New York Jets, ampoule  Fitness Quest and former Jets running back Curtis Martin have announced the formation of a new partnership with the introduction of the Bio Force Pro Fitness System to the marketplace.

Fitness Quest, Inc., a 25-year direct response marketing company, that specializes in bringing high-quality, high-value home fitness products to its customer base world-wide have teamed up with Curtis Martin, the New York Jets star running back from 1998-2006 and fourth-leading rusher in NFL history, to deliver a workout experience to football fans, the fitness-conscious and those looking for a simple, effective get-in-shape solution.

John McCann, President and CEO of Fitness Quest, said: “Our goal was to join forces with the best of the best in designing and marketing the Bio Force Pro Fitness System. The New York Jets, Curtis Martin, and Script to Screen were the perfect partners. Each entity brought the energy, creativity and authenticity to the Bio Force Pro project to ensure its success.”

Former Jets running back Curtis Martin, said: “I’ve always had a strong work ethic and intense workouts year-round. I looked for a workout solution for home that would be able to substitute for my gym workouts and was unsuccessful. When I was introduced to the Bio Force Pro I knew it had potential and I was right. You have to use the best to get the best results and that’s what I found with the Bio Force Pro.”

“My commitment to fitness is not limited to my personal health goals. Donating 100% of my portion of the proceeds from the sales of the Bio Force Pro to charity is a very important part of this project to me. The personal investment that I made in this project is indicative of my confidence that I will be able to make a substantial investment in the lives of many others with the success of the Bio Force Pro.”

These proceeds will be distributed to several charities that Martin supports through his foundation. He is the founder and sole funder of the Curtis Martin Job Foundation. Also, he works with single mothers, Surgicorps International – an organization that sends doctors to third-world countries to perform operations – and helps fight homelessness in New York City.

Jets Executive Vice President of Business Operations, Matt Higgins, said: “Partnering with Fitness Quest on this product was a great decision for the Jets. They possess that rare combination of creative thinking and great execution and with Curtis’ star power are bringing an excellent product to the marketplace.”

StubHub, the world’s largest ticket marketplace, today announced that it will become the Official Fan to Fan Ticket Marketplace for Stanford University Athletics.

The deal was facilitated through its existing relationship with Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics. Continuing the momentum, Stanford becomes the eighth NCAA team to fully integrate with StubHub this year, joining a total roster of 12 integrated teams through Paciolan.

StubHub’s ticket marketplace offers fans of the Cardinal a convenient online destination where tickets can be purchased in a trusted environment. Ensuring quick delivery and legitimacy, StubHub’s FanProtect Guarantee backs every order so Stanford fans can purchase tickets with confidence.

Greg Ivry, manager of business development at StubHub, said: “With this integration, Stanford fans have even more to cheer about this year. This integration gives them a safe and secure place to both purchase and sell their tickets to all Stanford athletic events.”

Paciolan’s leading software integration with the university enhances the overall fan experience. The product integration allows fans to buy tickets online and print them at home, which, combined with StubHub’s expertise in the secondary ticket marketplace, provides fans of the Cardinal with a stress-free purchasing process.

Dave Butler, CEO of Paciolan, said: “We pride ourselves in helping our clients make sure the overall sporting event experience goes well for the fan. Together with StubHub and Stanford, we are bringing the ultimate in convenience and customer service to fans and the University. Our advanced technology options continue to streamline and simplify buying and selling tickets to all Stanford sporting events.”

Spanish agency Mediapro has continued its deal with European Champions Barcelona until the end of the 2014-15 season, ed in a deal worth an additional Eur10 million ($30m) per campaign

The deal also includes taking over the management of Barca TV, try the club’s television channel, ed until June 2015, which has estimated running costs of about Eur6 million ($9.4m) per year. According to TV Sports Markets, Barcelona will now earn about Eur132.5 million ($207.3m) in the 2014-15 season and the contract covers both league and domestic cup rights.

Mediapro confirmed that the majority of Barcelona’s matches would be played in the evening kick-off slots but said that some games would take place at midday, which is the most attractive slot for Asian viewers who are a huge fanbase for the club.

