Tokyo 2020: A Full Analysis Of Sponsorship Impact Across Social Media

In their latest report, Hookit have delved into analysing how social performance across the unique Olympic Games in Tokyo panned out. Find out more in this new Insights piece and download the full report.

The Most Social Olympics Ever

The Olympics are over, the medals have been handed out, but the impact for brands is still being counted. For many Olympic athletes, their star shines brightest once in a lifetime or only once every 4 years. Tokyo 2020 (in 2021) was their moment to shine and shine they did. From 16th July to 15th August (a week before the Opening Ceremony to a week after the Closing Ceremony), Olympic athletes, governing bodies, and Olympic organizations posted over 230k times across social media, gaining nearly 4B interactions and video views from fans.

Hookit tracked posts from 3,500+ Olympic Athletes and 500+ IGBs & Olympic organizations published across Facebook, Instagram*, TikTok, Twitter, Twitch, VK, Weibo, and YouTube from 16 Jul, 2021 – 15 Aug, 2021.

Here is the social media impact of the Tokyo 2020 Olympics:

  • 1.6B total fans / followers (Athletes and organizations combined)
  • 113M new followers gained
  • 232k total social posts
  • 3.8B interactions + video views on those posts

Top Sports On Social

Global Football, Tennis, and Basketball star athletes like Kevin Durant, Novak Djokovic, and Alex Morgan came into the Olympics with huge social followings, lifting their sports to the top of the social media followers charts. However, only one of those 3 sports came in the top 5 sports by fan engagement (likes, comments, shares, and video views). 


The above chart shows the top sports by total fan engagement (likes, comments, shares, and video views) on posts by athletes in the Tokyo 2020 Olympics.

Global Football, Tennis, and Basketball athletes came into the Olympics with the most total followers, but athletes in Skate, Diving, Track and Field, Badminton, and Gymnastics all saw 30%+ gains in cumulative total followers during the Olympics.

When it comes to fan engagement, Skateboarding athletes generated the most total engagement, but Diving and Rugby athletes had the highest average engagement rate on each post.

These Games saw a breakout social star, Ilona Maher of USA Rugby, lead all athletes in terms of total fan engagement on social media, led by her massively popular TikTok videos. She was the only athlete with over 100M video views, most of which came from TikTok. Why did fans watch her videos so much? She nailed the perfect combination of relatable humor, behind-the-scenes access to the Olympic Village, and interacting with her followers. Some of her top posts were about mingling with other athletes, the infamous “cardboard” beds, and her teammates.

Here’s a look at the top 10 athletes by social media engagement during these Games:

AthleteSportFan Engagement
Ilona MaherRugby149M
Rayssa LealSkate109M
Rommel PachecoDiving90M
Tom DaleyDiving71M
Sky BrownSkate68M
Kanoa IgarashiSurf42M
Yuto HorigomeSkate38M
Simone BilesGymnastics29M
Daniel AlvesGlobal Football23M
Tai Tzu-YingBadminton20M

The top 10 list is dominated by newcomers, pushing Simone Biles down to 8th place in total fan engagement on social during the Games.

Value For Brand Sponsors

Every Olympic marketing professional is familiar with Rule 40 and how it limits the ability of brands and athletes to promote their partnership during the Games. While it was eased slightly for the Tokyo Games, the general rule was that any athlete was allowed ONE social post thanking each brand they worked with for the support. Anything beyond that was restricted unless the brand was an official Olympic sponsor. As the Olympics bill themselves as a “clean playing environment” without sponsor logos everywhere in the background, the general assumption would be that any Olympic partner brand would get great exposure when they could. However, when looking at the top 10 brands by sponsorship value AAV, another story emerges.

Official Olympics sponsors made up 4 of the top 10 brands by sponsorship value during the Tokyo 2020 Games period. The remaining 5 brands are all Apparel or Equipment companies, outfitting the NOCs and Olympic athletes. Apparel & Accessories brands dominated total sponsorship value received with over $30M in AAV. No other industry received even $5M in cumulative AAV. 

