TicketCity has been named the official Gold Sponsor of the 2012 Formula Expo.

TicketCity, sale an Austin-based leader in the secondary ticket industry for over 22 years, anesthetist is no stranger to local sponsorships, recently adding to its roster of partnerships the Austin Toros, Austin’s NBA Development League and 2012 NBA D-League Champions; the Westlake High School Football program; and the Round Rock Express Baseball Club, the Triple-A affiliate of the Texas Rangers.

TicketCity, an official Gold Sponsor of the 2012 Formula Expo, will provide ticket services for the highly-anticipated Austin Formula 1 Grand Prix race taking place November 16-18. The Formula Expo will take place over the weekend of June 15-17 at the Austin Convention Center, and will allow attendees to experience first-hand the excitement of a Formula 1 race, including race car simulators and a fast-paced tire-changing frenzy in the Pit Stop Challenge.

“We’re proud to support the Austin community by partnering with local organizations and events. It’s exciting to be able to pair our personalized service in the ticket industry with events that come to the Austin and Central Texas area. The U.S. Grand Prix will be an unprecedented event that will have locals and international visitors alike falling in love with Austin and the sport itself. The Expo provides a great opportunity to educate attendees about the sport and the November race,” says Randy Cohen, CEO of TicketCity.

TicketCity’s partnership with the Formula Expo, as well as the Round Rock Express and Toros, focuses on enhancing the experience for fans through a variety of promotional and in-event elements. TicketCity employees are also often in attendance at many of the events. Cohen comments, “As we always tell our customers – we’re fans just like you.” TicketCity also sponsored the Davis Cup quarterfinal tennis event between Spain and the United States last summer at the Frank Erwin Center.

Infineon Raceway and Pick-n-Pull have entered into an agreement that will make the Rancho Cordova (Calif.)-based company the title sponsor of the NASCAR K&N Pro Series West race in Sonoma.

The race is part of the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend, June 22-24. The Pick-n-Pull Racing to Stop Hunger 200 will take the green flag at Infineon Raceway on Saturday, June 23. Pick-n-Pull was the title sponsor of NASCAR pole day in 2011 at Infineon Raceway.

“We are very excited about renewing our sponsorship with the raceway,” said Tom Klauer, president of Pick-n-Pull. “This year, as the title sponsor of the NASCAR K&N Pro Series West race, Pick-n-Pull Racing to Stop Hunger 200, we truly feel that our goals are aligned with regard to raising the awareness of hunger issues in the country and providing needed dollars to support the local food banks in the communities where we live and work.”

In addition, Pick-n-Pull will receive a season-long signage package at the raceway, as well as a prominent display place over NASCAR weekend. Moreover, Pick-n-Pull has the rights to use the raceway’s name and logo in consumer promotions and media for the 2012 season. The agreement is for one year.

Steve Page, president and general manager of Infineon Raceway, said: “We’re delighted to continue our relationship with Pick-n-Pull and to add this terrific new element to their sponsorship. We look forward to working with them to put on a great race and build awareness about a critical issue in our society.”

Pick-n-Pull is one of the largest recyclers of vehicles in the industry. With 52 facilities in the United States and Canada, they offer a selection of recycled parts for cars and light trucks at affordable prices. Seventeen of their locations are based in Northern California.

Major League Baseball’s (MLB) Miami Marlins and Kayem foods have announced a multi-year sponsorship and licensing agreement, allowing Kayem to manufacture and distribute Kayem sausage and hot dogs at Marlins Park.

The agreement also establishes Kayem as the Official Brand of Franks and Sausage of the Miami Marlins.

Bob Kufferman, Kayem Senior Brand Manager, said: “We’re excited to partner with a revitalized Marlins team and add our distinct flavor to the fan experience at Marlins Park. Floridians have really embraced our top-quality franks and sausage. Available at the new Park or at your local market, you can enjoy Kayem wherever you are watching the ball game or at your next family cookout.”