Mediapro has been selling the rights to La Liga in Asia for the next rights cycle with the promise of earlier kick-off times. Spain is the only major European league where clubs sell their television rights on an individual basis, and the financial advantage it gives to the top two – Barcelona and Real Madrid – has led to dissension amongst the other clubs. Many spanish clubs have struggled to attract shirt sponsors due to this with clubs not being able to bridge the gap between the top and the rest. Without more Tv income they are unlikely to do so.

In the 2010-11 season, there was a 21-point difference between second-placed Real Madrid and third-placed Valencia. The difference in the other top four European leagues between the second and third-placed clubs ranged from zero to six points.

The Belfast Telegraph will become the new title sponsors of the IFA Championships, Northern Ireland’s second and third division soccer leagues.

The leagues will now be called the Belfast Telegraph Championship 1 and 2 for the remainder of the 2011/12 season.

Aidan Murphy, Chairman of the Championship Management Committee, is delighted at the new sponsorship deal.  He said:  “It is fantastic for the Championship to have the Belfast Telegraph as its new title sponsor. It is the highest selling daily newspaper in Northern Ireland and this new sponsorship will be a benefit not only to our football clubs, but it also for the Belfast Telegraph as the Championship clubs are based right across the length and breadth of Northern Ireland.

“The sponsorship provides a much needed financial boost to the clubs and also gives the Championship a guaranteed media platform to raise the profile of the competition.”

Martin Mawhinney, editor of the Belfast Telegraph’s junior football supplement, The Park stated: “We are proud of our association with local football, and this agreement shall strengthen our commitment to the Championship.

“We will continue to bring our readers the first news of the big stories in Championship One and Two, every Monday, with reporter Keith Bailie keeping supporters up to date with what’s happening around the clubs, as well as our weekly round-up of the weekend’s matches.The Park is the first publication with the latest on the junior and intermediate scene each week, and we look forward to developing our relationship with clubs up and down the country.”

Star Sports Tours have announced they have secured a deal to become Dallas Cowboys ‘Official Fan Travel Partner.’

Star Sports Tours is the Dallas Cowboys only official partner for travel packages which include hotel accommodations, game day tickets, Dallas Cowboys player autographs, stadium tours and unique experiences like special hospitality events hosted by current and former legendary Dallas Cowboys players. Star Sports Tours offers packages for all Dallas Cowboys home and away games.

Star Sports Tours also announced today it has finalized arrangements for Dallas Cowboys running back Felix Jones, and new Ring of Honor inductees Drew Pearson and Charles Haley to host exclusive new fan experience events.

A Pre-Game Pep Rally will be held at the Gaylord Texan Resort the day before every Cowboys home game. Each Pep Rally will be hosted by Felix Jones and feature an autograph session with at least two other current Dallas Cowboys. At these events, Star Sports Tours clients will have an exclusive opportunity to take photographs with some of their favorite players, get autographs, enjoy prize give-aways, food & beverage and other activities.

The ‘Ultimate Tailgate Party’ will be held before every home game in a shaded grove just across the street from Cowboys Stadium. Hosted by former Dallas Cowboys greats Drew Pearson and Charles Haley, the pre-game event includes an all-you-can eat buffet featuring Eddie Deen’s “World Class BBQ,” beverages for adults and kids, music, TV, games and other entertainment.

Barry Griffith, Vice President of Operations, Star Sports Tours, said: “We are absolutely dedicated to providing the best fan experience possible. We have clients coming in from all over the country – California, New York, Virginia and as far away as Belgium, Germany, the UK and beyond – and believe me, when they travel that far to see their Dallas Cowboys play, they expect a first class experience. We enjoy delivering that.”

Jerry Jones Jr., Dallas Cowboys Chief Sales and Marketing Officer, added: “Barry and his staff have shown us their dedication and passion is second to none when it comes to providing Dallas Cowboys fan an outstanding experience. Star Sports Tours understands how important our fans are to this organization, and their goal is to exceed those fans’ expectations on a weekly basis.”

Hattons Solicitors have renewed their sponsorship deal with Rugby League Club St Helens Saints to a new five-year contract after loyally staying with the club for ten years.

Hattons have renewed their rear shirt sponsorship as well as the naming of the home supporters terrace stand to the West of the new Saints ground and the adjacent seated family stand.

