Philadelphia 76ers Announce Crypto.com As Team’s Official Jersey Patch Partner

TEAM TO LAUNCH FIRST-EVER NFT WITH CRYPTO.COM, AND TOGETHER UNVEIL PLANS FOR NFT SERIES TO HIT MARKETPLACE THROUGHOUT THE SEASON

The Philadelphia 76ers announced today a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, designating the crypto company as the team’s official jersey patch partner. The partnership is also Crypto.com’s first in the NBA. To tip off the partnership, the 76ers will be launching their first-ever non-fungible token (NFT), available for fans to purchase through Crypto.com NFT.

“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” said Chris Heck, 76ers President of Business Operations. “Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”

Crypto.com has partnered with world-class organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. Crypto.com recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.

“We’re extremely excited to announce our partnership with the 76ers, becoming the first global crypto platform with an official jersey patch partnership in the NBA,” said Kris Marszalek, co-founder & CEO of Crypto.com. “The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together we’re going to create integrated experiences for fans everywhere; our patch and court integrations are just the beginning.”

All four versions of the 76ers uniform this upcoming season will feature the Crypto.com patch on the left shoulder of the jersey. Jerseys featuring the new Crypto.com patch will be available for purchase via SixersShop.com at the Official Team Store at the Center in Philadelphia.

All four versions of the 76ers uniform this upcoming season will feature the Crypto.com patch on the left shoulder of the jersey. The patch will also be placed on all 76ers authentic jerseys sold across NBA retailers. The patch will make its official team uniform debut for the regular season when the 76ers face the New Orleans Pelicans on October 20.

As part of the jersey patch partnership, the 76ers will be unveiling their new City Edition uniform in November that commemorates an iconic time in 76ers history. This launch will also inspire another series of unique NFTs that will be available for 76ers fans to purchase throughout the year.

Crypto.com will also appear in-arena on the baseline apron and courtside LED screens, be present within the 76ers Fan Hub, sponsor rewards for fans and present a Crypto.com school to educate fans on cryptocurrency. In addition, the deal includes a substantial presence across all platforms including regional, national and global television broadcasts, digital channels such as Sixers.com, Facebook, Instagram, Twitter and YouTube, player branding (uniforms) across digital, print and out-of-home advertising, team and league websites, team collateral and all team publications and photos. Crypto.com will also have rights to the 76ers’ name and marks in marketing and advertising as well as be an official international marketing partner of the team.

The 76ers hired Excel Sports Management’s Properties division to oversee the search for a new patch partner, and Mayflower Entertainment represented Crypto.com.

Manchester Announced As Hosts Of The European Taekwondo Championships 2022

The European Taekwondo Championships 2022 will take place in Manchester, Great Britain from 19-22 May 2022, European Taekwondo Union and GB Taekwondo announced today (22 September 2021).

Taking place at the Manchester Regional Arena, home of the British Taekwondo, the event is being hosted in partnership with UK Sport, Manchester City Council and British Taekwondo.

Manchester 2022 will be the second time the city has hosted this world-class competition, having hosted at the same venue in 2012.

Around 400 athletes from over 40 European nations are expected to compete over four exhilarating days of action.

The announcement comes off the back of Tokyo 2020 and the fantastic performances by our British athletes which saw Olympic Silver medal wins for Lauren Williams and Bradly Sinden, and Paralympic Silver for Beth Munro, with bronze medals secured by Bianca Walkden and Amy Truesdale.

The European Taekwondo Championships Manchester 2022 will be the first major competition since Tokyo and is an important qualifying event for the next Olympics in Paris in 2024.

Esther Britten, Head of Major Events at UK Sport, said: “Funded by The National Lottery, we have a dedicated programme of major events that help GB athletes qualify and prepare for the Olympic and Paralympic Games. As we begin the journey towards Paris 2024, hosting this European Championships in Manchester provides an exciting, competitive opportunity for athletes, right here on home soil.”

Councillor Luthfur Rahman OBE, Deputy Leader of Manchester City Council, added: “It is fantastic news that Manchester has been chosen to host the Championships. We’re proud to be working with the European Taekwondo Union, GB Taekwondo and UK Sport to welcome some of the Europe’s elite Taekwondo athletes to our city. Manchester is a global leader when it comes to hosting sporting events and our innovative approach to staging competitions combined with our passionate fans will ensure this is a fantastic edition of the European Championships.”

