SecurTek Monitoring Solutions announced today that it has partnered with the WFG Continental Cup of Curling, held this week at the South Okanagan Events Centre in Penticton, British Columbia.

SecurTek’s investment as a Diamond Sponsor for the international curling competition featuring top world players, is a tribute to achievements made by smaller cities, outside of major centres.

“Penticton’s success in developing it’s capacity to host a major international event like this resonates with our company because we understand the dedication it takes to deliver on the expectations of competitors and the tens thousands of fans who will converge on Penticton this week,” notes SecurTek CEO Barry Rogers. “We know what it takes, because we also operate out of a smaller city.”

SecurTek’s head office is located in Yorkton Saskatchewan, a community that is less than half the size of Greater Penticton. Yet Securtek is physically present in seven Canadian provinces, including British Columbia.

“It is no secret that many SecurTek employees are big curling fans,” quips Director of Marketing Kristy Cmoc. “Our delegates attending the event have been walking on Cloud Nine since the confirmation of our financial support for this year’s edition of the Continental Cup. They look forward to meeting the fans and to being great ambassadors for our organization and our community… as soon as they reach ground level again, later this week in Penticton.”

The WFG Continental Cup gets under way Thursday January 10, with Women’s and Men’s finals on Sunday January 13. Game coverage will be provided in Canada by TSN and RDS networks. Next year’s edition of the Cup will be held in Las Vegas. The first ever Continental Cup of Curling was held in Regina, Saskatchewan, in 2002.

Yamaha Factory Racing has announced a new sponsorship deal with Monster Energy for the 2013 and 2014 MotoGP seasons.

Monster branding will be visible on the YZR-M1s and leathers of Jorge Lorenzo andValentino Rossi as well as team clothing and equipment.

Reigning MotoGP champion Lorenzo – previously backed by rival energy drink Rockstar – has a personal engagement with Monster and Yamaha included in the new agreement. 

Rossi’s existing deal with Monster will be complementary to the new Yamaha deal. 

Monster’s title sponsorship of Tech 3 ‘will remain unchanged and is unaffected’.

Lin Jarvis, managing director of Yamaha Motor Racing, said: “We are very happy to be able to announce the start of a new chapter in the Yamaha – Monster Energy partnership.

“Monster Energy is already a major partner to Yamaha’s top global sports activities in many domestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines. 

“They have also been the title sponsor of the Monster Energy Tech 3 Yamaha team for the past 4 years. The expansion to include the Yamaha Factory Racing MotoGPTeam is a logical and prestigious expansion of the program.

“This completion of the program permits Yamaha and Monster Energy to work even closer together to develop their sports marketing programs and to develop rider talent to continue to be successful into the future in all areas of motorcycle racing.”

The Factory Yamaha team has not had a title sponsor since Fiat left, with Rossi, at the end of 2010.

English Premier League giants, Manchester United have announced today a three-and-a-half year partnership with Indonesian tyre manufacturer Multistrada.

As one of Indonesia’s leading tyre manufacturers, Multistrada’s production capacity produces almost 50,000 tyres daily and exports to more than 83 countries. Much like Manchester United, the company prides itself on being a leader and a trendsetter in its industry, introducing innovations to meet the needs of its customers.

With more than 54million followers in Indonesia, Manchester United is the country’s most supported football club, with a cumulative TV reach of more than 903m Indonesian fans last season. Recognising the strength of the club’s following in Indonesia, Multistrada joins other leading brands in the country in working with the club to bring the magic of Manchester United closer to its fans on a daily basis.

Manchester United commercial director Richard Arnold commented: “Manchester United is delighted to welcome Multistrada as its official tyre partner in Indonesia. We have always had huge support in the country and our commercial sponsorships are an important way for the club to connect with those fans. Just a few months ago, almost 12,000 fans queued for a place at our #IAMUNITED fan party in Jakarta, even though we had only 6,000 places available.

“Although from two very different industries, Multistrada and Manchester United share many common values, which is ultimately what we look for in a sponsor and I am confident this will be a successful partnership.”

Multistrada’s President Director, Pieter Tanuri, added: “Achilles Radial and Corsa Motorcycle Tire, the top two tyre brands of Multistrada, are extremely proud to be in this prestigious partnership with the world’s number one football club, Manchester United.

“We are confident this partnership will better leverage our brand to the international world. Manchester United and Multistrada both share the same core values, placing high importance on the assurance of product and brand quality.

“Manchester United and Multistrada also share an aspiration for a better world and we know we can instigate an enormous ripple of positive impact with this partnership. We are currently working together on exciting plans for a CSR program through which we will give hope and opportunity to millions of Indonesian youths.”

Established in 1988, Multistrada now has three brand of tyres, the Achilles, Corsa and Strada, producing tyres for Passenger Car Radial (PCR), Light Truck Radial (LTR), Motorcycle Tire (MC), Sport Utility Vehicle (SUV) and introducing Truck Tires in 2013.

