Science in Sport (SIS), a company owned by Provexis, has unveiled cyclist Sir Chris Hoy as its latest sports star signing. 

The six-time Olympic track cycling gold medallist is the latest in a series of elite athletes and teams to put their name to the brand. 

Hoy will work closely with Science in Sport and their team of experts in hydration and nutrition to help him perform to his maximum both in training and competition, SiS said. 

Hoy commented: “Nutrition plays a huge part in how well I do on the track, in the gym and out training on the roads so to be the best I can be, I need to use the best nutrition possible. I have used SiS products for many years and I’m looking forward to working with them to further develop this area of my preparation and recovery. 

“The credibility of the science and their innovative approach is the reason I chose to partner with Science in Sport. Working closely with SiS to manage my hydration and energy levels gives me confidence that my nutrition is tailored to my specific needs whether I am in training or competition.” 

The company also has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

Clune Construction has announced it has signed a long-term partnership agreement with PGA Tour and international professional golfer Padraig Harrington.

Clune Construction is one of the nation’s largest commercial interior construction companies, and the official pairing of Clune and Harrington emerged from an interim branding arrangement last year when Clune helped in the raising of funds for the Padraig Harrington Charitable Foundation.

Padraig Harrington, one of the world’s best golfers, has won more than 25 tournaments worldwide, including back to back British Open Championships titles in 2007 & 2008 and the U.S. PGA Championship in 2008. As part of his role as ambassador, Harrington will wear the Clune Construction logo on his shirts during tournaments, and is very pleased to unite with the civic-minded company. “I have a full schedule this year, with tournaments throughout the US, Europe and around the world, and look forward to representing the Clune name both on and off the golf course, ” Harrington said. “I’m impressed with their business and delighted to partner with them.”

Michael Clune, founder of Clune Construction, believes the partnership between Clune Construction and Padraig Harrington will thrive and create long-lasting benefits for both parties. “We are excited about this partnership and glad to be a part of the Harrington team, which includes his active charitable foundation,” said Clune. “Padraig’s brand values match up well with ours, and we think he will be a respected and valuable ambassador for us as he competes around the world. Our organization also is thrilled that Padraig has agreed to join with our company for several golf-related special events this year.”

LiveWire Ergogenics, Inc. has announced the signing of an exclusive endorsement agreement with professional boxer Manny Robles III of Los Angeles, California.

Under the terms of the agreement LiveWire has acquired the right to use Mr. Robles’ likeness, image and name in connection with the advertisement and promotion of LiveWire’s Energy™ chews, the pocket-sized, portable alternatives to bulky energy drinks or shots. The endorsement agreement also includes terms for the personal appearance of Mr. Robles at a number of LiveWire promotional events and other advertising initiatives.

Manny Robles III is an impressive young professional boxer who recently signed with famed boxing promoter, Al Haymon. After a highly accomplished amateur career, Manny turned pro in the fall of 2012 and has won all three of his first pro bouts.

Commented LiveWire’s CEO Bill Hodson, “Manny Robles III is not only an impressive and very accomplished young boxer but he’s also a great individual with an amazing work ethic. He has a World Championship in focus and he’s also a great student with important academic and career goals. We’re looking forward to some exciting times with Manny and LiveWire is very proud and pleased to be associated with him.”

New British Touring Car Championship team, IP Tech Race Engineering has announced a sponsorship deal with emergency lighting company, One-LUX.

The new team will field an NGTC-spec Chevrolet Cruze for the 2013 campaign after former Team RAC, Team Aon and MG man Andy Neate elected to set up his own team for his fourth full season on the grid.

With discussions ongoing with a series of potential partners for the programme, Neate has confirmed that a deal has been struck that will see One-LUX move into the BTCC for the first time; having been involved in the supporting Renault Clio Cup last year.

“As with everything, it’s all about timing and One-LUX were looking for opportunities to build their brand through motor racing,” Neate said. “There’s no doubt, we’ve got a lot in common with the team at One-LUX and we’re really excited about sharing the season ahead with them.”

The company, which specialises in the design and build of electronic components for the lighting industry, will now seek to make the most of the chance to increase its brand awareness through the deal.

“One-LUX strives for ultimate performance, absolute precision and exceptional innovation in our products,” MD Glynnis Murray said. “We have 100 per cent confidence that IP Tech share these values and accurately reflect the goals and missions we set out here at One-LUX.”

Revolution3 Triathlon (Rev3) has agreed a new partnership with Biotta Naturals, vcialis 40mg a new producer of a wide variety of healthy and natural juices, for the 2013 race season.

“Partnering with Biotta is really a great fit,” said Charlie Patten, President of Rev3. “Their Beet Performer juice is a great natural alternative to some of the sugary sports drinks available out there. We’re pleased to offer it at our races.”

Biotta Naturals juices are 100% premium juices, with no preservatives, no dilution and nothing artificial. The brand’s products are naturally rich with vitamins and minerals – working with the body to promote health and vitality.

Rev3 notes that it is dedicated to serving the whole athlete, and the addition of Biotta Beet Performer at its races races in 2013 is seen as just one more step in providing competitors with a healthy race day experience.

The New Zealand Rugby Union (NZRU) and Pink Batts announced today that the New Zealand’s referees will be stepping out in pink this year thanks to an exciting three-year sponsorship deal which includes naming rights for the Heartland Championship.

