Toyota to Title Sponsor NASCAR Race at Phoenix International Raceway

Phoenix International Raceway (PIR) announced today that Toyota will be the title sponsor for the Toyota 120 NASCAR Mexico Toyota Series race at PIR on Friday, medicine March 1.

The landmark event will be the first time that the NASCAR Mexico Toyota Series has competed in the United States.

“This is an important race for PIR and the NASCAR Mexico Toyota Series, as well as the sport in general,” said Sperber. “To have a sponsor of Toyota’s caliber join us in presenting this event is very exciting.”

The 75-lap event will feature a format that includes a scheduled break following the first 50-laps, with a 25-lap sprint to the finish. A full field of drivers from the NASCAR Mexico Toyota Series is expected to participate in the history making race, including 2012 series champion Jorge Goeters.

“It’s exciting to see the NASCAR Mexico Toyota Series grow to include a race in the Unites States at PIR,” said Les Unger, Toyota national motorsports manager. “This was a unique opportunity and we wanted to be a part of this historic event. We have enjoyed a meaningful relationship with PIR over the years — currently the Toyota Avalon will serve as the track’s official pace car this year — and this race entitlement is a great way to expand our partnership.”

“We commend Toyota and NASCAR Mexico Toyota Series decision to hold this historic inaugural race in Avondale at Phoenix International Raceway,” said Marie Lopez-Rogers, Mayor of Avondale, AZ and president of the National League of Cities.

Toyota began competing in NASCAR regional series racing in 2000, and later joined NASCAR Camping World Truck Series competition with the Tundra in 2004 and the NASCAR Sprint Cup Series and NASCAR Nationwide Series with the Camry in 2007.

The NASCAR Mexico Toyota series will kick off its 10th season overall and seventh under the NASCAR banner at Phoenix International Raceway on March 1, 2013 followed by 14 races at eight different tracks throughout Mexico.

Jessica Ennis Signs Santander Endorsement Deal

Jessica Ennis has signed an endorsement deal with Santander and will be showcased in upcoming TV advertising campaigns.

Santander, which in the past has used sports stars including Lewis Hamilton and Jenson Button to front advertising campaigns, said that the addition of Ennis to its cast of brand ambassadors would enable it to appeal more to women.

Ana Botin, Santander UK’s chief executive, said: “Santander UK’s corporate partnerships with Vodafone McLaren Mercedes and Rory McIlroy have been extremely successful. 

“I am delighted to welcome Jessica to our extraordinary Santander team, to build on the success of our existing partnerships and to form a new alliance for us, in a different sport.”

Santander claims that its use of sports stars has raised its UK brand awareness from 20% to 94%.

Olympic heptathlon champion, Ennis added: “Santander is a traditional bank, as well as one that focuses on giving value to customers through very competitive products.

“I’m proud to say I am one of those customers, and am really excited to be working with Santander and appearing in the new advertising campaign.”

Ennis’s other recent endorsement deals have included Jaguar, Coca-Cola-owned Powerade, BA, Aviva and Procter & Gamble’s skincare brand Olay.

NASCAR Canada Renews Sponsorship Deals with Four Brands

NASCAR Canada have announced Canadian Tire, sick Dodge, herbal Pinty’s Delicious Foods, viagra and Toyota will return as sponsors for the new season.

Throughout the racing season, NASCAR on TSN is driven by NASCAR Canada, a partnership between TSN and NASCAR that is responsible for the growth and commercialization of NASCAR’s Canadian sponsorship, licensing, and integrated media assets.

“As we look forward to another dynamic racing season, we are very proud to be partnering once again with Canadian Tire, Dodge, Pinty’s Delicious Foods, and Toyota to deliver exceptional multi-platform NASCAR coverage to fans in Canada,” said Ian Charlton, Managing Director of NASCAR Canada. “Our relationship with these marquee brands is a testament to NASCAR’s popularity and significance on the Canadian sports landscape. In addition, their involvement with NASCAR Canada enables us to give fans even more opportunities throughout the season to get involved with NASCAR and experience stock car racing like never before.”

