Gaganjeet Singh Bhullar, a four time Asian Tour winner, has been signed as a brand ambassador for the Jaypee Green Golf Resort for a period of three years and he would be representing the debutants Jaypee Green Greater Noida in the second edition of the golf’s original IPL format inter-city tournament.

Bhullar, who played for Dev-Ellora Chandigarh Team last year, would team up with veterans Sanjay Kumar and Vijay Kumar and the trio has so far won over 100 professional events between them.

Bhullar, who reached a career high ranking of 88 last year, also said that he aimed to get into the top-50 in the world ranking this year and get more invitations from the European tour. “I didn’t have a great tournament recently but I am looking for some solid performances in the upcoming tournaments starting with the Louis Philippe Cup,” added Bhullar, who is also likely to conduct coaching clinics at the course in the future.

Through their support for the Greater Noida team in the Louis Philippe Cup, as one of the largest investors in golf infrastructure in the country today, Jaypee Greens is looking to take their association with professional golf to an all new level, by making deeper connections with the golf enthusiasts all over the city and country.

Vidya Basarkod, President (Sales & Marketing), Jaypee Greens articulated: “Jaypee Greens have been a pioneer in developing international standard golf-centric townships. It is only logical for developers like us to promote the game and the players as well, because that is complementing our infrastructure.”

 

NHL’s Phoenix Coyotes have announced today that the Coyotes have renewed their corporate partnership agreement with Anheuser-Busch.

As part of the partnership agreement, Anheuser-Busch has acquired the naming rights to the Coyotes exclusive ice level club that will be called “Club Bud Light”. 

“We are very pleased to renew our partnership with Anheuser-Busch,” said President & COO Mike Nealy. “Anheuser-Busch is a great partner and we are thrilled that they have secured the naming rights to our prestigious ice level club in Jobing.com Arena. Club Bud Light will provide Anheuser-Busch with an opportunity to raise awareness about their brand and products with our premium season ticket holders and corporate partners and I know our fans will enjoy spending time in the club at Coyotes games.”

Under the terms of the agreement, Club Bud Light will be prominently outfitted with new brand integration, including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.

“We’re excited to renew our partnership with the Coyotes,” said Rich Gutierrez, Group Director, Local Media Buying, Anheuser-Busch. “It combines the strength and stability of the Bud Light brand with the club, and provides us with a great opportunity to connect with an important audience through exclusive hospitality experiences.”

USA Rugby has announced that American hard cider maker Crispin Cider Co. has signed a three-year agreement Rugby to become the official hard cider of USA Rugby. 

“Crispin has been a proud supporter of U.S. rugby teams since the day we bottled our first cider,” said Crispin Cider Co. President Joe Heron. “We’re as enthusiastic and passionate about the sport as the exceptional people who play the game. No helmets. No pads. Just lots of ice. Perfect. We like to tackle hard and play to win, just like the Eagles. The fit with the team at USA Rugby is natural in terms of values and personal chemistry.”  

As the official hard cider of USA Rugby, Crispin has rights to use USA Rugby marks on products and marketing, in addition to on-site visibility during official USA Rugby National Club Championship and domestic national team events. Sponsorship communications will be focused on rugby fans, players and USA Rugby members alike who are 21 and older. 

In addition to being an official sponsor of USA Rugby, Crispin will continue to partner at a grassroots level with rugby clubs across the nation. Crispin will further that involvement with the sponsorship of annual awards in partnership with USA Rugby. These include the USA Rugby Crispin Club Rugby Coach of the Year/NCS Championships for both male and female team coaches, and the USA Rugby Crispin Club Rugby MVP of the Year/NCS Championships for the best male and female rugby players. 

“Rugby is on fire in the U.S.,” said Nigel Melville, president and CEO of USA Rugby. “Participation and attendance at all levels are growing exponentially, the Eagles are performing at the highest level in our history, and we look forward to participating in the Men’s and Women’s Rugby Sevens World Cup in 2013, the Women’s Rugby World Cup in 2014 and the Men’s Rugby World Cup in 2015.  

