Bushnell Outdoor Products, there makers of the #1 laser rangefinder on the PGA Tour, denture has announced a two-year sponsorship agreement with English golfer Lee Westwood.

Regarded as one of the best all-time players in professional golf, Lee Westwood will highlight the full range of Bushnell Golf products in print and broadcast advertising worldwide.

“Bushnell is delighted to welcome Lee Westwood as part of the Bushnell Team” said Guilhem Pezet, Sport Marketing Manager at Bushnell. “Lee brings an invaluable amount of golf knowledge to Bushnell and will help us improve our offering even further.”

In addition to using Bushnell’s laser rangefinders during practice rounds while preparing for tournaments, Lee Westwood will also represent Bushnell in various marketing, advertising and promotional campaigns.

“I’m very happy to join Bushnell especially as their products have always been such an important part of my game. I rely on them to give me accurate yardages and Bushnell is what I trust in week after week on the Tour. In my opinion no other distance technology comes close,” said Westwood.

Bushnell, the #1 choice of professional golfers, offers a full range of laser & GPS rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more than a decade, Bushnell laser rangefinders have been used by PGA Tour professionals more than any other distance measuring device, with 91%* of PGA Tour players and their caddies reporting using Bushnell laser rangefinders, according to the Darrell Survey report taken at The Players Championship.

Logistics service provider Hermes will be an official premium partner of the Bundesliga from 2013.

Players in both the Bundesliga and Bundesliga 2 will wear the company’s logo on their left sleeve for each league game throughout the second half of the 2012/13 campaign.

Also Hermes will among other duties, undertake the task of transporting the Bundesliga plate and ensure its presentation to the title winners on the final day of the season. A Trophy Tour through Germany’s largest cities has also been arranged, enabling fans to see the original plate up close, as presented by the league’s new partners.

The contract, agreed on behalf of the League Association by the German Football League’s (DFL) 100 per cent subsidiary DFL Sports Enterprises, will run until the end of the 2016/17 season. Financial details pertaining to the deal have not been disclosed.

“This premium partnership with Hermes serves once again to underline the value of the Bundesliga as an important advertising platform,” said Jörg Daubitzer, chief executive of DFL Sports Enterprises. “Hermes fits in perfectly alongside our existing premium partners.”

“Due to its popularity, the Bundesliga is the ideal advertising platform to bring the Hermes brand and its integrated services, private and business-orientated, closer to our clients,” added Frank Iden, member of the executive board for Hermes Europe. “This premium sponsorship offers us a variety of attractive and publicly-engaging possibilities. For this reason we are very much looking forward to our future co-operation.”

Der Logistik-Dienstleister Hermes wird ab dem 1. Januar 2013 offizieller Premium-Partner der Bundesliga. Vom Start der Rückrunde der Saison 2012/13 an werden sämtliche Spieler der Bundesliga und 2. Bundesliga an allen Spieltagen das Unternehmenslogo auf dem linken Trikotärmel tragen. Darüber hinaus wird Hermes unter anderem als Transporteur der Meisterschale auftreten und deren Überbringung zur Ehrung des Titelträgers am letzten Spieltag verantworten. Dazu gehört auch, anesthetist dass der neue Ligapartner allen Fans das Meisterschalen-Original auf einer “Trophy Tour” durch deutsche Großstädte vor Saisonende öffentlich präsentieren wird.

Der Vertrag, physician der von der DFL-Tochter DFL Sports Enterprises im Auftrag des Ligaverbandes abgeschlossen wurde, cheap hat eine Laufzeit bis zum Ende der Saison 2016/17. Über die wirtschaftlichen Rahmenbedingungen wurde Stillschweigen vereinbart.

