The AFL announced today the continuation of a historic partnership with CUB for an extended 10-year deal.

The landmark agreement will see the AFL and CUB continue a partnership that has been in place for more than a century.

A key component of the sponsorship agreement is a joint commitment from the AFL and CUB to encourage responsible consumption of alcohol message through the Carlton Draught Substitute.

The partnership between the AFL and CUB is unprecedented in Australian sport and can be traced back to humble beginnings in Melbourne, impotent when the AFL was the VFL and CUB was being born.

AFL CEO Andrew Demetriou said: “This is a significant result for both the AFL and CUB and provides wide ranging benefits for the Australian football industry.

“This agreement cements the AFL’s relationship with a company that has enjoyed a long and proud history with our game for more than a century.

“CUB’s commitment to Australian football is underlined by the significant investment and duration of this agreement and we believe it will take our partnership to the next level.”

CUB CEO Ari Mervis said: “This is a significant partnership which stretches back over 100 years and I’m proud to be a part of extending that by another decade.

“Footy is a big part of the Australian culture and we believe our beers play an important part in the recreational lives of many Australian adults.”

A key component of this sponsorship agreement is a new campaign to encourage responsible consumption linked to the branding of the AFL Substitute at all AFL matches, to be known as the Carlton Draught Substitute.

Whenever a player substitution is announced during an AFL match, fans will be asked ‘should you sub too?’ – prompting patrons to consider their alcohol consumption and to drink responsibly.

This campaign is in part of the AFL’s policy of providing a safe, secure and family friendly environment at all AFL matches.

“Both the AFL and CUB are committed to encouraging the responsible consumption of alcohol and through the Carlton Draught Substitute campaign we will remind all patrons to consider their consumption at all AFL fixtures,” Mr Demetriou said.

The AFL and CUB have already implemented several initiatives at a number of AFL venues to improve match environments, such as switching to mid-strength beer for night fixtures and encouraging patrons to report anti-social crowd behaviour.

Some of the most prominent characters of Australia’s game have been stalwarts of CUB, like Jock McHale who coached and played in almost 1000 games and worked at the brewery for 50 years. 

CUB is the proud brewer of some leading brands Carlton Draught, VB, Crown Lager, Cascade and Peroni.  CUB is also Australia’s biggest cider producer with great brands such as Bulmer’s, Strongbow and Mercury.

CUB has long been at the forefront of industry efforts to encourage responsible consumption of their products, and is committed to supporting a healthy drinking culture.

Netherlands cricket has announced two separate sponsorship deals as SMT Shipping and E.On.

E.On will sponsor the Dutch Topklasse Twenty20 finals day on 23rd June while SMT Shipping has signed up as the principal sponsor of the Dutch League for the next three years.

The SMT Shipping partnership begins today and is set to provide significant funding towards the running costs of the league programme.

Richard Cox, symptoms KNCB Chief Executive, prostate | said: “We are delighted to welcome SMT Shipping as the new principal sponsor of the Dutch League Cricket and thank them for their investment in this challenging financial climate.”

“SMT Shipping is an international company with Dutch origins, and has previously been associated with Dutch cricket , as an employer of a number of both present and former Dutch cricketers. We are looking forward to working closely with them over the coming three years.

“This is a major step forward for the KNCB and we will now seek further complimentary brand partners and sponsors to  accompany SMT Shipping for our other competitions and development programmes as we systematically raise the profile of Cricket in the Netherlands and elsewhere.”

Meanwhile, E.On will provide 5000 for the Twenty20 winners, 2500 for the runners-up and 1250 for the losing semi-finalists.

“We are delighted to have secured E-on as the sponsor for the T20 Finals Day to be played at Excelsior’s ground on June 23rd. E-on’s relationship with Cricket in the Netherlands has been nurtured through Excelsior XX over a number of years and now they are stepping up to support a National Initiative in a very positive manner,” Cox said.

“We are also extremely grateful to Excelsior for hosting the day on what should be an excellent opportunity to showcase the shorter form of the game in Dutch Cricket. A number of talented players will be on display from the 4 clubs, and we wish them every success on the day.”

