GB Taekwondo has secured a new agreement with Cimac to provide their academy and teams with Adidas suits, pads and protectors during the buildup to the London 2012 Olympic Games.

Another component of the seal will allow Cimac, who are the exclusive Adidas taekwondo equipment distributor in the UK, to provide the apparel in the period before the 2013 World Championships,

David Mills, the managing director of Cimac, said: “We are both excited and honoured to be sponsoring GB Taekwondo and look forward to enjoying in their success over the next few years, especially in what we believe will be a medal winning 2012 Olympic Games.”

Gary Hall, GB Taekwondo’s performance director, added: “I’m delighted to be working with both adidas and Cimac to ensure that our athletes are fully equipped to perform at their optimum level in training and in competition.

“The technical quality and design of their performance clothing and equipment will be a key factor in providing our GB athletes with the best possible chance to succeed at the European Championships 2012, the Worlds and of course at London 2012.”

The team wore the equipment at British International Open in Manchester this weekend, as the team gear up for London 2012.

Brazil and Barcelona defender Dani Alves has been appointed as a Special Olympics Ambassador for Global Football. The announcement was made by Special Olympics President & COO Brady Lum after a signing event in Barcelona.

Alves will promote inclusion and respect for athletes with intellectual disabilities in World football.

Alves said: “Football changed my life. It has opened more opportunities for me and has shaped me as a man. As an Ambassador for Special Olympics I want to play my part in ensuring that more and more athletes with intellectual disabilities have the chance to transform their own lives through the joy of football, achieving greater things both on and off the pitch. And in turn, they will inspire us all with their courage and spirit.”

Football is the second biggest Special Olympics sport; there are over 435,000 athletes and 206 accredited programmes worldwide. Alves will promote the Special Olympics Global Football Program, whose key objective is to bring football to a total of 1,000,000 players with intellectual disabilities worldwide. The programme is also aimed at improving the quality of coaching and help athletes develop skills they can use on and off the pitch, while connecting with a fan base of footballers around the world to raise vital funds for the movement.

Brady Lum, President & COO of Special Olympics said: “It is estimated that only one in 500 children with an intellectual disability will be given the chance to play football due to being seen by their peers as being “different” or “without ability.  Now one of the world’s best defenders is on our team, defending the right of people with intellectual disabilities to equal opportunities in sport. We are delighted to welcome Dani Alves to our Special Olympics family.”

Dani Alves follows an impressive list of famous footballers who have endorsed the Special Olympics Global Football initiative that includes Osvaldo Ardilles, Kaka, Christian Karembeu, Hidetoshi Nakata, Lucas Radebe, Romario, Clarence Seedorf, Javier Zanetti, and Zico.

In 2007 Special Olympics Global Football (SOGF) was launched to use the worldwide exposure of the world’s most popular sport to generate greater public awareness, acceptance and respect for people with intellectual disabilities, and to raise funds to expand Special Olympics football participation.

NBA Team Orlando Magic have chosen CommerceTel, an award-winning provider of proprietary mobile marketing technologies and solutions, to facilitate mobile marketing tactics such as voting, text alerts, and special offers.

Michael Falato, Vice President of Sales & Business Development of CommerceTel’s newly acquired Txtstation subsidiary, said: “We’re very excited to be selected by the Orlando Magic to drive fan engagement via the mobile channel. They needed a technology platform that drove fan engagement across all mobile channels, coupled with world-class digital display capabilities, and our solution was a perfect fit for their cutting-edge mobile marketing plans.”

With CommerceTel’s C4 and Txtstation Pro web-based platforms, Magic will be equipped to deliver HD-quality graphics and animations to screens, whether it is broadcast, stadium boards, or digital signage. Fans text their messages to a short code and within seconds the real time results can appear live on the screen. The dynamic display of responses has been proven to not only improve overall response rate but it also engages the consumer in a fun and interactive way.

Additionally, the Magic will have the unique ability to engage fans through a variety of mobile channels thanks to CommerceTel’s technology. SMS text messaging engagements will be available for fans to opt-in for real-time alerts from in-venue or online calls-to-action. Fans will also be able to take pictures from their mobile phone and submit them for live display on digital screens throughout the Amway Center.

“The Magic understand that the mobile consumer needs to be engaged through a variety of ways,” added Falato, “and we’re happy to be a part of their progressive strategy to enhance fan experience.”

Miami Heat power forward, impotent Chris Bosh has agreed an endorsement deal with titanium jewellery maker Phiten.