Matt Archibald, Chief Executive of GB Taekwondo, the high-performance arm of the sport said: “I’m delighted that the UK once again can host the Championships and we look forward to welcoming everyone to Manchester, the British home of the sport we all love. I’m particularly pleased we have been able to integrate the Paralympic and Olympic disciplines into this single event and see this as the future for all competitions. I know that everybody involved will work tirelessly to ensure we deliver a spectacular event for athletes and fans alike.”

ETU President, Sakis Pragalos was very pleased to see that UK will host the G4 European Championships. He said: “After the wonderful World Championships in 2019, ETU is very happy to travel to Manchester again. The athletes will have once more a magnificent experience as the events organized by GB and British Taekwondo are always some of the best we see!”

Ian Leafe, Chief Executive of British Taekwondo, the national governing body responsible for grassroots and development, added: “This promises to be a thoroughly entertaining event for all ages and we hope the sporting performances of the GB athletes on the court matched with their inspirational stories will inspire people of all ages to seek out and try Taekwondo for themselves.”

Sony Pictures Networks India Signs Exclusive Non-Binding Term Sheet With Zee Entertainment

Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) today announced that they have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The non-binding Term Sheet provides an exclusive negotiation period of 90 days during which ZEEL and SPNI will conduct mutual diligence and negotiate definitive, binding agreements. The combined company would be a publicly listed company in India and be better positioned to lead the consumer transition from traditional pay TV into the digital future.

The merger of ZEEL and SPNI would bring together two leading Indian media network businesses, benefitting consumers throughout India across content genres, from film to sports. The combined company is expected to benefit all stakeholders given strong synergies between ZEEL and SPNI.

Under the terms of the non-binding Term Sheet, Sony Pictures Entertainment, the parent company of SPNI, would invest growth capital so that SPNI has a cash balance of approximately USD $1.575 billion at closing for use to enhance the combined company’s digital platforms across technology and content, ability to bid for broadcasting rights in the fast-growing sports landscape and pursue other growth opportunities. Sony Pictures Entertainment would hold a majority stake in the combined company. Current ZEEL Managing Director & CEO Punit Goenka is to lead the combined company. The combined company’s board of directors would include directors nominated by Sony Group and result in Sony Group having the right to nominate the majority of the board members.

It is anticipated that a final transaction would be subject to completion of customary due diligence, negotiation and execution of definitive binding agreements, and required corporate, regulatory and third party approvals, including ZEEL shareholder vote.

LaLiga Joins Forces With Dapper Labs To Launch An All New Digital Collectible Experience For Football Fans Around The Globe

Dapper Labs and LaLiga, today announced a partnership to introduce Official Football NFT Collectible Highlights at scale. Created by the team behind NBA Top Shot, the new experience will give fans the opportunity to collect and own some of the most talked-about contemporary and iconic in-game Moments from their favorite teams from over 10 seasons of play. Featuring dynamic video-based Moments from all of LaLiga’s clubs, including Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC, Villarreal CF, Valencia CF, Real Betis, Athletic Club, Real Sociedad, RCD Mallorca and many others, the new experience will be available to fans on Flow blockchain starting June 2022.

As fans enter into the all new experience, they will instantly be immersed in football culture, gaining access to some of the most notable in-game Moments to buy, collect and own. Through a dedicated peer-to-peer marketplace, fans will be able to buy or sell parts of their collections with fellow football enthusiasts. Every purchase can be made via credit card through a Dapper wallet, to ensure that every transaction is as easy as possible.

“The partnership between LaLiga and Dapper Labs will bring us even closer to our fans worldwide through a new and growing medium, and alongside the industry partner that created the NFT video product for NBA” said Javier Tebas, president at LaLiga. “This experience will have soccer fans all over the world at the center, giving them a platform and product to enjoy and express their passion for LaLiga in a unique and different way.”

With access to both current Moments and a rich archive of historical Moments, the new experience will also give fans the ability to relish in the rich historical context and heritage of one of the best leagues in the world. Fans will be able to learn about timeless rivalries between teams, understand the league’s golden past, and dive into the evolution of a team or player by being presented with experiences that bridge the past and present.

While a blockchain-based experience, the product will also give fans a way to be a part of the in-game action. Through a variety of fan activations developed around key tentpole events during the season, fans will be able to enter to win contests that will give them once-in-a-lifetime opportunities, like being flown to Barcelona for the weekend where they will be able to watch ElClasico, the biggest football game in the world, from a VIP Box at Camp Nou.

