Member Insights: FFP Has Proven To Be A Successful Model, Despite Loss Of Case To Manchester City

Following the latest loss of a Financial Fair Play case by UEFA against Manchester City, and with the entire footballing community suffering greatly from the lack of revenue provided by supporters in stadiums, Chris Alexander, former CFO at Chelsea Football Club, views the model as a success, despite the latest setback to UEFA.

A number of commentators have been quick to predict the end of FFP in light of the Manchester City case ruling and the Covid 19 crisis. This is extremely unlikely to be the outcome although undoubtedly rule changes will seek to close perceived loopholes in the regulations.

“Non-payment of debt between clubs had always been an issue until the arrival of FFP. This is a problem that has virtually disappeared.”

UEFA’s FFP rules were introduced in June 2010 so have now been in existence for over 10 years. UEFA’s stated principles and objectives for introducing the rules are as follows:

  • to improve the economic and financial capability of the clubs, increasing their transparency and credibility;
  • to place the necessary importance on the protection of creditors and to ensure that clubs settle their liabilities with employees, social/tax authorities and other clubs punctually;
  • to introduce more discipline and rationality in club football finances; 
  • to encourage clubs to operate on the basis of their own revenues;
  • to encourage responsible spending for the long-term benefit of football;
  • to protect the long-term viability and sustainability of European club football.

It is evident that the regulations have had a significant impact on how clubs behave. In particular the cumulative net profits/losses from club in the top European leagues have moved from a loss of €1.67bn in 2011 to a profit of €140m in 2018, an improvement of €1.8bn. 

Non-payment of debt between clubs had always been an issue until the arrival of FFP. This is a problem that has virtually disappeared, one of the less trumpeted successes of the regime.

Adoption of FFP rules at the European level has also been swiftly followed by similar rule implementation at the FAPL and EFL level in the English game.

Compliance with the rules is high as the sanctions for non-compliance are serious. European competition bans and substantial financial penalties are regular events. 

UEFA will move on, seek to close any perceived loopholes through rule changes and FFP is likely to be with us for the foreseeable future.

Clubs have been forced to review their financial models and find smarter ways to manage rather than relying uniquely on wealthy benefactors. Investment in youth development and infrastructure have been used as alternative strategies and clubs such as Chelsea FC have also been very successful developing and selling on talent no longer required at significant profit.

UEFA has not been slow to amend and develop the rules with revisions already having been issued in 2012, 2015 and 2018. Following the developing Covid 19 crisis, UEFA were quick to make appropriate rule changes. The financial years ending in 2020 and 2021 are to be viewed as a single reporting period and losses directly attributable to the pandemic can be adjusted for in the calculations allowing clubs to exceed the €30m over three period loss limits.

CAS’s ruling in favour of Manchester City reversing UEFA’s two-year ban will undoubtedly be a disappointment for UEFA. However, it needs to be viewed in the context of the significant impact FFP has had on Club behaviour over the past decade. UEFA will move on, seek to close any perceived loopholes through rule changes and FFP is likely to be with us for the foreseeable future.

New Talking Sport Webinar Series Launches With Broadcast Special

The second series of the Talking Sport webinar series will get underway on Thursday, August 13th (3pm GMT), with an episode dedicated to the future of the sports broadcast industry.

The panel will bring together a leading group of sports media executives, including ELEVEN Executive Chairman Marc Watson, Dhaval Ponda of Tata Communications and Andy Goldberg, Director at CBS Sports.

The session will be moderated by Mark Bishop of Vindicia and presented by Sid Kohli. 

The panel will discuss the impact of Covid-19 on the sports media business, the future value of sports media rights and new opportunities for innovation, in what will be a wide ranging conversation. 

To register to watch the session for FREE, click here. 

Talking Sport is dedicated to looking at how the sports business industry tackles the global pandemic and builds for the future. Eleven Sports and iSportconnect will partner for a total of six webinar episodes over the coming months.

SportAccord Gold Partner FISU Marks Three-Year Countdown to the Ekaterinburg 2023 FISU World University Games

SportAccord has confirmed the International University Sports Federation (FISU), as a Gold Partner for the 19th edition of the SportAccord World Sport & Business Summit taking place in Ekaterinburg, Russia. Today’s announcement is especially exciting as tomorrow marks the three-year countdown to the start of the Ekaterinburg 2023 FISU World University Games in the Sverdlovsk Region of Russia.

As a SportAccord 2021 Gold Partner, FISU is playing a key role in supporting preparations for the sports industry’s most influential global gathering at the IEC Ekaterinburg-Expo from 23-28 May next year. For FISU, SportAccord 2021 will provide a timely signpost in the build-up to the FISU World University Games. The FISU World University Games are the largest global multi-sports events for university athletes and the Ekaterinburg 2023 edition will take place from 8-19 August 2023, about seven months after the winter edition that will be held in Lake Placid, USA, in January the same year.

