Feld Motor Sports announced today that Falken Tire Corporation, medic the stand-alone brand that focuses on ultra high performance products, extended their partnership as the Exclusive Passenger/Truck Tire Manufacturer of the Monster Energy AMA Supercross, an FIM World Championship, through 2015. 

At each stop of the 2013 Monster Energy Supercross season, one lucky fan will win a Falken-branded guitar at the Falken Tire display in the pit party. Along with being a major sponsor for the 2013 Monster Energy Supercross season, Falken Tire will also showcase their world-renowned products at 15 races with product specialists on-site. 

“Falken Tire is pleased to return as the official truck/passenger car tire of the Monster Energy Supercross Championship,” said Nick Fousekis, Director, Motorsports Marketing and Events, Falken Tire. “Working with Monster Energy Supercross over the past few years has been a great success and really allowed us to connect with the growing power sports community and educate them on our full line of products.” 

“We are excited to have Falken Tire continue their partnership with Monster Energy Supercross,” said Dave Prater, director of Monster Energy Supercross. “Their ongoing support for supercross confirms their commitment to producing and showcasing the best passenger/truck tires on the market to the fans.”

CASCO, ailment a leading helmet manufacturer has inked a deal to partner with World Cycling Centre (WCC) in Aigle, health Switzerland.

Under the agreement with the German company, which will run from 1st January 2013 until 31st December 2016, the WCC will receive 130 helmets a year for its trainees in the road, track and BMX disciplines.

UCI President Pat McQuaid welcomed the new partnership: “We recognize the confidence that this company has in the WCC’s young athletes, who represent the future of cycling. It is very positive for us to have the support of a major company such as CASCO.”

WCC Director Frédéric Magné added: “Our trainees are extremely talented and can only benefit from this type of top quality equipment to facilitate their training sessions and race preparation. CASCO has shown that it wishes to be part of their evolution on the international scene.”

Jeanette Krauter, head of sport sponsoring at CASCO, said that the new agreement was in line with the company’s tradition of sports sponsorship. She added, “We are convinced that we can support talented athletes and accompany them to the top with this WCC partnership. We are particularly proud to be able to help athletes from less favoured nations.”

Stena will continue as title sponsor of Stena Match Cup Sweden.

Ever since the start 18 years ago, thumb the event has been one of the highlights on the Swedish West Coast.

Today, anesthetist Swedish Match Cup is one of Sweden’s largest public sports events and continues to grow in both sporting and media terms. It is one of several races in the match racing world cup, order Alpari World Match Racing Tour and many of sailing’s biggest names have participated since the start in 1994. Stena has been the title sponsor since 2010 and has now decided to make along-term commitment to the event.

“Stena Match Cup Sweden is a chance for many parts of the Stena Sphere to unite in an event where we can display Stena’s breadth and where everybody can participate to the extent they wish. In addition, a maritime event on the West Coast is well suited to our different business activities. The competition is important for the whole of West Sweden and this is why we believe that it is worth committing to in the future since Stena is a large employer in the Gothenburg region”, says Lena Alvling, General Manager Marketing & Corporate Events at Stena.

Jan Torstenson, Managing Director of Brandspot, which has arranged Stena Match Cup Sweden together with GKSS since 2007, sees it as very gratifying that the Stena Sphere has decided to continue as title sponsor for the next five years.“It gives the competition and us as arrangers long-term security and a good platform to stand on when we continue to develop the event together with Stena and the other partners”, says Jan.

Stena Match Cup Sweden 2012 was a big success and broke new sporting and attendance records. A total of 115,000 visitors on Marstrand during the week of the competition watched the Swede Björn Hansen sail to victory.

Westfield Health, one of the UK’s leading not for profit health insurance providers, has been unveiled as the sponsor of the disabled enclosures at Rotherham United’s landmark New York Stadium.

The deal will mean that the sponsored disabled enclosures at the English League Two’s club ground will now be named the Westfield Health enclosure.

Westfield Health Executive Director, Paul Shires said: “We are delighted to announce our association with Rotherham United and we are sure that it will be a winning partnership for both Westfield and the town.

“Our success owes a huge amount to our South Yorkshire roots as a large number of our policyholders are from Rotherham and the surrounding areas.