Kayem have already established deals with other Florida natives including deals with the Jacksonville Jaguars, Tampa Bay Lightning, Tampa Bay Rays, and the Florida State Seminoles. The all-beef hot dogs can also be found at various retail outlets throughout the state of Florida,

“We are proud to introduce our fans to the Kayem brand this baseball season,” said Brendan Cunningham, SVP of Corporate Partnerships, Miami Marlins. “It’s all about offering our fans the best baseball experience and we are confident Kayem products will help deliver that promise.”

A New England based company, Kayem also serves as the official hot dog of the Boston Red Sox and the New England Patriots and has been processing meat products since 1909.

Kent County Cricket Club today announced a new partnership with St Lawrence College, prostate Ramsgate, arthritis establishing the Independent School as a member of their Team Kent Business Club.

The partnership is the first formal agreement entered into by the County Club with a school, and, as with other commercial agreements, includes a variety of benefits for both parties.

Commenting on the move Kent Cricket CEO, Jamie Clifford, noted that; “St Lawrence College has been one of the leading schools in the County for many years. The College has ambitious goals both for its cricket and the ongoing development of the school. The partnership between the two organisations is a very positive, innovative move.”

In addition to the wide range of promotional opportunities the school will harness through the Team Kent package, the partnership will also offer St Lawrence College scholarship opportunities for promising young cricketers. The College will also sponsor the annual ‘St Lawrence College Cup’, a local secondary school cricket match, to be hosted by Kent Cricket at the St Lawrence Ground.

Following the announcement, St Lawrence College Headmaster, Mark Aitken, commented; “We are a school with a long history of achievement and innovation. It is great to be working closely with Kent Cricket to both improve the standard of cricket within the school and to promote St Lawrence College as one of the leading Independent schools in Kent.”

Kent County Cricket Club today announced a new partnership with St Lawrence College, Ramsgate, establishing the Independent School as a member of their Team Kent Business Club.

The partnership is the first formal agreement entered into by the County Club with a school, and, as with other commercial agreements, includes a variety of benefits for both parties.

Commenting on the move Kent Cricket CEO, Jamie Clifford, noted that; “St Lawrence College has been one of the leading schools in the County for many years. The College has ambitious goals both for its cricket and the ongoing development of the school.The partnership between the two organisations is a very positive, innovative move.”

In addition to the wide range of promotional opportunities the school will harness through the Team Kent package, the partnership will also offer St Lawrence College scholarship opportunities for promising young cricketers. The College will also sponsor the annual ‘St Lawrence College Cup’, a local secondary school cricket match, to be hosted by Kent Cricket at the St Lawrence Ground.

St Lawrence College Headmaster, Mark Aitken, commented: “We are a school with a long history of achievement and innovation. It is great to be working closely with Kent Cricket to both improve the standard of cricket within the school and to promote St Lawrence College as one of the leading Independent schools in Kent.”

Surrey cricket has announced a partnership with global charity Right To Play for the 2012 season.

The aim is to raise £20, order 000 for the organisation’s programmes that use sport and play to promote education, health, life skills and peace to children in the developing world.

The link-up will be launched through a Right To Play-themed match in this year’s Friends Life t20 against local rivals Kent at the Kia Oval; Surrey will donate £5 for every ticket sold.

The club’s chief executive Richard Gould said: “It’s great for the club to be starting a partnership with Right To Play.

“We do a lot of work in the local community but as an internationally renowned club with an international ground and some of the best players in the world, we wanted to also support a global cause.

“Right To Play is the perfect charity for us to support as they are the world’s leading Sport for Development organisation; the power sport has to change lives is something we feel our fans and players can understand and will want to support.”

Emperial Americas, Inc. and their Tequila Distinguido brand has today announced that it has entered into a multi-year sponsorship agreement with AMF/Miss GEICO Offshore Racing.

CEO Alonzo Pierce said, “This is all about generating sales through increased awareness in key demographics and in key markets among consumers and accounts. As we continue our grassroots marketing efforts (like the Indy Lights Sponsorship), the AMF/Miss GEICO sponsorship is another step we have taken in that direction. Florida is a key market, being the 2nd largest tequila consumption market in the USA. We are capitalizing on this with the AMF/Miss GEICO sponsorship. Distinguido (translated ‘distinguished’ in Spanish) is a premium brand and has tremendous appeal to this upscale market. Because of these type of events our sales will continue to grow quarter-to-quarter, like the recent increase of 22%.”