Pink Batts will sponsor New Zealand’s referees for the Investec Super Rugby, ITM Cup and renamed Pink Batts Heartland Championship.

The deal means a new strip for referees with the pink socks, shorts and shirt uniform making a debut next weekend in round two of Investec Super Rugby when the Highlanders host the reigning champions, the Chiefs in Dunedin and the Hurricanes host the Blues in Wellington. The referees’ new pink kit will carry the catch-line ‘Another Good Call’.

NZRU Chief Executive Steve Tew welcomed the new partnership as a great acknowledgement of the role referees play in rugby.

“We are delighted to have Pink Batts join our rugby team of sponsors and they do so in a significant way through sponsorship of referees across three levels of competition.

“We’re also thrilled Pink Batts is taking on naming rights for the Pink® Batts® Heartland Championship which hasn’t had a title sponsor for some years. This will certainly help the profile of what is an important tier in our domestic competitions.” 

Pink Batts General Manager Tony Te Au said they were proud to get in behind referees and show support for the guys on the field that are often the unsung heroes of any match.

“Referees are crucial to each and every game of rugby; they are the backbone of the game. As a company we wanted to get in behind them and show our support – not just visually but behind the scenes as well.

“We’re thrilled that because of our iconic colour the referees will really stand out and be noticed. And we’re working with the NZRU to develop additional mentoring opportunities for refs,” he said.

Pink Batts National Marketing Manager Dion Hurinui said: “To further show our support for the refs, we’re inviting fans to join the ‘Pink Batts ‘Another Good Call Movement’. We have some really fun, interactive activities planned for the games that will celebrate the refs.”

Professional triathlete Ben Hoffman has renewed his endorsement deal with Zoot Sports through to 2015.

For the next three years, clinic Hoffman will continue to race and train in Zoot gear from ‘Head To Toe’ across the US, competing in every main distance of triathlon from sprint to Ironman/long distance racing.

This latest apparel deal for Hoffman follows a recently confirmed sponsorship for the athlete with leading US sports nutrition company, and bars & gels specialist, Clif Bar.

“I am honoured and humbled to be included on the roster of world-class athletes racing for the Zoot Tribe for the upcoming triathlon seasons,” said Hoffman. “After two successful years wearing their quality products, I am happy to announce that I will be back swimming in their wetsuits and swim skins, biking in their apparel, and running in their shoes to victory.”

Hoffman added that “To be aligned with a company that has literally been there from the start, I can have full confidence that they will continue to manufacture superior products and push the envelope on new design and innovation, and listen closely to the input that all their athletes have. Triathlon is becoming more and more competitive all the time, and that is why I have chosen to give myself every possible advantage by training and racing in Zoot gear.

“With a common vision of excellence and enjoying the sport we all love, I’m looking forward to supporting Zoot’s goals while being supported in my own for many years to come.”

Turkish Airlines have announced their sponsorship of Stena Match Cup Sweden, pill the third stage of the Alpari World Match Racing Tour.

Mustafa Tanriverdi, ampoule General Manager of Turkish Airlines in Gothenburg commented: “Turkish Airlines has been selected Best Airline in Europe the last two years and is rapidly expanding on both the Swedish and international markets. To invest in Stena Match Cup Sweden, one of the best sailing events in the world, feels like a natural step for Turkish Airlines to take because we have been associated with the best athletes in the world for many years.”

Jan Torstenson , Managing Director of agency Brandspot and organiser of  Stena Match Cup Sweden since 2007 added;

“Turkish Airlines is a sponsor that is both valuable and sought after, and considering the athletes and teams they have supported so far, their interest in Stena Match Cup Sweden shows that we don’t just organize a world class regatta but also surround it with an event of high international standard.”

Turkish Airlines is already an active brand in the international sport market. The airline currently sponsors FC Barcelona and Manchester United, two of the most famous football clubs in the world.

Last year, Stena Match Cup Sweden had its highest ever attendance to the event with over 115,000 visitors visiting the island of Marstrand.

Cricket Ireland has announced it has obtained Toyota as its new Official Car Sponsor.

The three year deal will see Toyota providing a fleet of vehicles to Cricket Ireland including the Avensis and the Auris, order to support the operational and business needs of Cricket Ireland, prostate and to also support the strategic development programme for the sport in Ireland.

Commenting on today’s announcement, ed Ian Corbett, Marketing Operations Manager for Toyota Ireland said, “We, at Toyota Ireland, are delighted to announce this sponsorship with Cricket Ireland.  Cricket Ireland has emerged as a top class professional sporting organisation.  Its strategic plan to 2015 is ambitious and focused and we look forward to supporting their efforts to grow and strengthen the game in Ireland.

Our aim is to support cricket at elite level in Ireland’s drive towards qualification to future World Cups but also at grassroots where the cricket development programme is increasing participation in the sport right across Ireland.”

Also commenting Dennis Cousins, Head of Commercial, Cricket Ireland said:
“Cricket Ireland are delighted to welcome Toyota on board as our new Official Car Sponsor.  Toyota’s national presence and popularity supports our plans to build on the increased levels of interest, participation and coverage of cricket throughout Ireland.  We are excited about this new relationship which brings together two organizations who have great heritage in Ireland, and who are both committed to continuous improvement and excellence with equally matched high ambitions. We look forward to working with Toyota into the future on our journey to becoming a Full Member Test Nation.”