Lifebuoy Sign Deal With England Cricket

Unilever brand Lifebuoy, the world’s number one hygiene soap brand has today, on Global Handwashing Day, revealed that the first year of their partnership with England Cricket & the England & Wales Cricket Board (ECB) has seen more than £1 million of hygiene products provided to help deliver the cricket season across all levels of the game this summer.

In collaboration, Lifebuoy and the ECB provided the ten international cricket venues with hand sanitiser dispensers, as the summer saw the return of fans to international cricket for the first time since 2019. England’s representative teams and their opponents were also provided with PPE for training camps and matches.

A bespoke ‘Hygiene Bundle’ was created for the recreational clubs of England & Wales, with the ECB providing just over 3500 cricket clubs with free hand sanitiser, liquid hand wash and hand wipes to help them provide a full hygiene solution for their members and visiting teams. 

Lifebuoy was also proud to work with the ECB’s entry-level participation programmes during a record-breaking summer. They offered each of the 101,000 registered children on the ECB’s All Stars Cricket (5-8 years old) and Dynamos Cricket (8-11 years old) programmes a free bottle of hand sanitiser. 

Nick Pryde, ECB Director of Participation & Growth, said: “In what has been a summer where we have seen both adult and junior participation on the rise in England & Wales, we are really pleased to have had the positive partnership with Lifebuoy in place. Providing more than 3,500 clubs with hygiene bundles to help them comply with COVID-adapted matches and training has certainly played its part in 10,000 more adult fixtures being played than in the summer of 2019.”

Benoit Roger-Marchant, Marketing Director, Lifebuoy UK & Ireland, commented: “As the UK’s number one hygiene brand, Lifebuoy has a clear role to play in helping us all stay safe, and we are proud of the collaboration with the ECB to help cricket return safely this summer. We’re on a mission to continue to improve hand-hygiene in the UK, and are looking forward to raising awareness of some of our education initiatives today, on Global Handwashing Day, with the support of England Cricket.”

Kevin Durant’s Boardroom & Thirty Five Ventures Announce Partnership With Dapper Labs

Kevin Durant will play a prominent role in the two-year deal, including curating Top Shot Moments and appearing in video features.

On Wednesday, Thirty Five Ventures and blockchain technology company Dapper Labs announced a multi-year partnership that will feature co-branded activations across the Boardroom media network.

The two-year, multi-faceted partnership will help bring Dapper’s wildly popular NBA Top Shot platform to life in unique ways, with Kevin Durant prominently included. Durant and Thirty Five Ventures will have a creative development role as part of the landmark deal, with the Brooklyn Nets superstar both curating and creating Top Shot highlight Moments and multimedia projects.

“Top Shot is the future for basketball fans, bringing them closer to players and building community across the sport in new and innovative ways,” Durant said. “At Boardroom, we’ve also been at the forefront of the NFT space, and I’m excited to partner in advancing NFTs further into the mainstream, creating and curating exclusive Moments and content with Top Shot.”

The Dapper partnership follows Boardroom’s early commitment to covering trading cards, collectibles, and the burgeoning non-fungible token industry, including collaborations with and editorial coverage for the biggest and most buzzworthy collectors in the industry. As part of the partnership with Dapper, fans will receive not just news and features on NBA Top Shot, but giveaways, spotlights around key moments, and fan-to-fan trading, behind-the-scenes video content, and traditional sponsorship elements with the groundbreaking NFT platform.

In September, Dapper Labs announced a new $250 million funding round at a $7.6 billion valuation, according to a source close to the company, as well as a new NFT partnership with LaLiga. That valuation came before Dapper announced a separate pact with the NFL and NFLPA that will bring Top Shot-style Moments to America’s most popular sports league via its Flow blockchain.

“Thirty Five Ventures has been supporters of and investors in Dapper Labs for some time,” said Thirty Five Ventures and Boardroom co-founder and CEO Rich Kleiman, “and we’re thrilled for the opportunity to further partner with them and expand our coverage of NBA Top Shot across all of Boardroom’s properties.”

Leading up to the tip-off of the NBA’s 75th season on Oct. 19, Top Shot is listening to calls to make legendary Moments available for fans to take anywhere on the chain, with more Moments to come. Top Shot will also release Dwyane Wade’s first Run it Back Moments from the 2005-06 season, as well as a Rare Run it Back Drop. Coverage of these Dapper Lab announcements, as well as other exclusive content, will live on Boardroom’s platform as part of the partnership.