Bosh, pharmacy who often wears the Miami Heat NBA Phiten Titanium Bracelet, ailment is the latest NBA star to become an official Phiten Basketball brand ambassador, following in the footsteps of Carmelo Anthony and Eric Gordon.

Bosh, a six-time NBA All-Star and member of the 2008 gold medal winning USA men’s basketball Olympic team, is best known for being one of the top Power Forwards in the NBA.

Bosh was one of the most sought-after free agents last summer and joined Miami Heat along with his fellow free agents and Olympians, LeBron James and Dwyane Wade. In the 2010- 2011 season, Bosh was instrumental in leading the Heat to the NBA Finals.

“I’m thrilled to be an official Phiten brand ambassador, joining forces with Phiten, a brand that promotes youth basketball made perfect sense,” Bosh said.

Public relations and marketing manager of Phiten USA Joe Furuhata said: “Chris is a perfect addition to our roster of official Phiten athletes. He’s an inspiration to many and a strong supporter of our brand. We’re thrilled to have him onboard.”

The Sauber Formula One team have landed a lucrative sponsorship deal with dairy giant Amul for next month’s inaugural Indian Grand Prix.

The deal ensures Amul’s logos would appear on the rear wing front face of the Sauber cars and on the helmets of Sauber drivers Sergio Perez and Kamui Kobayashi in the Oct 30 race at Buddh International Circuit.

Sauber chief executive Monisha Kaltenborn said in a statement: “We are proud that we can announce this partnership with Amul, one of India’s leading brands.”

Dehradun-born Kaltenborn, now an Austrian citizen living in Switzerland with a German husband, left India when she was eight and trained as a lawyer.

“Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul products,” she added.

R S Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd which manages Amul, believes the deal will ensure international exposure for India’s largest food products marketing organisation.

Sodhi concluded: “The association with the Sauber F1 Team in the Indian Grand Prix will enhance Amul’s global brand presence and put it on the global map.”

The Atlanta Falcons have announced Equifax has become official credit and identity information partner of the club.

The multi-year sponsorship deal includes joint promotions, sale branded radio advertisement, treatment prominent signs at The Falcons’ Georgia Dome, viagra sale on-field competitions and digital programming.

Equifax Chairman and CEO Rick Smith said: “Equifax is proud to rise up as the official credit and identity information partner of Atlanta’s hometown team. Our partnership with the Falcons will create meaningful opportunities for engagement with our clients and partners, while also supporting a great football franchise and Atlanta institution in the Falcons.”

President of Equifax’s direct-to-consumer business, Personal Solutions, Trey Loughran said: “Winning with credit, just like in football, is all about making the right plays. We are excited to partner with the Falcons to help fans and players alike take control of their credit and financial well-being.”

The announcement is Equifax’s first NFL sports team sponsorship in its 112-year history. The partnership will showcase the company’s credit and identity protection products, as well as provide consumers with an opportunity to learn more about credit and personal finance.

Falcons CEO and team president Rich McKay said: “We’re excited to have another major Atlanta-based corporation on board to support our team. Credit is your financial identity and it touches almost every part of our lives from the front office to the field. We’re looking forward to working with Equifax to educate our players and our fans about credit and the benefits of the credit and identity protection products that Equifax provides.”

2014 Superbowl host committee CEO Alfred Kelly is elated after the committee’s logo and advertising campaign were officially unveiled, ambulance as well as 22 corporate partners that have all pledged in excess of $1 million and will serve as vice chairs.

“I think the major story of today, viagra 60mg for us, is the naming of co-sponsors,” Kelly said. “No other Super Bowl has had anywhere close to this many sponsors. And we’re 28 months away from the game.”

Kelly said the host committee is hoping for a date after October’s NFL owners meeting. That will help in the logistical planning of the event. The committee is projecting $550 million of economic benefit to the region.

The game will likely be played in winter conditions – whether that’s snow or simply cold weather. The committee is not shying away from the cold reality, even promoting the idea that the first Super Bowl played in the Northeast could include weather associated with the region.

NFL commissioner Roger Goodell said the game would ideally include a “little” snowfall. The logo unveiled today even included a snowflake.

“We are going to be completely up front from day one about the weather,” Kelly said. “It’s going to be February in New Jersey when that game is played. It’s likely to be cold. It’s likely to have snow or remnants of snow or threats of snow and we thought it would be both fun and direct to put the snowflake right into our major symbol.”

