General Motors brand Chevrolet has agreed to become Manchester United’s new shirt sponsor beginning with the 2014/2015 season.

Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134 year history.

Manchester United’s Commercial Director, Richard Arnold, said: “This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.  They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.

“It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”

The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.

Alan Batey, General Motors’ North America Vice President, U.S. Sales and Service said: “We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.  Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.

“When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100 year history, the partnership with Manchester United is a perfect fit.  And, to be only the fifth name on the iconic red jersey is a genuine honour.  We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”

Investec, ed a specialist bank and asset manager has named England cricketer Stuart Broad as its brand ambassador where he will work as figurehead for Investec’s cricket activity.

Investec recently signed the longest sponsorship deal in the England and Wales Cricket Board’s history including tours up to 2019 and this just adds to their commitment to English cricket.

Raymond van Niekerk, global marketing director of Investec, commented: “One of the many draws of Test cricket for us was the admirable qualities of the players themselves and Stuart epitomises the modern day test match cricketer.

“He is intelligent, athletic, competitive and carries many skills which allow him to change the game whether with bat, ball or in the field. Stuart is and will be crucial to the success of the England side for years to come and we are delighted that he has agreed to become a brand ambassador for Investec.”

Pro-Cycling team RadioShack-Nissan were hit with a blow today as Luxembourg-based energy company Enovos cancelled its sponsorship deal with the team. 

The company came on board, malady amid much fanfare, adiposity in February of last year, when the team was called Leopard Trek, but has declared itself dissatisfied with the current season, since the merger with RadioShack.

Last season was a successful one for Leopard Trek, with the pick of the results being Andy and Fränk Schleck’s second and third places in the Tour de France; it has been events off the bike this year however, as internal wrangling between riders and management, reports of non-payment of salaries, and team manager Johan Bruyneel the subject of charges from the United States Anti-Doping Agency (USADA) over alleged doping practices during his years working with Lance Armstrong.

“As part of its partnership with the Luxembourg cycling team Leopard Trek, then RadioShack-Nissan-Trek, Enovos wishes to express its satisfaction with the way things went in 2011,” reads a press release from the company. “It transpired that with the sponsorship of the Leopard Trek team in 2011 gave a very satisfactory level visibility, branding and communications for the Group Enovos. Additionally, results were at the level expected.

“Unfortunately, the 2012 season has not brought the desired results,” it continues. “Considering only the sporting angle, this is part of the risk of sponsorship. However, the image that the RadioShack-Nissan-Trek team has given this year is by no means in line with the image that Enovos wants to communicate. There have been too many negatives have since the beginning of the year. Finally the withdrawal of Fränk Schleck from the 2012 Tour de France, following an abnormal result of a doping control, led Enovos to reconsider its partnership with RadioShack-Nissan-Trek.

“Therefore, the sponsorship agreement is terminated by Enovos with effect from 1 August 2012,” it concludes. “Enovos strongly deplores the events of recent months. However, as a socially responsible company, Enovos does not wish to continue this partnership, as the values ??representing the image of Enovos are not compatible with the affairs developing around RadioShack-Nissan-Trek.”

While Enovos is a relatively minor sponsor of the Luxembourg-registered team, following reports of various financial issues, the withdrawal of its funding will be far from welcome. 

The Premier Soccer League (PSL) and South African cellular giant MTN have reportedly renewed their sponsorship deal, just days before the start of the Top-8.

The cellular provider has been one of the PSL’s four major sponsors over the past four years, with the season-opening tournament having flown under the banner of the MTN8. 

That original deal was set to expire on 31 July, but the PSL have agreed an 11th hour agreement with the company, who will continue to work in tandem with the footballing body. 

However, the PSL are still facing a huge financial blow as their title sponsor Absa are yet to agree a new deal, with the current agreement also expiring on Tuesday. 

PSL chairperson Dr Irvin Khoza, though, is believed to be thrashing out a deal with the financial service provider and is hopeful of reaching an agreement before the start of the new season on August 12. 

The 2012 MTN8 kicks off on Friday night, with defending champions Orlando Pirates taking on Bloemfontein Celtic.

The Super League, allergy Rugby League’s flagship competition have begun their search for a new title sponsor from the 2013 season onwards after the Stobart Group decided against renewing their sponsorship.

Since entering into an innovative partnership for 2012, store the Stobart Super League has increased its TV audience by 45 per cent and experienced record attendances to elevate the sport’s profile to unprecedented levels.

