Jaycar will continue to sponsor Australian NRL club Canterbury-Bankstown Bulldogs, clinic having extended its deal until the end of the 2015 season.

Jaycar Managing Director, cialis Gary Johnston said: “I think our association with the Doggies has lifted our public profile and we are certainly better known around the community because of this association.

“I have gained an extraordinary amount of respect for the club. The Bulldogs have made some great signings this season and I think the club is showing a lot of success at the moment both on and off the field and I am looking forward to seeing more of that in the coming years.”

Jaycar has been a major sponsor of the Bulldogs since 2009.

Bulldogs CEO, Todd Greenberg is also pleased with the renewal.“Jaycar re-signing is fantastic news for all of us at the Bulldogs,” he said.

“We are very proud of our association with Jaycar, they have shown an extraordinary amount of faith and commitment over the last four years and we are very much looking forward to the next three years together.

“Today marks the fifth day of our five re-signings in five days and we have fittingly left the major sponsor to the very end of the week.”{jcomments on}

 

The South African Football Association (SAFA) and SA Breweries, under the Castle Lager branding, announced on Thursday in Johannesburg the renewal of their partnership until 2017, worth R150m ($17.9m), after their previous contract expired four months ago.

“We were always going to renew our ties with SAFA, and we are glad the sponsorship has continued for another five years,” said SA Breweries head of sponsorship, Rob Fleming, at the announcement.

“We are delighted because football is the primary fashion for most consumers.”

SAB has been a part of South African football for the last 55 years and has been behind Bafana since their re-admission into international sport in 1992.

However, the new deal is significantly lower than the R250m ($30m) which went into SAFA’s coffers over the last five-year period.

SAFA chief executive Robin Petersen elaborated by saying the latest deal did not include the sponsorship of the third division nor the incentives for international games.

“We decided on a package, and this time it doesn’t include sponsorship of the Castle regional league (third division), which will be a separate deal,” Peterson said.

“There are also sponsorship-based incentives that are in place as well and also we needed to make some space for two more partners to come on board.”

The dizzy heights of winning the 1996 Africa Cup of Nations and qualifying for the 1998 FIFA World Cup have become a distant memory.

Bafana failed to qualify for this year’s AFCON, and have had a rocky start to their 2014 Brazil World Cup aspirations.

“We have set targets as part of the deal, where there is a basic fee in the contract,” Fleming said.

“And there will be additional perks should the team perform well against top teams or progress to major tournaments.”

The Brooklyn Nets new home, clinic Barclays Center has agreed a new sponsorship deal with technology giant Sony.

Sony Electronics is teaming with the state-of-the-art venue to provide professional HD production technology as the centerpiece of an HD broadcast control room. In addition, medstore 600 Sony professional and consumer full HD 1080p displays throughout the arena will offer guests a great view of the action from every angle.

The alliance includes an extensive collaborative marketing effort between Sony, patient Barclays Center, and the Brooklyn Nets, including Sony branding throughout the venue and other media; as well as on-site consumer product demonstrations.

Barclays Center, which opens on Sept. 28 with a JAY Z concert, is the latest example of Sony’s ongoing efforts to provide complete solutions to the professional sports and live events markets. The arena’s new HD control room will feature Sony HDC- 1400R studio cameras, with PMW-320 XDCAM camcorders used as mobile units to capture live and pre-recorded video elements. The control room will also use Sony’s MVS-7000x switcher.

The Sony equipment will capture and produce video for playback during events on Barclays Center’s LED screens and HD displays throughout the facility’s luxury suites, concourses, and concession areas. The Sony displays can show game and event content or advertising elements, and are networked for digital signage and other content delivery applications.

“Barclays Center and the Brooklyn Nets are delighted to work with Sony, the leading brand in consumer and professional electronics,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Our high quality programming will be processed and displayed on the best equipment in the industry, offering a superior customer experience. Barclays Center will have the most state-of-the-art technology of any sports and entertainment venue in the world.”

