Exclusive: HotelPlanner.com’s Orange Bowl Partnership to Enhance Company’s Ambitions says Hentschel

By Ismail Uddin

HotelPlanner.com being named the Official Travel Booking Partner of the MetroPCS Orange Bowl Basketball Classic will further enhance the company’s collegiate ambitions, according to CEO Tim Hentschel.

HotelPlanner.com, the leading provider of online services to the global group sales market, revealed last week they had partnered with the event to be held at the BB&T Center in Sunrise, FL on December 29, 2012.

The event will feature a doubleheader Division I NCAA match up between Tulsa and Florida State at 2 pm followed by Air Force and Florida, tip off at 4:30 EST.

Hentschel is adamant the partnership will strengthen their position in the market.

He told iSportconnect exclusively that the deal will “further strengthen our position in team sports travel and collegiate sports. We like to work with existing partners as much as possible since you already know the venue and people so you can be confident in the quality of event.”

Hentschel suggested they company is looking to activate the partnership through their digital platforms.

“We are looking at giving away free hotel rooms to fans on our HotelPlanner.com Facebook page and mobile apps,” he added.

Hentschel also revealed they were further deals in the pipeline with the organisation close to securing a partnership with Pinstripe Bowl.

He said: “Our partnership with the New York Yankees has presented the opportunity for us to be involved with the Pinstripe Bowl, which is US College Football. Details on that should be coming out in the next weeks.”

 

Precision Named Official Training Aid Supplier to Football Association of Wales

Precision have been confirmed as the Official Training Aid supplier to the Football Association of Wales (FAW) in a multiyear deal that is the first of its kind in Wales.

Britain’s fastest growing sports brand, cure Precision, allergy will supply market-leading training equipment to all levels of the Football Association  of Wales from the national team through to the grass roots level of the game. 

Coleman joined Precision at the recent Stag Show in Swindon to launch the partnership and meet some of their retail customers.

Coleman, capsule a former Premier League player and manager, said; “I am delighted that The FAW and Precision have joined in partnership and look forward to working closely with them in the future.

“It is vital at international football level that we are using the highest quality training products on the market and Precision certainly delivers that.

“All coaching departments throughout The FAW will also benefit from the deal and I have no doubt it will make an impact on the grass roots of the game in Wales.”

David Sanderson, Brand and Marketing Director at Precision, commented; “We are very excited about the new partnership with the Football Association of Wales.

“The Precision brand continues to break new barriers and we look forward to a long and enjoyable partnership with The FAW.

“Since the birth of Precision in 2005 we have been dedicated to giving all sportsmen and women the opportunity to access a range of high quality products used by the professionals at affordable prices – and that continues today.

Precision, a wholly owned brand of Reydon Sports Ltd., are the official suppliers of training aids to the Football League and the Irish Football Association.  They have official partnerships with Indoor and Outdoor hockey champions Leicester Ladies Hockey Club and Premier League football club Aston Villa.

engelbert strauss Becomes Presenting Partner of Four Hills Ski Tournament

engelbert strauss, order the functional work-wear manufacturer, ampoule is to become the new Presenting Partner of the Vierschanzentournee, medic also known as the Four Hills Tournament.

Infront Sports & Media, the official marketing partner of the ski jumping series, signed a contract with the industry leader through to 2014. As the brand’s first step into winter sports, the commitment complements existing sports sponsorship engagements in football (DFB Cup and DFB National team matches) and motor sports (eni FIM Superbike World Championship).

As Presenting Partner, engelbert strauss is to receive an extensive advertising presence at the four venues in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen – including branding on the athlete’s bib numbers as well as LED and rotating advertising board exposure. In addition, the company will benefit from promotional opportunities in the stadiums. The brand presence will further be reinforced by the Vierschanzentournee tour logo integrating the red logo of engelbert strauss.

Karl-Heinz Brenner, Marketing Director at engelbert strauss, commented: “With the move into skiing we want to underline our expertise in weather protection and functional clothing.” At the moment the company is promoting its new winter collection for extreme work in ice and snow.

Michael Witta, Managing Director of Infront Austria, said: “As Presenting Sponsor of the Vierschanzentournee, engelbert strauss is now associated with another world-class sports event and is strengthening its profile as a top international brand. The company perfectly complements its existing sponsorship portfolio with this commitment, both thematically and with regard to the seasonal aspect, securing continuous and extensive brand exposure.”

Infiniti Get Title Sponsorship Rights to F1 Champions Red Bull Racing

Newly crowned Formula One Constructor’s world champions, Red Bull will have a new name from 2013, becoming officially Infiniti Red Bull Racing as of the start of next season, after an expansion to its partnership with the Japanese car manufacturer.