That success has put Super League in a prime position to increase commercial revenues and accelerate its development under a new title sponsor from the 2013 season onwards.

Super League Commercial Director James Mercer said: “We are delighted at the success of our one-year partnership with Stobart and the exposure that this ground-breaking concept has created.

“The partnership has placed the sport in a wonderful position to move into the next cycle of our commercial strategy in 2013.

“Innovation has always been at the heart of the Super League and this collaboration showcased the creativity and unity of our clubs.

“With a combined TV audience of over 25 million, drugs huge attendance levels and a national and international expansion the sport is well-placed for an exciting future”.

Super League (Europe) and the Stobart Group have mutually agreed to end a collaboration which has grown TV audiences on Sky Sports to record levels in a season which is set to see aggregate attendances break the two million mark for the first time in history.

The decision to end the partnership was based on Super League having achieved its target of increased visibility and profile and the need to realise the next objective of monetising the competition’s title sponsorship.

Stobart Group Chief Executive Andrew Tinkler said: “Stobart Group is pleased to have contributed to the promotion and success of the Super League in 2012, with a 45 per cent increase in television audiences.

“The plan was always to review the partnership after the first year and we’ve decided to step back and allow the RFL to work with commercial partners that can offer the financial support it needs to further develop.

“As such both parties have mutually agreed to end the collaboration at the close of the season.”

The Mercedes AMG Petronas Formula One Team has announced a race partnership agreement with Bharti Airtel for the 2012 Airtel Indian Grand Prix. 

The leading integrated telecommunications company was title sponsor of the inaugural race at the Buddh International Circuit in New Delhi in October 2011, sale and will continue the role this year.

Cricket South Africa (CSA) has announced that the Willowton Group would be extending its sponsorship of the Proteas’ Castle Lager squad’s home Test matches for a period of four years through their Sunfoil brand.

This follows their sponsorship of the Proteas’ home Test matches and ODI’s during the past season and the new deal will also include sponsorship of the four-day domestic competition.

In making the announcement CSA’s Acting CEO, viagra 100mg Jacques Faul, thanked SuperSport for its support of South African domestic cricket for the past 17 years. SuperSport will remain the CSA’s broadcasting partner.

SuperSport were the previous sponsors of the domestic four-day competition with this partnership having commenced during the 1995/1996 domestic cricket seasons.

CSA is now looking forward to the latest long-term deal with the Willowton Group, Sport24 reports.

“It is a well known fact that the Willowton Group is heavily committed to South African cricket at grassroots level via their support for development programmes both in KwaZulu-Natal and Gauteng as well as being title sponsors of the Sunfoil Dolphins franchise,” said Faul.

“They are thus now involved in all levels of our cricket right up to the pinnacle of Test match cricket. This sponsorship agreement covers no fewer than 18 Test matches against New Zealand, Pakistan, India, Australia, the West Indies and England,” he said.

USA Hockey announced on that CCM would be the title sponsor of the inaugural CCM/USA Hockey All-American Prospects Game, scheduled for Sept. 29 at First Niagara Center in Buffalo.

The event will include 40 of the top American-born prospects eligible for the 2013 NHL Draft.

Prospects will come from the United States Hockey League, which includes the U.S. National Team Development Program, as well as the Canadian Hockey League, U.S. high/prep schools, and U.S. college programs. USA Hockey expects to announce the 40 participating players for the game next month. Under the current structure, players born between Jan. 1, 1993 and Sept. 15, 1995, are eligible for the 2013 NHL Draft.

Dave Ogrean, executive director of USA Hockey, said: “It’s terrific to have an iconic brand like CCM as the title sponsor of this event. It will be a real treat for hockey fans to have a chance to see the best players in their age group showcase their skills in a competitive environment.”

Wie das Magazin Sponsors vermeldet, apoplectic geht der VfB Stuttgart mit einem neuen Premium Partner (3. Sponsorenebene) aus der Glücksspielbranche in die kommende Spielzeit. Das private Glücksspielunternehmen folgt auf Wettbewerber Bet 3000. Es ist nicht der einzige neue Werbepartner der Schwaben.

Blickt man auf die Sponsorenpyramide des VfB Stuttgart, arthritis so sind dort seit ein paar Tagen neue Logos zu sehen – unter anderem auch das Emblem des privaten Glücksspielanbieters Interwetten. Offiziell kommuniziert wurde dazu nichts – weder vonseiten des Fußballbundesligisten noch vom neuen Sponsor selbst.