How did the Apparel brands do so well? Their branding on team uniforms led to a massive amount of incidental exposure. 83% of the total sponsorship value generated during the Tokyo Games came from incidental exposure. However, when examining the deliberate promotion of brands, Visa rises to the top with Comcast, Red Bull, RBC, and United all making the top 10. The partnerships these brands established paid off during the Olympics with the deliberate promotion by their athletes and organization partners. Even with Rule 40 limiting athletes to one branded post per partner, athletes still generated 69% of the total deliberate sponsorship value for brands.

The Full Report

To get the full analysis of the Tokyo 2020 Games on Social Media, download the attached report. In addition to diving deeper into the above data, it also covers the following:

  • Top Athletes by Sponsorship Value
  • Top Industries & Brands in each
  • Daily trends & when fan engagement peaks
  • Excellent activation examples and why they worked
  • Key Learnings for Beijing, Paris, & beyond

Head to the following link on Hookit.com where you are able to download your free copy of the full report – GET THE FULL REPORT

Parimatch Strengthens English Premier League Presence, Adding Three New Clubs

Parimatch, an international tech and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa, Brighton & Hove Albion, and Southampton.

The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, exclusive access to club assets, and much more.

The agreements also include several exciting upcoming joint projects, advertisements, and giveaways.

The agreements with the three clubs closely follow Parimatch’s recent partnership announcement with Chelsea and further boosts its presence in one of the world’s strongest leagues. With Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch is now one of the few betting brands to have multiple club partnerships among Premier League clubs.

Aside from three new club signings, the global company has official marketing agreements with Chelsea, Leicester City, and Everton.

Roman Syrotian, co-CEO at Parimatch Tech, says: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit.

We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years. We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning.”

Nicola Ibbetson, Aston Villa Chief Commercial Officer

This is an exciting announcement for the club, bringing onboard an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club

We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.

Genius Sports Names Ian Wray To Lead Global Soccer Growth

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has appointed sports data expert Ian Wray to lead its growth in the global soccer market.

Wray joins Genius Sports from ChyronHego where he led global sales for their sports-data focused Tracab division for the past nine years. In that role, he worked closely with the majority of major football leagues and federations globally to implement data tracking, coaching and fan engagement solutions.

Wray will oversee Genius Sports’ partnerships with many of the world’s leading soccer organizations including the English Premier League, Argentine Football Association and Liga MX. Applying his extensive expertise in official sports data, Wray will help to expand Genius Sports’ fast-growing range of technology, video and fan engagement solutions across the global soccer sector.

Jack Davison, Chief Commercial Officer at Genius Sports, said: “Ian is a real expert in how official data can be monetized to power the most contextual and engaging products for fans, coaches, broadcasters and other key stakeholders. Our global soccer business has grown significantly in recent years and Ian is the perfect person to take that to the next level.”

Ian Wray said: “I’m tremendously excited to be joining Genius Sports at this key moment in the company’s development. The market for official sports data and video content is continuing to expand at pace. I’m, therefore, very much looking forward to helping Genius Sports leverage its existing technology portfolio, as well as its impressive recent acquisitions, to deliver even greater value across the whole spectrum of stakeholders within the world of soccer.”

CSM Sport & Entertainment Appoints Dual Regional Directors In Asia

CSM Sport & Entertainment has announced a new leadership structure for their Asia operations which sees the appointment of two Regional Directors.

Lesley Murphy and Kathryn Rhodes have been promoted to oversee the agency in a joint Regional Director role after having both played a key part in overseeing client accounts and business operations in recent years.

Murphy has been with the CSM business since 2014, first leading the agency’s key account with AIA Insurance and the strategic delivery of their global partnership with Tottenham Hotspur. In her previous role, Murphy oversaw marketing and communications for CSM in the region and will continue to lead on driving exposure of the agency’s service offerings and expertise moving forward.