“We couldn’t be more excited to be partnering with LaLiga to launch the ultimate fan-driven highlights collectible experience that is unlike anything in the space before,” said Caty Tedman, Head of Partnerships for Dapper Labs. “With over 3.5 billion football fans around the globe, the experience’s layered environment has the power to revolutionize how fans connect to the sport of football and how they engage with the teams and the players they love, both virtually and in real life. We look forward to working alongside LaLiga, home to some of the best clubs  on the planet to bring this wildly new and dynamic fan-driven experience to football lovers everywhere.”

“As Barcelona’s captain for a decade, I enjoyed some of LaLiga’s greatest moments. I also experienced some of the game’s biggest lows; but in spite of it all, the game would be impossible to play without our fans,” said Carles Puyol, six time LaLiga champion, 3-time UEFA Champions League champion, and captain of FC Barcelona from 2004 to 2014. “Fans give us energy that encourages us not to give up. They help us dig in when we’ve got nothing left and they give us support when we need it. To be able to be a part of an experience that brings players one step closer to their biggest advocates is exciting and meaningful. I look forward to what this relationship holds.”

Like NBA Top Shot, the new experience is built on the Flow blockchain, developed for consumer experiences at scale. Flow allows fans to trace and verify the authenticity and scarcity of their digital collectibles.

This agreement is also part of the efforts of LaLiga North America (joint venture between LaLiga and Relevent Sports), which has an active role searching and looking for new interesting and attractive partners and industries to involve with LaLiga.

For more information on the new experience and how to sign up in advance for experience, please visit laliga.onflow.org.

Dick’s Sporting Goods Becomes Official Sporting Goods Retail Partner Of The WNBA

The Women’s National Basketball Association (WNBA) announced today that DICK’S Sporting Goods (NYSE: DKS) has been named an Official Marketing Partner of the league beginning in 2021. Through this new multi-year agreement, DICK’S Sporting Goods will become the Official Sporting Goods Retail Partner of the WNBA — with the alliance built upon the promotion of women’s sports, youth participation and player development.

As part of their commitment to women’s sports, the WNBA and DICK’S Sporting Goods will team up to create initiatives designed to inspire and connect with female athletes of all ages and increase the visibility of WNBA teams and players nationwide.

DICK’S Sporting Goods also will use its retail business to bring consumers closer to the game through storytelling and increased availability of merchandise.

DICK’S Sporting Goods will carry an assortment of authentic WNBA sports apparel and equipment, including the newly debuted Nike jerseys for every WNBA team, Wilson WNBA basketballs, t-shirts and the immensely popular WNBA Logowoman hoodie in select DICK’S Sporting Goods locations throughout the United States, including all 12 WNBA markets, as well as through the company’s website and app. With this collaboration, DICK’S Sporting Goods becomes the largest national retailer for WNBA merchandise.

“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season, with DICK’S Sporting Goods playing a substantial role in driving continued interest and engagement surrounding our league,” said WNBA Commissioner Cathy Engelbert. “By having a significant presence of WNBA and team merchandise at DICK’S locations in the country, we will now have even more opportunities to connect our fans with their favorite teams. DICK’S commitment to the WNBA is diverse and inclusive leadership in action.”

“The WNBA is a premier example of how sport can define leaders and celebrate the current and next generation of female athletes,” said Lauren Hobart, President and CEO of DICK’S Sporting Goods. “Today marks an important next step in our journey to support female athletes, and we look forward to collaborating with the W to provide opportunities for people of all ages to engage and connect with women’s basketball, the league and its players.”

The European Tour Partners With Legends To Deliver Merchandise Solutions

The European Tour today announced a partnership with Legends, a premium experiences company, to manage its expansive omnichannel retail programme, inclusive of an all-new official global online store and on-site merchandise stores at multiple events.

The partnership will utilise Legends’ global expertise across merchandising, sales, partnerships, planning, technology, and hospitality to manage the European Tour’s merchandise operations.

It will help the Tour to further develop relationships with golf and sports fans across the world, delivering a fully integrated retail experience across all digital and physical merchandise touchpoints.

That includes a new European Tour Official Online Store, which is available now via https://shop.europeantour.com, featuring both premium and exclusive merchandise for fans of all ages.

The new e-commerce platform will feature an exceptional customer-centric user experience and innovative design elements. It will be supported by Legends Global Merchandise’s integrated strategy and digital marketing, which will help drive engagement.

Furthermore, Legends Global Merchandise will also deliver the onsite retail programme for fans attending European Tour events in person, promoting new product launches, capsule collections and exciting collaborations.