The new deal sees the Nissan subsidiary premium brand sign a four-year extension to the partnership originally established between the two companies in March 2011, with both sides happy at the mutual benefits that the partnership has given the two companies over the last two years.

“Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company,” said Red Bull Racing team principal Christian Horner, who added that he had been impressed at how well the manufacturer had built on the partnership to boost its own marketing and brand awareness.

“Infiniti has leveraged their involvement with Red Bull Racing and F1 extremely effectively to become much better known in a short space of time,” Pointed out Horner. “These two attributes make Infiniti the ideal title and technical partner forRed Bull Racing.”

Infiniti’s president Johan de Nysschen was equally delighted with the confirmation that the partnership would be extended through to the end of the 2016 season and also add the team naming rights to the arrangement.

“While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red BullRacing,” de Nysschen said. “As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”

The new arrangement means that as well as a commercial alliance between the team and the manufacturer, there will also be a new technological focus to the partnership. Red Bull Racing’s Chief Technical Officer Adrian Newey sais that the new arrangement with Infiniti will contribute much to his own department’s work within the team.

“F1 presents immense design and engineering challenges on a daily basis,” Newey explained. “Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

32Gi Sponsors 2013 SunSmart Ironman 70.3 Busselton Triathlon Event

Triathlon Western Australia (Tri WA) has confirmed its partnership with 32Gi as the Hydration and Nutrition Sponsor for the 2013 SunSmart Ironman 70.3 Busselton event.

Commenting on the new deal with the regional governing body, help and event organiser, health 32Gi’s Co-Managing Director Kristen Britz said: “With a goal of providing athletes with the best race nutrition, illness hydration and recovery, 32Gi has come on board to sponsor SunSmart Ironman 70.3 Busselton. It is the premier event for triathletes around the nation and the largest Ironman 70.3 in the Asia Pacific region.”

Britz added that “32Gi plans to fuel all the SunSmart Ironman 70.3 Busselton athletes on course with the specially formulated low Gi Endurance Energy Drink and Chews during the race, as well as aiding the athletes recovery with our Protein Recovery Drink.”

SunSmart Ironman 70.3 Busselton is the latest inclusion to the 32Gi event calendar, which also includes sponsorship of: Albany Trek Half Triathlon, Allbarnone Triathlon Series, Bunbury Classic and WA Interclub Championships.

With local organisation by the Tri WA team, in cooperation with Ironman brand owner World Triathlon Corp (WTC), the SunSmart Busselton Festival of Triathlon comprises a series of 3 day events culminating in the SunSmart Ironman 70.3 Busselton triathlon on Saturday 11 May 2013.

Bet-at-home.com Extends ATP World Tour 250 Support

Bet-at-home.com AG, unhealthy an online gambling and sportsbook operator has signed a deal that will see its sponsorship of the ATP World Tour 250 event from Kitzbuhel continue for another two years.

Part of BetClic Everest Group, anesthetist Bet-at-home.com revealed that the next edition of the clay tennis tournament will take place from July 28 to August 3and be known as the Bet-at-home.com Cup Kitzbuhel.

“We can look back at two very successful years,” said Claus Retschitzegger from Bet-at-home.com.

“The traditional event is again experiencing great popularity among tennis fans in Austria. Even the tournament name Bet-at-home.com Cup has been rooted in the minds of tennis fans. I look forward to further jointly developing the huge potential of the Bet-at-home.com Cup.”

Bet-at-home.com stated that this year’s event was watched in person by some 30,000 fans while one million viewers tuned in via television from 82 nations.

“We appreciate the fact that so many sponsors, especially Bet-at-home.com, believe in us and the rebirth of this legendary tournament and have made a huge contribution,” said Herbert Guenther, President for Kitzbuhel Tennis Club.

“The contract extension with the main sponsor is confirmation that we have all done a good job and this tournament is on the way to a fixed star in the firmament of the ATP World Tour.”

HSBC to Title Sponsor Bermuda Marathon Weekend

HSBC Bermuda has been named title sponsor for the Bermuda 10K run and walk and the HSBC Bermuda Marathon & Half Marathon to be held 19 and 20 January 2013.

Blake Hellam, recipe Head of HSBC Bermuda Retail Banking and Wealth Management said: “At HSBC we take great pride in sponsoring events that provide the community with a world class experience. Last year, clinic Bermudian Cal Steede ran his 100th marathon amongst athletes from 14 countries during the 2012 Bermuda Marathon Weekend.