In the past few years, Sony has played a key role in comprehensive A/V projects at stadiums and arenas across the United States. More than 20 properties across several major professional sports leagues have either upgraded to HD or built new facilities using Sony technology. Sony has also had similar success in professional minor leagues and college sports.

“Sports and live events are now complete entertainment destinations,” said Chris Sullivan, national sales manager for sports and public venues at Sony Electronics. “Offering the highest-quality video technology is just one element of what it takes to build the type of environment consumers expect when they enter an arena or stadium. Barclays Center is a perfect example of combining technology and the fan experience to create the modern sports and entertainment venue.”

Premium Nutraceuticals has announced the completion of an endorsement agreement with Senior PGA Tour Champion, Mark Calcavecchia. 

Mark Calcavecchia, Senior PGA Tour Champion said, “I am thrilled to now be partnered with the worldwide leader of male enhancement supplements. As a Champion on both the PGA and Senior PGA tour, I choose to only partner with industry leaders. I believe VYDOX is, by far, the best in their industry. I would strongly recommend VYDOX to any man who is looking to improve his quality of life.”

Michael Osbon, President of Premium Nutraceuticals commented: “We are very excited about the opportunity to partner with Mark in bringing awareness to sensitive men’s health issues, such as erectile problems. This marketing initiative not only helps bring awareness to this sensitive issue, but it allows us to offer an over-the-counter solution without the high cost and side effects of Rx pills currenlty on the market. By taking Vydox as a daily supplement, these men can significantly improve the quality of their erections. They can have hope in experiencing a better quality of life and satisfying their partner once again.”

Mary Mraz, Chief Operating Officer stated, “Being partnered with a professional athelete of the calibur of Mark Calcavecchia, we are ensured that the Vydox brand will continue to remain as the world’s #1 choice for male enhancement. In addtion, this partnerhsip will help ensure our customers that they are receiving the premier male enhancement solution while buying from a company that puts their customers needs first.”

Leading electricity and gas company SSE plc today announced they will be the Official Energy Partner of Glasgow 2014 Commonwealth Games.

The company is the first UK-based Tier One Glasgow 2014 Commonwealth Games sponsor and joins an already impressive and growing list of commercial partners.

Glasgow 2014 Chief Executive David Grevemberg said: “Glasgow 2014 is excited to be working in partnership with such a highly-regarded energy company, headquartered in Scotland and with a presence in every community of the UK. 

“We look forward to collaborating with SSE, its customers and staff throughout the UK in developing exciting engagement and activation opportunities that bring our partnership to life and offer the experience of the Commonwealth Games to as many people as possible.” 

Ian Marchant, Chief Executive of SSE, added: “We’re proud to be associated with the Glasgow 2014 Commonwealth Games. SSE has customers and employees in Scotland, England, Wales and Northern Ireland and we are really looking forward to helping make these Games come alive for them and their communities. 

“At SSE we take our work very seriously but try not to take ourselves too seriously and we’re aiming to make this sponsorship innovative and quirky, not boring and corporate. We’re already involved in sport in local communities through sponsorships of shinty, golf, cricket, football, sailing and rugby so we’re excited about the possibilities that lie ahead between SSE and the Glasgow 2014 Commonwealth Games.” 

Lord Smith of Kelvin, Chairman of SSE plc and Glasgow 2014, commented: “I am very pleased that the Glasgow 2014 and SSE teams have reached this agreement and welcome the announcement that David Grevemberg and Ian Marchant are making today. David and Ian have made it clear that both organisations see a real opportunity to build a strong, mutually-beneficial partnership between Glasgow 2014 and SSE over the next two years, culminating with the Games themselves, and this is positive news for both organisations.” 

Headquartered in Scotland, SSE is the leading generator of renewable energy in the UK and the second biggest energy retailer. The company supplies electricity and gas to more than 9.5 million household and business accounts under brands such as SSE, Scottish Hydro, Southern Electric, SWALEC and Airtricity.

The International Tennis Federation (ITF) announced today that it has renewed its sponsorship agreements with the Johan Cruyff Foundation as a programme partner for the Wheelchair Tennis Silver Fund and ITF’s wheelchair tennis junior programmes.