Kathryn Rhodes joined CSM in 2016 to spearhead HSBC’s sponsorship strategy and delivery of the World Rugby Sevens Series in Asia. In more recent times, Rhodes has led the charge on the agency’s business development, focused on driving new and existing client growth.  Rhodes will look to ramp up business development efforts across the region in her new role and continue to work closely with global and regional sales teams to connect brands with value-adding properties.

Both roles will report into CSM Deputy Chairman, Jim Glover, who commented: “The combination of the two skillsets that Kathryn and Lesley bring to the business will provide a very solid base from which we plan to increase our involvement and activity in the region. I have no doubt they will continue the fantastic work we already provide for our clients and look forward to working with them and the whole team to grow our offerings in Asia.”

On the appointment, Rhodes shared “I’m extremely excited to lead the CSM team and our growth strategy in Asia.  And it makes me proud to do so alongside another female leader”. Murphy added “I am thrilled to be taking on this new role to oversee our ambitions in Asia, and grateful to work with such an exceptional team. I look forward to expanding CSM Asia’s reach and impact across the region together”.

CSM has been delivering work across the APAC region for over ten years with offices in Hong Kong, Singapore, China, and Australia. Aside from long-standing clients, HSBC and AIA, the agency works with leading brands and rightsholders in the region such as adidas, SAP, Jaguar Land Rover, Hisense, Citi, CLP, and most recently NEOM.

CRYPTO.COM Becomes Paris Saint-Germain’s Official Cryptocurrency Platform

Innovation-driven Paris Saint-Germain (PSG) has today announced a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever for an agreement of such a scale, Crypto.com will pay a significant portion of the sponsorship fee using the cryptocurrency token CRO.

Paris Saint-Germain has recently built one of the strongest football teams in the history of the sport. Adding world class players Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi and Nuno Mendes to an already exceptionally strong squad, has seen the club’s international appeal rise to new heights. Partnering with Crypto.com, a leader in the crypto industry was a natural next step. The company boasts over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, Crypto.com also offers the world’s most popular crypto card available in 30+ countries.

Crypto.com has led the industry in sports partnerships, recently announcing global partnerships with UFC, Formula 1®, and Lega Serie A. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team, and the first to partner with an NHL team.

Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, commented: “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”

“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none” said Crypto.com co-founder and CEO Kris Marszalek, “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”

InCrowd Welcomes Simon Thomas As Chairman

With significant growth in the UK and International markets in the last three years, InCrowd has appointed Simon Thomas, as Chairman of its Board of Directors. A leader in the evolution of commercial sports marketing during his time at TEAM Marketing, FIFA and Fox, Thomas will guide the Board and shareholders, whilst offering strategic advice and support to the senior management team. 

Aidan Cooney, InCrowd’s co-founder and CEO stated, “We are absolutely thrilled that Simon has agreed to join InCrowd as Chairman. His appointment adds to a number of new senior executive appointments we have made in the past year. The level of experience that Simon brings both in terms of his standing in the industry and as a specialist in organisational transformation and development, should turbo-charge our next phase of growth across multiple new territories .”  

Thomas adds, “I have great respect for Aidan; as the founder of Opta Sports, he has a great track record and enormous experience in this area. At InCrowd he has built a strong team and the progression of the business in just 6 years is impressive. Product innovation to crack the digital challenge is paramount, along with client success and the creation of strong and trusted relationships. It’s an exciting era for the business and I’m very happy to join the team.”

Over the last 18 months, sport has seen a distinct acceleration in its digital transformation, as organisations realise the importance of truly knowing, connecting and engaging with fans on a deeper and personalised level through better use of first party data and premium fan facing platforms. 

In response to this, InCrowd chose to focus on product development, ideating, building and delivering new and innovative solutions to respond to the rapidly changing requirements of clients and their commercial partners. Over the last 2 years, InCrowd has almost doubled in size to over one hundred team members, with 65% of the workforce focussed on R&D. 

At the heart of InCrowd’s product innovation is their Customer Data and Experience Platform (CDXP), Bridge, a “one stop shop” for querying and using customer data to create personalised fan experiences across digital platforms via a best in class headless CMS and direct to fan content, messaging and engagement tools, all analysed across a range of tailored reporting suites.