The city was awarded the World University Games following a unanimous vote by the FISU Executive Committee a year ago, underlining the sporting pedigree of a dynamic destination that bridges the continents of Europe and Asia. As part of its growing portfolio of international sports events, Ekaterinburg hosted FIFA World Cup 2018 matches and the 2019 AIBA World Boxing Championships, and will also stage games during the 2022 FIVB Volleyball Men’s World Championship.

Situated on the banks on the Iset River, Ekaterinburg is Russia’s fourth-largest city by population, and is a hotspot for tourism and business, as well as sport, as the home to numerous professional teams.

“When Ekaterinburg was awarded the World University Games, FISU described the city as one of Russia’s most vibrant hubs, and we agree with those sentiments,” SportAccord Managing Director, Nis Hatt says.

“Ekaterinburg is a wonderful city that has sport at its heart and will provide plenty of attractions and interests to keep delegates entertained and engaged for what I’m sure will be an outstanding SportAccord next year. Today is a significant milestone for our valued Gold Partner, and we wish our friends at FISU well as their preparations ramp up ahead of the Ekaterinburg 2023 FISU World University Games.”

FISU President, Oleg Matytsin said: “FISU is pleased to continue the partnership with SportAccord, one of the most important events in the world of international sports. As a founding member of GAISF and an active member of ARISF, the International University Sports Federation continues to strengthen its position within the international sports movement and looks to lead the way in many areas. Moreover, this next edition of SportAccord will be special for us, as it is being held in the host city of our summer edition of the FISU World University Games in 2023.”

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.

ONE Championship And Microsoft Partner To ‘Accelerate And Reinvent’ Digital Fan Experience

Microsoft named ONE Championship’s preferred cloud provider, delivering new fan engagement experiences powered by Microsoft Azure and best-in-class collaboration with Microsoft 365

ONE Championship™ and Microsoft Corp have announced a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints.

Microsoft and ONE, through this alliance, are co-investing in digital fan experience transformation. The partnership is set to further enhance ONE’s position as a leading global sports media property and further execute its vision to engage fans through its unique brand of Asian values, world-class athletes and global appeal. As ONE accelerates its digital journey, the company will leverage the power of the cloud and data to build new capabilities and deliver cutting-edge digital experiences for its millions of fans around the world.

Empowering and enriching fan experiences

ONE will further enhance its over-the-top platform by leveraging Azure to accelerate its world-class streaming services and personalized content offers for fans around the world. AI-powered recommendation engines and analytics on fan behavior and viewing habits will allow ONE to better engage fans across all touchpoints and provide them with reimagined, tailor-made experiences.

Through Azure AI, machine learning and data analytics, ONE will expand its core data capabilities and transform its direct-to-consumer digital experiences. To further delight fans, ONE will provide them with unique sets of data and statistics to better understand the strength of a kick or a punch. Ultimately, the fans will be able to enjoy a more immersive experience when watching live events.

The collaboration between Microsoft and ONE will also allow fans to experience events remotely with the flexibility and scalability needed to address increasing demand from end users — especially during this unprecedented time when sports entertainment shifts to digital. In the future, the partnership will also enable ONE to explore other innovations such as the use of holographic computing in injury prevention; as well as the ability to improve athletic performance through AI and machine learning.

“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” Chatri Sityodtong, chairman and CEO of ONE Championship, stated. “ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”

“Demand for digital experiences has never been higher and our partnership with ONE Championship — a leader in sports entertainment with the largest and most rapidly growing millennial fan base — will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” Jean-Philippe Courtois, EVP and president, Microsoft Global Sales, Marketing & Operations, stated. “We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”

Expanded productivity and content ecosystem

As part of its push toward digital transformation, ONE will roll out Microsoft 365, including Microsoft Teams, as the primary productivity platform for ONE employees worldwide, helping to ensure seamless collaboration in a new remote work reality.

In addition, to provide fans with a one-stop source of digital content, ONE has also partnered with Microsoft to bring its exclusive content stacks to the Microsoft News ecosystem, which reaches more than 500 million people in 180 countries every month through personalized news feeds on MSN, Bing and Microsoft Edge, as well as through dozens of global syndication partners.

World-class global sports thought leadership

ONE and Microsoft will also leverage the Global Sports Innovation Centre (GSIC),[1] a collaborative initiative between private, public and academic partners powered by Microsoft, to support innovation in the sports industry around the world. ONE is a powerhouse of innovation and thought leadership in sports, and through its involvement in GSIC activities, initiatives and open innovation projects, ONE will  connect with industry stakeholders in other continents, exchange experiences, learn and add value to the sports tech ecosystem of start-ups, companies, organizations, universities and research groups.

