Specialized has signed a deal with the Tour of Britain to become their neutral service provider in a three-year deal.

As part of the new partnership, anesthetist the California-based brand will also provide support at the five Tour Rides taking place in Britain this year.

Three vehicles will provide support to the Tour of Britain itself, which takes place in September, with full details of the route unveiled last week. The cars will be equipped with Specialized Tarmac bikes and Roval wheels with Turbo Pro tyres.

The company has been involved with the race since it was relaunched in 2004 as supplier of bikes to some of the teams taking part – the final stage of last year’s edition was won by Mark Cavendish, then with HTC-Highroad, riding a Specialized Venge.

Tour of Britain race director Mick Bennett said: “As The Tour continues to grow we are looking forward to working with such an established and high-profile brand as Specialized on the 2012 event and going forwards.”

James Booth, PR & Sports Marketing Manager at Specialized, commented: “The idea of becoming more involved in this event in the Olympic year and especially with the grand finale of the race finishing in Surrey was one than Specialized couldn’t refuse.

“It is a really exciting progression for the brand as a team sponsor to now become an equipment sponsor of the event and continues to show our support of domestic racing as well as World Tour racing.”

Shimano provided neutral service support to the race from 2006 to 2008 through a deal between the organisers and UK distributor Madison, and from 2009 to last year the role was undertaken by SRAM/Felt via Saddleback.

Die Continental AG unterstützt ab sofort als institutioneller Förderer das bundesweiteKommunikationsprojekt SportMeetsCharity.de des Stiftung Sport Meets Charity e.V. Als einerder international führenden Pkw-Reifenhersteller hat Continental die Themen Sportsponsoringund gesellschaftliche Verantwortung fest in der Unternehmensphilosophie verankert. Mit derFörderung von SportMeetsCharity.de setzen die Hannoveraner ein weiteres Zeichen im Sinne desleistungsorientierten Sports.

„Sport-Sponsoring ist für uns seit vielen Jahren die strategische Kommunikationsplattform für unserErsatzgeschäft und für den Kontakt zu den Endverbrauchern, die Übernahme gesellschaftlicherVerantwortung ist für uns ein wichtiger Faktor unseres täglichen Handelns. Vor diesem Hintergrundund in Anbetracht unserer Bereitschaft, sozialen und gesellschaftlichen Herausforderungen stetsaktiv zu begegnen, haben wir uns für die Unterstützung dieses einzigartigen Netzwerkes im Sportentschieden. In dieser gemeinnützigen Initiative sehen wir auch eine attraktive Möglichkeit, diesbesonders gegenüber unseren zahlreichen Partnern im Sport zum Ausdruck zu bringen”, erläutertAlexander Bahlmann, Leiter Öffentlichkeitsarbeit Pkw-Reifen von Continental, die Motivation für dasdas Engagement.

Der Sport Meets Charity e.V. hat es sich zum Ziel gesetzt, das soziale und gesellschaftlicheEngagement aus dem Sport transparent zu machen und damit für das soziale Miteinander in derGesellschaft zu sensibilisieren. Matthias Lang, Vorstandsvorsitzender des Stiftung Sport MeetsCharity e.V. würdigt das Engagement der Continental AG als eine zukunftsweisende Ausrichtung, diedie Dynamik und gesellschaftliche Einbindung des internationalen Reifenherstellers unterstreicht:”Ichfreue mich sehr, dass wir neben unseren offiziellen Partnern mit Continental nun auch den ersteninstitutionellen Förderer des Stiftung Sport Meets Charity e.V. und damit für das bundesweite ProjektSportMeetsCharity.de gewinnen konnten. Dies unterstreicht die zukunftsträchtige Entwicklungdieses Gemeinschaftsprojektes des Sports und die hohe Bedeutung, die der Sport und dasgesellschaftliche Handeln für unsere Wirtschaftspartner heute haben.”

Die Reifen-Division ist ein Offizieller Sponsor des DFB-Pokal, der UEFA EURO 2012TM in Polen undder Ukraine sowie der FIFA WM 2014 in Brasilien. In der Region Hannover unterstützt Continentalim Rahmen der Initiative Pro Sport Hannover seit 2011 jährlich maximal vier ausgewählte Projekte inden Kategorien Einzel-, Team-, Nachwuchs- und Behindertensport einmalig mit jeweils bis zu 10.000EUR.

Ryan Reed, who drives the No. 15 Venturini Motorsports racecar in Nascar, has announced he has a new partner on board, PacificHealth Laboratories, Inc (PHLI) and their premium sports product, ACCELERADE.

