Mit fluege.de hat der FC Schalke 04 eines der größten deutschen Flugbuchungsportale als Sponsor für die Saison 2012/13 gewinnen können. Die Partnerschaft zwischen dem Champions-League-Teilnehmer und dem Online-Reiseportal ist zunächst bis Ende 2014 befristet und umfasst umfangreiche Werberechte sowie S04-Markennutzungsrechte für fluege.de.

„Mit dem deutschlandweit führenden Reiseportal fluege.de gewinnen wir nicht nur einen starken Partner in der Sponsorenfamilie des FC Schalke 04“, viagra erklärt Marketingvorstand Alexander Jobst. „Vielmehr freuen wir uns, tadalafil dass fluege.de zukünftig unseren vielen, vielen Anhängern deutschlandweit über Komplett-Reiseangebote die Möglichkeit unterbreiten kann, das Schalke-Erlebnis in der VELTINS-Arena genießen zu können.”

Mit den „Schalke-DEALS“ bietet das Portal den königsblauen Anhängern nämlich besonders attraktive Reisepakete, mit denen auch die vielen Fans außerhalb des Ruhrgebiets ihren Lieblingsverein live und hautnah verfolgen können. „Schalke 04 und fluege.de sind in der bundesweiten Wahrnehmung erfolgreiche Marken“, betont Mark Seydel, Leiter Sport- und Eventmarketing der Unister Holding. „Das Sponsoring auf Schalke ist eine ideale Ergänzung zu unseren aktuellen Sportmarketing-Aktivitäten rund um fluege.de.“ Erstmals wird das Sponsoring im Testspiel gegen den AC Mailand am Dienstag (24.7.) um 19 Uhr in der VELTINS-Arena zu sehen sein. 

Brewin Dolphin has today announced that it will not be renewing its sponsorship of the Scottish Series sailing event that that has borne its name for 13 years.

Jamie Matheson, Executive Chairman at Brewin Dolphin said “While relinquishing sponsorship of the Scottish Series is tinged with sadness, we’re hugely proud of what we, Clyde Cruising Club and participants have achieved over the past 13 years. Our partnership with Clyde Cruising Club has significantly raised the awareness of Scottish sailing across the UK and further afield.

“We would like to wish Clyde Cruising Club the very best for next year’s event.”

John Watson, Commodore of the Clyde Cruising Club, added: “We would like to thank Brewin Dolphin for their continued support over the past 13 years. It has been one of the longest sports sponsorships in Scotland but as we know all good things must come to an end.

“The Scottish Series is a great event which has something for everyone, from face painting and pipe and dance bands shoreside to stunning scenery and challenging sailing on two event courses on Loch Fyne. Each year, the local community benefits from a substantial boost to its economy as a result of the long-standing event and the input from organisers and sponsors.”

Michigan State University’s Department of Intercollegiate Athletics and Huntington Bank have entered into a 10-year athletic sponsorship agreement, herbal school and bank officials announced today.

Huntington’s investment will provide significant support for the current $10 million Spartan Stadium improvement projects, illness featuring a new state-of-the art video scoreboard system.

“MSU continues to play a critical role in educating our youth and giving them opportunities to remain in Michigan to help the state grow and prosper.”

Under the terms of the agreement, Huntington Bank will receive sponsorship recognition on the scoreboards and video displays in football, basketball and hockey venues, including the new video scoreboard system that will be installed in Spartan Stadium for the 2012 season.

Huntington Bank will also be featured in game programs, television and radio broadcasts as well as the official website of Spartan Athletics, msuspartans.com. Additionally, the bank will receive title sponsorship of the Huntington Club located on the 4 floor of the Spartan Stadium tower and the Huntington Club Suites located on the 7 level in the Spartan Stadium tower. The club and suite levels in Munn Ice Arena will be branded in a similar manner.

Athletic Director Mark Hollis is pleased to welcome Huntington into the Spartan family. “Given the magnitude and the duration of the Huntington sponsorship agreement, it will have a significant positive impact on our entire athletic program,” said Hollis. “Not only will it benefit our student-athletes, coaches and staff, it will also help to enhance the experience of loyal Spartan fans who continue to support MSU with unmatched enthusiasm and loyalty.”

“Huntington is deeply committed to investing in education, jobs and housing in Michigan,” said Huntington Board Lead Director Dave Porteous, who is a former chairman of the MSU Board of Trustees and current member of the Board of Trustees of the Michigan State College of Law. “MSU continues to play a critical role in educating our youth and giving them opportunities to remain in Michigan to help the state grow and prosper.”

“Michigan State University plays a key role driving the state’s economic progress for not only mid-Michigan but also the entire state,” added Huntington’s Michigan President Jim Dunlap. “We are delighted to be partnering with this growing institution and look forward to lighting up the scoreboard at the first home game of the Spartans.”.