“The very foundation of our business lies in our belief that fans are your greatest asset and that creating great digital experiences through high-quality fan facing platforms, data driven content & messaging and innovative activations is the most effective way to drive swift ROI.” says Cooney.

“We empower clients to be bold in their digital and data transformations and support them fully at every stage of their journey. These are the organisations that are now reaping the rewards and we’re excited to help others reach their full potential.”

Thomas agrees; “We are in an era of digital disruption, and clearly the industry is moving towards greater and more effective use of data. InCrowd are market leaders in this space. Everyone’s talking about the need to connect directly with fans and consumers, but at the moment it seems to be more talk than action. InCrowd are actually making things happen, facilitating monumental digital changes for their clients and demonstrating tangible returns, which is one of the things that sets them apart.”

About Simon Thomas

A sports industry veteran, Simon will take on the role of Chairman alongside his role of Partner at Colgan Bauer. An influential boutique firm, Colgan Bauer offers international sports strategy consultancy for many of the world’s top governing bodies, rights holders and investors. Prior to this, Simon was Chief Commercial Officer at FIFA, where he extensively restructured the digital and commercial teams.  His further experience includes 15 years at TEAM Marketing, UEFA’s commercial agency for the development of UEFA Champions League and UEFA Europa League competitions in various roles culminating in Chief Executive Officer; and 3 years as EVP Global Sport and Content Sales at Fox where he acted on rights acquisitions for Fox Sports internationally and established a global content sales team selling entertainment, factual and sports content. Simon also established his own advisory agency, Talisman Sport & Media.

PCB Signs Three-Year Agreement With CricHQ And CricViz

The Pakistan Cricket Board has signed a three-year agreement with internationally renowned scoring platform CricHQ and world’s leading cricket data providers CricViz.

CricHQ will be PCB’s live scoring partner and will digitise scoring from grassroots level all the way up to the top-tier of Pakistan cricket which is the First XIs of the six Cricket Associations. The partnership will enable the PCB to collect data and analyse player performances using match reports and statistics.

Additionally, CricHQ will also provide video automation and capturing solutions for domestic matches in order to help coaches and players analyse performances.

CricViz, widely regarded as one of the leading data analytics software in the world, will give the PCB analysts and coaches the licenses to their query tool. The analysts and coaches will also be trained on the software to help in preparation of pre-match, during match and post-match analysis using the software.

Both partnerships are in line with the PCB’s plan to upgrade its data analytical wing to provide state of the art data analysis, match plus player impacts etc. These tools will help in modernising Pakistan cricket in terms of data analysis and selection of players.

The players are also set to make considerable gains as the tools are designed to help improve their performances while overcoming the flaws in techniques that might creep in their game from time to time.

Director High Performance Nadeem Khan: “We are delighted to enter into this very exciting partnership with CricHQ and CricViz. These partnerships will provide our players, coaches and selectors with the most modern statistics and tools that have become an integral part of present day cricket across the three formats. In recent years, these tools have turned the fortunes of many players and teams as data and statistics continue to revolutionise modern day cricket with the growing demands and advancements in technology.

“CricViz is one of the leading data analytics software in the world. It will not only provide full access but also training to our analysts on their software so we can make pre-match, during match and post-match analysis using their software.

“We would also be providing the same software at the domestic level to help up and coming players learn and understand how these tools can benefit them besides providing the coaching staff a great opportunity to upskill themselves and gauge their players.”

“This upgradation will help our data analytical wing to provide state of the art data analysis, match plus player impacts to their respective coaches at various levels of our professional cricket.”

CricHQ General Manager Global Grant Elliot: “We are very excited to be partnering with the PCB as their official scoring provider for all cricket. We look forward to using our technology to grow the talent and the game. It comes at a time when New Zealand plan to tour Pakistan after a break in international cricket.