Sprint has secured a deal to replace Budweiser as the sponsor of the season-opening race at Daytona beginning this year and change the name of the event from the Shootout to the Sprint Unlimited, ambulance Sprint and Daytona International Speedway announced Monday.

Sprint, cialis the title sponsor of NASCAR’s top series, has signed a multiyear deal to sponsor the race, which will is set for Feb. 16 at 8 p.m., SBJ reported.

Sprint and Daytona International Speedway have yet to announce the format for this year’s 75-lap race, which features pole winners from the previous year and previous winners of the event. The event will feature some new fan elements, however, including opportunities to serve as Grand Marshal, Honorary starter and trophy presenter.

Anheuser-Busch, which had sponsored the race for years through its Busch and Budweiser brands, is now the sponsor of the Budweiser Duels, replacing longtime sponsor Gatorade. The Duels are twin qualifying races that set the field for the Daytona 500.

Daytona President Joie Chitwood said: “Now more than ever, through our growing partnership with Sprint, The Sprint Unlimited will be the fans’ race,” Chitwood III said in a news release. “Sprint has been a great partner with Daytona and NASCAR, and they continue to raise the bar by engaging race fans in new and innovative ways. We look forward to hearing about additional unique elements for this race in the coming weeks.”

FLW, the world’s largest tournament-fishing organization has renewed it’s sponsorship of Mars Chocolate North America for the 2013 season.

The Mars Chocolate North America brands that will continue to be featured by FLW include M&M’S and SNICKERS, as well as the addition of the TWIX brand to the stable of Mars anglers.

The brands will be featured across FLW’s multiple platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Three of the most consistent anglers on the Walmart FLW Tour will be representing Mars Chocolate North America as brand ambassadors in 2013. Jim Moynagh of Carver, Minn., who finished 2012 ranked third in FLW Angler of The Year standings, will again be representing the M&M’s brand. Chris Baumgardner of Gastonia, N.C., who had two top-10 FLW Tour tournament finishes in 2012, will once again represent Snickers. Jonathan Newton of Rogersville, Ala., will join the Mars team and represent the Twix brand. Newton has more than $530,000 in career winnings in his nine years as an FLW Tour professional.

 

Serie A’s Juventus FC  have announced a new partnership with Energy Trade International.

Under the new deal, the company’s logo will be displayed on pitchside LED screens, interview backdrops and across the club’s various communication platforms.

The company, established in 2008, is already at the top of its field for the provision of gas to industrial and civil clients, and will now aim to enhance its image by joining forces with an elite sporting organisation.

Energy Trade International made it’s debut on the weekend, at Juventus Stadium, for the Bianconeri’s clash with Sampdoria.

Golfplan International Golf Insurance has signed a three year agreement to become title sponsor of the popular PGA Pro-Captain Challenge which each year attracts entries from more than 500 UK clubs. 

This pro-am tournament will include ten regional finals and a £25, cough 000 grand final set to be staged overseas.

Golfplan, denture which offers comprehensive cover across a range of golf-related liabilities, patient has built a strong reputation among golfers and is aiming to further enhance its reputation for delivering comprehensive golf coverage combined with strong customer service by forging closer ties with PGA professionals and golf club members.

Golfplan is now owned by Canopius, one of the top-ten Lloyd’s insurers, which underwrites a broad range of insurance products including specialist personal lines insurance. Golfplan offers unrivalled cover with benefits including ‘new for old’ replacement of equipment; cover for golf club membership fees while injured or ill; 24-hour cover for theft of equipment from cars; and personal liability cover of £5 million.

Douglas Young, managing director of Golfplan Insurance, said: “We are delighted to be the new sponsors of the PGA Pro-Captain Challenge.

“With the backing and financial strength of our parent company, Canopius, we are firmly committed to growing the Golfplan brand.  This sponsorship is an ideal step in establishing closer relationships with golf professionals and club members to ensure that our superior insurance products are readily available to match our golfing customers’ needs.”

PGA chief executive Sandy Jones commented: “It was with great delight that I met with Golfplan and listened to their intentions to support our PGA members in their everyday business which in today’s economic world is much-needed and very welcome.

“They further demonstrated their commitment to the game at club and professional level by agreeing to become the new sponsor of the PGA Pro-Captain Challenge which is one of our best events, bringing together our members and the clubs at which they are engaged.

“Golfplan is a very welcome addition to our family of sponsors and we look forward to a successful relationship.”

The Gateway Pro Tour, the third echelon of professional men’s golf in the United States has announced that The Antigua Group, a leading designer of men’s, women’s and children’s lifestyle apparel and golf sportswear, has extended its sponsorship agreement with the Tour for the 2013 season.

Antigua has solid roots in the golf market and has built a strong reputation with numerous golf tournaments and Tour professionals, including the PGA TOUR, LPGA Tour, Champions Tour and the Web.com Tour.