“Die Premium-Partnerschaft mit Hermes unterstreicht einmal mehr den Wert der Bundesliga als bedeutende Werbeplattform. Mit Hermes verfügt die Bundesliga künftig, neben den bereits bestehenden werthaltigen Kooperationen, über einen Premium-Sponsor, der sich optimal in die Riege der Top-Sponsoren bei den Clubs einfügt”, sagt Jörg Daubitzer, Geschäftsführer der DFL Sports Enterprises.

“Die Bundesliga ist für uns dank ihrer großen Popularität der ideale Werbeträger, um die Marke Hermes und die darunter angebotenen Dienstleistungen privaten wie geschäftlichen Auftraggebern näher zu bringen. Das Premium-Sponsorship bietet uns eine Vielzahl attraktiver und öffentlichkeitswirksamer Möglichkeiten. Deshalb freuen wir uns sehr auf die Zusammenarbeit”, erklärt Frank Iden, Mitglied der Geschäftsführung der Hermes Europe.

Belgian soccer club Standard Liege has appointed Malta-based online gambling operator Unibet Group as it’s official betting partner in a new sponsorship deal.

Unibet revealed that the agreement will see its logo displayed on pitch-side advertising boards during every one of the team’s home games at the Stade Maurice Dufrasne ground for a total of five minutes while branding is also set to appear on communications materials distributed by the ten-time Belgian champion.

Standard Liege was established in 1898 and was last crowned domestic champion as winner of the Jupiler Pro League in 2009 after triumphing in a two-legged playoff against rival Anderlecht. Unibet intends to premiere in-stadium betting at the club’s 30,000-seat ground later this season, which would be a first for Belgian soccer.

Dennis Marien, Belgium Communications Manager for Unibet, said: “Standard is a very particular case in the universe of Belgian football.”

“The club possesses the biggest crowd of supporters in Belgium and the most fantastic, which, moreover, is spread throughout the country. We are carving, then, a prominent place in the south of the country where Unibet still has fine opportunities for growth and that will also create for us additional visibility in Flanders.”

Danish golf footwear brand Ecco has extended its sponsorship of the 2013 European Solheim Cup Team.

Ecco’s involvement extends back to 2005 and they have been a keen supporter of Team Europe ever since:

“ECCO is delighted to be footwear supplier to The 2013 European Solheim Cup Team for the 4th time. This biennial match between Europe and US has become one of the true highlights of ladies golf. This event is a tribute to the game of golf and we look forward to next year’s match in Colorado. ECCO will supply the ultimate walking comfort and swing stability to the European Team in order to perform their best in their efforts to bring back the Solheim Cup to Europe. We wish the European Team all the best of luck at The 2013 Solheim Cup” says Jesper Thuen – Global Marking Manager ECCO Golf.

Ecco will supply shoes for players, medicine caddies and team helpers to ensure that once again Team Europe will be best prepared when they land in the US in their attempt to retain The Cup and win on US soil for the first time in the history of the event.

“We are truly delighted that Ecco will once again support Team Europe and be part of the family of sponsors and suppliers that will service the team. It is exceptionally important that we have this support especially for an away match in the US, where it is crucial that we have as strong European group as possible travelling over to Colorado Golf Club next August. We thank Ecco for their continued commitment,” stated Marc Anderman, European Solheim Cup Manager.

The 2013 Solheim Cup will take place 13-18 August at Colorado Golf Club in Parker, Colorado. The European Team enters the competition holding the Cup and will need 14 points to retain it, with the U.S. Team needing 14½ points to regain the coveted Waterford Crystal prize. The U.S. team holds an 8-4 lead in the matches, which began in 1990

In addition to founding sponsor PING, Rolex is also a Global Partner of The Solheim Cup.

The International Ski Federation (FIS) and Viessmann have announced a great expansion and continuation of their partnership in support of Nordic Skiing.

Viessmann, one of the leading international manufacturers of heating systems, will become the Presenting Sponsor of all the FIS Nordic disciplines from the upcoming 2012/2013 season onwards. 

