North American lighting leader Osram Sylvania announced today they have renewed their title sponsorship agreement through 2017 for the Sylvania 300 with New Hampshire Motor Speedway (NHMS), New England’s largest sports and entertainment facility.

Rick Leaman, president and CEO of Osram Sylvania Inc. and Region Head for the Americas, and Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway, made the announcement today.

Osram Sylvania has sponsored the fall NASCAR Sprint Cup Series race at NHMS for the last decade. The September race, which is one of the final ten races in the “Chase for the NASCAR Sprint Cup,” has historically been one of the highest rated NASCAR events on national television and draws crowds of over 100,000 at the speedway.

“The relationship with NHMS for the past ten years and 3,000 miles of the SYLVANIA 300 has been valuable to our company and brand,” said Leaman. “Just like the nature of NASCAR racing, Osram Sylvania has strived to build a high-performance culture that is reflected in its people, products and services, and we are looking forward to the next five years of exciting NASCAR racing and engaging the brand loyal fans.”

“This day and age, long-term business relationships are becoming more of a rarity,” said Gappens. “Working together for the past decade, we have built a tremendous partnership together and continue to work hand-in-hand in making the Sylvania 300 one of the marquee events in the ‘Chase for the NASCAR Sprint Cup’ 10-race playoff.”

The extension will take the sponsorship to 15 consecutive years. Charlotte Motor Speedway (23 years with Coca-Cola), Bristol Motor Speedway (21 years with Food City), Homestead-Miami Speedway (11 years with Ford) and Talledega Superspeedway (11 years with Aaron’s) are the only tracks to have had entitlement sponsors for a longer stretch than the New Hampshire Motor Speedway partnership with Osram Sylvania.

The 11 annual SYLVANIA 300 will be the 27th race of 36 on the Sprint Cup Series schedule and takes place on Sunday, September 22 with the green flag dropping at 2:00 p.m. 

Sports bar franchise, pharm Buffalo Wild Wings has announced today that it has entered into a partnership with the NCAA.

The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

The announcement comes on the heels of the Buffalo Wild Wings Bowl, the company’s first major sports sponsorship, which was held Dec. 29 in Tempe, Ariz. The NCAA relationship is another key affiliation for Buffalo Wild Wings as it continues to integrate with sports that are popular with its core customer base.

“Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild Wings executive vice president of global brand and business development. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

“Buffalo Wild Wings is a prominent national brand with mass appeal that resonates with our NCAA fan base,” said Mark Lewis, NCAA executive vice president for championships and alliances. “We are eager to welcome them to the NCAA family so they can activate around the NCAA championship. When you visit a Buffalo Wild Wings, you can’t help but feel the positive energy in the restaurants, especially when college sports fans are viewing the many NCAA sporting events there. We look forward to that same energy and enthusiasm to continue to support NCAA student-athletes and their accomplishments.”

The sponsorship, sold through CBS Sports and Turner Sports, includes media rights that will increase Buffalo Wild Wings game-day broadcast presence over the next four years. The marketing rights provide opportunities to create consumer promotions and interact with fans at key NCAA events such as NCAA March Madness®, including the NCAA Men’s Final Four® and National Championship, historically top drivers to Buffalo Wild Wings restaurants. Specific program details will be announced as they roll out to Buffalo Wild Wings Guests.

“College sports fans are some of the most passionate fans out there,” Benning said. “The NCAA partnership will open new doors for us to fuel that passion and introduce new fans to the Buffalo Wild Wings experience.”

“As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA Corporate Partners,” said Will Funk, senior vice president of NCAA Partnerships and Branded Programming within Turner Sports. “We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA Championships to drive increased restaurant traffic and sales.”

“Buffalo Wild Wings is one of the largest and most popular casual dining restaurant and sports viewing destinations in the country,” said Chris Simko, senior vice president, CBS Sports Sales and Marketing. “They promote an atmosphere of fun and fellowship for college sports fans in communities in virtually all 50 states, uniquely qualifying their restaurants to serve as the ‘Official Hangout of March Madness’.”

The World Curling Federation (WCF) has announced that Titlis Glacier Mountain have confirmed their title sponsorship of the Women’s World Curling Championship 2013, medicine in Riga, check Latvia.

They have also confirmed they will be a main sponsor, medstore along with the City of Lucerne, of the 2014 Men’s World Curling Championships in Beijing, China.

Norbert Patt, CEO of Titlis Cableways, Hotels and Restaurants, commented on the deal: “Our previous sponsorships of the World Women’s Curling Championship in 2009 and 2011 resulted in increasing awareness for the Titlis Glacier Mountain tourist destination. So it was a logical step to extend the partnership with the WCF, especially for the 2014 event in Beijing, China, which is very important for us. Titlis Glacier Mountain and the city of Lucerne are the top two destinations for Asian tourists visiting Switzerland.”

The Golf Swing Shirt Company has announced three-time Major Champion, overnight viagra Padraig Harrington, asthma as their new global brand ambassador.

The Golf Swing Shirt is a golf swing trainer that is revolutionizing the way golfers learn, practice, and play golf.

Padraig Harrington commented: “The Golf Swing Shirt seems to have been designed with me in mind as it promotes the feeling of the connection between the arms and the body, which is something I have worked on my entire career. I truly believe this product will make a difference to my game and am very happy to be associated with it. Everybody knows how much I like to practice and having a new training aid makes me even more motivated.”