“It is quite fitting for HSBC to support an event with this level of local and international credibility. This reinforces our commitment to provide world-class service to the local communities in which we serve.”

The marathon, erectile half marathon and 10K events last year had over 1600 runners and walkers participate, and Race Director Anthony Raynor is looking to grow those numbers. “This weekend attracts significant support from our diverse local running community, and also brings in top international athletes and runners from all over the world.

“It’s an event that puts Bermuda on the map in the running world, and gives participating visitors an opportunity to experience a bit of that Bermudian hospitality.”

Donna Watson, President of the Bermuda National Athletics Association added: “The Bermuda National Athletics Association is excited to partner with HSBC Bermuda and would like to thank them for their support for the Bermuda Marathon Weekend.

“The partnership with HSBC Bermuda not only assists the Bermuda National Athletics Association with developing the Bermuda Marathon Weekend but also in its mandate to grow the sport of athletics in Bermuda. We look forward to a very successful 2013 event.”

The Bermuda Marathon Weekend also includes the KMPG Bermuda Invitational Mile events, to be held on Friday 18 January, starting at 6.30pm on Front Street in Hamilton.

Galius to Supplement Skin Care Products to Cycling’s Team Raleigh

Spanish skin care company Galius will be an official sponsor of Team Raleigh in 2013, pharm supplying the pro cycling team with its Sport Sun Creams and Professional Massage Oils, for sale Gels and Creams.

The sponsorship of Team Raleigh will be used by Raleigh to further support and enhance its exclusive distribution and sales of Galius products to the cycle market.

Team members and masseurs will benefit from being provided with Galius Sun high performance sunscreens and aftersun moisturising products as well as Galius Sport professional massage oils, gels and creams.

Geoff Giddings, Raleigh Marketing Director said “With such a demanding racing program and ambitious plans for the year ahead, our Team Raleigh riders need high quality protection from the elements and professional care products for their muscles and limbs. With the backing of Galius’s performance level skin care products we can be confident that our riders’ health care needs are in safe hands.”

Galius’s Manager, Miguel Guillen added ‘’Sponsorship of Pro Cycle Teams is a very important part our brand building and we are extremely pleased to support Team Raleigh along with our sponsorship of the Movistar Pro Cycle Team, which helps towards profiling the brand in the UK.’’

Triathlete Bree Wee to Endorse Rolf Prima

US wheel manufacturer, order Rolf Prima has signed professional triathlete Bree Wee to become their amnassador for the 2013 triathlon race season.

Bree, arthritis first known as a surfer girl, moved from Florida to Kona, Hawaii, to teach and pursue her passion for triathlon.

Living and training where the Ironman World Championships take place each year has its advantages; and within a matter of a few years of entering her first triathlon, Bree earned her Pro card.

Bree has been diligently racking up wins and podium finishes against some hard hitting fields and she has goals for more. In 2012 alone she won at Lavaman Waikoloa followed by a win at Ironman Louisville and second place at Rev3 Costa Rica.

“We’ve been following Bree for a while and we think she’s a great fit; she’ll be a strong ambassador for us,” said Brooke Bauer of Rolf Prima’s marketing team.

Bree will be hitting the course in 2013 on Rolf Prima TdF6 wheels and putting in her long training miles on Rolf Prima Echelons.

Qatar to Back WRC’s M-Sport Following Ford Withdrawal

M-Sport will remain in the FIA World Rally Championship after it announcing a new partnership with Qatar for 2013.

As part of the agreement, Nasser Al-Attiyah will drive a Qatar M-Sport World Rally Team Ford Fiesta RS WRC on seven rounds starting with February’s Rally Sweden, while two additional Fiestas could appear on all 13 rounds subject to confirmation. 

“We are delighted to welcome such a prestigious partner as Qatar on board for 2013,” said M-Sport boss Malcolm Wilson, whose firm had been searching for a replacement backer after Ford withdrew its WRC sponsorship following a 16-year association with the British company.

“The partnership with Nasser and the Qatari State will enable M-Sport to continue at the pinnacle of the sport and we are looking forward to working together in the future. Since the 2012 season came to a close, work has not stopped and the entire team is working around the clock to ensure we deliver a strong package for next year.”

“We are looking forward to building on our strong relationship with M-Sport and working with them in 2013,” said Al-Attiyah. “I have a good knowledge of the car having driven the Fiesta S2000 to its debut win in 2010 and [I am] now looking to secure my eighth title in the Middle East with the Fiesta RRC. I am really looking forward to getting behind the wheel of the Fiesta RS WRC and contesting as many WRC events as I can around my other motorsport commitments.”