Canadian Tire will remain the Official Automotive Retailer of NASCAR in Canada. It is also the title sponsor of the NASCAR Canadian Tire Series and Canadian Tire Motorsports Park in Clarington, ON, which will host a NASCAR Camping World Truck Series race this year. In addition, Canadian Tire puts Canadians behind the wheel to help develop young, homegrown racing talent.

Dodge is the Official Vehicle of the NASCAR Canadian Tire Series and provides the series with a fleet of state-of-the-art vehicles to keep Canada’s stock car racing series rolling from coast to coast. Dodge is also the sponsor of the NASCAR Canadian Tire Series’ Mopar Fast Five driver support program and is activating a trackside promotion this year that gives one lucky fan the chance to win a brand-new Dodge Dart.

Pinty’s Delicious Foods is the Official Wingman of NASCAR in Canada. In the NASCAR Canadian Tire Series, the Canadian poultry company also sponsors the Wingman of the Race Award, which is presented to the crew chief of the team that best qualifies and finishes a race. The brand has a strong presence trackside at all NASCAR Canadian Tire Series races, with interactive displays and giveaways, including the upcoming Ultimate Wingman contest that will send NASCAR’S best wingman to the NASCAR Sprint Cup Series race next month at the Las Vegas Motor Speedway in Las Vegas, NV.

Toyota delivers the “Toyota Keys to the Race with Michael Waltrip” segment to Canadian fans during every NASCAR Sprint Cup Series broadcast on TSN and TSN2. Toyota is one of three manufacturers competing at the pinnacle of the sport – the NASCAR Sprint Cup Series.

San Antonio Spurs Gets Local Air Conditioning Sponsor

Four-time NBA champions, help San Antonio Spurs has signed an agreement for Champion AC, pills a San Antonio-based air conditioning and heating company, to become an official sponsor.

The partnership agreement means Champion AC commercials featuring the Spurs Coyote mascot will run during Spurs’ television broadcasts. Champion AC will also receive a banner on the Spurs’ website and be featured at promotional tables during select Spurs games.

“It was a no-brainer to partner with the Spurs,” said Tony Martinez, co-owner of Champion AC. “This city loves the Spurs, and so do we.”

As part of the partnership, all Spurs fans receive a $19 service call from Champion AC, which services and installs all makes and models of air conditioning and heating equipment.

Miller Lite Named Beer Sponsor of Gold Cup

MillerCoors and the Confederation of North, Central America and the Caribbean Association Football (CONCACAF) today announced a multi-year agreement that strengthens the long-standing partnership between Miller Lite and CONCACAF.

Miller Lite will be the global exclusive beer sponsor of the 2013 Gold Cup, CONCACAF’s premier national team tournament; Miller Lite has sponsored the tournament since 2005. The brand also will bring Miller Time to legal-drinking-age soccer fans across the United States as the exclusive U.S. sponsor of the confederation’s club team tournament, the CONCACAF Champions League. The CONCACAF Champions League partnership covers the 2013/14 and 2014/15 tournaments.

“We are excited to have Miller Lite partnering again with CONCACAF supporting our top two tournaments,” said CONCACAF President Jeffrey Webb. “Miller Lite’s history and commitment to the sport in our region has left tangible benefits, including increased awareness of our events thanks to their unique activation and promotional strategies.”

Under terms of the agreement, Miller Lite receives rights to use the tournaments’ intellectual property for advertising and marketing materials, as well as packaging, consumer promotions, signage and video features at tournament games. The deal also features the presentation of the Gold Cup “Miller Lite MVP” award and inclusion in the tournaments’ promotional marketing materials.

As part of its commitment to promoting responsible fan behavior, Miller Lite also will bring the Designated Driver program, popular at sports arenas around the country, to Gold Cup stadiums, encouraging soccer fans to plan ahead for a safe ride home from the match with a designated driver. Fans who pledge to be responsible and never drive drunk can also receive a free cab voucher to help them get home safely.