“From the moment we met with Kevin and Rich, it was clear that we shared a passion to bring fans closer than ever and in the most epic ways to their favorite athletes,” Dapper Labs CEO Roham Gharegozlou said. “As KD continues to put his stamp on game-changing moments, we’re able to offer fans access to him in entirely new ways and cement NBA Top Shot’s place at the center of the fan experience.”

iSportConnect’s eMasterclass Explores The Tech That Will Continue To Transform The Broadcast Experience

Today, iSportConnect hosted our final virtual event of 2021, with our eMasterclass looking at ‘The Evolution Of Broadcast Technologies’, looking at a wide range innovations impacting the broadcasting landscape as we head into 2022 and how to keep your consumers engaged.

To kick off the event it was wonderful to have the expertise of Olek Loewenstein, President of Sports Content for TUDN, part of Univision, in discussion with our very own Jay Stuart.

Since Univision’s merger with Televisa, which created the biggest Spanish-language broadcasting entity in the world, Olek explained how AVOD can co-exist with the organisation’s linear channels.

He also discussed how the architecture of a broadcast has to alternate when people are viewing across different types of broadcast, and some of the trends noticed through the viewership. This included how some of the consumption patterns have been changing, many of which have been caused by changes in technology. 

This was an absolutely fascinating discussion which explored so many of the different aspects the broadcast world is currently wrestling with as it tries to adapt to the ever-changing technological adaptations. 

For the second panel our speakers took a deeper look into ‘The Progress of Personalisation’, with a wide-range of experts across broadcasting.

It was great to hear from Dennis Galejski , Deputy Head of Audiovisual Rights at the DFL, IMG’s Head of Engineering: Production and Workflows, Brian LeonardNick Doff, Director at Network 4, Abhishek Ranade of, Head of EMEA Business at Tata Communications and Gabriela Vidal Castillo, from Facebook Sports Partnerships EMEA group.

They evaluated ‘The Progress of Personalisation’ and provided a really intriguing look into how evolving technologies such as artificial intelligence are going to impact this moving forward.

Our final session of the afternoon looked at the ‘The Big Bet On Gamification’ and how gambling will continue to impact the broadcast landscape.

It was a terrific way to close out our final eMasterclass of 2021 with Adam Azor, Global Head of Marketing at Sportradar, Jason Wilson, Chief Operating Officer of 1/ST Content, Mark Taffler, Chief Commercial Officer of Green Jade Games and Nathan Rothschild, Co-Founder & Partner of GTG Network.

We heard some very contrasting views relating to gamification and how betting will impact sport and the second-screen experience from our panellists, creating a great debate between everyone involved that really engaged the audience.

That’s it from us for 2021 events. Our next Masterclasses will be taking place in the new year and we’ll once again be back to live, physical events. We can’t wait and look forward to seeing you all in due course!

Discovery Sports Reaches Agreement To Show Women’s Tour De France From Next Year

The Tour de France Femmes avec Zwift will be brought to the widest audience across Europe* from 2022 after a landmark agreement was reached today between Discovery Sports and Eurovision Sport.

History will be made on the Champs-Élysées next year as the inaugural edition begins with exclusive coverage offered for viewers in more than 50 markets across Europe* (excluding France) via Discovery Sports’ portfolio of channels and platforms including Eurosport’s linear channels, as well as streaming via the Eurosport App, GCN+ and discovery+. The world’s best women’s riders will come together to battle for the yellow jersey with viewers able to enjoy live, uninterrupted and ad-free coverage of every stage on Discovery Sports’ subscription platforms including local post-race highlights and analysis shows with insights from the best experts in the sport**.

The long-term agreement, which extends until 2025, means Discovery Sports will continue to bring the UCI Women’s World Tour to millions of viewers across Europe, building on its comprehensive cycling offer from 2021 where it delivered 100% of Women’s World Tour races to fans. This forms part of its mission to bring parity to coverage of elite men’s and women’s events, and to inspire passion in fans for the widest range of sports and athletes.

