Prime Bank has been named the new title sponsor of the Bangladesh Premier League.

The bank signed a deal worth Taka seven crore ($876, medicine 679.65) with event management firm Game On Sports Management Limited in a simple ceremony at the Sher-e-Bangla National Cricket Stadium on Monday. 

They replaced Destiny Group, viagra | who sponsored the inaugural edition in 2012. 

Sirajul Islam Molla, clinic  Prime Bank Chairman, commented on the deal: “As a part of CSR (Corporate Social Responsibility) we are contributing in education, health and sports sectors. We wanted to be the sponsor of BPL as a part of this programme.” 

Enayetur Rahman Bappi, Director of Game on Sports and the Managing Director of the tournament broadcaster Channel 9, said, “We are trying to telecast the whole tournament live on BTV (Bangladesh Television). We have already signed a contract with ESPN and Geo TV of Pakistan. Our discussions have also progressed on signing contracts with Al Jazeera and another TV channel from UK.” 
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Atlético Madrid are set to ink a sponsorship deal with Azerbaijan after studying three separate offers in the run up to the new year.

The logo of the Eurasian country will feature on the red and white shirt of the club in what remains of this season and all of the next.

The two parties had already announced a strategic agreement on the 30th November which included the use of the country’s logo ‘Tierra de Fuego’ (Land of Fire) during the derby game against Real Madrid.

Also finalised in that agreement was the plan to hold a friendly match with an Azerbaijan select side, a training plan for the country’s most promising athletes and a training camp in the capital city Baku with Atlético coach Diego Simeone, as well as different communication activities to strengthen the image of the club and spread the message about certain aspects of the country.

Brasileiro club São Paulo have revealed sports goods company Penalty to supply the club’s merchandise until the end of 2015.

The club, who were previously supplied by Reebok, will receive more than R$35 million-a-year (€13 million) from the new arrangement, which will debut on January 19 when São Paulo take on Mirassol in the Paulista state championships.

“Penalty have an important history alongside São Paulo, lasting nearly two decades. Together we have enjoyed glorious moments such as the double Libertadores success of 1992 and 1993,” Roberto Estefano, president of Penalty, told the club’s official website.

São Paulo director Julio Casares, added: “We welcome the arrival of Penalty—a great Brazilian company who excel in quality and advanced technology. They have already worked with us and helped us build our status in the international arena.”

The company have made a commitment to “innovate technologically” and supply the club with “modern designs”, as well as assisting in marketing strategy.

Racing UK TV has announced partnership renewals with Coral, Ladbrokes, Sky Bet and William Hill to remain premium partners of the horseracing channel.

The partnerships, which start on February 1, 2013, means the four major bookmakers will receive significant exposure on Racing UK’s various platforms, including through the channel, online, digital, print and promotional activities.

Racing UK Commercial Director, Nick Mills, said: “We are delighted these four leading bookmakers have all renewed with Racing UK and it is testament to how well the partnerships have worked over the last year.

“We’ve always enjoyed excellent relationships with Coral, Ladbrokes, Sky Bet and William Hill, and It should be an exciting and fruitful 12 months ahead.”

Sky Bet Public Relations Director, Dale Tempest, added: “Every year Sky Bet’s on-screen partnership with Racing UK seems to get better and better. We are therefore delighted to have agreed a new deal for 2013.”

Petromin, engine oils and greases manufacturer, has announced its official sponsorship of the 21st Gulf Cup of Nations, which will be held in Bahrain from January 5 – 18, 2013.

The announcement was made at a special ceremony arranged for the signing of an official agreement between Samir Nawar, CEO of Petromin and Adnan Merab, West Asia Sales Manager at World Sport Group, for exclusive sponsorship, broadcasting and marketing rights for Gulf Cup 21. 

In addition, a number of senior employees from the two companies were present at the ceremony.

Samir Nawar expressed his pride with sponsoring and supporting Gulf Cup matches in its twenty-first round, pointing out that it stems from Petromin’s commitment towards the Gulf region as a leading producer of engines oil and greases in the region.

He clarified that this is the second time in a row Petromin has supported the biennial championship.

“Gulf Cup spreads sportsmanship and the love of fair competition among the region’s communities through the promotion of the most popular sport and pastime football. By sponsoring the championship, we aim to support Gulf sports, in general and get closer to the youth, which constitute the majority of the population of the area, in addition to strengthening presence of Petromin in the region’s markets, and spread awareness of its brand, since it ise the favorite of many of the region’s population,” Nawar said.

The first Gulf Cup championship was held in 1970, also in Bahrain, as the result of His Royal Highness Prince Khalid Al-Faisal, Emir of Makkah Province’s idea to hold a championship to gather the GCC’s national teams.

Canada’s top ranked tennis player Milos Raonic has signed a multi-year deal with New Balance to start the 2013 season.

Previously sponsored by Lacoste, ampoule Raonic will wear New Balance clothing and footwear during match and practice sessions.

The 22-year-old, who is currently ranked No. 13 in the world, begins his season in Brisbane this week.

Plano Molding Co., the worldwide leader in fishing tackle storage systems, has extended their associate sponsorship of FLW through the 2013 season. 

The Plano and Frabill brands will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Plano Molding Co., originally founded in 1932, earlier this year announced the acquisition of Frabill Inc., bringing together its extensive line of fishing, hunting, golf and toolbox products with the North American leader in live bait storage, landing nets and portable ice fishing shelters and accessories. Plano will serve as the exclusive storage systems sponsor of FLW and Frabill will likewise have category exclusivity with nets. In addition, the Frabill FXE Stormsuit, which claimed the “Best Apparel” category at ICAST 2010, will be featured throughout FLW’s most prominent tournaments should inclement weather arise.