Prior to the season opener, new high-definition Panasonic video screens and scoreboards as well as a new sound system will be fully operational in Spartan Stadium. The new scoreboard/video screen in the south end zone is 5,300-square feet, compared to its predecessor, installed in 1998, that measured just 567-square feet. The top of the new south end zone structure reaches 130 feet. In addition, two new video boards as well as an LED ribbon board have been added to the north end zone. The LED ribbon board covers 4,500 square feet (450-feet long and 10-feet high). Combined the south and north video screens/scoreboards will total 13,300-square feet. The $10 million project replaces a 14-year-old scoreboard, message board and audio system.

Huntington has originated more than $1.5 billion in loans to businesses around Michigan in the first year of a four-year, $2 billion program, the bank’s Michigan leaders announced today. The loans have aided more than 2,500 Michigan businesses.

It has also rolled out a $100 million affordable housing program aimed at helping Michigan residents. And last year, it opened a new branch in downtown Grand Rapids, two branches in downtown Detroit and one in Pontiac.

PepsiCo, view Inc. today announced a multi-year relationship with the Pittsburgh Steelers to be the franchise’s exclusive non-alcoholic beverage, salty snacks and sports fuel provider.

The deal marks the Steelers first partnership with PepsiCo’s expanded portfolio, which includes iconic brands such as Pepsi, Frito-Lay and Gatorade.

As part of the new sponsorship, PepsiCo will gain exclusive selling, dispensing and serving rights at Heinz Field; fixed stadium signage; venue and team sponsor assets; integration into the team’s mobile, TV and digital assets; and local media and retail promotional opportunities. The stadium conversion will be complete by the start of the Steelers’ 2012 season.

PepsiCo will also be introducing a limited-edition commemorative Pepsi MAX can in honor of the Steeler’s 80^th anniversary, available throughout Pennsylvania beginning in the fall.

“We can’t wait to begin working closely with the Steelers, one of the NFL’s most iconic franchises, and be part of such a celebrated team with some of the league’s most passionate fans,” said PepsiCo North America Beverages Chief Marketing Officer Simon Lowden. “Our vast portfolio of food and beverage products will bring a lot of enjoyment to the Steelers’ community and we’re looking forward to partnering closely with the team on new initiatives. The Steelers organization is topnotch and shares our creative marketing vision.”

“We are excited about our new partnership with PepsiCo – a world-class company with a unique understanding of sports and what football fans want,” said Steelers President Art Rooney II. “I’m sure our fans will enjoy the many promotions that we will have through our relationship with PepsiCo, which this year includes a commemorative 80th Season can that will be part of celebrating a significant year in Steelers history. We are thrilled to start this new partnership and look forward to making it entertaining for our fans to enjoy all of PepsiCo’s products.”

Online betting company Betfair have become the new title sponsor of the Snooker Shoot-Out tournament.

The tournament, which is a quick paced, one-frame competition, will now be known as the Betfair Snooker Shoot-Out and will be held from 25-27 January 2013 at the Tower Circus Arena in Blackpool.

Barry Hearn, World Snooker Chairman said: “This tournament is all about thrilling and fast moving snooker action. When the arena is packed out it generates such a buzz.”

Matt Robinson, international director at Betfair added: “The Betfair Snooker Shoot-Out has revolutionised the game and I’m confident our customers will take to its fast-paced nature.”

The tournament will feature the world’s top 64 players and will be broadcast on Sky Sports.

The winner of the tournament will pick up a cheque for £32,000.

Barclay’s Center, home to the Brooklyn Nets have inked a multi-tiered alliance with American Express.

Amex has also become the official credit card of the center, and is now the presenting sponsor of the Barclay’s Center restaurant and box office.

In addition to offering cardholders early access to tickets, Amex was granted naming rights for the Barclays Center box office which will be called the American Express Box Office. 

Barclays Center and Brooklyn Nets CEO Brett Yomark said: “American Express is one of the most globally recognized companies in the world and we are proud that it has formed a significant alliance with Barclays Center and the Brooklyn Nets. 

“Barclays Center and the Brooklyn Nets connect perfectly with features of American Express, which provides its customers with unprecedented service and access to the best shows and sporting events. We are delighted to welcome American Express as a Founding Partner of the arena and continue our commitment to bring the finest brands to Brooklyn.”

This latest collaboration makes Amex the eighth founding sponsor to sign on with the Brooklyn venue.

“This alliance gives us the opportunity to provide our customers with access to some of the best in entertainment and sports at a state-of-the-art venue and show our continued support of our hometown,” added American Express Vice President of Global Media, Sponsorship and Experimental Marketing, Rich Lehrfeld.

Aside from American Express, Barclays also signed a multi-million dollar deal with Calvin Klein which will brand their logo on seats and elevators in the VIP section of the arena.

