Potential NFL High Draft Pick Geno Smith Agrees Panini America Trading Card Deal

Panini America, viagra the world’s largest sports and entertainment collectibles company, ailment announced that it has reached a trading card agreement with former West Virginia superstar quarterback Geno Smith for the 2013 NFL season.

The deal is Smith’s first officially licensed NFL and NFL PLAYERS trading card deal and will include Smith’s first licensed autographed trading cards.

“Geno Smith is an incredibly talented young player blessed with the kind of otherworldly skill set that sports fans and football card collectors alike absolutely love,” said Panini America CEO Mark Warsop. “Our unique partnership with him will help us deliver the most sought after Rookie Cards and autographs of one of the most sought after players in the entire 2013 rookie class – all season long.”

During a spectacular four-year career at West Virginia, Smith passed for more than 11,000 yards and 98 touchdowns and earned First Team All Big-East honors in 2011 and the 2012 Orange Bowl MVP Award.

Smith’s first officially licensed trading cards will appear in Panini America’s 2013 Score Football product that is slated to release in May. In addition to traditional trading cards, Smith will be featured on product packaging and in social media initiatives throughout the length of the agreement.

Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup.

Ferrari Reveal Four New Commercial Deals for 2013 Season

Ferrari have announced they have secured four new sponsors for the start of the 2013 Formula One season.

The Maranello based team revealed the arrival of its first Chinese sponsor, tadalafil Weichai Power, cialis which is part of the Weichai Group, a top one hundred company in China, with a presence in Europe, North America and South East Asia: it will be a Scuderia partner for at least four years. 

The news on the commercial front does not stop there however. Hublot, which since last year has been the Official Timekeeper and Watch Supplier to Ferrari, has strengthened its ties by becoming an Official Sponsor of the Scuderia. The relationship between these two prestigious marques is extended both in terms of time – the agreement now goes on for longer – and in terms of reach, as it will cover the whole range of the Maranello company’s activities, including the Ferrari Challenge, which it has sponsored since 2012. 

Another partner strengthening its relationship with the Scuderia is Kaspersky Lab. The Russian company, a European leader in the field of anti-virus solutions and one of the main suppliers globally in the area of IT security for the end-user, is consolidating the presence of its branding with the team and, at the same time, increasing the level of technical collaboration with the company. Finally, it should be noted that TNT has also moved on from being an Official Supplier to be a Sponsor of the Scuderia: the energy drink’s logo has already been seen on the cars at last year’s Brazilian Grand Prix. 

“China, Russia and Brazil: I think we can legitimately claim with satisfaction to have bucked the current trend in sponsorship, not only as regards Formula 1, but also when looking at sport in general,” Stefano Domenicali told www.ferrari.com. “These are significant achievements, which alongside the vital support of our long time partners such as Philip Morris and Shell and more recent ones like Santander, strengthen our position going into what will be a very demanding season, from every point of view.”

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IBM Becomes Official Analytics Partner of RFU

The Rugby Football Union (RFU) and IBM have announced a strategic five year partnership.

As Official Analytics Partner for the RFU, IBM will implement a leading analytics solution to provide fans with real-time insights into the game, including information about individual performance by players – the IBM TryTracker.

In a first for rugby, IBM’s Predictive Analytics software will analyse historic and current rugby data provided by Opta, the world’s leading sports data provider, to provide valuable in-game stats. It will give viewers access to insights that will heighten their understanding of what to watch for in each game and explain what needs to be done to increase the likelihood of a team win against specific opponents.

The IBM TryTracker will include the ‘Keys to the Game’, to provide play-by-play insights during the game, and predict three crucial areas of performance specific to each team ahead of match day. For example, the system may predict that if a side hits their target in these aspects of their game then they are more likely to increase their chances of victory, for example the proportion of scrums won or rate of successful kicks. The data collected and provided by Opta for all England internationals is analysed by IBM, before being hosted on RFU.com.

In addition, the platform will feature a new way to represent ‘Momentum’, which depicts visual graphics of the match as it unfolds – and identifies key moments, decisions and turning points based on every facet of the game. It will also determine the match’s ‘Key Influencers’ by analysing every action of every player to reveal which three players are having the biggest positive impact on their team’s overall performance. Results are based on position specific historical data, and will show the average performance of the player’s teammates.

As well as providing the analytics for IBM TryTracker, the agreement also includes the implementation of a Customer Relationship Management (CRM) transformational plan for the RFU. Using IBM Analytics will allow the RFU to better understand information on rugby fans, their needs and preferences, to enable the organisation to communicate with supporters and participants in a more personalised way.