“Rugby is a team game, and we’re thrilled to have Crispin on our team going forward. We love their energy, their passion for the game, and their willingness to work with us to the benefit of the future of the sport as a whole, as well as clubs, players, fans, and of course, the Eagles.”

Diamond Resorts International, treat a global leader in the hospitality and vacation ownership industries, link has announced a new partnership and sponsorship with PGA Tour golfer, ambulance Brian Gay.

Gay became a professional golfer in 1994 and joined the PGA Tour in 1999. Throughout his 19 year career he has won four PGA Tournaments including Mayakoba Golf Classic at Riviera Maya – Cancun in 2008, Verizon Heritage in 2009 and St. Jude Classic in 2009. Most recently, on January 21, 2013, Gay won the Humana Challenge in La Quinta, California, moving him to No. 1 in the FedEx Cup standings.

Per the sponsorship agreement, Gay will represent Diamond Resorts International at all public appearances as well as PGA Tour events, and display the Diamond logo on the front of headwear and apparel. In addition, he will be the official PGA Tour Playing Professional for Mystic Dunes Resort & Golf Club, a Diamond Resorts International property in Celebration, Florida. Gay will make personal appearances throughout the year at Diamond’s Perfectly Cut Events, conduct live golf clinics and participate in Diamond owner tournaments at Mystic Dunes Resort & Golf Club.

“I consider it an honor to represent Diamond Resorts International while on the PGA Tour and eagerly anticipate my involvement with Mystic Dunes Resort & Golf Club,” said Brian Gay. “Diamond, a company that my family and I enjoy staying with when traveling, sets the industry standard for customer service and offers high quality facilities. It’s a privilege to have this opportunity to meet and work with the talented team members at this resort and across North America.”

As a golf professional with nearly 20 years of experience, Gay consistently operates on a high-performance level ensuring flawless execution. This is the same standard that Diamond Resorts International strives to deliver to owners, members and guests worldwide.

According to Michael Flaskey, Executive Vice President, Sales and Marketing, North America, Diamond Resorts International: “We are proud to sponsor such a talented and inspirational athlete who exhibits the same determination and commitment to excellence that we strive for at Diamond Resorts International. Our team members look forward to serving Gay and his family when staying at our resorts. We congratulate Gay on a great start to the season with his big victory at the Humana Challenge. We wish him the best of luck as he continues to compete on the 2013 PGA Tour.”

Rugby’s Super League has announced that Heinz BIG Soup, one of the UK’s most recognisable consumer brands, has extended its partnership with the league for the 2013 season.

Heinz BIG Soup is already an established presence within Rugby League and this latest agreement sees the brand featuring prominently on matchday perimeter advertising hoardings and on the sleeves of all 14 Super League clubs’ playing jerseys, as well as adorning Super League’s match balls. The partnership will also be used to support the expansion of the Heinz BIG brand, with a range of Frozen Ready Meals which were launched back in September 2012.

Heinz BIG Soup has outlined its commitment this year to maximising awareness of Rugby League outside of the sport’s traditional strongholds and plans a series of exciting experiential and national media campaigns involving some of Super League’s most talented stars to help engage new supporters.

RFL Commercial Director James Mercer said: “We are very pleased to have Heinz BIG Soup on board for 2013 in what promises to be an extraordinary year for Super League and Rugby League in general.

“There is already a huge awareness of Heinz BIG within Rugby League following their successful association with Super League through the ‘BIG Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013.

“We have built a strong relationship with Heinz BIG Soup since they first got involved and we look forward to working closely with them to strengthen that partnership during the next year.”

Chris Nunn, Senior Brand Manager, Heinz BIG Soup said: “After a successful year of sponsorship in 2012, Heinz BIG Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport.

“We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz BIG Soup experience for 2013, including signing national media partnerships and a BIG new and interactive campaign which will be launched with some well-known Super League faces in February –watch this space!”

Benfield Motor Group, stomach a car dealership inthe UK, symptoms have announced, pill their first major group level sponsorship deal in  the county, with a new partnership with 2012 Super League Champions, Leeds Rhinos.

The sponsorship will kick off with a world final as the Rhinos face Melbourne Storm in the World Club Challenge Final at Headingley Stadium on the 22nd February.