Bacardi UK and Pringle of Scotland have become the new sponsors of the 2012 BNP Paribas Tennis Classic at the Hurlingham Club, generic which gets underway next week.

cheap 255, pharmacy ed 255, 0.917969);”>Following on from the announcement that BNP Paribas has extended its title sponsorship of the event, Bacardi UK and Pringle of Scotland are the latest brands to add their name to the tournament, now in its 19^th year, which traditionally attracts some of the biggest names in tennis. Courtside branding will feature Bacardi’s award winning Champions Drink Responsibly campaign featuring Rafael Nadal.

Amongst the benefits for Bacardi UK, are an on-site branded bar serving Bacardi non-alcoholic cocktails to guests , whilst Pringle of Scotland will also have an on-site pop-up shop, as well as clothing for all on-court and off-court staff.

The two newest partners join the Telegraph Media Group, Adamina Spa and Jury’s Inn as first-time supporters of the event this year, joining an already established group of sponsors.

Charlie Grave, Managing Director of Sponsorship, IMG, said: “We are delighted to welcome both Bacardi UK and Pringle of Scotland as sponsors of the 2012 BNP Paribas Tennis Classic at Hurlingham. It is to the tournament’s great credit that we continue to attract the high calibre of such brands and companies, and we look forward to this year’s event being a great success for all concerned.”

Among the players due to take part later this month (19-23 June) are Andy Roddick, Lleyton Hewitt, Jo Wilfried-Tsonga and Thomas Berdych, who returns to Hurlingham for the third successive year. Mark Philippoussis also returns to play in the Legends event, for which the field currently numbers nine, including Pat Cash, Henri Leconte and Mansour Bahrami.

Huddersfield Town has announced that long-time Club Partner Stafflex has renewed its partnership with the Club as it moves into the npower Championship during the 2012/13 season.

treatment 255, medical 255, allergy 0.917969);”>For the third successive season the name of Town’s Official Recruitment Partner will appear on the shorts of the first team’s home and away shorts, cementing their position as one of the Club’s longest supporters from the local business community. 

Stafflex initially joined forces with the Terriers seven years ago before later appearing on the Club’s shorts for the first time during the 2007/08 campaign. 

Together with Stafflex, Town launched ‘HTAFC Employment’ in September 2010; a scheme that aims to find the Club’s supporters temporary and permanent employment by utilising Stafflex’s expertise and Town’s official club website. 

More recently the name of the Aspley-based agency has been on the back of the shorts since the start of the 2010/11 season – and after two seasons in npower League 1, they will now make the move into the Championship alongside the team. 

Huddersfield Town’s Commercial Director Sean Jarvis explained that he is delighted Stafflex is moving into the Championship with the Club: “Our move into the Championship has opened up a new world of opportunities for the Club, but it is just as important to us that our existing partners are getting the maximum possible value from their partnerships with us.

“As such, I am absolutely delighted that Stafflex – probably our longest-serving Club partner – is moving with us into the Championship.

“Brian was with us at Wembley to share a great day and Stafflex’s support of Huddersfield Town over the last seven years has been absolutely tremendous and I would like to thank Brian, Paul and the rest of the staff at Stafflex for their backing.

“Together we have created ‘HTAFC Employment’ and hopefully we can continue to develop our relationship over the coming years. We are very proud to carry their logo on our shorts.”

Paul Balderstone of Stafflex added: “Stafflex is proud to sponsor Huddersfield Town in the Championship – we’re looking forward to the challenge. We encourage all supporters – whether businesses or individuals – to contact us with their recruitment needs for a Championship service!”

Based on Wakefield Road in Aspley, Stafflex is an agency that operates mainly within the Huddersfield, Kirklees and West Yorkshire areas finding temporary and permanent employment for people looking for work and solutions for employers seeking staff.

After the signing, in February last year, as top partner of 2016 Olympic Games in Rio, the car manufacturer Nissan has been announced as the first trading partner of the Paralympic Games and also the sponsor of the Brazilian Paralympic Committee (BPC). 