Through PHLI, ACCELERADE has begun an exciting new joint venture with Ryan Reed, powering his health on the race track, and with Ryan’s Mission.

As a JDRF National Celebrity Advocate, Ryan’s awareness and funding drive for the cure of type 1 diabetes (T1D) inspired PHLI and ACCELERADE.

Fred Duffner, president and CEO of PacificHealth Laboratories, said: “We are very proud of our partnership with Ryan Reed and his mission to help inspire other athletes like himself with diabetes as well as to help fund research for a cure. We are proud to say that ACCELERADE is able to Power Ryan’s Passion.”

“The partnership with ACCELERADE just seems perfect,” said Ryan. “Ever since I was diagnosed with type 1 diabetes, my doctor (Dr. Anne Peters) told me to make sure I always have ACCELERADE in the race car to keep my blood sugar up during the race. I can’t race without ACCELERADE.”

Most racecar drivers usually have a water drink bag inside of their racecar to keep hydrated. Along with all the extra wires and gauges inside of Ryan’s car to monitor his blood sugar levels, Ryan also has an extra drink bag with ACCELERADE in it to maintain his blood sugar.

“It is really neat that PacificHealth Labs found my story and need for their product so compelling that they joined my team and mission. It means a lot to have a company with so much passion stand behind me,” said Ryan. “It is pretty cool that ACCELERADE is going to be in my drink bag and on the in car camera spot light at Talladega — how perfect!”

Reed looks to back up his first Superspeedway ARCA start with Venturini Motorsports where he qualified on the front row.

“After running second most of the race at Daytona I know our chances are good here at Talladega. The guys at Venturini Motorsports have worked really hard to bring me a great racecar. I have a great team behind me and I just have to run a smart race,” said Reed.

The German manufacturer Donic will once again be the table sponsor and supplier for the LIEBHERR Men’s World Cup in 2012 when the tournament is staged in Liverpool from Friday 28th to Sunday 30th September.

Not only will Donic be the sponsor in 2012; Donic will be the table sponsor and supplier for the prestigious competition for a further three years to 2015

“The ITTF is extremely pleased that Donic took the initiative and requested an extension to the sponsorship as the table supplier for the Men’s World Cup”, said Adham Sharara, ITTF President. “This initiative was received with open arms by the ITTF, as we look for a long term partnership with Donic and innovative table designs; it goes without saying that Donic provides “state-of-the-art” tables for this prestigious ITTF World Title event.”

Notably Sweden’s Jan-Ove Waldner and Jrgen Persson are two of the most celebrated names the company has supported. More recently, two of Europe’s most exciting young players Germany’s Dimitrij Ovtcharov and Russia’s Kirill Skachkov, have signed contracts with Donic.

“The Men’s World Cup is one of the most important and image enhancing tournaments on the world table tennis circuit”, said Frank Schreiner, the President of Donic. “We are very pleased that the ITTF has confidence in our brand and has agreed to prolong the agreement as the table supplier for the Men’s World Cup for further five years.”

Confidence in the brand most certainly, the company has a reputation for excellence with the International Table Tennis Federation not being the only organisation to place faith in the company.

“As table supplier at various European Championships, 2012 in Denmark and 2013 in Austria, it is very important for Donic, as one of the most renowned brands world-wide, to be also present at ITTF world events”, added Frank Schreiner.

Donic is a global brand, most recently the company was the equipment sponsor of the GAC GROUP 2012 ITTF World Tour Spanish Open in Almeria.

“We are very pleased to extend this agreement until 2015, it fits our aim perfectly to have partners that commit long-term to ITTF World Title properties”, said Anders Thunstrm, Managing Director, TMS International. “When Donic asked us to look for an opportunity to reach an agreement until 2015, we did not hesitate to contact the ITTF and see if a deal could be made.”

The Ram Truck brand will remain the exclusive automotive partner and the “Official Truck” of Churchill Downs and the Kentucky Derby for the third consecutive year.

The brand is showcasing its sponsorship with a multifaceted program dedicated to the 2012 Kentucky Oaks and Kentucky Derby. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays, allergist work trucks in and around the track, capsule gate crew staff uniforms, ed posters and track-side signage throughout the grounds.

The posters and signs featured on the Ram Country Churchill Downs backside are specially crafted messages that resonate with horse racing fans and Ram Truck owners alike, such as “Hard-earned, Not Hard-won,” “Courage not Chance,” “Champions are Made, Not Born,” and “It’s not two Minutes. It’s a Lifetime.”

“A lifetime of hard work, dedication and conviction go into making it to Churchill Downs and the same is true about our Ram trucks,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “An efficient, powerful and dependable truck is a must-have tool whether you are an owner, trainer, track crew member or fan. With our broad lineup of trucks, Ram can meet the needs of everyone involved in Thoroughbred racing.”