QIPCO Holding, one of the leading private investment companies in Qatar, has renewed it’s deal to sponsors the British Champions Series and British Champions Day until 2017.

Qipco Holding, five-year extension encompasses the 1000 and 2000 Guineas, the first races in the British Champions Series each year. 

Newmarket’s managing director Amy Starkey said: “It is great news for horseracing and Newmarket Racecourses that Qipco has shown its long-term commitment to the sport with this enhanced and extended contract.

“It is fantastic that we have such a strong supporter. And, on behalf of Newmarket Racecourses, I would like to thank Sheikh Hamad and his brothers for their continued investment in the Qipco Guineas Festival and the British Champions Series.”

David Redvers, racing and bloodstock manager for Sheikh Hamad bin Abdullah Al Thani and Sheikh Fahad bin Abdullah Al Thani, speaking on behalf of Qipco Holding, said: “Newmarket Racecourse has played a pivotal role in Sheikh Fahad’s increasing involvement and passion for British Racing and together with his brothers, they are delighted to continue their association with the course through the Qipco Guineas Festival.

“Sheikh Fahad’s first day racing in Britain was at Newmarket to watch Makfi win the 2000 Guineas in 2010. A year later saw the launch of the British Champions Series which was showcased by the awesome display put up by Frankel in the first running of the Qipco 2000 Guineas.

“Camelot has continued the run of exceptional horses winning the Qipco 2000 Guineas with his victory this year. Both he and Frankel remain unbeaten which says so much for the standing of the 2000 Guineas as the first race in the British Champions Series.”

Buffalo Wild Wings and the Valley of the Sun Bowl Foundation have announced that the restaurant will be the title sponsor for the annual Arizona bowl game.

The game, allergist which will be known as the Buffalo Wild Wings Bowl, ampoule will match the third selection from the Big 12 against the fourth pick from the Big Ten.

Kathy Benning, Executive Vice President Global Marketing and Brand Development at Buffalo Wild Wings said: “Buffalo Wild Wings has become a brand for the fans and now we’ll be bringing our unique Buffalo Wild Wings experience to college football fans across the country.

“We look forward to entering the college bowl arena as the title sponsor of this progressive property. It aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football.”

Steve Whiteman, Valley of the Sun Bowl Foundation Board Chairman also expressed his happiness at the deal and said: “We are pleased to welcome Buffalo Wild Wings as a partner.

“They provide a natural opportunity for us to offer college football fans a truly memorable game experience.

“Buffalo Wild Wings shares our commitment to give back to the community, and their dedication to excellence and focus fit closely with our mission.”

The bowl will take place on Saturday, December 29^th and will be broadcast by ESPN.

The restaurant’s brand will be integrated across multiple platforms and a new game mark and trophy will be incorporated as part of the deal.

According to an Arizona State survey, the 2010 version of the bowl game generated nearly $85 million in economic impact for the State’s economy.

The National Football League’s Green Bay Packers have announced an expansion with their deal with Shopko with the Green Bay-based retailer sponsoring the new south end gate of Lambeau Field.

The gate will be branded the Shopko Gate and will be operational for the 2013 season.

The opening of the Shopko Gate further extends the partnership between the two organizations, building upon a longstanding relationship that has been enjoyed for more than 20 years.

“We are very pleased to have our longtime partner Shopko enhance their relationship with the Packers through the Shopko Gate,” said Packers President/CEO Mark Murphy. “We share a lot of history here in the Green Bay area, along with a deep commitment to the community. Shopko has been a great teammate to the Packers and we look forward to having thousands of fans enter Lambeau Field on gameday and for other events through this exciting new gate.”

The two organizations have partnered on a variety of activities throughout their 20-plus year relationship, including teaming up to create Packers-themed store displays featuring specially selected merchandise from some of the store’s biggest brands for each of the team’s home games. Shopko is also the exclusive sponsor of the “Kickoff Kid” contest which gives children 12 and younger the chance to win the opportunity to retrieve the kicking tee from the field after the game’s opening kickoff, and receive four game tickets.

“We have enjoyed a great relationship with Green Bay’s beloved Packers and we are proud to expand our partnership by sponsoring the new Shopko Gate at Lambeau Field,” said Paul Jones, Shopko President and CEO. “As the Packers expand the stadium to welcome more fans, Shopko is also expanding our brand into more communities to serve more customers. The partnership between the Packers and Shopko, both companies founded on Midwest values, is a natural fit. Shopko is proud to be the “Official Hometown Store of the Green Bay Packers.”

This announcement follows on the heels of significant changes at Shopko, as the retailer merged with Omaha-based Pamida earlier this year creating a $3 billion retailer with more than 350 stores. All of Shopko’s current stores will remain the same and all of Pamida’s existing stores will be converted to Shopko Hometown stores, a smaller-footprint store designed to meet the needs of residents in smaller communities.