The sponsorship is their biggest deal to date in Yorkshire and follows existings partnership in the North East with the likes of the Newcastle Falcons, Newcastle Eagles and Durham CCC and offers us a great opportunity to develop their brand awareness throughout Yorkshire.

Matthew Squires, Benfield Marketing Executive, said : “We are delighted to team up with the Rhinos, we have been working on the sponsorship for sometime after identifying the Rhinos as the crown jewel in the Yorkshire sporting crown. Fingers crossed the team will be able to kick off the partnership by retaining the World Club Challenge and we will looking to build a long term mutually beneficial partnership. As a family owned business with family values, we saw the Rhinos as ideal commercial and community partners.”

Leeds Rhinos Commercial Director Rob Oates added, “We are delighted to welcome Benfield on board as one of our major partners. As a club we are proud to work with some of the biggest brands in our region who were look to build long lasting relationships with to the benefit of all parties. I would like to thank Matthew Squires and all the guys at Benfield for their support and we look forward to working with them this season and beyond.”

Fiorentina striker, Giuseppe Rossi has announced a new sponsorship deal with adidas.

The former Villarreal player has signed a contract with Adidas and, on his return, will use ‘the slipper F50 adizero already’ use among others Lionel Messi, Dani Alves, Karim Benzema and David Villa.

”I am proud to enter the world of Adidas, the brand as some of the best players – said Rossi. “The products in three stripes have written the history of football and I can not wait to come back and help make it too.”

Rossi has scored 96 goals in his career with Manchester United, Newcastle, Parma, Villarreal and the Italian national team. 

Canadian Tire Corp. Ltd. has inked an eight-year multi-level partnership deal with the Canadian Olympic Committee.

The company also announced partnership deals Wednesday with the Canadian Paralympic Committee, viagra order Hockey Canada, ed the Canadian Soccer Association, ampoule Canada Snowboard and Alpine Canada.

Canadian Tire CEO Stephen Wetmore said he’s proud the company is joining the “likes of Bell, HBC and RBC as the country’s top Olympic supporters.”

“In fact,” he said, “I believe we should have been here a long time ago.”

Wetmore said Canadian Tire will be signing sponsorship agreements with individual athletes, and also announced a program to provide flexible employment to the country’s 1,800 carded athletes.

Canadian Tire already had partnerships with the NHL, NASCAR, Canada Games, Canadian Sports Hall of Fame, hockey players Sidney Crosby and Jonathan Toews, and the Toronto Blue Jays’ Brett Lawrie.

The company recently announced a sponsorship deal with Skate Canada.

The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) have announced that Pattison Outdoor Advertising L.P. as its Official Out-of-Home Advertising Supplier.

In this role, impotent the Mississauga, health Ontario-headquartered company—Canada’s largest out-of-home and transit advertising company—will help bring the excitement of the “People’s Games” to a national audience, apoplectic particularly in Toronto, the Host City of the Games, and southern Ontario. Pattison’s wide range of media assets will showcase the children-designed TORONTO 2015 mascot, and promote Games tickets, merchandise and cultural events.

Pattison Outdoor Advertising will provide access to traditional poster and digital billboard advertising, including superboards, interior and exterior advertising on public transit, street-level advertising, as well as in office towers and malls.

“We’re proud to partner with the TORONTO 2015 Games to help bring the Games closer to Canadians,” said Randy Otto, CEO of Pattison Outdoor Advertising. “The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world’s best athletes in just 874 days. As an Official Supplier of TO2015, we’re building on our commitment to drive support and public interest in our Canadian athletes.”

“The addition of Pattison Outdoor Advertising to the TORONTO 2015 sponsorship family is an important step towards making the Games come alive in Toronto, southern Ontario and cities across Canada,” said Katherine Henderson, Senior Vice-President, Marketing and Revenue for TO2015.

“Pattison has an unprecedented reach across the country for out-of-home advertising and in harnessing new digital technologies,” she continued. “With their expertise, we’ll be able to grow our brand and welcome athletes, spectators and residents to the ‘People’s Games’ in 2015.”

Pattison Outdoor Advertising joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers  FUSE Marketing Group and Toronto Star, and Official Broadcaster CBC/Radio-Canada.