Also included in the deal with Eurovision Sport are the exclusive*** rights across more than 50 markets in Europe to show the one-day Paris-Roubaix Femmes until 2025 after Discovery Sports broadcast the first ever edition this month.

The eight-stage Tour de France Femmes takes place between 24-31 July and begins in conjunction with the conclusion of the men’s Tour de France in Paris. The eagerly anticipated route for the Tour de France Femmes avec Zwift 2022 will be officially unveiled by race organiser Amaury Sport Organisation (ASO) on Thursday 14 October.

Guy Voisin, Director of Cycling at Discovery Sports, said: “The first ever women’s edition of the Tour de France has been a long time in the making so we’re absolutely thrilled to have reached an agreement with the EBU that guarantees every stage will be able to watch live and on-demand across our channels and platforms.

“We have made it our mission to invest in more world-class women’s races because it is just a great sport, to help grow cycling further and to meet the expectations of our viewers everywhere. We will now harness our deep cycling expertise and unrivalled scale to bring coverage to the widest possible audience in Europe, truly unlocking the power of the sport.”

In addition to offering fans live coverage of every race on the UCI Women’s World Tour, Discovery Sports’ cycling portfolio also includes coverage of every Grand Tour and Classic road race as well as every major cyclo-cross, mountain bike, BMX and urban cycling World Championship and European Championship, and the UCI Track Champions League with Discovery Sports Events.

DraftKings Agrees To Become Sports Betting, DFS, iGaming Partner Of NHL

Company announces agreement to be exclusive sportsbook, daily fantasy sports provider for Turner Sports’ coverage of League.

DraftKings Inc. (Nasdaq: DKNG) announced today it has agreed to a deal with the National Hockey League to become an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the league in the United States. To complement the deal, DraftKings has also reached an agreement with Turner Sports, including Bleacher Report, to be the exclusive sportsbook and daily fantasy sports provider for their coverage of the NHL®.

“The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again, while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner,” said Jason Robins, CEO, chairman and co-founder, DraftKings. “Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”

As an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the NHL, DraftKings will be granted access to NHL assets which will enhance the DraftKings’ product experience including the use of official marks and logos, as well as themed sweepstakes and enhanced promotional efforts both during the regular season, NHL® All-Star Weekend and throughout the Stanley Cup® Playoffs and Stanley Cup® Final. DraftKings will also have the opportunity for a variety of content integrations across the league’s digital and linear media platforms.

“As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. “We’re proud to welcome back DraftKings to the NHL family, and look forward to collaborating together with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”

Under the arrangement with Turner Sports, DraftKings will provide sports betting information and daily fantasy content across Turner Sports telecasts and Bleacher Report digital channels including the B/R app. Planned integrations include DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across B/R channels including the B/R Betting vertical, the most engaged digital sports media brand in the sports betting industry*.

Turner Sports entered into a multimedia rights agreement with the NHL in April bringing the Stanley Cup Final and Stanley Cup Playoffs to TNT for the first time, with the inaugural campaign including a 50-game regular season schedule. The agreement is highlighted by TNT crowning a champion through its exclusive live coverage of the Stanley Cup Final in three of the next seven years and half of the Stanley Cup Playoffs each year (half of the Conference Finals, along with First and Second Round games).

“Turner Sports and Bleacher Report have become the home of innovative sports betting content and integrations across all our channels,” said Raphael Poplock, SVP of Strategic Partnerships, Business Development and Content Acquisitions. “Our agreement with DraftKings expands and strengthens our relationship, allowing us to further serve fans with the type of sports betting information, entertainment and quick-resolving betting options that we have pioneered.”

In an ongoing effort to create the best in real-money gaming, fan engagement and unique experiential access, DraftKings continually creates hospitality events around the biggest dates on the sports calendar and offers its customers opportunities to secure digital collectibles from some of the world’s greatest athletes through DraftKings Marketplace. Additionally, DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program. Responsible gaming is a key pillar of the S.E.R.V.E.S. program and DraftKings’ collective mission is to protect the vulnerable with groundbreaking technology, training, resources and the support of evidence-based research.

More information about DraftKings is available at www.draftkings.com and fans can download the DraftKings mobile apps via iOS and Android. To learn more about the NHL, 2021-22 Regular Season, fans can visit www.nhl.com.

DWS Named As Official Global Investment Sponsor For The LA Lakers

Today the Los Angeles Lakers and DWS announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management.