Previously, the Hattons Solicitors stand at Knowsley Road worked to create a positive awareness for the solicitors in the St Helens community and Hattons hope to build upon this.

Bruce Hatton, Senior Partner at Hattons Solicitors said: “The 2012 rugby season is an exciting time to be in partnership with the mighty Saints. We’ve sponsored Saints since we opened in 2001, this year celebrating our tenth anniversary, and we wanted to make sure we supported the club through the transition to its new home and stadium. I understand the massive passion of the fans, and to be honest it’s great personally as a fan to sponsor the club through such a momentous time.

“The longevity of our Saints sponsorship has greatly contributed to Hattons general awareness in St Helens and the North West, leading thousands of people to contact us with a vast array of legal issues. We’ve worked hard to develop the business and stay ahead of the competition, whilst building a strong reputation. In fact a huge amount of our business comes through recommendations from previous clients, showing the high level of service our team offers.”

Hattons Solicitors have a big following in the Rugby League community offering support and sponsorship from children’s rugby and kid’s health initiatives to international partnerships with Ireland in the last World Cup and at all levels of the adult game. Their association with Saints is however the link with the sport they are perhaps best known for.

Tony Colquitt, CEO of Saints said: “We are delighted to continue our partnership with Hattons Solicitors. The relationship between both parties has been long established and as we enter a new era we are pleased they are on board. We look forward to enhancing the relationship in the future and pursuing other avenues that will be mutually beneficial.”

NFL Team New York Giants announced that they have entered into a multi-year partnership with Adorama, medicine making New York’s popular photo and electronics supplier the team’s official electronics retailer.

In addition to being named an official sponsor, Adorama will have a cross-channel presence across all Giants media—online at Giants.com and their social networking sites, during their TV and radio programming, as well as through in-stadium signage and promotions.

Exclusive in-store and online deals will be complemented by special game-time events such as the fan photograph of the week, to be shown on MetLife Stadium’s video-boards. Other promotions and instant contests have already been leveraged using the huge video displays at the stadium. As the season progresses, Adorama will roll out many more programs in the stadium and tied to television and radio, in conjunction with some of the world’s top consumer electronics manufacturers.

Giants Senior Vice President, Chief Marketing Officer Michael Stevens, said: “It was important to us to choose a retail partner who stays ahead of the curve and can take advantage of the new technology opportunities both in MetLife Stadium and online to engage our fans.”

Brian Green, the company’s Vice President of Marketing, added: “The Giants and Adorama are an excellent fit. We are very excited by all the engagement opportunities, from the new MetLife Stadium TV to radio and beyond. We live in a time when fans, whether in the stadium or on the couch, are interacting with their personal devices to enhance the game. As one of the nation’s largest electronics retailers, we’re thrilled to push the boundaries of digital innovation while helping fans capture those exciting moments.”

Adorama, a well-known and respected photography retailer for over 30 years, has grown with the imaging industry in the past years to offer the widest array of consumer and professional electronics available.

After securing the Formula One constructors title on Sunday, Formula One champions Red Bull Racing announced a expansion to their partnership with Nissan’s luxury car brand Infiniti.

The deal will feature more prominent branding on the Renault-powered cars as well as new areas of technical and product collaboration.

In addition, the two companies will increase the global and market leverage of their alliance. There will also be more involvement between Infiniti/Nissan R&D engineers and the team.

Red Bull and Infiniti had originally entered into a collaboration in March earlier this year in what was a two year deal.

Team principal Christian Horner, said: “In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides.  

“It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road.”

Nissan executive vice-president Andy Palmer told reporters that brand awareness in the first year of the association with Red Bull, had been “tremendously successful”.

“In just seven months the results have exceeded even our most ambitious targets, leading us to becoming the most highly-exposed automotive brand in F1 this season. As we look ahead to the second year of our partnership with Red Bull racing, we are now extending into exciting new areas of technical and product collaboration.”

“We use a system of measuring seconds of TV time…and by that measure we are the most visible car manufacturer on the grid,” said Palmer.

“It looks like Infiniti will have a record year for sales so there is obviously some correlation between one and the other.”