As Presenting Sponsor, Viessmann will be partnering with the FIS World Cup series in Cross-Country Skiing, ladies’ and men’s Ski Jumping, and Nordic Combined. In addition, Viessmann has sealed its commitment to the FIS Nordic disciplines by entering into a multi-year relationship as Presenting Sponsor of the FIS Nordic World Ski Championships, including the 2013, 2015 and 2017 editions in Val di Fiemme (ITA), Falun (SWE) and Lahti (FIN), respectively. The six-year extension of Viessmann’s dedication builds on nearly two decades of winter sports sponsoring and is well aligned with the company’s brand values of innovation, top quality, efficiency, sustainability and reliability.

“FIS is highly pleased to build on the partnership with Viessmann during the next six years,” commented FIS President Gian Franco Kasper. “Our organization puts great value on nurturing long-term relationships with partners and finding creative solutions to grow the sport. We are looking forward to joining forces with Viessmann to seek new, innovative ways to engage Nordic Skiing fans.”    

Since the 1993/94 season, Viessmann has been known for its commitment to winter sports and has formed a strong partnership with several national associations and international sports federations, as well as with different World Cup series. In the 2002/2003 season, the company became a major sponsor of the FIS Ski Jumping World Cup series and two years later, its sponsorship was extended to the FIS Cross-Country World Cup series. With the launch of the ladies’ FIS Ski Jumping World Cup last year, Viessmann added the top level of ladies’ Ski Jumping competitions to its portfolio.

The multi-discipline, multi-year Viessmann engagement came together thanks to the great industry know-how and experience in Nordic Skiing provided by FIS Marketing AG, which is led by Christian Pirzer: “This long-term commitment is a milestone for Nordic Skiing and proof that the structure of FIS Marketing AG is able to develop successful partnerships which are ‘stronger and longer’ than anything else seen in this industry. We shall work hard to deliver the return for Viessmann’s investment and thank them for their trust.”

Recently appointed FIS Marketing AG Nordic Director Jürg Capol will lead the Viessmann sponsorship implementation and bring his extensive experience to the relationship. Jürg Capol served as the FIS Cross-Country Race Director for nine years and led, among other new ideas, the development of the highly successful FIS Tour de Ski multi-stage competition series which Viessmann has also supported from its launch.

The National Bank of Abu Dhabi (NBAD), discount the Official Bank of the Formula 1Etihad Airways Abu Dhabi Grand Prix, no rx has renewed its sponsorship commitment to Yas Marina Circuit as Founding Partner of the state-of-the-art Circuit.

Yas Marina Circuit, symptoms which hosts the annual Formula 1 race and several other tournaments, is rated one of the best racing circuit in the world. The 50,000-seat circuit is located on Yas Island in Abu Dhabi. Its construction began in 2007 and was completed within two years.

Since 2009, the first year Abu Dhabi hosted the Formula 1 race; NBAD has sponsored Yas Marina Circuit’s activities and the Formula 1 Etihad Airways Abu Dhabi Grand Prix, one of the most anticipated events on the international sporting calendar.

As the Official Bank of the 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix and Founding Partner of Yas Marina Circuit, NBAD contributes to the organisation of a variety of events held at the Circuit.

“The National Bank of Abu Dhabi (NBAD) is committed to supporting strategies that propel Abu Dhabi to a global hub of commerce and culture; the Yas Marina Circuit and the Formula 1 Grand Prix are essential pillars of this strategy,” said Abdulla M.S. AbdulRaheem, the Deputy Group Chief Executive of NBAD.

“The successful hosting of the Formula 1 Etihad Airways Abu Dhabi Grand Prix confirmed that Abu Dhabi is a leading international city with world class sporting and recreational facilities; and NBAD is proud to continue its sponsorship of Yas Marina Circuit and the Abu Dhabi Grand Prix.”

The 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix will take place on November 4.

“NBAD is an integral part of Abu Dhabi’s fabric and the Bank is committed to support projects and events that promote Abu Dhabi and the wider UAE,” says Mr. Abdul Raheem.

