to contribute to the difficult situation we’re going through.”

The initiative is among the many institutions and companies across the island are introducing to further the efforts of recuperation in unison. Businesses including OK Group, Roc Hotels, Globalia. Meliá-Palau de Congressos, Borbalán and MolcaWorld are functioning in tandem with institutions Consell de Mallorca, Ajuntament de Palma and la Federación Hotelera de Mallorca to form a concise working group which can individually labour in conjunction with LaLiga. This united front will work together for the succeeding 12 months to promote our region alongside the visibility our common brand of the stadium offers. Mayor of Palma, José Hila, was also in attendance for the presentation and said: “We need tourists to come back, and to do this, we have to promote the island and city. Against FC Barcelona you will see the image of Mallorca all over the world. The club has acted generously with its city, island and sport.”

Visit Mallorca Estadi is more than just a name: we want it to be an example of work and common effort towards the recovery of our island.

Australia-New Zealand Welcomes Strong FIFA Women’s World Cup 2023™ Bid Evaluation Report

Football Federation Australia [FFA] and New Zealand Football [NZF] have today welcomed the FIFA Bid Evaluation Report which demonstrated that the two nations would host an exceptional FIFA Women’s World Cup 2023™.

Following FIFA’s inspection visit in February 2020, the Bid Evaluation Report – published today – confirms that FFA and NZF would host a technically strong tournament across all key areas. The Report confirms that the Australia-New Zealand Bid received the highest overall average score of 4.1 out of 5 and was “the most commercially favourable proposition”, taking into consideration the financial commitments made by the governments of both countries towards the operational costs of the tournament.

Alongside excellent infrastructure, praised by the Report, the travel hub concept and player-centric plans would also minimise travel times, while the modern stadia and high-quality football facilities would ensure players can perform at their best. Through innovative match scheduling across four time zones, the As One Bid will deliver matches at times favourable to broadcasters in established as well as emerging markets.

Australia and New Zealand’s long history of working together on major events and their close inter-governmental co-ordination in key areas such as security and transport, mean that the competition will be delivered seamlessly.

NZF President, Johanna Wood, said:

“We hosted a very successful inspection visit and we are delighted by today’s FIFA Bid Evaluation Report which reinforces our belief that we would host a technically excellent FIFA Women’s World Cup 2023™.

“The Report demonstrates many of our key strengths and we are very pleased to have received the highest overall average score of 4.1 out of 5. If successful, we will place the interests of the greatest female footballers in the world at the centre of everything we do, to deliver a FIFA Women’s World Cup™ the global football family can be proud of.

“With technical excellence, commercial certainty and a historic tournament of firsts, Australia-New Zealand offers FIFA a unique opportunity to move the dial for women’s football. We have proven this before and can be trusted to achieve this again.

In addition, we are nations proud of our commitment to equality and fairness and would embody a FIFA Women’s World Cup 2023™ built on common humanity through football.”

FFA President, Chris Nikou, said:

“I am delighted that we have scored so strongly in FIFA’s Bid Evaluation Report and been described as offering ‘the most favourable commercial proposition’. We are confident that our combination of technical excellence, record breaking crowds, commercial certainty, a warm embrace from our 200 different cultures and genuine impact across the region where the legacies will be profound will prove a compelling offer to FIFA and its confederations.

“We are two nations from two confederations, united in proposing a historic and exciting step forward for world football.  It will be a tournament of firsts. The first ever co-confederation hosted FIFA World Cup™, the first ever FIFA Women’s World Cup™ to be held in the Asia-Pacific region, and the first ever to be held in the southern hemisphere. As One, we believe this represents a compelling offer to the global football family.”

The FIFA Council will vote to decide the host of the FIFA Women’s World Cup 2023™ on 25 June this year.

RLWC2021 Reveals New Brand Identity On 500 Days To Go Milestone

With 500 days to go until the opening fixture of the Rugby League World Cup 2021 (RLWC2021) at St James’ Park in Newcastle, the organisers have today revealed a new brand identity, celebrating the Power of Together, with the goal of connecting the tournament with a universal audience.

The refreshed RLWC2021 brand symbol – the Cup – is a natural progression from the previous tournament identity. The new Cup is built from red, orange and yellow ribbons representing the men’s, women’s and wheelchair tournaments respectively. The ribbons embody each of the three individual tournaments coming together into one. The ribbons are symbols of connection and triumph.

The inclusion of stars is a metaphor for the three world class tournaments. They orbit the globe at the pinnacle of the Cup, symbolising the unified passion of all nations, teams and communities striving towards the World Cup – ‘reaching for the stars’.

New colours have also been introduced with Power Purple now the lead colour representing the tournaments values of inclusivity and boldness. This new brand will give the tournament vibrancy and help showcase the tournament over the next 500 days, while organisers work to deliver the biggest and best rugby league world cup ever.

The new branding will also include bespoke elements from each host, that draws on its most recognisable icons and displays the sense of civic pride each host has for its town or city. RLWC2021 will be asking the people from each town and city to vote on the icons that make up their custom patterns in the coming months and will be doing something similar for the nations towards the end of the year.

Terri Lynam, RLWC2021 Customer Director, said: “Today, 10 June marks 500 days to go until the tournament gets underway in spectacular fashion in Newcastle. It also marks another hugely exciting milestone on the road to Rugby League World Cup 2021, with the refreshed brand reveal.

“The Power of Together, allows us to focus even more on human interest stories, emotional connections, and a celebration of togetherness. Our refreshed World Cup identity showcases our values of inclusivity and boldness by incorporating all three tournaments into one logo. The new colours and the way we want to celebrate the hosts and nations in a different way, effectively represents the uniqueness of RLWC2021.

Please visit www.RLWC2021.com for more information and for details on how to sign up to the receive ticket alerts and all the latest news first.