Plano will also offer a contingency award package for teams competing on the FLW College Fishing circuit. The program awards prize packages to teams fishing each of the 2013 qualifiers and the FLW College Fishing National Championship. To be eligible, college teams must register and wear a Plano patch on their tournament jersey each day of competition.

 

Japanese mobile social gaming network, buy Gree and Yahoo Japan have become sponsors of Tokyo’s 2020 Olympic bid.

The two companies have developed a website ko-yaku2020.jp that allows people to pledge their support to the bid. Japanese celebrities and sporting personalities have signed up to the site to pledge support.

Yahoo and Gree have begun a major advertising campaign promoting their involvement in the bid including coverage in newspapers, story on public transport and at various outdoor locations.{jcomments on}

NASCAR’s JR Motorsports revealed today that Great Clips Inc., the world’s largest hair salon brand, has signed a primary sponsorship agreement for 28 races next season.

The partnership brings Kasey Kahne and Brad Sweet to JR Motorsports, adding to a lineup that already includes Regan Smith, the series’ most recent winner, and Dale Earnhardt Jr.

This will mark the 13th year Great Clips has used the Nationwide Series to market its brand, making it the series’ longest-running sponsor. Kahne has a long-standing relationship with Great Clips dating back to 2003 when the company served as primary sponsor for the up-and-coming driver for three seasons. The company also recently announced a sponsorship of Kahne’s No. 5 Chevrolet at Hendrick Motorsports for three NASCAR Sprint Cup Series races in 2013.

The addition of Great Clips further establishes the JR Motorsports line-up for 2013, albeit with substantial changes from two months ago. First, it guarantees the company will field at least two entries in 28 of 33 Nationwide Series events. Smith is already committed to driving a full schedule, and Earnhardt Jr. will compete in select races in a third car.

Additionally, car numbers have been reassigned to align with Kahne’s branding in the Sprint Cup Series. Kahne and Sweet will split time in the No. 5 Chevrolet for 27 races. Smith will compete for a championship in the No. 7, and Earnhardt Jr. will carry his familiar No. 88 in a limited schedule that presently stands at four races. One of Earnhardt’s races will be with Great Clips branding to fill out the 28-race sponsorship package.

JR Motorsports General Manager Kelley Earnhardt Miller said the organization still isn’t committing the No. 5 team to a full-season slate but continues to work at securing sponsorship to fill out the remaining six races.

“The last three months have been critical for the direction of JR Motorsports and the commitment we’ve made, and this partnership with Great Clips is a major step in the right direction,” Earnhardt Miller said. “To sign a 28-race sponsor while adding Kasey Kahne and Brad Sweet to our line-up is quite extraordinary. Our goal is still to run two full-time teams, and this helps us greatly to achieve that.”

A teammate of Earnhardt’s at Hendrick Motorsports, Kahne is a 14-time Sprint Cup Series winner and seven-time Nationwide Series winner. He drove two races for JR Motorsports in 2011, finishing fourth at Kentucky Speedway and third at New Hampshire Motor Speedway. Kahne rejoined the Great Clips family in 2009 and, over the last three years, has competed in select Nationwide Series races with the company as his primary sponsor. Great Clips has since expanded its relationship with the Enumclaw, Wash. native over the years by being heavily involved in the driver’s charity events and serving as a primary sponsor for Kasey Kahne Racing. Part of that expansion has also included the addition of Sweet to the Great Clips driver lineup with the Grass Valley, Calif. native carrying Great Clips branding in 18 NASCAR Camping World Truck Series and 19 Nationwide Series races over the last three years.

“Great Clips has been a long-time sponsor of mine for 10 years,” Kahne said. “They support everything that I do from the Kasey Kahne Foundation to my sprint car team and they continue to grow their program in NASCAR. We all look forward to joining JR Motorsports and continuing to build on the success that they have had.”

 

Global recruitment company, ambulance Penta Consulting has announced a two year sponsorship deal with British Paralympic sporting hero David Weir. 

With 10 Paralympic medals and six London Marathon titles to his name David, viagra winner of four gold medals at the London games earlier this year and a finalist for the BBC Sports Personality of the Year, story is one of the country’s greatest athletes.

Commenting on the sponsorship deal Paul Clark, CEO and founder of Penta said:  “We will be supporting David over the next two years in the build up to the Commonwealth Games in Glasgow in 2014 as he competes all around the world.  We are absolutely thrilled to be championing David as there is such a natural fit between him and our company, both locally and internationally.  Penta and David are both top Wallington ‘brands’ that compete on the international stage and both are wholly committed to supporting local charities and not for profit organisations in the local community.

Penta in the Community was rated as the UK’s number one ‘Giving Something Back’ programme by The Sunday Times earlier this year and David, who grew up in Wallington, is also very well known for his commitment to getting involved and supporting local charities and organisations.”

“I am very happy to be associated with such a successful global company and I like the fact that Penta is based in Wallington where I come from. I’m looking forward to being involved with them over the next two years,” David added.

Penta Consulting, based in Wallington, is a global IT and Telecommunications staffing solutions business with a particular focus on the mobile computing and connectivity sector worldwide.  Delivering innovative and flexible recruitment strategies for clients and the very best permanent and contract technical career opportunities for candidates, Penta works with 90% of global telecom manufacturers, operators and vendors.