“We at CricHQ are passionate about growing innovating and using the latest technology. It’s clear that the PCB plan on using digital technology to get the edge on talent and stay in touch with all their stakeholder by digitising players and their fans.”

IOC Awards 2026-2032 Broadcast Rights In China

The International Olympic Committee (IOC) today announced that the China Media Group (CMG) has been awarded the exclusive broadcast rights in the Chinese mainland and Macau (SAR) for the XXV Olympic Winter Games in Milano Cortina in 2026, the Games of the XXXIV Olympiad in Los Angeles in 2028, the XXVI Olympic Winter Games in 2030, and the Games of the XXXV Olympiad in Brisbane in 2032.

CMG has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile. The agreement also includes the right to broadcast all editions of the Youth Olympic Games until 2032.

The new agreement was signed during a virtual ceremony between IOC President Thomas Bach and CMG President Shen Haixiong.

“The IOC is delighted to announce an extension to our agreement with our longstanding broadcast partner, CMG” said IOC President Thomas Bach. “The new agreement means Chinese sports fans will be able to continue enjoying CMG’s first-class coverage of the Olympic Games through to 2032. I would like to congratulate CMG for the overwhelming success of its coverage of the Olympic Games Tokyo 2020, when it reached hundreds of millions of people.”

The IOC redistributes over 90 per cent of all its revenues to support athletes and sports organisations around the world. In these times of crisis, this support and solidarity are more important now than ever.

Shen Haixiong, CMG President, pointed out that: “CMG and the IOC enjoy long-term friendly cooperation. CMG sent a team of nearly 800 people to the Olympic Games Tokyo 2020. The team made contributions to the success of the Olympic Games under special circumstances through CMG’s coverage and supporting OBS’s world feed productions. This displayed CMG’s support for the Olympic Movement. The renewal of the Olympic Games broadcast rights in China will not only extend the partnership between the two sides, but also create a solid basis for widespread, continuous promotion of the Olympic Movement in China.”

According to Shen Haixiong, CMG’s CCTV Olympic Channel, which will be the world’s first 4K+HD, 7/24 TV channel, will be launched this year, along with the digital platforms of the CCTV Olympic Channel. This will be another key accomplishment in the cooperation between CMG and the IOC. It will facilitate the promotion of the Olympic Movement and the Olympic values in China and create a great atmosphere for the upcoming Olympic Winter Games Beijing 2022 to “encourage 300 million Chinese to engage in winter sports,” said Shen Haixiong.

CMG will broadcast the Olympic Winter Games Beijing 2022 in China with new innovations, including 8K Ultra HD transmission, and also support Olympic Broadcast Services’ production of the world feed.

CMG already has an agreement to broadcast the Olympic Winter Games Beijing 2022 and the Olympic Games Paris 2024. The group (previously known as CCTV) has broadcast the Olympic Games through its agreement with the Asia Broadcast Union since the 1980s, and first acquired rights directly from the IOC for the Olympic Games Beijing 2008.

Quadrant Reveals Elgato As Official Streaming Equipment Partner

Quadrant has today (10 September) revealed a long-term partnership with world-leading audio-visual technology provider Elgato. As a popular gaming content channel and streaming hardware organisation, both companies occupy prominent positions in the video sharing arena and a collaboration between the two is a natural fit, signalling Quadrant’s first official partnership. 

The Munich-based streaming solutions brand offers a broad range of innovative audio-visual products including microphones, webcams and lighting as well as interface decks and capture devices that are used by content creators across all video sharing platforms. 

As Quadrant’s Official Streaming Equipment Partner, Elgato will unlock the combined audience of the channel’s prestigious talent team – Lando Norris, FNG, Aarava, SuperGT, RiaBish, Fifakill and Max Fewtrell – collectively amassing over three million YouTube subscribers, enabling them to reach an all-new viewership for the first time. 

Norris’ premium lifestyle and gaming brand, meanwhile, has witnessed its fanbase grow exponentially since its conception in November 2020 (100% in just six months), producing entertaining and engaging content for its channels during the last 10 months. 