Red Bull team boss Christian Horner said the relationship with Infiniti – under the Renault-Nissan alliance – would make available more technology and know-how for future developments, particularly from 2014 when the engines change.

“It opens avenues of technology that previously as an independent team wouldn’t have been available to us and that obviously would to the likes of Ferrari or Mercedes or even McLaren,” he said.

Horner did not rule out the engine one day being ‘re-badged’ from Renault to Infiniti.

“Obviously in 2014, nothing is decided yet in terms of whether it will be a Renault or even an Infiniti engine,” he said.

“But it is clear it will be a Renault-Nissan alliance engine. It is something that obviously is under consideration.”

With the NBA lockout stopping players from playing on the court, but off the court they are still receiving deals with Milwaukee forward Drew Gooden the latest to secure a deal.

The 30-year-old basketball pro has signed a multi-unit franchise agreement with Wingstop, a national hot-wings chain, with plans for opening four new restaurants in Orlando over the next few years.

Gooden, who previously played for the Orlando Magic, and a partner, George Taylor III, have formed Zerocon Food Systems LLC and expect to open the venture’s first restaurant early next year, according to a release this week from the Texas-based chain.

“With the lockout, a lot of us are thinking about our future and looking for new business and investment opportunities,” Gooden said in a statement. “I’ve been a big fan of Wingstop for years, so this is a perfect fit for me.”

The NBA last week canceled the first two weeks of its regular season, as a battle continues over how players and owners will divide the league’s $4 billion in annual revenue.

Dave Vernon, Wingstop’s vice president of franchise sales, says Gooden has shown “great enthusiasm for the brand and a strong head for business throughout the franchise process.” Taylor, he adds, is a “strong operational partner” who will help ensure the restaurants’ success in Orlando.

“There’s a huge market of wing eaters in Orlando and I just want to provide them with the best product out there, hands down,” says Gooden, who has adopted Orlando as his hometown.

Gooden follows a long line of other sports figures and entertainers, including former Los Angeles Lakers star Magic Johnson, who have invested in franchises.

Wingstop has more than 485 restaurants in the United States and Mexico. Hip-hop artist Rick Ross recently opened his first Wingstop in Memphis and Troy Aikman, the Fox Sports analyst and former Dallas Cowboys quarterback, sits on the company’s board.

England and Worcester Warriors Rugby Club star Andy Goode has signed a sponsorship agreement with Windmill Leasing until the end of the season 2011-2012.

The agreement between Windmill Leasing and Goode will see him presented with a top of the range Audi A7 four-door coupe sporting the Windmill Leasing logo.

Goode, who helped Worcester Warriors to reclaim Premiership status last season, originates from the same town as the Bromsgrove based car leasing company. The agreement provides an ideal opportunity for business car lease specialists to show support for a local sporting hero while continuing to raise Windmill Leasing’s profile.

Windmill Leasing is an award-winning provider of company car leasing and contract hire services to businesses throughout the UK. Formed in 2004, the company employs a range of experts in the car leasing field located in its Head Office, Bromsgrove, and a Sheffield satellite office, from which it offers initial advice and ongoing account management services to its clients.

The connection originated from a mutually attended charity golf day in Worcestershire, during which conversations around the deal were initiated.

Keith Townsend, Managing Director of Windmill Leasing, commented: “We are delighted to have entered this sponsorship agreement with Andy Goode. At Windmill Leasing we are always looking at new and innovative ways to raise our company profile and promote our company car leasing services to a wider client base. What better way than to team up with a successful local sportsman who shares our top class winning teamwork ethos.”

In response to the news, Andy Goode tweeted: “Big thanks to Windmill Leasing for supplying an Audi A7 for me. Great car, great guys and a great company – get following them!”

The sponsorship deal marks a further initiative in the recent marketing and operational investment made by Windmill Leasing. Complemented by the launch of a new website, which showcases a range of car leasing deals, the company has recently celebrated the opening of its new office in Sheffield, which will facilitate delivery of a locally based service to customers in the North of England.

Windmill Leasing continues to make advances in the company car leasing market, offering a local service to businesses with the support of a range of experts in the field, and the company looks forward to exploring further innovative ways to market the brand in the future.