The Foundation will support additional Silver Fund projects for 2012-13, viagra as well as the junior programmes for 2012.

The Wheelchair Tennis Silver Fund was set up in 2002 to celebrate the 25th anniversary of wheelchair tennis. The Fund aims to establish sustainable wheelchair tennis programmes in developing nations through the provision of tennis equipment and technical expertise and the identification of local partners who will take the programme to self-supporting levels.

The Johan Cruyff Foundation began financing the Silver Fund in 2003 and celebrates 10 years of involvement this year. The new agreement will help develop additional projects in Indonesia, ailment Philippines, here Mexico and West Africa in 2012-13. Ten countries competing at the 2012 Paralympic Tennis Event in London have been supported by the Silver Fund, including Argentina, Brazil, Colombia, Iran, Iraq, Nigeria, South Africa, Sri Lanka, Thailand and Zimbabwe.

Since 2005, the Foundation has also supported wheelchair tennis training and competitive opportunities for juniors. Junior programme activities include international and national camps, the Junior Masters at Les Petits As in France, Junior World Team Cup and the successful Cruyff Foundation International Junior Ranking. Current ITF world champions Esther Vergeer and Maikel Scheffers of Netherlands and defending Paralympic champion Shingo Kunieda of Japan are among the players to have benefitted from the ITF’s junior programmes.

ITF President Francesco Ricci Bitti said: “We are grateful for the ongoing support of the Johan Cruyff Foundation, which has been a loyal and hardworking partner of the ITF’s wheelchair tennis activities. The commitment of our sponsors has helped wheelchair tennis to become one of the fastest growing Paralympic sports with 30 nations represented at this year’s Paralympic Tennis Event.”

Carole Thate, Director of the Johan Cruyff Foundation, said: “We have worked closely with the ITF for 10 years to introduce wheelchair tennis to children in developing countries through the junior programmes and Silver Fund. We have already reached many juniors but our work is not yet finished. That is why we have again extended our relationship with the ITF to create more opportunities for many more children.”

Sport apparel brand, Yonex has signed a S$2.65 million (us$ 2.1million)sponsorship agreement with the Singapore National Games (SNG) to become the inaugural event’s main sponsor and official apparel provider.

The deal includes the 2012, 2014 and 2016 Games.

Yonex will be the official supplier of equipment used for badminton during the Games and the company’s game ball brand, Mikasa, will be the official ball provider for basketball, football and netball.

Lim Teck Yin, the CEO of the event owner, Singapore Sports Council, said: “National sporting events such as SNG are great platforms for brands to showcase their promise to promoting sports, and serves as an excellent marketing tool to get their brand visibility to the whole of Singapore.”

The WTA announced today that Oriflame, one of Europe’s leading beauty brands, has extended and expanded its sponsorship of women’s tennis for two more years, through the end of 2014.

Under the new agreement, Oriflame’s support of women’s tennis will expand to a global partnership, and include significant digital and marketing rights along with player advertising rights and sponsorship of the crown-jewel season-ending WTA Championships. Oriflame will also become an official partner of the WTA’s Tennis Festivals in China and continue as a partner of the WTA’s annual Pre-Wimbledon Party. Additionally, Oriflame will continue to provide beauty and styling support around off-court player events throughout the year. The partnership commenced in 2011 when Oriflame became the WTA’s official cosmetics partner for the Europe, Middle East and Asia regions.

“Oriflame has been a fantastic marketing partner for the WTA, and we are thrilled that they have expanded their sponsorship of women’s tennis to a global level,” WTA Chairman & CEO Stacey Allaster commented about the announcement. “There is a perfect brand fit between a leading beauty company like Oriflame and the world’s leading female athletes of the WTA, and we look forward to continuing to partner with Oriflame to take the WTA to new heights.”

“We are excited to continue our successful partnership with the WTA, an organization that, like us, focuses on providing women an opportunity to be successful, beautiful and confident, and a platform to pursue their dreams,” said Michael Cervell, Senior VP Global Brand & Communications of Oriflame.