Pierce added, “These upscale offshore race events will allow exposure of Distinguido with both on and off premise accounts in each of the race markets. Our key accounts will have 6-time World Champion Miss GEICO on location for consumers to experience the world’s most famous offshore race boat up close. This sponsorship will create high visibility for Distinguido in a variety of areas, including the AMF/Miss GEICO Racing website with links to the EA site, logo placement on all print media that are provided to AMF/Miss GEICO and to all TV, radio and print before each show. The Distinguido logo will be featured on over 250,000 hero cards as well as praised in all media interviews. In addition, the Distinguido logo will be featured not only on the AMF/Miss GEICO boats, trucks, and trailers, but also on team uniforms and banner placement at the events. At the national boat shows, the Distinguido logo will be displayed on all AMF/Miss GEICO exhibits plus the Distinguido TV Commercials will broadcast continuously on the big screen TV displays. Our first event will be the Suncoast Sarasota Poker Run in Sarasota June 29th through July 1st. In addition to the race exposure the former world champion Miss GEICO Distinquido boat will be made available during race events to the Company for on-premise account promotions to allow consumers to see it up close. The sponsorship will continue through this season and into the 2013 season as well, which is being broadcast on FOX Sports.”

The race schedule for the rest of this season includes: Sarasota 6/29-7/1, St. Clair, MI 7/27-7/29, Michigan City, IN 8/3-85, Atlantic City 8/17, Patchogue, NY 8/24-8/26, NYC 9/7-9/9, Clearwater, FL 9/28-9/30, Tampa Poker Run 10/5-10/6, Jupiter, FL (Worlds 2 Races) 10/18-10/21, Fort Lauderdale Boat Show Bash & Poker Run 10/26, culminating with the World Championships in Key West (SBI Worlds 3 Races) 11/4-11/11.

The AMF/Miss GEICO Offshore Race Team is the 6-time World Offshore Extreme Class Champion and the largest offshore racing team in the world. The current Miss GEICO boat is a neon green turbine powered (3800 horsepower) 51′ catamaran weighing over 15,000 pounds and attaining speeds in excess of 210 mph. The AMF/Miss GEICO Offshore Race Team is based in Riviera Beach, FL and has been in existence since 2004. The team participates in 14 National Boat Shows, 12 National and World Championship Offshore Races, and over 12 Charitable events per year. In addition to the Miss GEICO Race boat the team also features a a 38′ Caveman Cigarette VIP boat, a 36′ Safety Boat, 2 NASCAR Haulers and a fleet of Kenworth trucks that transport all the boats and racing equipment.

Herbalife Ltd. announced today that it will be the title sponsor and official nutrition company of the 2012 World Football Challenge.

The soccer exhibition tournament, stomach which takes place July 18 through August 11, brings together many of the world’s most accomplished and celebrated soccer clubs to play in major sports venues across the U.S. and Canada. The competition gives soccer fans the unique opportunity to see global superstars play live and experience first-hand the fast-paced, skillful competition that has made soccer the most popular sport in the world.

Sponsoring the event for the second consecutive year, Herbalife will activate around the robust sports marketing platform with promotional opportunities in and around participating venues across North America. As the “Official Nutrition Company” of the event, Herbalife will also provide teams with Herbalife24, its line of comprehensive performance nutrition products that help power athletes on and off the field.

Now in its third year, the Herbalife World Football Challenge is hosted in partnership by CAA Sports, a division of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, and Major League Soccer (MLS), the top-flight professional soccer league in the U.S. and Canada. More than half a million fans attended the event last year and sports fans across North America will once again enjoy a summer of top international matches in 2012.

The 11 teams confirmed to participate in the 2012 Herbalife World Football Challenge include UEFA Champions League winners Chelsea FC, Serie A champions Juventus FC, La Liga title holders Real Madrid, Scottish Premier League champions Celtic FC, and European powerhouses Liverpool FC, AC Milan, and Paris Saint-Germain (PSG), along with Herbalife-sponsored MLS Cup Champion LA Galaxy, D.C. United, Seattle Sounders FC, and Toronto FC.