“Working with the club provides a fantastic opportunity to show our dedication to making a difference to the communities we work in.

“We look forward to working with the club and wish them continued success on and off the pitch.”

Tony Stewart, Chairman of Rotherham United added: “We have had a great working relationship with Westfield Health for many years now and I am pleased to be working with them for the 2012/2013 season. I am sure our partnership will continue to go from strength-to-strength.”

Clipper Ventures Plc has renewed its partnership with The Marine Travel Company remaining the Official Travel Partner for the Clipper 13-14 Round the World Yacht Race.

It will be the third time that the Canterbury-based marine travel specialists have sponsored the world’s longest ocean race, building on the successful partnership established in 2009.

CEO of The Marine Travel Company, Dave Thompson said: “This is a unique event and we’re delighted to be able to once more assist the Clipper Race Team and its crews with all their travel arrangements.”

One of the UK’s leading independent marine travel services, The Marine Travel Company will provide specialist marine fares to the Clipper Race team and crew through a dedicated 24/7 booking service, allowing everyone involved with the race the greatest degree of flexibility in their event travel.

Booking through The Marine Travel Company allows access to specially negotiated fares with airlines. Fares are fully flexible in case of delays and an increased baggage allowance of 40kgs enables Clipper Race crew members to travel with all the kit they need to face the challenges ahead.

Formed in 2002, The Marine Travel Company provides dedicated travel services to the Shipping and Marine industries. As a fully bonded and accredited agency with IATA and CAA and with partners in the Advantage Focus Partnership, a group of more than 90 leading independent agents, the agency is able to obtain some of the best air fares available.

Clipper Race Director Justin Taylor said: “The Marine Travel Company’s expertise in marine fares and crew logistics has proved invaluable in the smooth running of the Clipper Race in recent years. There will be 600 crew members taking part in the Clipper 13-14 Race, all of whom will need to make travel arrangements for themselves and their families, so it is a considerable task which requires the kind of specialist experience that The Marine Travel Company provide. We are delighted to welcome them back as The Official Travel Partner of the Clipper Race.”

Abu Dhabi, the capital city of United Arab Emirates, has agreed an historic partnership with nine-time World Rally Championship (WRC) winning manufacturer, Citroën Racing, to bolster the emirate’s presence in global motorsport. 

The three-year partnership between Citroën Racing and the newly-created Abu Dhabi Racing (ADR) – an Abu Dhabi-based company working on a number of expansive professional and grassroots motorsport initiatives – will see the two full-works manufacturer teams, Citroën Total Abu Dhabi World Rally Team and the Abu Dhabi Total Citroën World Rally Team, participate in the WRC as of next season’s opening round in Monte Carlo, running January 18-20. Both teams and all registered drivers in the new Citroën -Abu Dhabi stable will be eligible to score manufacturers’ points.

“In Abu Dhabi, we have a long-term partner that will preserve Citroën’s position at the summit of global rallying,” said Yves Matton, Director of Citroën Racing and Team Principal of Citroën Total Abu Dhabi World Rally Team. “Over the last decade, the team has enjoyed monumental success. Vitally, we now have a formidable partner that shares our ambition to continue setting the pace in the WRC and international off-road motorsport.”

As part of the agreement, the UAE’s most successful international rally driver in terms of WRC points, Sheikh Khalid All Qassimi is back in the WRC next year. Al Qassimi will contest eight WRC rounds for Abu Dhabi Total Citroën World Rally Teamin theall-new Abu Dhabi-branded DS3 WRC, which was unveiled today at the team’s international launch at Monte Carlo Beach Club Saadiyat, Abu Dhabi.

On WRC rounds where nine-time world champion, Sebastien Loeb, is participating, the legendary Frenchman will drive for Citroën Total Abu Dhabi World Rally Team alongside Finland’s Mikko Hirvonen, with Spain’s Dani Sordojoining Al Qassimi in the Abu Dhabi Total Citroën World Rally Team. When Loeb, who is contesting a shortened schedule next season, is not in action, Sordo will pilotthe second manufacturers’ points-scoring car for Citroën Total Abu Dhabi World Rally Team.