“Oriflame has been a really fantastic partner, helping to promote players in so many ways, and providing great beauty and styling expertise off the court,” saidCaroline Wozniacki, World No.8 and global charity ambassador for Oriflame.

Over the past two years, the partnership has played an important role in elevating the profile of women’s tennis. Highlights of the partnership have included player advertising campaigns, the styling of players around WTA key events, and the building of a several hundred thousand strong social media community. Earlier this year, some of the best women’s tennis players, including Victoria Azarenka, Wozniacki, Jelena Jankovic and Anastasia Pavlyuchenkova, participated in Oriflame’s “Because Dreams Matter” campaign sharing their childhood dreams in English and their native tongue.

Russian flagship air carrier Aeroflot ison the brink of becoming the main sponsor for Russian giants CSKA Moscow.

It will cost the airline $9 million a year, drug but will help to promote its brand in Europe.

Aeroflot had been a major sponsor of CSKA in 2009, health with the sponsorship contract, vialis 40mg according to Kommersant daily, worth about $5 million.

The carrier has since never stopped financing the football team as a partner and an official carrier providing the CSKA team with an Airbus A320 aircraft.

Oil company Bashneft financed the club for about 2 years until last season, and has refused to give reasons for not extending the sponsorship.

CSKA Moscow is one of the most popular Russian football clubs, with many die-hard fans sitting in the VIP zones during the football matches and presenting a perfect target audience for Aeroflot.

Aeroflot is the only airline to sponsor a football club in Russia. 

The $9 million spent on CSKA is more than the $5 million LUKOIL gives to Spartak football club. Zenith football club is getting about $19 million from Gazprom Neft, while Russian Railways is topping the sponsorship list allocating a whopping $30 million to Locomotiv Moscow.

CEO of consulting group RSCM Vlas Larkin says, Aeroflot is “in the European trend,” and, unlike other sponsorship deals in Russian football which aim to support the club, not serve a sponsor, Aeroflot’s sponsorship contract can be really effective in terms of promotion of the carrier’s flights.

The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing for 2013, ending a decade of involvement in NASCAR’s premier series.

According to a release issued Tuesday by the team, the decision was made because of “a reallocation of [the Army’s] marketing budget that will not include a presence in NASCAR.”

“The U.S. Army has worked with Stewart-Haas Racing in a mutually beneficial and highly successful relationship for the past four seasons,” said John Myers, Army marketing director. “And they’ve performed superbly as our partner on and off the track. The same can be said of other members of the NASCAR Sprint Cup Series family we have sponsored during the past 10 seasons.

“The sport, our drivers and the passionate NASCAR fans embraced the Army’s participation and created a tremendous opportunity for Americans to learn more about the profession of the Army-strong soldier.”

The issue of using recruitment money in sports sponsorships has been a hot-button topic in Congress for the past couple of years. In 2011, Rep. Betty McCollum of Minnesota introduced a measure to ban Department of Defense spending on NASCAR in the House budget, but it was defeated 281-148.

Earlier this year, the House Appropriations Committee adopted an amendment that would prohibit the military from sponsorship of sports events, a sum estimated at more than $135 million per year, with the majority going to NASCAR-related sponsorships.

At one time, the U.S. Air Force, Navy, Coast Guard and National Guard all had full-season sponsorships in one or more of NASCAR’s three major national touring series.

SHR officials say they are now “actively pursuing” another brand.

“The U.S. Army has been a great partner of Stewart-Haas Racing since the team’s inception,” said Brett Frood, team executive vice president. “It has been a mutually beneficial relationship, with the U.S. Army introducing training regimens that improved our pit crews while instilling the mental, physical and emotional strength of the U.S. Army soldier in all of us.

“We remain very proud of our representation of the U.S. Army and its brave soldiers who are 100 percent committed to our country. We will continue to activate on behalf of the U.S. Army for the rest of 2012, while also growing our other dynamic partnerships at Stewart-Haas Racing for the future.”