“All of us at Antigua are proud to be an official sponsor of the Gateway Pro Tour,” said Ron McPherson, President and CEO of The Antigua Group. “We look forward to watching Gateway Pro Tour members graduate to the Web.com Tour and the PGA TOUR. Antigua has supported the Gateway Pro Tour for several years and to extend our relationship through 2013 is a great milestone for our company.”

Sponsors provide an essential resource for the Gateway Pro Tour. Some of the ways sponsor money allows for the continued growth, success, and recognition of the Gateway Pro Tour are – Tour expansion, increased purse sizes, Nationwide and PGA TOUR exemptions, Q-School bonuses, administration, tournament equipment and materials, charity golf tournaments, community involvement and enhanced membership benefits.

“Antigua is clearly one of the leaders in the golf apparel industry and is a natural fit to partner with the Gateway Pro Tour,” said Ryan Pray, Executive Director of the Gateway Pro Tour. “Sponsor support is important to the continued growth of our Tour, and we are excited to have Antigua on board again for 2013.”

Antigua is one of a select group of companies invited to participate in the exclusive PGA Retirement Plus Program. The company’s understanding of, and commitment to, the special needs of the golf market has resulted in the development of an event services division within its customer services department. Like everything the company does, the Antigua standard of customer service is developed with an understanding of the company’s roots and a clear vision of its future. For more information go to www.antigua.com.

Established in 2001, the Gateway Pro Tour was created to help aspiring PGA TOUR professionals fine-tune their skills in competitive golf tournaments. In its 12-year history, the Tour has maintained a leading position as the premier developmental professional golf tour on the West Coast and has paid out more than $42.1 million to players over that period. 

Two-time Ironman Champion Jimmy Johnsen has inked a partnership with wheel brand DT Swiss.

“I am really excited to announce that in 2013 I have partnered with DT Swiss, health ” said Johnsen. “Having a leading brand like DT Swiss behind me as I take on Kona in 2013 is a great privilege.

“I’ve just received my wheels for next year and they are awesome! I’ve already had the chance to ride my R21?s and I was very impressed with how stable they feel even at high speeds and downhill so I know I’m in good hands. I love the white spokes on my race wheels, so they will definitely stand out in T1 and make it easy to find my bike.”

Star Scientific, Inc., have announced that John Isner, the top-ranked American player on the ATP World Tour, will be the next brand ambassador for the Company’s Anatabloc dietary supplement for anti-inflammatory support.

Isner is the second brand ambassador for Anatabloc, joining PGA Tour champion Fred Couples.

Since the start of his professional career in 2007, after completing four years at the University of Georgia, Isner has been recognized as one of the rising stars of American tennis.  Some of Isner’s accomplishments include winning five ATP tour titles, leading the United States to the 2012 Davis Cup semifinal, winning the longest match in tennis history at Wimbledon in 2010, defeating world #1Novak Djokovic and former world #1 Roger Federer during the first half of the 2012 season, and reaching the quarterfinals of the 2012 London Olympics.  Isner also broke into the ATP top 10 during the 2012 season and is often considered a future Grand Slam contender.

Isner recently learned about the benefits of Anatabloc and started using the supplement to help provide anti-inflammatory support naturally.  “Anatabloc has allowed me to stay on the court longer and in the gym longer, while at the same time helping with the recovery process.  I simply do not feel as sore and fatigued as I have in the past,” Isner stated.

“We are extremely proud to have John teaming up with Anatabloc, a product that is becoming increasingly popular in the world of professional athletics,” said Isner’s manager, Sam Duvall, Vice President at Lagardere Unlimited Tennis.

“John is a phenomenal athlete who has become a giant in the world of tennis,” stated David Dean, Vice President of Sales and Marketing for Star Scientific, Inc. “He will be a tremendous partner for Star Scientific as he helps spread the word about Anatabloc, and the difference it is making in his game. We are excited to have him as an Anatabloc brand ambassador. Sales continue to grow and we are looking forward to a great year ahead.”

Isner’s decision to become an Anatabloc brand ambassador coincides with the Company’s results of testing from HFL Sport Science, one of the leading organizations in doping control and research. HFL Sport Science batch tested Anatabloc for the presence of a wide range of more than 147 prohibited substances using HFL’s ISO17025 accredited nutritional supplement screens. The testing found Anatabloc to contain no banned substances.

PGA Tour Professional Fred Couples, the Company’s first Anatabloc Brand Ambassador, continues in his role as a principal spokesman for the product, and is excited to see Anatabloc growing and spreading into different areas of professional athletics.  Couples will be inducted into the World Golf Hall of Fame in 2013 and will serve as Captain of The 2013 Presidents Cup.

Paul L. Perito, Chairman, COO, and President of Star Scientific, Inc. commented, “We are proud to have both Fred and John on board. We are hopeful that their success with the product will encourage other athletes and active individuals to try Anatabloc and spread the word.  Now that HFL Sport Science has concluded its vigorous testing of Anatabloc, we look forward to expanding our presence and helping all types of athletes and active individuals reach their full potential.”