Sophie Goldschmidt, Chief Commercial Officer, RFU: “We’re delighted to be working with a company of IBM’s calibre. This important new long-term agreement will enable the RFU to give fans even more insight and understanding into what’s happening on the pitch and why, as well as ensuring we remain at the forefront of new technology to enrich the overall fan experience. Our plans also involve utilising IBM’s expertise to further benefit the grassroots game and enhance performance at the elite level.”

“In sport and business, data is a game changer, “said Martin Guillaume, Media and Sports Leader for IBM Global Business Services UK and Ireland. “IBM is powering new consumer experiences with advanced real -time analytics. By doing this, we offer a new way to enjoy the game, by uncovering insights that matter, enhancing the fan experience and providing vital feedback to players and stakeholders.”

This technology builds on what is already in use in well known global tennis tournaments such as Wimbledon, The Australian Open and The US Open.

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New Balance Sponsors Athletics Ireland

Global athletics brand New Balance has been named as the new sponsor for Athletics Ireland in a multi-year deal.

The new partnership sees New Balance supply the Irish track and field team with a full selection of team wear, viagra 40mg including performance apparel for use in competition in all Irish events, apoplectic World Championships and European Championships. New Balance will also supply training and warm up items and leisurewear for medal ceremonies, travelling and public appearances.

Tom Carleo, New Balance Vice President of Footwear Running/Outdoor said, “When the opportunity to create a partnership between New Balance and Athletics Ireland arose, we jumped at the chance to work with them. It will be a pleasure to design product that is both modern and heritage inspired that will make the athletes and their fans proud. The collaboration with Athletics Ireland and the significant growth we have experienced here reinforce our ambition to become the number one running and athletics brand in the world.”

John Foley, Athletics Ireland Chief Executive Officer said “New Balance is genuinely passionate about growing athletics in Ireland and supporting the current and future crop of athletes who are part of the Irish team. Working together I’m sure we will be able to elevate Ireland’s athletic profile even further.”

Macron Continue Millwall Kit Deal in Three-Year Extension

Macron have renewed their kit supply of Millwall FC for a further three years.

The extension will see Macron continuing to supply Millwall FC with playing kits and training wear for the senior team, reserves and Academy, as well as quality products for the Club’s retail operation.

Ray James, Millwall’s Commercial Director said: “We are delighted to have signed this extension with Macron. Having a partnership with an international sports brand of Macron’s stature again highlights the continued progress that Millwall are making both on and off the pitch.”

Gianluca Pavanello, CEO of Macron added: “We are both proud and delighted to extend the Technical Partnership with Millwall FC for the next three years. Macron is particularly pleased to partner with Millwall, a Club with great tradition and heritage with which we share a strong commitment and passion for football. We look forward to keep building together a successful future.”  

Millwall FC and Macron are already working together on the development of next season’s official home kits which will celebrate the first 20 years of Millwall at the ‘New’ Den following the club’s move from Cold Blow Lane in 1993.

Motorpoint Renew Title Sponsorship of British Supersport Championship

Motorpoint, brand viagra online the UK’s leading car supermarket, allergy has extended its title sponsorship of the British Supersport Championship and become a full associate sponsor of the MCE Insurance British Superbike Championship, case for the 2013 season.

The new partnership with series promoter MotorSport Vision will see the car supermarket chain support the 12-race calendar, at iconic British tracks including Silverstone, Brands Hatch and Donington Park. 

Announcing the new sponsorship deal, Motorpoint owner and managing director, David Shelton, explained: “We’re thrilled to be involved with the British Supersport Championship once again, because it’s something we feel passionate about. We’ve supported the series since 2009 and, for us, it’s the pinnacle of two-wheel racing. We’ll hold a number of fan engagement events at Motorpoint sites, as part of the build-up to selected race weekends.”

MCE British Superbike Championship Series Director Stuart Higgs, concluded: “We’re proud that Motorpoint has extended and increased its partnership with us for the 2013 season. The calibre of riders and teams in this year’s Motorpoint British Supersport Championship is at an all-time high and I’m delighted that Motorpoint has also become a full associate level sponsor of the MCE British Superbike Championship.”

Lufthansa Becomes Official Airline of 2013 FIG World Gym for Life Challenge

The South African Gymnastics Federation (SAGF) and the Local Organising Committee of the 2nd FIG World Gym for Life Challenge have revealed Lufthansa Airlines as the Official Airline Partner for European flights to South Africa for the World Gym for Life Challenge 2013.

The deal covers Cape Town and Johannesburg bound flights from Europe, asthma offering special discounted airfares for participants of the 2nd World Gym for Life Challenge, medic scheduled to take place at the Cape Town International Convention Centre, July 10 – 14, 2013. The rates will be in accordance to the type of class booked.