Complementing the on-site branding, Ram is launching television, print and digital advertising campaigns promoting its sponsorship and “Official Truck” status. The brand’s 60-second “Giants” and “Tommy and the Ram” spots will run on NBC as part of the network’s May 5 Kentucky Derby coverage as will a 30-second Ram brand promotional feature produced by NBC Sports showcasing the Ram 1500 and 3500 Ram Laramie Longhorn. A full-page ad will run in USA Today’s May 4 race preview and a three-page spread will run in the Sports Illustrated post-event derby issue. Print ads also will run in select sports and equestrian publications, including Athlon Sports and Blood Horse magazine.

Digital-media advertising includes placements on various sites, including NBCSports.com, SI.com, BleacherReport.com, SportingNews.com and the Churchill Downs and Kentucky Derby sites.

In addition to a major Ram Truck brand presence at Churchill Downs frontside with trucks positioned throughout the venue, a dedicated “Horsemen’s Lounge” has been created for the owners and jockeys who spend most of their time at the back of the track that operates year-round. The VIP lounge is equipped with computer terminals and a library and sitting area staffed by Ram Truck ambassadors and a barista. The lounge was created in an effort to solidify the brand’s commitment to the sport of Thoroughbred racing. Also featured in Ram Country on the Churchill Downs backside are unique logo placements on select barn stable rooftops, fencing, fence posts and the veterinarian building located in this area.

For the third year, a representative from the Ram Truck brand will present the winning trophy to the owner and jockey of the American Turf Stakes on Kentucky Oaks day. The Ram Truck brand again will be a part of the Super Hi-5-wager. Should an eligible individual win this promotion, he or she will be awarded with a new 2012 Ram 1500 Laramie Longhorn truck.

Richmond International Raceway has give away one of its top sponsorship slots, announcing that Federated Auto Parts will become the title sponsor of its September Sprint Cup race for the next three years.

The race will be called the Federated Auto Parts 400, and is an opportunity for the Staunton-based company to promote its nationwide chain of auto parts stores. In Richmond, Federated’s stores carry the Fisher Auto Parts name.

The company previously sponsored the Nationwide series event in Nashville, but that track closed before the 2012 season.

“We were looking for a new location to be our cornerstone event,” company CEO Rusty Bishop said. “We’ll bring about 1,200 guests in from all around the country.”

RIR president Dennis Bickmeyer said that level of participation, as well as the company’s state roots, made it an ideal fit.

“They’ll bring in a lot of people from out of town that will get to experience the greater Richmond area,” Bickmeyer said. “Those customers are going to get to see and enjoy other things in Richmond, and that’s a benefit for all of us.”

RIR also benefits from being able to lock down the sponsorship slot. The spring race, which was run Saturday night, went without a title sponsor. The week of the race, it was dubbed the Capital City 400 presented by Virginia is for Lovers.

That means lost income for the track, which has to fight every year to protect its two Sprint Cup dates on the calendar.

“Our sport is built on sponsorship,” Bickmeyer said. “When you’re missing one, or you’re short a couple here or there, yeah, it has an impact.”

Bickmeyer described it as a natural progression for the company, which has gone from a minor sponsor to a Nationwide naming partner, and will now participate at the highest level.

“This is one of those great success stories,” he said.

Ken Schrader, who drives the Federated car at select Sprint Cup events, also was at RIR for the announcement, saying that the track is consistently a drivers’ favourite.

Acer, abortion Worldwide Partner of the Olympics, buy viagra | is giving its customers unlimited access to live action from the Olympic Games thanks to a partnership with Official Broadcaster, Eurosport. 

Customers who purchase the new Olympic Games Editions of the ICONIA tablets and ASPIRE Notebooks before and during the London 2012 Olympic Games will be given a trial access to the Eurosport Player.  The Acer Special Edition computers for the Olympic Games symbolize the partnership of Acer with the Olympic Movement. 

The Eurosport Player, which is embedded into the devices, offers access to Eurosport live streaming service. Using their notebook or tablet, Acer customers will benefit from Eurosport round-the-clock coverage of the London 2012 Olympic Games, featuring up to 13 hours of live action each day and broadcasted in 20 languages.

As part of this partnership Acer will be featured as a Presenting Partner of all Olympic Games coverage on Eurosport TV and digital media platforms around all Olympic Games programming. 