The sponsorship will include advertising, prominent placement of the DWS logo at Lakers home games in STAPLES Center and widespread content partnership, including engagement on social media channels, helping DWS further showcase its brand globally. The Lakers have the largest social media following among all North American professional sports teams. The Lakers also have an extraordinarily enthusiastic following in Asia – one of DWS’s core growth markets – with an estimated 199 million fans in APAC. The Lakers are also the most popular NBA sports team across DWS’s key European markets of Germany, Spain, Italy, France and in the United Kingdom.

DWS and the Lakers will collaborate on several community initiatives and outreach projects. DWS will sponsor the Lakers’ “In the Paint” fine arts program designed to showcase the original works of Black, Indigenous, People of Color (BIPOC) artists in the greater Los Angeles area. DWS will also partner with the Lakers to create an international court refurbishment project and Junior Lakers Clinics to support primary and secondary schools’ integration of technology into physical education activities on campuses. In addition, both DWS and the Lakers are committed to further empowering women in business through their mentoring and sponsorship programs.

“Like the Lakers, DWS acts locally but thinks globally. Their services are custom and accessible, but their reach is expansive,” said Tim Harris, President of Business Operations. “One of the best parts about the Lakers is that we’re a hometown team that makes a global impact. We can’t wait to do that together.”

“The Los Angeles Lakers exemplify – like DWS – integrity, a culture of excellence and inclusiveness over many decades,” said Asoka Woehrmann, CEO of DWS. “Our partnership with this iconic organization accelerates DWS’s transformation into a truly global brand. We are confident that we will jointly excel under this new partnership.”

DWS clients, staff and business partners will soon be able to participate in exciting campaigns as part of the partnership, including virtual and in-person events. This is the first time the investment firm has partnered with an iconic sports brand of global renown and builds on earlier sponsorships of national German and European sporting teams.

The Lakers were assisted by the global sports business agency, SPORTFIVE, on the global marketing partnership with DWS. 

Kosmos Tennis Teams Up With Socios.Com To Launch The Davis Cup Finals Fan Token

  • The $DAVIS Fan Token, which will give fans unprecedented access to the tournament known as the World Cup of Tennis, will be released on November 4th at the Kosmos Sports Summit. 
  • The Davis Cup Finals by Rakuten will be the first tennis brand to partner with Socios.com, whose roster of 70+ global leading organisations include the world’s biggest football clubs, Formula 1 teams, NBA franchises, esports clubs, MMA brands and much more.  

The International Tennis Federation (ITF) and Kosmos Tennis, organizers of the Davis Cup by Rakuten, in partnership with Chiliz, leading blockchain providers for the sports and entertainment industry, have announced plans to launch the official Fan Token of the Davis Cup By Rakuten on Socios.com

The $DAVIS Fan Token will grant tennis fans worldwide unprecedented access to the tournament widely known as the World Cup of tennis. Engagement opportunities for $DAVIS Fan Token holders will include the chance to have a say and a vote on a number of initiatives by taking part in interactive polls that will run on the Socios.com app. 

In addition, fans can put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related accolades, benefits and experiences along the way. Fans will also be able to access exclusive content and experience Socios.com’s geo-location, augmented reality feature ‘Token Hunt’. 

The $DAVIS Fan Token will be released during the Kosmos Sports Summit, a one-day conference that will bring the sports business community together in Madrid on November 4th. The first poll will be revealed as soon as the FTO is over. Fans can look forward to taking part in an unprecedented decision that will see them leave a footprint that will be widely seen throughout the tournament. 

The total supply of the $DAVIS Fan Token as well as the number of tokens that will be released during the FTO, the price and other details will be announced in the coming days. 

The 2021 edition of the Davis Cup Finals by Rakuten will take place from November 25th to December 5th in three different European venues (Madrid, Innsbruck and Milan), with a total of 18 teams taking part. The semifinals and the final will be played from December 3-5 in Madrid. 

With over 1.2 million users worldwide, Socios.com is a direct-to-consumer (D2C) platform that uses blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. 

More than 70 major sporting organizations have partnered with Socios.com, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan,  Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket. The partnership with Kosmos Tennis is Socios.com’s first step into tennis, a sport with over 1 billion fans worldwide. 