Wie SPONSORs nun erfuhr, soll Interwetten einen Dreijahresvertrag mit dem Club abgeschlossen haben, der zudem eine Verlängerungsoption beinhaltet. Als Premium Partner dürfte das private Glücksspielunternehmen mit Hauptsitz in Malta umfangreiche Werbeleistungen erhalten, unter anderem auf der TV-relevanten LED-Bande in der Mercedes-Benz Arena sowie auf verschiedenen weiteren Werbemitteln des VfB. Das Paket dürfte einen jährlichen Wert von knapp unter 500 000 Euro haben.

Interwetten, das unter anderem auch umfangreich beim spanischen Fußballerstligisten FC Sevilla sowie beim italienischen Serie-A-Club Udinese Calcio wirbt und zudem ein eigenes „Interwetten Moto2 Team“ unterhält, folgt bei den Stuttgartern auf Bet 3000. Der private Glücksspielanbieter war erst zur Rückrunde der vergangenen Saison als Team Partner (4. Ebene) der Schwaben eingestiegen. Der Vertrag lief allerdings lediglich bis Ende der abgelaufenen Saison und wurde nicht mehr verlängert.

Es ist nicht das erste Mal, dass Bet 3000 in der Bundesliga von einem Wettbewerber verdrängt wurde. Auch bei Bayer 04 Leverkusen wurde der private Wettenanbieter aus Malta zur anstehenden Saison ersetzt, in Leverkusen durch Wettbewerber Betfair, der beim Werksclub einen Zweijahresvertrag mit zusätzlicher Option abgeschlossen und zudem Bayer-04-Sportdirektor Rudi Völler als Werbebotschafter verpflichtet hatte.

Die FrieslandCampina Germany GmbH wird mit der Marke “Landliebe” erster Ernährungspartner der Deutschen Sporthilfe, prostate exklusiv für den Bereich Milchprodukte. Die Partnerschaft bedeutet für die Sporthilfe gleichzeitig den Einstieg in den Food-Bereich. Die langfristig angelegte Partnerschaft beinhaltet einen substanziellen Lizenz-Betrag für die Förderarbeit sowie umfangreiche Kommunikationsmaßnahmen, ailment die von der Wige Media AG strategisch begleitet werden.

“Diese Partnerschaft mit der Sporthilfe geht über Sportsponsoring im üblichen Sinne hinaus. Uns liegt die langfristige Förderung unserer Athleten am Herzen. Wir freuen uns mit ihren Erfolgen und sehen viele Schnittmengen zwischen den Werten der Stiftung Deutsche Sporthilfe und den Wertevorstellungen in unserer Marke Landliebe”, drugs so Markus Brettschneider, Geschäftsführer FrieslandCampina Germany GmbH.

“Landliebe ist für uns eine besondere Marke, setzt sie doch auch auf die Werte, die unserer Förderphilosophie zu Grunde liegen: Leistung. Fairplay. Miteinander”, sagt Dr. Michael Ilgner, Vorsitzender des Vorstands der Deutschen Sporthilfe. “Mit Landliebe als neuem Partner stärken wir unsere Förderkraft langfristig. Gleichzeitig mit dem Einstieg in den Food-Bereich haben wir uns verpflichtet, hierfür bevorzugt mit deutschen Premium-Marken zusammenzuarbeiten, mit gleicher Werte-Philosophie wie unsere Stiftung.”

Markus Brettschneider zur Philosophie von Landliebe und der Zusammenarbeit mit der Deutschen Sporthilfe: “Landliebe steht für eine breite Palette unverfälschter Produkte, die mit größter Sorgfalt und aus ausgesuchten Zutaten hergestellt werden. Darüber hinaus ist Landliebe vielen Verbrauchern als erste deutsche Molkereimarke bekannt, die gemeinsam mit ihren Bauern die Initiative ergriffen hat, Kühe ausschließlich mit traditionellen Futterpflanzen, ohne Gentechnik, zu füttern. Wir stehen für Nachhaltigkeit und sehen in der auf Talententwicklung und Langfristigkeit angelegten Förderphilosophie der Deutschen Sporthilfe einen idealen Ansatz, um unsere Produktphilosophie glaubwürdig transportieren zu können. Das Engagement von Landliebe soll deutsche Athleten dabei unterstützen, sich optimal auf Wettkämpfe vorzubereiten und für sich, ihre Mannschaft und ihre Fans Erfolge zu erringen. Eine gesunde Ernährung mit dem Besten aus der Milch ist die Basis des Erfolgs. Dafür steht Landliebe.”