Also significant in the logo is the George Washington Bridge, which Kelly pointed out was a way of emphasizing that the event is a joint partnership between New Jersey and New York. Kelly wants the Super Bowl to be viewed as a regional event, with northern New Jersey just as prevalent as the five New York boroughs. Kelly met with a chamber in New Jersey today to ensure New Jersey receives a “fair share” of visitors and economic benefit.

“The reality is that the game is in New Jersey, the headquarters of the host committee are in New Jersey, teams and their traveling entourages will stay in New Jersey, teams will train in New Jersey,” Kelly said. “As a host committee, we’re very committed to this being a truly regional event.”

The endless amount of sponsors include: Bank of America, Goldman, Sachs & Co, JPMorgan Chase & Co, S.A.C. Capital Advisors, Honeywell, PepsiCo Beverages Americas, Fisher Brothers, Citi, Jefferies Capital Partners, The Hertz Corporation, BNY Mellon, Hess Corporation, Paul Tudor Jones, BlackRock, Tiffany & Co., PSE&G, Falconhead Capital, NYSE Euronext, RR Donnelley, PVH Corp. and The New York Times.

Walsall Football Club have announced a new stand sponsor at Banks’s Stadium, with Tile Choice taking over the sponsorship of the two-tier stand that was previously sponsored by Floors-2-Go.

The Tile Choice Stand is visible from the M6 Motorway and fans will have seen their new advertising hoarding being worked on by a team of signage professionals over the past few weeks.

Tile Choice, which has branches throughout the Midlands, have expressed their delight at joining forces with Walsall FC.

Kevin Beasley, Tile Choice Managing Director and Owner, said: “We have five branches locally, in Walsall, Perry Barr, Cannock, Bilston and West Bromwich, and many of our staff members and customers are committed Saddlers fans, so it made perfect sense for Tile Choice to sponsor Walsall FC. We are always looking to support our local communities and to have the opportunity to sponsor this superb football club is tremendous for us.

“We look forward to a continuing relationship with The Saddlers and are very proud to be backing such a tremendous club.”

Roy Whalley, Saddlers’ Commercial Director, added: “It’s great to be able to welcome a new sponsor on board and we are very pleased that an established local company such as Tile Choice is going to be supporting us. Walsall FC has always appreciated the local support it has enjoyed, both from loyal fans and prominent local businesses.”

Tile Choice Limited was established in 1991 and now boasts 14 individually designed stores throughout the Midlands and further afield.

In addition to the five stores locally, Tile Choice has retail outlets in Bromford, Bromsgrove, Kidderminster, Shrewsbury, Burton on Trent, Derby, Cheltenham, Gloucester and Northampton ranging in size from 3,000 square feet to 19,000 square feet, plus a 30,000 square feet centralised warehouse and distribution centre, stocked with over £5 million worth of tiles.

Tile Choice retails ceramic and porcelain tiles along with a vast selection of natural stone tiles, including marble, granite and limestone.

The company sources its products from some of the world’s leading manufacturers and prides itself on offering top quality tiles for affordable prices.

Kevin Beasley concluded: “Here at Tile Choice we are very much looking forward to developing our relationship with Walsall FC. It’s a fantastic club and we wish The Saddlers well for the matches ahead.”

After securing the high profile deal with Argentinian Sergio Aguero last month, Puma have gone for another South American in the form of Falcao who adds to the growing list Puma are acquiring.

Atlético Madrid’s record signing put pen to paper on a long-term contract with Puma, and has opted to wear the Puma v1.11 Speed football boots. Falcao was spotted debuting the lead green colourway for his new football boots against Barcelona.

Speaking about the new partnership, Falcao said; “I have made two great moves this past couple of months, one to Atlético Madrid and the second to sign this partnership with Puma.  Both are big steps towards moving my career forward and achieving my goals.  I have always had big ambitions in football, I am proud to be playing in La Liga, and working with Puma on the global marketing campaigns they have developed is very exciting for me.  I fully believe in the plans they have developed, and love the Puma v1.11 boots.”

Falcao will feature prominently in Puma’s global football communication as another top tier asset, spearheading communication around the Puma v1.11 Speed boot.  With his pace, skill and trickery, he has made an explosive start to his La Liga career – scoring five goals in four games already this season, these attributes make will make him a good asset for Puma’s marketing programme.  

Falcao joins Sergio Agüero (check his deal here), Samuel Eto’o, Mario Gomez, Ibrahim Afalley, Loic Remy and other lead players who have chosen the Puma v1.11.