Ray Rapcavage, the inventor of this unique product and owner of The Golf Swing Shirt Company, said: “We are delighted that a star of the calibre of Padraig Harrington has chosen to endorse our product. We all know that Padraig would only endorse a product he truly believes in and uses, so the fact that he is throwing his support behind our product and that he honestly believes it will make a difference to his game is fantastic. We look forward to seeing the benefits The Golf Swing Shirt will bring to his game in 2013.

“Our ultimate goal is to reach and teach the millions of golfers in every corner of the world since they can now instantly learn and feel a simplified golf swing. In making the golf swing easier to learn it will invariably help grow the game of golf and both Padraig and we at The Golf Swing Shirt Company embrace that prospect.”

Cobra-Puma Golf has inked an endorsement deal with PGA Tour winner Jesper Parnevik that will have the stylish Swede sporting Puma apparel and using Cobra golf equipment.

Parnevik, prescription 47, pills has also won five times on the European Tour, cough but it has been almost 12 years since the three-time Ryder Cup member won his last event, the 2001 Honda Classic. He made one cut in three events on the PGA Tour in 2012, a tie for 76th at the Transitions Championship.

“Cobra Puma Golf and Jesper Parnevik are a perfect match,” said Bob Philion, President of Cobra Puma Golf. “He has been a world class performer and a pioneer of modern golf fashion on the global golf stage for over 20 years; making him the perfect blend of performance and style that Cobra Puma Golf embraces. We’re excited to see him return to the PGA Tour and embody the Cobra Puma Golf spirit on and off the course.”

According to Cobra-Puma, Parnevik Jesper will be wearing products from Puma Golf’s Spring/Summer 2013 Collection along with the all new Tux Lux golf shoe, part of PUMA Golf’s Lux footwear collection.

“I’m thrilled to be part of the Cobra-Puma Golf team,” Parnevik said. “They’re not afraid to do things a little differently. I’ve played Cobra and worn Puma in the past; both brands provide top performing gear that shakes things up on the course. I’m so excited to have the new 2013 gear ready to go, and add my style to the line at the same time; Cobra-Puma Golf is a great fit for me.”

Malaysian women’s professional squash player, Low Wee Wern has secured three sponsors.

Wee Wern, currently ranked seven in the world signed a new racquet deal with Harrow that will run for two years.

Wee Wern said has recently ended her racquet sponsorship deal with Technifibre having been associated with the company for the last three years. She has also signed Puma as an apparel partner and Mizuno has renewed its footwear sponsorship deal.

Wee Wern is still looking for a major sponsor.{jcomments on}

Yoplait Pro-Force yogurt, rx has become a partner of X Games Aspen.

“This is a perfect fit for Pro-Force as it lines up with what kids with active lifestyles are interested in,” said Ashley Karr, Yoplait Kids associate marketing manager. “The X Games are the pinnacle of action sports and achievement and Yoplait Pro-Force is a good source of protein that can help tomorrow’s all-stars reach their fullest potential—and have a blast while doing it.”

Yoplait Pro-Force is launching with the “Bring Your A-Game” campaign which focuses on helping mom to get her kids more protein. “As a proud partner of X Games Aspen, we are bringing our active lifestyle campaign to life,” said Karr. Yoplait Pro-Force will be at the X Games January 24-27, 2013 and sampling product with the athletes, attendees and media.

New Yoplait Pro-Force Greek yogurt contains two times the protein of the leading kids’ yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings are as fun as they are healthy. The new packaging has vibrant colors and active-lifestyle imagery featuring X Games athletes/sports and logo.

The San Francisco 49ers have selected PrimeSport, seek the leader in providing direct access to the biggest sporting events on the planet, as their Official Fan Travel Partner for the Super Bowl in New Orleans.

As part of the partnership, PrimeSport is offering multiple 49ers Super Bowl Travel Package options for fans trying to get to the game in New Orleans. Fans looking for the full Super Bowl weekend experience can choose three-night weekend packages available with or without airfare that also include hotel accommodations, all ground transportation, exclusive party and event access, Super Bowl XLVII tickets, souvenirs and much more. Same day travel packages are also available for the serious sports fan that is just in town for the game.

PrimeSport will also host the Official San Francisco 49ers Pre-Game Tailgate located dockside along the mighty Mississippi River, behind the Riverwalk Marketplace and adjacent to the Canal Street Wharf. Partygoers will enjoy 3 hours of tailgating with an open beer and wine bar, authentic New Orleans tailgate food, live entertainment, NFL appearances, and much more!

“PrimeSport has extensive experience and has been an industry leader when it comes to offering travel, VIP experiences, and hospitality packages for the Super Bowl,” said Jamie Brandt, San Francisco 49ers Vice President of Ticketing and Suites. “The 49ers community and fans are really excited to be heading back to the Super Bowl for the sixth time and we are proud to be partnering with PrimeSport to provide safe and dependable packages for our loyal fans.”

Super Bowl XLVII promises to be memorable, as this season has seen breakthroughs, upsets and impressive performances. Finishing with one of the best records in the league, and finishing the regular season winning 5 out of their last 7 games, the 49ers will certainly present a tough matchup for their opponent led by second year quarterback Colin Kaepernick and running back Frank Gore.

“The San Francisco 49ers organization brings so much history and passion to the Super Bowl with an unprecedented track record of wins in the big game,” said Sam Soni, President of PrimeSport. “We are very excited to be able to offer loyal 49ers fans the PrimeSport VIP Experience and a reliable and official source for travel options to the Super Bowl.”