Tom Johnson, the European Tour’s Marketing and Consumer Director, said: “Our partnership with Legends will offer a true omnichannel experience, which is a fundamental part of our strategy for supporting the continued growth of the European Tour Brand and driving engagement among a dedicated and passionate following.  

“The aim is to offer a seamless purchase experience at every step of our fans’ journey, whether that’s from the comfort of their home or on-site at an event.”

Victoria Hawksley, Legends’ Vice President of International Retail, said: “The launch of the European Tour e-commerce site is just the beginning of what will be a long and prosperous partnership with the European Tour, and we are extremely excited for what the future holds. Our shared vision brings together a dynamic approach to product, retailing and customer experience where we will deliver a seamless omnichannel journey and European Tour brand experience.”

eToro Adds Arsenal To Premier League Partnerships

We are delighted to announce a new and exciting partnership with Arsenal on a multi-year deal. This adds to our recently announced partnerships with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United.

Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. The platform offers clients access to not only a choice of investment instruments – from fractional shares and ETFs, to commodities and cryptoassets – but also a choice of how to invest. eToro users can invest directly themselves, copy another investor, or invest in one of eToro’s ready-made portfolios. 

Arsenal’s Chief Commercial Officer, Peter Silverstone said:

“eToro has a strong track record in football sponsorship and we are very pleased to establish a long-term partnership with one of the leading investment platforms. The eToro partnership is a significant part of our commercial growth strategy and we’re looking forward to delivering informative, educational campaigns to our millions of supporters worldwide about the benefits of prudent investment.”

eToro Global Sponsorship Manager, Dylan Holman said:

“We’re delighted to have partnered with Arsenal. As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”

As a partner of Arsenal, eToro will gain global exposure to the club’s hundreds of millions of global fans and followers through an extensive range of marketing and educational opportunities including player access and rights on Arsenal’s various online platforms. eToro will also benefit from significant presence at the Emirates Stadium on a matchday through advertising on LED perimeter boards and media backdrops.

eToro is already one of European football’s biggest sponsors with a strong portfolio of top tier club’s in the UK, Germany, Italy, France, Czech Republic, Romania, Netherlands and Denmark.

iSportConnect’s Virtual Lausanne Summit Highlights The Ever-Growing Importance Of Financial And Societal Sustainability

To kick off the afternoon, David Dellea, Head of Sports Advisory at PwC presented the all new 2021 #PwCSportsSurvey, providing our leading industry executives in attendance with crucial information in order to understand how the sports industry has been developing, and will continue to change, over the next 12 months.

Some notable findings from the survey:

  • More than 80% of industry executives see the shifting media landscape and growing expectations for sports’ societal role as the sector’s key market forces
  • Nearly 60% of football executives believe that sports organisations should focus primarily on controlling costs rather than increasing revenues

For many more insights into the world of sports through the PwC Sports Survey, a key knowledge piece for any sports business executive, DOWNLOAD THE REPORT HERE – https://www.pwc.ch/sports-survey

Following David’s initial presentation, our attendees were treated to a terrific session led by David, featuring George Pyne, Founder & CEO of Bruin Capital, Julia Pallé, Sustainability Director at Formula E Charlie Marshall, CEO of the European Club Association.

Our brilliant panel of speakers talked through the role of fans and how sports franchises are now looking at fans differently and their views on the strong optimism and bullishness for growth and recovery shown by the respondents of the 2021 PwC Sports Survey.

In a wide-ranging thers areas also discussed were the need for sustainability and its role in sport, how private equity’s investment will continue to impact the business of sport and many more.

After a quick break, we moved onto our second session of the afternoon, looking at one of the key topics in sport NFTs and Blockchain, but particularly around the intellectual property struggle that is being illuminated by it.

We had some incredibly interesting thoughts shared by Arthur Breitman, Co-Founder of Tezos, Ralf Reichert, Co-Founder and Co-CEO of ESL, Aneesha Patel, NFT Programme Manager at Red Bull Racing and our session leader Mark Lichtenhein, Chairman of the Sports Rights Owner Coalition.

They provided a great debate and shared some contradictory viewpoints while speaking on ‘Leveraging Blockchain And NFTs To Unlock The Future Of IP’, talking about the wide-ranging difficulties associated with who owns the rights to collectibles such as NFTs and how they can be utilised with sports fans.