Bundesliga And Mola TV Sign Five-Year Broadcasting Deal For Indonesia

Bundesliga International, a fully owned subsidiary of DFL Deutsche Fußball Liga, and Mola TV have agreed to a long-term broadcasting deal to air Bundesliga and Bundesliga 2 matches in Indonesia over the next five seasons (2020/21-2024/25). In addition to the top two German leagues, the multi-platform agreement also includes live streaming of the German Supercup, along with the promotion/relegation play-off matches each season.

Mola TV will feature exclusive live, delayed and replay coverage of all 306 Bundesliga matches per season across a range of platforms, including cable, paid TV, free-to-air terrestrial television and Internet Protocol Television (IPTV), as well as Video on-Demand (VOD) and Over-The-Top (OTT) services. Live coverage of the DFL Supercup will also be aired by Mola TV, along with shoulder programming such as highlights and magazine shows.

Regarding the new deal, Bundesliga International CEO Robert Klein said: “We are delighted to have Mola TV as our partner in Indonesia and look forward to working together to make the Bundesliga the league of choice amongst Indonesianfootball fans. As well as promoting our brand of fast, high-scoring, world-class football, we are also very excited to work with Mola TV and it’s Garuda Select project to support the development of local Indonesian football talent. Our goal is to work closely with our partners on the ground, delivering unrivalled experiences to the Indonesian fans by bringing Bundesliga Legends, Bundesliga Experiences and Bundesliga football to the region.”

“We are excited to work with the Bundesliga to bring their unique brand of football to our shores. The league is the undisputed leader in developing world class young talents from all over the world, and if we aim to learn about developing talents, the Bundesliga is the league to learn from,” says Mirwan Suwarso, Mola TV’s official representative.

Bundesliga International, Mola TV, and its associated entities from GMV Networks will seek to work together to promote and market the Bundesliga, utilising their local expertise and various marketing assets and platforms. The aim is to bring the league closer to Indonesian football fans through more club, fan and grassroots activities, such as club visits and Bundesliga Legend appearances, as well as Meisterschale trophy tours.

The German top flight is also the perfect partner to enhance youth football in Indonesia. Over recent years, the Bundesliga has forged a reputation as the go-to destination for young players looking to hone their craft at the highest level. The average playing age of Bundesliga clubs is just 26.5, making it one of the youngest leagues in Europe. There is no doubt that this trend will continue with plenty of promising talent – think Giovanni Reyna, Jude Bellingham, Tanguy Nianzou – ready to make their mark in the coming seasons.

StarTimes Secures Four-Season Media Rights For LaLiga Santander

Digital TV operator StarTimes has announced its acquisition of LaLiga Santander broadcasting rights until 2024 across sub-Saharan Africa. 

The company has secured the transmission rights of the Spanish top league, which will be broadcast in French language across its media platforms for paid subscribers in 47 territories. 

“We are delighted to have secured the broadcast rights to LaLiga Santander, one of the most prestigious football competitions in the world,” said Kristen Miao, StarTimes Sport Director. “The acquiring of LaLiga Santander shows our commitment to continuously enrich our bouquets and to provide our subscribers with premium sport content.” 

“This agreement provides an exciting new way for French speaking fans across sub-Saharan Africa to get closer to our competition,” said Melcior Soler, director of the LaLiga audiovisual department. “StarTimes has a strong presence in the region and a proven expertise in sports in general and football in particular, which will help us all to reach as wide an audience as possible.” 

StarTimes will broadcast LaLiga Santander starting from the coming 2020/21 season. Matches will be aired live and in HD on the StarTimes Sport channels in French as well as the StarTimes ON streaming application.

World Bowling And StriveCloud Partner To Change The Way The World Consumes Bowling Forever

World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences.

This partnership is another step towards the objective of creating an innovative and immersive digital environment that adds a whole new dimension in the experiencing of bowling, from both athlete and a viewer perspective, with the ambition and potential to make bowling the most integrated and digitally connected sport in the world.

Freek Borghgraef, StriveCloud’s co-founder and Head of Customer Development said: “I was staggered to find out how data-driven the world of bowling is. Being able to track a broad set of statistics of almost any game of bowling played globally opens up a brave new world of possibilities to change the way the world consumes bowling. And that’s exactly the ambition.”

Chris Neilson, World Bowling’s Innovation and Business Development Director commented: “This is a giant step for us as we start to break from traditional methodology to partner with experts in the esports community to bring together our sport, our athletes and our federations.

Neilson continued “Strivecloud will provide the core of our digital environment that allows us to build the platform and community along with QubicaAMF, Stack Sports, YBVR and future partners”.