Additionally, the all-new Abu Dhabi Total Citroën World Rally Team will contest the 2013 Middle East Rally Championship (MERC) – the first-time in history a full WRC works team has participated in the region’s premier off-road motorsport series – with Al Qassimi scheduled to complete the series’ entire calendar.

“Rallying is in Abu Dhabi’s soul and this partnership reflects the vision of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to see the emirate back at the sport’s elite level,” said Al Qassimi.

“It also begins a long-term relationship that we hope will foster increased Emirati participation in various global motorsport series – including off-road and circuit-based disciplines. We could not have partnered a more professional and ambitious manufacturer than Citroën,” added Al Qassimi, who counts 45 WRC starts to his name and is also ADR Chairman.

Via strategic relationships with prominent Abu Dhabi-based motorsport stakeholders – including Abu Dhabi Motorsport Management (ADMM), Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) – ADR has been created to dually assist the promotion of Abu Dhabi as a world-class destination and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.

With ADR responsible for mining and developing leading domestic talent, the company’s supporting partners will provide strategic assistance across a number of key areas, including infrastructure, equipment, event management, marketing, communications and international promotions. As part of the ADR-Citroën Racing agreement, TCA Abu Dhabi will undertake as many as five on-the-ground destination promotions in key source markets where WRC rounds take place.

“Abu Dhabi has a well-documented history in the WRC – a global motorsport series which has helped position the emirate in front of millions of international spectators and television viewers,” said Faisal Al Sheikh, Events Manager, TCA Abu Dhabi. “The benefits to the destination are tremendous and the emirate’s WRC adventure with the great champions of Citroën will significantly enhance Abu Dhabi’s footprint in the international motorsport arena.”

The ISF Men’s World Softball Championships 2013 have announced Tradestaff as the title sponsor for the international event next year.

Tradestaff join the world championship team in the same week the individual tickets go on sale to the public, clinic capping off a great week for the event.

Taking place at Rosedale Park on Auckland’s North Shore between 1-10 March 2013, the Tradestaff ISF Men’s World Softball Championships will see sixteen of the world’s best softball teams will go head to head to secure the world title.

The fantastic record New Zealand has on the softball world stage is one driver in Tradestaff proudly sponsoring the event said Kevin Eder, founder and Managing Director of Tradestaff. “We can really identify with a team operating successfully on a shoestring budget and believe that at an elite and social level softball is a game all Kiwis can identify with”.

“We have a huge number of softballers players working across our New Zealand wide branch network and they are extremely passionate about the game and its role in the community. We see a very natural fit between the ideals of Tradestaff and the Softball fraternity.”

Chairwoman for Softball 2013 Fay Freemans says ‘we share in Tradestaff’s enthusiasm and look forward to working together to bring this world class event to Auckland’.

Cricket Australia (CA) today announced that Commonwealth Bank has extended their support of cricket by coming on board as an official partner of the KFC T20 Big Bash League.

Commonwealth Bank adds to the growing number of sponsors, purchase which includes Toyota, prostate who have cemented their support for the upcoming season of the KFC T20 Big Bash League.

Cricket Australia also partnered with US headwear brand New Era Cap Co, Inc., last month in a deal that will see all players, coaches and staff from each BBL team ‘don’ the latest in high-tech cricketing fashion – the ‘59Fifty’ cap.

CA’s Executive General Manager Operations Mike McKenna said: “The growth of KFC T20 BBL has been great and we are very pleased to have Commonwealth Bank, as our longest standing commercial partner of 26 years, expand their already extensive support and join the growing family of sponsors involved at both the CA and team level in cricket’s newest and most exciting format.”

“To now have Australia’s number one bank and number one car company, Toyota, join us this season is evidence of the growing strength of the KFC T20 BBL.

“Big Bash is an exciting and entertaining competition that appeals to a wide range of businesses across varying commercial areas and this is evident in the sponsors teams have brought on board this season.

Commonwealth Bank’s General Manager, Brand and Sponsorships, Monique Macleod said: “We’re excited to be expanding our footprint in cricket by supporting the domestic Twenty20 competition.  We’re looking forward to being part of this exciting format over the 2012/13 summer, in addition to our ongoing support of the international game.”