Oliver Ahrens, Acer EMEA President commented: “We are proud to support the London 2012 Olympic Games and we want to give our customers an opportunity to enjoy every minute of the most exciting sports event in the world. Installed on our latest tablets and notebooks, the Eurosport player will provide unlimited sporting actions as we approach the Olympic Games and during all the 17 days of competition. Acer and Eurosport combine technological innovations and premium content to create unforgettable Olympic experience.” 

Olivier Fisch, Global Commercial Director, Eurosport Group said: “The London 2012 Olympic Games will be a great sporting spectacle and fans will be keen to watch the action at any time, in any place. This exciting partnership with Acer gives their customers not only world leading technical hardware but with the Eurosport Player already embedded into the devices instant access to the London Olympics, live, wherever they are.” 

As exclusive computing equipment partner, Acer is providing the London Organising Committee of the Olympic Games (LOCOG) with 13,000 computers, 900 servers and more than 350 engineers and technicians to facilitate the smooth delivery of all aspects of the Games across the various venues.

bet-at-home.com has become the first partner to secure a particularly unique advertising package for German national team soccer matches.

The online betting service will enjoy a significant advertising presence on LED advertising boards during the German national team’s away games in their 2014 World Cup qualifying group.

“It is obviously very pleasing for Kentaro as the marketing partner of all five of Germany’s group opponents to be able to offer this unique package to the market, prescription ” said Kentaro’s CEO Philipp Grothe.

“It is a hugely persuasive opportunity to be able to secure such a significant advertising presence at the Germany away games, erectile  which are traditionally the most important qualifiers. We are delighted to welcome bet-at-home.com as our first partner.

”Footballing legend Ronaldo picked Germany out in a group with Sweden, discount Republic of Ireland, Austria, Kazakhstan and the Faroe Islands – all associations marketed by Kentaro – at the draw in Rio de Janeiro last summer. bet-at-home.com has now become the first to benefit from this special opportunity to reach millions of viewers at prime time on Germany’s state-owned free-to-air television stations. “To be able to sponsor the away games of the Germany national team is a very important opportunity for an international company such as bet-at-home.com,” said bet-athome.com chairman Jochen Dickinger.

“With all of our sponsorship decisions, we place a great emphasis on ensuring that the overall package suits us. Our motto is quality, not quantity, and this commitment confirms that once again.”

The Dublin Marathon has lost it’s title sponsor, An Post National Lottery and its televison coverage this year despite record participation last year.

The Lottery came on board with much fanfare last season, when it brought live television for the first time in 20 years, and it was expected to be involved for two more years.

However, the failure to seal a deal for 2012 has left the October 29 event without a sponsor for the first time since 1992, with no hope of finding a late replacement.

The current National Lottery licence runs out in June 2013 and last month the government took the controversial decision to accept international tenders for it.

Race director Jim Aughney said he did not think this decision was related to the marathon’s problem. “We were in talks to agree terms for 2012 almost immediately after last year’s event and up to two weeks ago,” he said. “It just didn’t happen.

“We were optimistic right up to the very last, but we just couldn’t agree on a financial package. We had to make a decision on going it alone rather than leaving it hanging any longer.”

The loss of sponsorship means that there will not even be television highlights this year.

American multinational corporation, AT&T has announced its sponsorship of the 2012 Warrior Games and activities and services it will provide during the week-long competition.

As a sponsor of the Warrior Games, AT&T continues its mission of supporting military personnel, their families and veterans through event and program sponsorships, charitable contributions, hiring of military veterans and maintaining policies that support reservists when called to active duty.

The 2012 Warrior Games take place at the U.S. Olympic Training Center and on the Air Force Academy Campus in Colorado Springs, Colo. Members of AT&T’s Veterans Employee Resource Group will be available to share information about career opportunities at AT&T. They will provide information and advice to service members, veterans and their families on maximizing the valuable skills and experience attained in the military as they transition to the civilian workforce. AT&T also will collect donated mobile phones to be refurbished for soldiers to use through the Cell Phones for Soldiers program. Attendees can visit the AT&T tent to create posters to cheer on the athletes as they compete in the Warrior Games.

“The athletes at the 2012 Warrior Games are great men and women. We are proud to be a partner of the U.S. Olympic Committee and support the Warrior Games,” said Chris Norton, Vice President of Communications for the AT&T Veterans Employee Resource Group. “The experience of these warriors is valued in the workplace, and we are thrilled to bring them closer to their athletic and professional goals.”

The 2012 Warrior Games are hosted by the U.S. Olympic Committee (USOC) with participation by more than 200 wounded, ill and injured service members and veterans. The Warrior Games features athletes from various branches of the military including Army, Marine Corps, Navy, Air Force, Coast Guard and Special Operations and highlights the powerful role that sport can play in recovery for our nation’s heroes.