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans and is targeting many more Fan Token launches throughout the world. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future. 

Enric Rojas, CEO of Kosmos Tennis, said: “The partnership with Socios.com and the launching of the $DAVIS Fan Token will allow us to improve the experience of our fans and make them feel part of the competition”. 

“Fans play a very important role in the Davis Cup, and now that travelling abroad is slightly more complicated, the Fan Token will guarantee that fans can enjoy the competition and feel a part of it from their homes”. 

Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, added: “The Davis Cup creates passion and excitement among its fans like no other competition in Tennis.

“We’re thrilled to partner with Kosmos Tennis to launch the $DAVIS Fan Token and look forward to giving fans an active role in the tournament.  This partnership is the perfect way for us to enter the world of tennis and we look forward to more big announcements in the sport in the future.”

HSBC World Rugby Sevens Series Unveil 2022 Schedule

The 2022 Series will include 10 men’s and seven women’s rounds over six months; series to kick-off with a pair of combined men’s and women’s events in Dubai; three new hosts as Malaga and Seville in Spain, and Toulouse in France welcome teams; unique system introduced to mitigate the risk of some teams not being able to participate in all events and to determine Series rankings and decide relegation in 2022; Rugby sevens continues to grow following highly successful Olympics in Tokyo which generated more than 22 million video views and over 100 million social media impressions; exciting year ahead with the 2022 Series followed by the Commonwealth Games in Birmingham on 29-31 July and Rugby World Cup Sevens in Cape Town on 9-11 September.

World Rugby has confirmed the schedule for the much-anticipated HSBC World Rugby Sevens Series 2022 as the sport looks to capitalise on a highly successful and impactful Olympic Games in Tokyo.

The 2022 Series will feature 10 men’s and seven women’s rounds over six months, kicking off with a pair of combined men’s and women’s events in Dubai. The Emirates Dubai Sevens will host a behind closed doors round on 26-27 November, 2021, followed by a second event on 3-4 December with fans in attendance at The Sevens Stadium.

The Series will then return to Europe as Spain plays host for the first time with combined men’s and women’s events in Malaga and Seville on 21-23 and 28-30 January, 2022 respectively. The new venues in Spain temporarily replace traditional Series hosts Sydney, Australia, and Hamilton, New Zealand, who were unable to host in 2022 due to the logistical challenges associated with the COVID-19 pandemic in their region.

The men’s Series continues with  North American rounds in Vancouver on 26-27 February and Los Angeles on 5-6 March before moving to Asia where Hong Kong returns to host a combined men’s and women’s event on 1-3 April, followed by a men’s event in Singapore on 9-10 April. A women’s standalone event will take place in Langford, Canada, on 30 April-1 May before both men’s and women’s teams travel to a new Series venue in Toulouse, France, on 20-22 May where the women’s Series champions will be crowned. The men’s Series concludes with the final event in London on 28-29 May.

There are also changes with the competing teams. Japan join the men’s Series as a core team following their promotion as HSBC World Rugby Sevens Challenger Series champions in 2020.

Great Britain will compete in the opening two rounds of the Series in Dubai, as part of the standing agreement to play the calendar year 2021, before reverting to compete as national unions for the remainder of the 2022 Series, with England, Scotland and Wales participating in the men’s Series and England in the women’s series.

The 16 men’s core teams after the Dubai events are Argentina, Australia, Canada, England, Fiji, France, Ireland, Japan, Kenya, New Zealand, Samoa, Scotland, South Africa, Spain, USA and Wales.

South Africa will enter the 2022 Series as defending champions after claiming the 2021 title in Edmonton, Canada, in September, while New Zealand, who were unable to compete in Canada, were the 2020 Series winners.

The 11 core women’s teams after the Dubai events are Australia, Brazil, Canada, England, Fiji, France, Ireland, New Zealand, Russia, Spain and USA. New Zealand’s Black Ferns Sevens will be aiming to defend their title after being crowned champions in 2020.

Noting that Great Britain will compete in the opening two rounds, a points system will be developed that promotes fairness for all competing teams, including those who comprise Great Britain. This will also recognise situations where teams may not be able to participate in any rounds owing to COVID-19.

Rugby sevens players and fans can look forward to a very busy and exciting year in 2022 with the Series followed by the Commonwealth Games in Birmingham on 29-31 July and concluding with Rugby World Cup Sevens in Cape Town on 9-11 September.

