Revolution3 Triathlon (Rev3) has agreed a new partnership with Biotta Naturals, vcialis 40mg a new producer of a wide variety of healthy and natural juices, for the 2013 race season.

“Partnering with Biotta is really a great fit,” said Charlie Patten, President of Rev3. “Their Beet Performer juice is a great natural alternative to some of the sugary sports drinks available out there. We’re pleased to offer it at our races.”

Biotta Naturals juices are 100% premium juices, with no preservatives, no dilution and nothing artificial. The brand’s products are naturally rich with vitamins and minerals – working with the body to promote health and vitality.

Rev3 notes that it is dedicated to serving the whole athlete, and the addition of Biotta Beet Performer at its races races in 2013 is seen as just one more step in providing competitors with a healthy race day experience.

The New Zealand Rugby Union (NZRU) and Pink Batts announced today that the New Zealand’s referees will be stepping out in pink this year thanks to an exciting three-year sponsorship deal which includes naming rights for the Heartland Championship.

Pink Batts will sponsor New Zealand’s referees for the Investec Super Rugby, ITM Cup and renamed Pink Batts Heartland Championship.

The deal means a new strip for referees with the pink socks, shorts and shirt uniform making a debut next weekend in round two of Investec Super Rugby when the Highlanders host the reigning champions, the Chiefs in Dunedin and the Hurricanes host the Blues in Wellington. The referees’ new pink kit will carry the catch-line ‘Another Good Call’.

NZRU Chief Executive Steve Tew welcomed the new partnership as a great acknowledgement of the role referees play in rugby.

“We are delighted to have Pink Batts join our rugby team of sponsors and they do so in a significant way through sponsorship of referees across three levels of competition.

“We’re also thrilled Pink Batts is taking on naming rights for the Pink® Batts® Heartland Championship which hasn’t had a title sponsor for some years. This will certainly help the profile of what is an important tier in our domestic competitions.” 

Pink Batts General Manager Tony Te Au said they were proud to get in behind referees and show support for the guys on the field that are often the unsung heroes of any match.

“Referees are crucial to each and every game of rugby; they are the backbone of the game. As a company we wanted to get in behind them and show our support – not just visually but behind the scenes as well.

“We’re thrilled that because of our iconic colour the referees will really stand out and be noticed. And we’re working with the NZRU to develop additional mentoring opportunities for refs,” he said.

Pink Batts National Marketing Manager Dion Hurinui said: “To further show our support for the refs, we’re inviting fans to join the ‘Pink Batts ‘Another Good Call Movement’. We have some really fun, interactive activities planned for the games that will celebrate the refs.”

Professional triathlete Ben Hoffman has renewed his endorsement deal with Zoot Sports through to 2015.

For the next three years, clinic Hoffman will continue to race and train in Zoot gear from ‘Head To Toe’ across the US, competing in every main distance of triathlon from sprint to Ironman/long distance racing.

This latest apparel deal for Hoffman follows a recently confirmed sponsorship for the athlete with leading US sports nutrition company, and bars & gels specialist, Clif Bar.

“I am honoured and humbled to be included on the roster of world-class athletes racing for the Zoot Tribe for the upcoming triathlon seasons,” said Hoffman. “After two successful years wearing their quality products, I am happy to announce that I will be back swimming in their wetsuits and swim skins, biking in their apparel, and running in their shoes to victory.”

Hoffman added that “To be aligned with a company that has literally been there from the start, I can have full confidence that they will continue to manufacture superior products and push the envelope on new design and innovation, and listen closely to the input that all their athletes have. Triathlon is becoming more and more competitive all the time, and that is why I have chosen to give myself every possible advantage by training and racing in Zoot gear.

“With a common vision of excellence and enjoying the sport we all love, I’m looking forward to supporting Zoot’s goals while being supported in my own for many years to come.”

Turkish Airlines have announced their sponsorship of Stena Match Cup Sweden, pill the third stage of the Alpari World Match Racing Tour.

Mustafa Tanriverdi, ampoule General Manager of Turkish Airlines in Gothenburg commented: “Turkish Airlines has been selected Best Airline in Europe the last two years and is rapidly expanding on both the Swedish and international markets. To invest in Stena Match Cup Sweden, one of the best sailing events in the world, feels like a natural step for Turkish Airlines to take because we have been associated with the best athletes in the world for many years.”

Jan Torstenson , Managing Director of agency Brandspot and organiser of  Stena Match Cup Sweden since 2007 added;

“Turkish Airlines is a sponsor that is both valuable and sought after, and considering the athletes and teams they have supported so far, their interest in Stena Match Cup Sweden shows that we don’t just organize a world class regatta but also surround it with an event of high international standard.”

Turkish Airlines is already an active brand in the international sport market. The airline currently sponsors FC Barcelona and Manchester United, two of the most famous football clubs in the world.