The new sponsorship agreement, whose financial details were not announced, will provide the organizers of the Paralympic Games over 2,000 vehicles – 540 of which will be equipped to carry disabled people (athletes and companions). 

Nissan will also provide vehicles to BPC and also Brazilian athletes at the London Paralympic Games. 

“Having Nissan as the first sponsor of the Rio 2016 Paralympic Games is to start a partnership that has as its main link the convergence of philosophies,” said Andrew Parsons, the President of the BPC. 

“With Nissan’s experience in providing mobility to handicapped, through their adapted vehicles, we can give athletes more autonomy until the Rio de Janeiro Games.” 

Carlos Nuzman, the President of Rio 2016, said: “It is highly gratifying to see that a company like Nissan, which is already a partner of the Rio 2016 Olympic Games, sees Paralympic Games with equal importance and is committed to help us deliver the Games with excellence and to promote the Paralympic and Olympic sports in Brazil and in South America.”

 

The Swiss Super League will start the 2012/13 season with a new title sponsor following a multi-year agreement with Raiffeisen (Switzerland) as naming partner and main sponsor.

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The new, dynamic Raiffeisen Super League logo was unveiled today at a press conference held at the swissporarena Lucerne.

 

Gabriele Burn, Board Member of the Raiffeisen Group, said: “Raiffeisen is actively engaged at various levels in Switzerland. This sponsorship helps us to fulfill our mission in a likeable, engaging way and to give the spectators of the games a unique experience. Our company is positioning itself for the long term in an emotional and inspiring environment.”

 

Claudius Schaefer, CEO of the Swiss Football League, added: “Football is the most popular sport in Switzerland and every season about two million fans support the ten clubs playing in the Super League. With the Raiffeisen Group, a strong Swiss brand has been secured, which fits this product perfectly due to its regional anchorage and the fact that it is already well known as a committed sponsor across the national sport landscape. On 14 July 2012 we will jointly start the first season of the Raiffeisen Super League – one target is to further strengthen our league and Swiss football both nationally and internationally.”

 

In addition to the naming rights and integration into the official logo of the Super League, the Raiffeisen Group gets an extensive ticket contingent from which customers and employees of the Banking Group will also benefit. The over 1.7 million Raiffeisen members will have the opportunity to buy tickets for the Sunday games at half price. With this approach, Raiffeisen is likely to further support the ongoing spectator boom of the highest Swiss league.

 

The Raiffeisen Group is a leading Swiss retail bank. As the third-largest bank in the Swiss banking sector it has 3.6 million clients, 1.7 million of whom are cooperative members and therefore co-owners of Raiffeisen bank.

Essex Cricket and Lloyd Green Solicitors have agreed a new sponsorship deal which will see the personal injury and medical negligence specialist’s website become the exclusive sponsor of the County Championship side’s physiotherapy team.

Under the terms of the innovative agreement Essex Cricket’s head physio Chris Clarke-Irons will carry Forthepeople.co.uk branding on the kit he uses to attend to players, ask such as captain James Foster, rx Ravi Bopara and Alastair Cook, during matches.

Forthepeople.co.uk, whose head office is based less than a mile from the Ford County Ground in Chelmsford, will also support Clarke-Irons’ behind-the-scenes blog and Twitter channel to help fans understand how players are treated and rehabilitated after suffering a sporting injury.

Lloyd Green, founder and managing partner of Lloyd Green Solicitors, said he hoped fans would be bowled over by the partnership with one of England’s top county cricket outfits.

He said: “It’s a fact of life that accidents happen, whether it is while playing cricket or in daily life, and we understand better than anyone that getting back to full fitness can be a big task.  By supporting Essex Cricket and Chris Clarke-Irons, we hope to demonstrate how important it is to look after people, and we are looking forward to Chris’ unique insight into the game featured on our website throughout the season.”