Today’s announcement follows the sport’s highly successful second Olympic appearance in Tokyo where Fiji’s men and New Zealand’s women topped the podium in front of a huge global audience.

Many new fans are expected to follow the 2022 Series after World Rugby’s Olympics-related social media content achieved huge impact with more than 22 million video views achieving 102 million impressions and 3.4 million public engagements from 2,400 posts across five World Rugby platforms.

The Olympics were followed by back-to-back HSBC Canada Sevens events in Vancouver and Edmonton in September which saw South Africa win the HSBC World Rugby Sevens Series 2021 title, while Great Britain were victorious in the women’s Fast Four events.

World Rugby Chief Executive Alan Gilpin said: “Following an outstandingly competitive and highly impactful Olympic Games competition it is fantastic to announce a full schedule for the HSBC World Rugby Sevens Series 2022 today.

“Alongside popular and traditional rugby sevens venues it will be exciting to take the Series to new venues in Spain and France as the game continues to expand and captivate new audiences around the world with its fast, skilful and thrilling format. Rugby sevens is a key driver of global growth for our sport, particularly in emerging nations, and it firmly remains a top priority for our organisation.

“A lot of hard work has gone on behind the scenes to ensure we can announce a full Series schedule today and we thank HSBC, the host organisations, unions, commercial and broadcast partners for their unwavering support and spirit of collaboration as we navigate the challenges of the global COVID-19 pandemic together.

“We now look ahead to the return of the HSBC World Rugby Sevens Series at full throttle ahead of what promises to be a very busy and exciting year for sevens with the Commonwealth Games in Birmingham and Rugby World Cup Sevens in Cape Town following the Series.

“As ever, the health and welfare of players, fans and wider society continues to be our primary concern and we will work closely with all stakeholders to ensure the safe delivery of the Series.”

HSBC Group Head of Brand and Brand Partnerships Jonathan Castleman said: “Like everyone involved we are incredibly excited that the HSBC World Rugby Sevens Series is back and this is truly a testament to all of the hard work that has gone on behind the scenes. 

“With new venues in both Spain and France, it opens up further opportunities to attract even more players, fans and communities to the spectacle of rugby sevens and as the long-term partner of the HSBC World Rugby Sevens Series we cannot wait to watch the teams competing at the highest levels again and where possible with full stadiums.”

The Top Five Investments Business Leaders Should Be Making In 2022

Roy Barak, Chief Financial Officer and Chief Operating Officer of Vindicia, looks ahead to 2022 and shares his advice for business leaders.

If you’d asked me five years ago, “what will the business landscape look like in 2022?”, I probably would have come back with some well-thought-out ideas. But nothing could have prepared me or the business community at large for the global pandemic, and all the upheavals since that have been so challenging.

At Vindicia, we’ve been considering how to recalibrate for a bigger and better year as leaders in the subscription tech industry, no matter what comes our way.

“Every company can state its mission. But only the best companies have an ultimate purpose and strive to live up to it.”

Here are the top five “investments” (and not the strictly financial kind) that business leaders must make to stay at the top of their game in 2022:

1. Have a purpose

Every company can state its mission. But only the best companies have an ultimate purpose and strive to live up to it.

A mission is a statement of intent, and a vision is a description of what you wish the company to be. A purpose is different. It is your oxygen and reason for being. In a very crowded marketplace surrounded by high-quality competitors, mission and vision are no longer enough. Only the leaders who can define their company’s purpose – precisely and powerfully – will be the ones who can succeed.

2. Use your purpose to drive the best talent

If your purpose is your engine, then amazing talent will be your fuel. That doesn’t mean limiting yourselves to searching for “superstars,” those with both high aptitude and good attitude. These kinds of employees are in high demand, and no business can rely just on those. So, if you need to compromise (and you will), make sure to go for people with a good attitude – it’s worth gold. This is something I learned from author Frances Frei in her book “Uncommon Service.”

3. Build a culture of transparency and communication

At Vindicia, our purpose is “building better e-commerce connections,” so we like to think of ourselves not just as a tech company, but also as relationship experts. Any good relationship is built on transparency and communication, and these must be cornerstones of the way your business operates, day to day.