To close out the day we were delighted to have Vlad Marinescu, Director General of the International Judo Federation, An Dang Duy, Chief Information Officer of World Athletics and Kaius Meskanen, CEO of Choicely, joining Bethany Hushon to talk about ‘Shaping Digital Transformation: Using Apps For Data & Fan Engagement’.

Vlad gave us first-hand experience on the IJF’s new app and the benefits it has provided, Kaius explained why apps have become critical for sports organisations, while An was able to talk about the learnings provided from previous use as World Athletics explore building a new application.

Overall it was a brilliant afternoon for all in attendance that really shared something different for so many around the industry thanks to the wide variety of topics covered.

DOWNLOAD THE 2021 #PwCSportsSurvey REPORT HERE – https://www.pwc.ch/sports-survey

MKTG Sports + Entertainment Enter Into Commercial Partnership With Women’s World Cup 2022 Local Organising Committee

MKTG Sports + Entertainment and the FIBA Women’s Basketball World Cup 2022 Local Organising Committee today announced a new partnership that will see MKTG support, identify and procure domestic sponsorships on behalf of the world-class basketball tournament coming to Sydney in September 2022.

MKTG will actively work with the FIBA Women’s Basketball World Cup 2022 Local Organising Committee team and introduce Australian partnership opportunities to brands keen to innovate, align and resonate with the core values of basketball, women’s sports and leverage its global reach. 

This partnership expands MKTG’s commercial relationships in the Australian sporting landscape, adding to long-standing relationships with the AFL, Cricket Australia, Football Australia, the World Surf League and Victoria Racing Club.

Matt Connell, Managing Director of MKTG Asia Pacific, said; “Partnering with the FIBA Women’s Basketball World Cup in 2022 represents a unique opportunity to associate with a global event that will be sure to capture the hearts and minds of Australians and play a significant role in driving the growth of basketball for generations to come.

“Australia has firmly established itself as one of the most progressive supporters of women’s sports. We could not be more excited to engage with brands that will play a role in continuing this momentum, be a voice for the growth of basketball and support the Opals on home soil.”

Melissa King, Chief Executive for the Local Organising Committee, said; “We have partnered with MKTG to work with us to deliver a best-in-class and tailored partnership opportunity that focuses on delivering meaningful impact and return to the market.

“MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish authentic and strategic partnerships in sport. We are excited to align with MKTG and are confident that the partnership will deliver incremental value for the event and the sport of basketball.”

Los Angeles Lakers And Bibigo Announce Multi-Year Global Marketing Partnership

Today the Los Angeles Lakers announced a multi-year global marketing partnership with Bibigo, a brand by the No. 1 food company in Korea. The partnership will feature the Bibigo logo on the Lakers jerseys beginning with the 2021-22 season.

The global marketing partnership establishes Bibigo as the first international partner ever for the Lakers and will include a large-scale integrated marketing program, including courtside branding (baseline courtside apron and rotational LED signage), social and digital fan focused campaigns. In addition, the two companies will collaborate on various community initiatives within the greater Los Angeles area including the Lakers “In the Paint” fine art program, which will showcase original works of BIPOC artists and the Lakers Global Mural series campaign which will feature Lakers mural artwork around the world.

“This partnership is a connection of two ‘global culture icons’ of food and sports, and it is an important opportunity for Bibigo to emerge as a global food brand,” said Wookho Kyeong, CMO of CJ CheilJedang, Bibigo is a global strategic brand of CJ CheilJedang. “We look forward to the opportunities to communicate with consumers and increase the value of the brand through a global common language, sports and the Lakers.”

“The Lakers are thrilled for the opportunity to partner with Bibigo as our first ever global marketing partner,” said Tim Harris, President of Business Operations. “As Korea’s leading food brand, Bibigo is always looking for opportunities to innovate and expand their brand, and the Lakers are excited to help them to not only expand their global recognition, but to provide the opportunity to reach new fans.”

The Lakers and Bibigo will partner together to launch various community initiatives within Los Angeles and outside the US, with basketball court refurbishment projects and local community efforts. The Bibigo patch will also be featured on the South Bay Lakers jersey and become the jersey patch partner of the Lakers 2k gaming team.

The Bibigo logo will be on a patch stitched into the Lakers jersey on the front left shoulder opposite the Nike logo. The team will wear the jersey for the first time during the Lakers first preseason game vs. the Brooklyn Nets on October 3rd at STAPLES Center.

The Lakers were assisted by global sports business agency SPORTFIVE on the global marketing partnership with Bibigo.