This promotion is valid for travel that occurs between the period 3 – 31 July 2013. The period in which these discounted airfares can be accessed will terminate on 31 July 2013.

This offer will go a long way to incentivize the long haul travel for the 2nd World Gym for Life Challenge. Lufthansa has also agreed that Qatar Airlines can be an alternative option, thus giving participants discounts on both Lufthansa and Qatar flights.

NBA Signs Local Deal with Phoenix Petroleum Philippines

The National Basketball Association (NBA) has entered into a multi-year marketing partnership with Phoenix Petroleum Philippines, Inc., the league announced today.

As the Official Petroleum Partner of the NBA in the Philippines, Phoenix Petroleum will be integrated into NBA media and events in the country, including NBA.com/Philippines and the Jr. NBA presented by Alaska, the league’s youth basketball development program. As part of the partnership, Phoenix Petroleum will also conduct NBA themed promotions in 300 service stations nationwide, giving fans in the provincial areas a chance to win exciting prizes and unique NBA experiences. 

“Phoenix Petroleum has long been an active supporter of sports, and given the massive appeal of the NBA in the country, this partnership is an exciting opportunity for us in our efforts to promote the company’s key initiatives and help develop the youth through sports,” said Phoenix Petroleum Brand Manager Celina Matias. 

“This is an exciting partnership for the NBA as Phoenix Petroleum has an established reputation in the Philippines that will help strengthen the league’s efforts in the country,” said Carlo Singson, NBA Country Manager, Philippines. “The Jr. NBA presented by Alaska is an ideal tip-off event as both companies share a commitment to promoting a healthy and active lifestyle among youth through sport.” 

Headquartered in Davao City, Phoenix Petroleum will serve as an Official Partner of the Jr. NBA presented by Alaska and will support all program events in Davao, including a coaching clinic on Feb. 2, a school clinic on Feb. 3, and the Jr. NBA Regional Selection Camp, March 9-10. All Davao Jr. NBA events will be held at Ateneo de Davao University, and Phoenix Petroleum will provide have an on-site presence and will conduct promotional activities.

Motul to Title Sponsor FIM Ice Speedway Gladiators World Championship

Europe’s leading company in the field of motorcycle lubricants and lubrication, pills Motul, ailment has announced that it has entered into a three-year partnership agreement with the FIM (Fédération Internationale de Motocyclisme) to become title partner of the FIM Ice Speedway Gladiators World Championship.
The deal is an extension to an agreement announced 10 months ago which saw Motul become the official lubricant partner to the governing body for motorcycle sport and the FIM’s Endurance World Championship.
Hervé Amelot, asthma President of the Management Board, is delighted that this new accord has been reached: “The association between ourselves and the FIM, forged in April last year, has already proved to be very fruitful for both parties, and this further partnership reinforces the links between us. It was natural to meet this new challenge together, in a championship which will allow Motul to strengthen its presence in key markets such as Russia and Eastern Europe.”
FIM President Vito Ippolito expressed his satisfaction at the extended relationship: “The FIM is delighted and proud to welcome Motul on board as title partner for one of its most spectacular championships. It is a major step that will enable the FIM and Motul to share their respective expertise and their passion for the sport of motorcycling.”

Ecco Becomes Official Footwear Supplier of 2013 AT&T Pebble Beach National Pro-Am

The 2013 AT&T Pebble Beach National Pro-Am taking place Feb. 4-10 has announced Danish brand Ecco has been named “Official Footwear Supplier” and will outfit amateur participants in award-winning BIOM Hybrid, Tour Hybrid and Street Sport models.

This marks the eighth consecutive year that Ecco will have a major presence at the PGA Tour’s premier pro-am event, which brings the community together with global leaders in sports, entertainment and industry to benefit a number of charities.

Anticipated A-List participants include Bill Murray, Andy Garcia, Chris O’Donnell, Josh Duhamel, Andy Roddick, Huey Lewis, Kelly Slater, Aaron Rodgers, Carson Daly, Ray Romano, Tony Romo, Bill Belichick, Chris Berman, Darius Rucker, Justin Verlander and Matt Cain, among many others.

“With its exceptional star power and unbeatable setting, this tournament is an annual highlight for golf fans and celebrity watchers worldwide,” says David Helter, Specialty Sales Director, Ecco USA. “The week also shines a much deserved light on the work performed by Monterey Peninsula Foundation, one of America’s finest charity organizations.”

Beyond the feet of Tour players and other competitors, the industry-leading Ecco Golf collection will be showcased in the on-site product pavilion. The company logo also appears on the tournament’s website and in the official event program.

Ecco Golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, JB Hansen, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.