Ospreys Agree New Commercial Partnership With Tech Firm PumpJack Dataworks

Ospreys are pleased to appoint PumpJack Dataworks to lead its future in the transformation of how the club can best harness data surrounding fan engagement and commercial transactions with the club. This will focus on improving the fan experience and providing a platform for innovatory rights deals and developing new revenue generating models.

Paul Whapham, Ospreys Corporate Brand Director commented: “Bringing in technology firms like PumpJack is critical for us to be able to both innovate the commercial model of the club, deliver new and better experiences for our core local fans, and to continue to build paths to extend our club’s reach internationally.

“We are excited to deliver new data driven initiatives for our fans and our commercial partners. Our immediate commitment is to find best-in-class partners on a global basis to improve club engagement locally and to build a wider audience of Ospreys’ globally distributed fans.”

Nick Goggans, CEO of PumpJack Dataworks said: “We’re delighted to have the opportunity to work with an organization that is rich in tradition and local passion, but are also seeking new ways to immerse the club locally and provide authentic experiences for the fan both at home and internationally.

“We want to help Ospreys and their supporters better engage together and support the commercial growth of the club. This is a great case for evolution of the commercial opportunity that exists in Rugby Union both in Wales, the UK and internationally.”

iSportconnect Appoints Sandy Case As Chief Strategy Officer

iSportconnect is delighted to welcome on board Sandy Case as the company’s first ever Chief Strategy Officer.

Sandy will be heading up iSportconnect’s global strategy and forward thinking as the organisation strives to continue to be at the forefront of the sports business industry over the next few years. He brings a wealth of experience having held senior roles at Morgan Stanley, ASO, Benchmark as well as starting several award winning businesses within retail and health.

Sandy will be reinforcing the hugely successful consultancy arm as we welcome more unique clients and work to provide an even greater service to our current partners. Additionally Sandy will be leading on the development of a new global business concept.

In recent months, iSportconnect has adapted to the coronavirus pandemic by tailoring our service for those clients and hosting a number of virtual events, which gained over 18,000 attendees from more than 70 countries around the world, to benefit the global sports community. As well as this, iSportconnect has signed up a grand total of seven new consultancy clients in the last month.

Sandy Case, Chief Strategy Officer of iSportconnect, said: “I’ve been collaborating with Sree for several months and we have come up with some really innovative ideas to both grow and position iSportconnect at the heart of the industry and be a positive force for the business of sport. We have a new global strategy to implement and plenty of scope to grow the rest of the business. I love the idea that we can also be a little disruptive.”

iSportconnect CEO Sree Varma added: “I’m thrilled to be welcoming Sandy to our team as we look to develop the organisation further and go from strength to strength.

“iSportconnect continues to bring those within the sports industry closer together and provides unparalleled access for our consultancy clients. Rather than standing still we are constantly looking to better ourselves, and Sandy’s addition and ideas will be a tremendous benefit.”

About iSportconnect

iSportconnect was launched in 2010 with the aim of bringing together sports business professionals around the world in a sports business networking community enabling them to meet one another, find information and obtain access to a wide range of relevant services. The platform is now the largest global private network of sport business executives, where membership is exclusive and follows a strict door policy.

WWE Name Former CAA Head Khan To President And CRO Role

WWE today announced that Nick Khan, former Co-Head of Television at Creative Artists Agency (CAA), has been named President & Chief Revenue Officer, reporting directly to WWE Chairman & CEO Vince McMahon.

“Nick is a seasoned media executive with a deep understanding of our business and a proven track record of generating significant value for sports and entertainment properties,” said McMahon. “While representing WWE at CAA, he was instrumental in transforming our business model by securing domestic media rights increases of 3.6x over our previous agreements. Nick’s management style and personal demeanor are perfect for WWE’s entrepreneurial culture, and he will fit right in with our exceptional management team.”

“I am very much looking forward to expanding my relationship with Vince McMahon and the entire team at WWE, and becoming a full-time member of the WWE family,” said Khan. “It’s rare to have an opportunity to work at a company that is not only legendary in what it has already accomplished, but also uniquely poised to enter into an unprecedented phase of growth and expansion across all lines of business. Our collective industry experience will enable us to extract maximum value across the portfolio globally while driving long-term shareholder value.”

Khan, a former practicing attorney, transitioned to International Creative Management (ICM) in 2006 where he launched their Sports Media department and represented the biggest names in sports broadcasting. In 2012, Khan moved to CAA where he became the Co-Head of the Television Department. During his tenure there, Khan continued to represent the top broadcasters while also representing WWE, the Southeastern Conference (SEC), Top Rank Boxing and others helping to negotiate billions of dollars in media deals on their behalf.