Chris Clarke-Irons, Essex Cricket head physiotherapist, added: “I feel honoured to be the first sponsored physiotherapist at Essex County Cricket Club.  The association with Lloyd and the team at Forthepeople.co.uk is a relationship we hope to develop into something really unique over the summer, and I look forward to working with a firm that is all about supporting the people of Essex. For the latest on what’s happening behind the scenes, and for an insight into the world of the Science and Medical team at Essex Cricket, fans can now check out my fortnightly blog and look forward to more exciting developments we are launching in the near future.”

Tanjong Pagar United has agreed a sponsorship deal with business turnkey solution providers Ebchip Asia Pacific.

Under the terms of the contract, Ebchip will invest $(S)25,000 in the Queenstown-based club in the second half of the S-League season. The Tanjong Pagar’s S-League and Prime League shirts will display the company’s logo.

Ebchip managing director, Benny Tay, said: “Tanjong Pagar United is one of the oldest clubs in Singapore and Ebchip is honoured to be able to come on board a club with such great history.”

Ebchip advertisement boards and banners will be put up around the Queenstown Stadium, but Tanjong Pagar are looking for creative ways to maximise the new partnership.

“We are trying this out for the rest of the season to see if with can form a partnership with Ebchip that will benefit both parties,” said the club’s marketing and media executive, Gale Gan. “Over and above the regular features, we’re looking at corporate activities where we bring the sponsors in touch with fans and the community around our stadium.”

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Shift4 Corporation, the world’s largest independent payment gateway, today expands its involvement in the world of professional golf, announcing a sponsorship agreement with PGA TOUR player Scott Piercy.

“There are a few key things we love: family, charity, and golf,” said Shift4 CEO Dave Oder. “Scott combines all three; he’s a committed father of three, an active supporter of several worthy charity organizations, and a world-class golfer.”

Piercy, a native Las Vegan who went pro in 2001, earned two wins on the Nationwide Tour before joining the PGA TOUR in 2009.

According to the sponsorship agreement, Shift4’s logo will appear on Piercy’s right sleeve, and he will make appearances at Shift4 events throughout the year.

Shift4, whose presence in the golf world has grown significantly in recent years, also sponsors PGA TOUR professional Ryan Moore, and is heavily involved with the Justin Timberlake Shriners Hospitals for Children Open held annually in Las Vegas. This year, Shift4 will also be a key sponsor of the Reno-Tahoe Open, where Piercy is the reigning champ — having earned his first PGA TOUR win there in 2011.

“I’m excited to be working with Shift4 and the Oder family,” Piercy said. “They’ve got a great organization and use their resources to help a lot of people. I’m particularly excited to get involved with their Birdies4Shriners charity fundraiser — what a great initiative to help Shriners Hospitals for Children.”

Shift4’s endorsement of Piercy officially kicks off with his appearance this week in the U.S. Open at San Francisco’s challenging Olympic Club.

Sussex County Cricket Club have announced that major sponsor Farnrise Construction have agreed to extend their sponsorship for another 12 months, pill until at least the end of the 2013 season. 

Farnrise first became sponsors at The PROBIZ County Ground, Hove, at the beginning of the 2010 season as Sussex immediately returned to the top-flight of the LV=County Championship.

As part of the sponsorship, Farnrise have overseen a major £8m ground development at Hove which has changed the face of the ground over the past two years.

The development of the new 1,700 seater Herbalife Stand, the South Stand and Media Centre, as well as the refurbishment of the Pavilion and the extension to the Farnrise Indoor School have all been completed across 2010 and 2011, and has been warmly received by members, supporters and visitors alike.

Gary Firmager, Managing Director of Farnrise Construction, said: “We are very pleased and proud to be able to extend our sponsorship with Sussex for another season. Our relationship with the club has been fantastic and has helped our companies brand develop in these difficult economic times into one of the leading regional contractors in the South East of England.”

Dave Brooks, Chief Executive of Sussex Cricket, added: “We are delighted that Farnrise are continuing their association with the Club. The ground development has received huge praise all round and we can all be justifiably proud of that achievement. As sponsors, their investment at this time is most welcome and we look forward to continuing the excellent relationship that has been forged.”