The partnership promises to to be mutually beneficial with Quadrant members receiving an updated streaming set-up, including green screens, capture cards, microphones, lighting products, mounting solutions, stream controllers and Elgato’s new-for-2021 face cams. 

Together, the two organisations are set to harness a long-term partnership to deliver top quality content to global audiences on premium streaming hardware. 

Jamie MacLaurin, Chief Sporting Officer, Quadrant commented:

“We are really excited to announce Elgato as Quadrant’s first major partner. This is a brand that is synonymous with content creation and streaming across the globe and we are incredibly happy to have both their knowledge and experience on board.

“This partnership is a testament to the hard work put in by the team over the past 10 months and we cannot wait to see what creative content this collaboration produces.”

Tom Hildreth, Senior Partnerships Manager, Elgato commented: 

“We are incredibly excited to be partnering with Quadrant. After following them closely since their formation at the end of 2020, they have shown they aren’t afraid to try new things and create unique, high-quality content. With a growing roster of talented creators, an engaged community and a strong brand, Quadrant is a team we are thrilled to be supporting and working with.”

LaLiga Partners With Sorare To Enter The World Of NFTs

Today marks a historic moment for NFTs as Sorare welcomes LaLiga to the global fantasy football game.

One of the most popular leagues in sports ever, LaLiga becomes the first of the top 5 world football leagues to enter the NFT space for the first time … with Sorare.

More than a partnership

Together, LaLiga and Sorare are delivering a new way for LaLiga fans to unlock their football passion and connect with their favourite football clubs and players. Through Sorare cards, SO5, pitch-side ads, tickets for fans, and by offering unique football experiences that money can’t buy, LaLiga and Sorare are opening the world of NFTs to millions of fans for years to come. It’s more than a partnership, it’s a shared vision.

Of this launch, our CEO Nicolas Julia says:

“La Liga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on earth. We are very proud that they have chosen Sorare to enter the world of NFTs. We are looking forward to working together in the years ahead.”

Javier Tebas, President of La Liga added:

“At the forefront of innovation, we are always looking ahead, looking to the future, to offer our fans new experiences. To constantly improve them, and to offer better coverage for our brand, Sorare will enable us to reach out to new, young communities, especially in Asia and America. We are very excited to be working with Sorare — the most exciting Sports NFT project today.”

So yes, yes! You read that right! All 20 LaLiga clubs will be joining Sorare with their cards landing on the Sorare market today.

It’s going to be a busy day so here’s everything you need to know to get prepared!

A Tour around Spain — The Auction Schedule

Sorare are doing something different for the launch of LaLiga to properly celebrate Spain’s legendary top league. Hop on the Sorare team bus and follow us on a six stop tour around the sunny regions of Spain as we launch a new Spanish club every 30 minutes.

LaLiga Limited Starter Packs

For the first time ever we’re launching Limited Starter Pack bundles for the die hard fans or anyone looking to dip their toes in LaLiga. Each bundle will include a Goalkeeper, Defender, Midfielder, Forward and an extra outfield player all from the same club. These will hit the Market next week!

A Very Special Weekly for Game Week 200

Tomorrow also marks an important day for Sorare and our community, it’s Game Week 200! To celebrate the launch of LaLiga and the Mighty 200, we’ve organised an extra special weekly.

The Mighty Top 200 Managers will win a special edition Game Week 200 LaLiga Limited card.

The Manager at the very top will win a special edition Gerard Piqué limited card. This card is a claim to a football fanatic’s trip of a lifetime. An all expenses paid trip to the biggest domestic league fixture in the world — El Clasico. The manager who owns that card on September 30th will be able to claim the Clasico Experience (more details to follow).

At Sorare, we’re football romantics. We’re harnessing the immense potential of NFTs and connecting digital and physical world experiences. This prize is just another step of many as together, we build more special moments, true ownership, and true football connection with your Sorare NFT cards.

We hope you’re ready for the journey ahead! For now, get ready to welcome LaLiga fans from around the world and of course… get scouting!