“Growth is a great thing, but it can’t be done haphazardly or on the fly.”

Start internally, by cultivating an environment where employees participate in or are aware of the deliberations and dialogue. That honesty and openness builds trust, which is the strongest glue holding your business together. 

4. Processes will help you scale your business quicker

Growth is a great thing, but it can’t be done haphazardly or on the fly. In order to scale your business effectively and quickly, you need to invest in developing and implementing measured processes. These processes provide an organized and flexible framework that grows with your growth, supporting the momentum of success and ensuring viable and sustainable scale.

In 2022, leaders should not just be thinking about how to grow; rather, focus on what processes will help sustain that growth and turn it into long-term scalability.

5. Technology is key to scaling quickly and painlessly

The processes that support effective scalability will always be based on technology. Vindicia’s MarketONE, for example, is an all-in-one subscription technology platform that leverages customer data to reduce churn, create personalized customer journeys, increase customer lifetime value, and reduce errors in recurring payments.

“Every year, Vindicia recovers over $200 million of lost revenue for customers, helping them scale revenue fast, with simple integration in their existing systems.”

Every year, Vindicia recovers over $200 million of lost revenue for customers, helping them scale revenue fast, with simple integration in their existing systems. Technology is always advancing, offering new ways for businesses to improve operations and grow; the challenge is choosing your partners carefully, so you can realize the best possible return on your technology investment.

Be a leader in 2022

The massive increase in digital, the rise of the subscription economy, remote work, and omnichannel dominance – all of these have changed not just the way businesses operate, but also the way business leaders see their companies and the way they must invest their energy and resources with all their partners, customers, employees, and suppliers.

This year, make the mental shift to a different mode of business leadership, and you’ll be shifting your game upwards.

Roy Barak

Roy Barak is Chief Financial Officer and Chief Operating Officer at Vindicia. With over a decade of experience in the financial planning and analysis aspects of the IT and telecommunication industries, Roy brings extensive expertise in pricing models, financial modeling, and working with senior management to transform existing business lines and generating new ones. Previously, Roy worked at Amdocs, Vindicia’s parent company. Here he held key financial positions that supported the establishment of an internal accelerator, which introduced half a dozen successful new offerings. Roy also worked with the Amdocs services sales arm in transforming commercial and pricing models.

Key Tokyo 2020 Take-Aways To Be Discussed At SportAccord’s Virtual IF Forum On 5 November 2021

SportAccord has confirmed that a fully virtual International Federation (IF) Forum will take place on 5 November 2021, providing a timely opportunity to discuss the key lessons from the Tokyo 2020 Olympic Games.

The event will give International Sport Federations (IFs) the chance to exchange ideas about best practices, as well as discuss opportunities and challenges in the wake of the Games under the theme, ‘Tokyo 2020 – Learnings and Take-Aways for the Future’.

The invitation-only virtual gathering will take place over half a day, from 09:00 to 12:45 CET, with the programme content driven by the International Olympic Committee (IOC) and the Association of Summer Olympic International Federations (ASOIF).

Each of the sessions will be followed by a dedicated 15-minute Q&A slot, giving IFs from the different umbrella sports organisations the opportunity to ask questions and participate in this valuable knowledge-sharing exercise.

The Virtual IF Forum will feature presentations from the IOC Sports Department on Tokyo 2020 Learnings and the IOC Medical and Scientific Department on Medical Take-Aways from the Games. The programme will also include case studies from two International Sport Federations.

“This is an excellent opportunity for International Sport Federations to hear from the International Olympic Committee and to come together to reflect on Tokyo 2020 whilst exploring key lessons for the future,” said the President of SportAccord and the Global Association of International Sports Federations (GAISF), Dr. Raffaele Chiulli, who will provide the welcome address at the virtual IF Forum.

The invitation-only Virtual IF Forum 2021 will bring together more than 300 leaders from over 125 IFs, plus other virtual delegates and speakers. The IF Forum will take place just over six months before the SportAccord World Sport & Business Summit 2022 reunites the global sports movement, allowing the industry’s leading figures and stakeholders to gather in person for the first time since the start of the pandemic.

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Registration is open for the SportAccord World Sport & Business Summit 2022, which will take place from 15-20 May in Ekaterinburg, Russia. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2022 exhibition space.