Last year, Stena Match Cup Sweden had its highest ever attendance to the event with over 115,000 visitors visiting the island of Marstrand.

Cricket Ireland has announced it has obtained Toyota as its new Official Car Sponsor.

The three year deal will see Toyota providing a fleet of vehicles to Cricket Ireland including the Avensis and the Auris, order to support the operational and business needs of Cricket Ireland, prostate and to also support the strategic development programme for the sport in Ireland.

Commenting on today’s announcement, ed Ian Corbett, Marketing Operations Manager for Toyota Ireland said, “We, at Toyota Ireland, are delighted to announce this sponsorship with Cricket Ireland.  Cricket Ireland has emerged as a top class professional sporting organisation.  Its strategic plan to 2015 is ambitious and focused and we look forward to supporting their efforts to grow and strengthen the game in Ireland.

Our aim is to support cricket at elite level in Ireland’s drive towards qualification to future World Cups but also at grassroots where the cricket development programme is increasing participation in the sport right across Ireland.”

Also commenting Dennis Cousins, Head of Commercial, Cricket Ireland said:
“Cricket Ireland are delighted to welcome Toyota on board as our new Official Car Sponsor.  Toyota’s national presence and popularity supports our plans to build on the increased levels of interest, participation and coverage of cricket throughout Ireland.  We are excited about this new relationship which brings together two organizations who have great heritage in Ireland, and who are both committed to continuous improvement and excellence with equally matched high ambitions. We look forward to working with Toyota into the future on our journey to becoming a Full Member Test Nation.”

Sean John, allergist a clothing and fragrance company owned by hip-hop mogul Sean Combs have announced they will be presenting sponsors of musical performances during the State Farm All-Star Saturday Night festivities, pregame and halftime of the 2013 NBA All-Star Game.

Alicia Keys is being billed as the headliner; she will perform some of her hits at halftime of the All-Star Game on Sunday, Feb. 17. Ne-Yo will perform during the pregame festivities, while Grammy award-winning artist John Legend will sing the National Anthem.

Sean John and Macy’s will display its latest fashion atlive NBA experiences at Macy’s stores, which will feature NBA legends and current players.

“With this partnership, Sean John and the NBA are fusing the worlds of style and sports to create fashiontainment,” said Jeff Tweedy, President of Sean John. “Together with Macy’s, our exclusive retail partner, we’re excited to launch a series of events and activities that will allow us to showcase the Sean John brand.”

This year’s All-Star Game is held in Houston, one of the nation’s hottest media markets.

“Sean John has been a long-time partner of Macy’s, and we’re thrilled to combine efforts in support of the NBA, one of America’s greatest sports organizations,” said Fred Marione, Macy’s vice president, men’s merchandise marketing. “This dynamic program includes engaging live events at Macy’s stores, allowing us a new opportunity to share the fashion and entertainment expertise of our brands with basketball fans nationwide.”

Toyota distributor in UAE, pills Al-Futtaim Motors and the UAE Football Association have jointly announced that Toyota will be the official automotive supplier for the UAE Football Association National Teams for the coming four years.

The UAE Football Association stands to get 30 Toyota vehicles inclusive of 120, stomach 000 kilometers service package for each car.

“We are delighted with this partnership as it gives us a chance to build a closer relationship with a young population including the players, officials and fans, in line with Toyota’s strategic focus on younger, more agile and fun cars,” said Simon Firth, Managing Director Al-Futtaim Motors.

NRL’s Brisbane Broncos have agreed a new sponsorship deal with Hyundai with their initial promotion allowing  giving away two cars to Broncos’ members as they celebrate the team’s 25th anniversary.

Hyundai, the fifth largest auto maker in the world, has joined in a three-year partnership with the Broncos.

“Broncos fans are absolutely our demographic, I have no doubt about that,” said Hyundai’s Queensland regional manager, Terry Mulcahy.

“Through this sponsorship arrangement I believe Hyundai, as the Broncos have done, can grow to number one in most areas. This is a genuine alliance where the two names can become synonymous with success.”

And Hyundai will also reward Broncos members by giving away one car at a members’ season launch party later this month, and another one at a home game later this year.

In addition, members who buy a Hyundai in Queensland are eligible for a loyalty bonus of up to $1000 – just because they are a part of the club.

Broncos general manager of marketing and commercial operations, Terry Reader, said the three-year sponsorship agreement with Hyundai was a fabulous incentive for members.

“With any new sponsorship agreement the Broncos look to work with partners who support our business goals of growing and rewarding members, and Hyundai has certainly reached those objectives in this deal,” he said.

“The payment to our members who purchase a new Hyundai vehicle is called a loyalty bonus for a reason. That is exactly what it represents – loyalty by our fans to a sponsor, and loyalty from a sponsor back to our members.”