Discovery Sports Completes Cyclo-Cross Offer With Global Long-Term Rights Agreement
By Community | September 24, 2021
Discovery Sports has further expanded its cycling offer for fans by adding the exclusive global Cyclo-cross Superprestige rights to its comprehensive portfolio of live events.
A new long-term deal will bring live and on-demand global coverage of the Cyclo-cross Superprestige series to viewers via Discovery Sports’ leading sport brands Eurosport, GCN+ and discovery+**. The eight-race Superprestige season held across Belgium and the Netherlands begins on 3 October.
Discovery Sports’ unrivalled cycling offer now includes coverage of every major cyclo-cross and track cycling event during the winter season following the conclusion of the road cycling season (including every Grand Tour, Classics race, WorldTour and Women’s WorldTour races). Discovery Sports is the home of cycling across all disciplines including mountain bike, BMX and urban cycling, every World Championship and European Championship, and every cycling event at the Olympic Games.
Guy Voisin, Director of Cycling at Discovery Sports, said: “We are pleased to continue our mission to grow cycling in all its forms and expand the reach of the sport further by securing the rights to showcase the world’s best men’s and women’s cyclo-cross riders in action with every single Superprestige race now available to watch live and on-demand across our channels and platforms.
“Through our globally recognised sports brands Eurosport, GCN+ and now via discovery+, we have the ability to scale coverage of the world’s biggest cycling events to the widest possible audience, unlocking the power of the sport for all to enjoy.”
Eurosport and GCN+ provides fans with a 360° digital cycling ecosystem, unlocking the power of the sport for the widest audience. Europe’s No.1 sport news website Eurosport.com covers all aspects of the sport; expert opinions are offered through Eurosport’s flagship podcast The Bradley Wiggins Show; and GCN+ offers exclusive documentaries, films and interactive features for fans alongside live race coverage.
As well as the widest range of world-class cycling events shown across its channels and platforms, Discovery Sports will continue in its mission to grow cycling by launching the inaugural UCI Track Champions League in November, promoted by its events management and promotion business, Discovery Sports Events.