The 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix is the fourth year in a row that Formula 1 will return to Abu Dhabi and also the fourth time that NBAD is the official Bank of this highly anticipated international sporting event.

Richard Cregan, Chief Executive Officer of Yas Marina Circuit says that “the support of NBAD is integral to the ongoing success of both the Circuit and the Etihad Airways Abu Dhabi Grand Prix. In four short years, the Etihad Airways Abu Dhabi Grand Prix has solidified its reputation as one of the world’s most exciting F1 races.

“The year-round success of Yas Marina Circuit is thanks to the ongoing support of partners such as NBAD, who together with the wider Abu Dhabi community, have embraced the potential of the circuit as a sporting, community and events venue.”

Formula 1, held annually in more than a dozen cities across the globe, is a major global event and a brand association with it is highly prized.

“NBAD’s sponsorship of Yas Marina Circuit and Formula 1 Abu Dhabi Grand Prix confirms the Bank’s association with world class events and enhances the NBAD’s reach to the global audience in line with our international expansion,” adds Mr. Abdul Raheem.

Founded in 1968, NBAD has been playing a significant and leading role in the economic and social development of the UAE as well as fulfilling customers’ requirements. Over the last four decades, NBAD contributed to the United Arab Emirates becoming a leading emerging economy within a very short period of time.

Panini America has added Indianapolis Colts quarterback Andrew Luck to their roster after he signed an exclusive multi-year autograph and memorabilia deal to its Panini Authentic division.

Luck is the first NFL player to reach an exclusive deal with Panini Authentic, for sale joining NBA stars Blake Griffin, cialis Kobe Bryant and Kevin Durant.

Signed helmets, jerseys and photographs of Luck will only be available exclusively through the Panini Authentic website.

“We’ve been waiting for just the right player to spearhead Panini Authentic’s expansion into other sports. Andrew Luck is that player,” Panini America CEO Mark Warsop said in a statement.

The agreement does not involve trading cards – so Luck’s memorabilia and signed cards will continue to appear in products from different companies.

Luck has thrown for more than 1,400 yards in his first five NFL games. He currently ranks fifth in the league in passing yards per game with 297.6 – trailing only Drew Brees, Tom Brady, Peyton Manning and Matthew Stafford.

His abilities have brought hope to a Colts franchise that finished 2-14 last season. Luck is also a key member of one of the most highly-touted rookie quarterback classes in decades, alongside Redskins QB Robert Griffin III and Dolphins signal-caller Ryan Tannehill.

The Stanford University grad discussed the Panini Authentic partnership in a statement.

“From producing my first rookie trading cards this season, to this new partnership with Panini Authentic, Panini America has been a great supporter during my rookie season,” Luck said. “It is an honor to be the first NFL player to join Panini Authentic and I look forward to working with them in this new capacity moving forward.”

Sunderland Football Club (SAFC) has announced TLC88.com as the club’s official Asian betting and gaming partner.

The initial two year deal will offer Black Cats supporters across Asia a range of online activities including football betting on games in the Barclays Premier League in a deal with one of the continent’s largest online gaming companies.

Speaking about the new partnership, bronchi Sunderland AFC’s international marketing director Mike Farnan commented: “This is the first partnership that the club has signed in Asia and one that will help the growth of Sunderland AFC on an international level. This echoes our commitment to partnering with top line international brands and we are delighted with the partnership.”

Mike Chong, nurse Asia Pacific Strategy Director for www.TLC88.com, added: “In Asia offline gambling is viewed very much as an engaging, social pursuit and the success of TLC88 has been to bring that sense of sharing and fun to the internet. This partnership brings together one of Asia’s top online gaming companies and one of the biggest clubs in English football. We believe that our knowledge of developing fun, interactive and engaging platforms will provide Sunderland’s international fan base with an exciting, new gaming experience.”