Etihad Airways, the national airline of the United Arab Emirates, has renewed its sponsorship of the Sport Australia Hall of Fame until June 2015.

The three-year extension of the sponsorship, which commenced in July 2009, will see the airline continue to support Sport Australia Hall of Fame’s work to promote outstanding sporting achievement in Australia and inspire future generations.

As the major sponsor of the Sport Australia Hall of Fame, Etihad Airways will also be the presenting partner of the organisation’s Annual Induction and Awards Dinner.

The airline will also provide air travel to young athletes under the age of 21, who have qualified for the Sport Australia Hall of Fame Scholarship Mentoring Program, in order to help further overseas training and competition experience.

James Hogan, the President and Chief Executive Officer of Etihad Airways, said: “Australia has a proud history of sporting excellence and achievement. Renewing our sponsorship of Sport Australia Hall of Fame allows both organisations to continue promoting their common goals of outstanding performance and achievement, and to recognise and support the next generation of Australian sporting legends.

“We look forward to continuing our work with Sport Australia Hall of Fame, and to finding new and exciting ways to develop the partnership.”

John Bertrand AM, Sport Australia Hall of Fame Chairman, added: “The Sport Australia Hall of Fame is the most prestigious sporting institution in Australia. Its members represent 200 years of Australia’s sporting excellence. Etihad Airways is one of the great airlines of the world. Put simply, the partnership between the Sport Australia Hall of Fame and Etihad Airways is excellence combined with excellence.”

The Lawn Tennis Association (LTA) has announced Moët & Chandon has become the Official Champagne of the tennis organisation.

To complement its global partnership with the ATP World Tour, the partnership will also see Moët & Chandon become the Official Champagne of the LTA’s three summer grass court events, the AEGON Championships, the AEGON Classic and the AEGON International.

Jo Thornton, Managing Director Moët Hennessy UK said: “Showcasing success is one of Moët & Chandon’s original values, and one which clearly resonates with the AEGON Championships at The Queen’s Club. The Queen’s Club has a grand tradition of sportsmanship, incredible athleticism and a glamorous social scene. The intimacy of the tournament provides a rare closeness to the action on court, making spectators a real part of the excitement and celebration of victory, and the perfect match to Moët & Chandon’s heritage of sharing success and glamour with all.”

As part of the agreement, specially designed Moët & Chandon bottles will be handed to each winner as part of the tournaments’ presentation ceremony.

LTA Head of Commercial Lawrence Robertson added: “We are delighted to welcome Moët & Chandon to the LTA’s family of sponsors. As a brand which is synonymous with celebration and style, we look forward to them bringing their own unique sense of both to each of our major grass court events in the coming summer.”

Bodog the former sponsors of West Bromwich Albion have announced they have renewed their sponsorship of Scottish soccer club Ayr United.

Ayr United has seen a action packed season by being promoted, making two Cup semi-finals, beating 4 Scottish Premier League teams along the way and then been relegated again.

Calvin Ayre, the flamboyant founder of the world’s largest online betting brand, Bodog, said: “I’ve always wanted to make sure my life was adrenalin-packed and this year has been no exception to put it mildly, so I’m glad that Super Ayr United operate with a similar philosophy and as a result I’ll be backing them to go straight back up again next season.

“I had a blast on my visit last year and got stuck into the Hendrick’s Gin pretty hard as well as taking a day at the racetrack to have a bet or two before heading to Somerset Park. This summer’s press conference will be another good show as we unveil the new strip and no doubt a few girls as well.”

Hugh Cameron, Commercial Director at Ayr United, added: “Its great that Calvin and the Bodog brand will be coming back for more of the Ayr United roller-coaster and with a new manager on-board I hope we can go back up to Division One next season.”

“Bodog’s ability to promote the club on a global level saw us attract record shirt sales last season including our first shipments to Asia which is just what this club needs and I’ve no doubt it will be similar next season. In the meantime I look forward to the madness that is the Bodog kit launch later in the summer.”