“Miller Time is all about bringing good friends together for great times over a beer, which is why the Gold Cup and Champions League tournaments are such a perfect fit for Miller Lite,” said Rudy Rodriguez, senior director of multicultural marketing for MillerCoors. “CONCACAF has done a great job of building two special events that bring out the passion soccer fans have for their favorite teams. We look forward to being part of the celebration, whether you’re watching the game in the stadium, at a bar or in your living room with all your buddies.”

Traffic Sports, the commercial agency for CONCACAF, led the negotiation to renew and expand the partnership with Miller Lite. CONCACAF and Traffic are committed to building on the momentum of the region’s two most important soccer tournaments, with Gold Cup building fan excitement leading into the start of the Champions League tournament. 

Pop Group JYJ Become Ambassadors for 2014 Incheon Asian Games

Three member pop group, JYJ (Kim Jaejoong, Park Yoochun, Kim Junsu) have been named as publicity ambassadors for the 2014 Incheon Asian Games. 

2014 Incheon Asian Games Organizing Committee (President, Kim Young Soo) held an ambassador appointment ceremony for JYJ at Lotte Hotel in Sogong-dong, Seoul, on February 20, 2013.

The Committee said that they have picked JYJ, a popular K-pop trio gaining massive popularity in Asia, as their publicity ambassador to step up their efforts to increase people’s awareness of the event and for its publicity in the Asian region.

“JYJ’s appointment as publicity ambassador means a lot to us because it is the first step to promote the event overseas,” said Kim Young Soo, the president of the organizing committee. “We hope that the Incheon Asian Games will successfully be known to the 4.5 billion Asians in the world with JYJ gaining Asian-wide popularity as the ambassadors of the 2014 Asian Games.”

“We are honored and thankful to have this great chance to be selected as publicity ambassadors for the Incheon Asian Games, one of major national events,” said JYJ. “We will do our best to promote the Incheon Asian Games, as well as Incheon as the host city of the upcoming Asian Game to our fans both at home and abroad.”

JYJ will participate in making songs, dances, and music videos for Incheon Asian Games and they will also join the Road Show, which will be held in October and November in Hanoi, Vietnam and Guangzhou, China to wish the success in Incheon Asian Games.

Nike Suspends Oscar Pistorius Sponsorship

Major sportswear retailer, Nike has suspended its contract with Oscar Pistorius, after the South African sports star was formally charged with ‘premeditated’ murder.

Nike had previously distanced themselves from the incident but have formally announced their decision to suspend the sponsorship.

Nike said in a statement: “Nike has suspended its contract with Oscar Pistorius.

“We believe Oscar Pistorius should be afforded due process and we will continue to monitor the situation closely.”

On Thursday, he was arrested and charged with shooting his girlfriend dead in his home in South Africa. His family has denied that he murdered his girlfriend, the model Reeva Steenkamp.

Niek recently pulled ads that featured Mr Pistorius and the line “I am the bullet in the chamber”.

Oakley have already announced they have suspended their contract with the Paralympic champion.

He also has deals with BT and Ossur, the Icelandic firm that makes his carbon-fibre blades. {jcomments on}

Williams F1 Adds to Sponsor Haul with Kemppi Expansion

The Williams F1 Team has followed up with their recent plethora of deals by signing an upgraded partnership with Kemppi, physician a world-leader in the manufacture of welding equipment.

Kemppi first joined the Williams F1 Team’s portfolio of partners in April 2012.  This upgraded agreement will see the Kemppi logo positioned on the front wing endplate of the Williams Renault FW35 and the sleeve of the drivers’ overalls and team apparel.  Kemppi and Williams will also continue their technical cooperation which sees Williams benefit from Kemppi’s expertise in welding equipment, dosage viagra by integration of products at the factory and races.

Speaking about the partnership Anssi Rantasalo, treatment Chief Executive Officer of Kemppi, commented: “We’ve been supporting Valtteri for several years now and it’s great to see him get the chance to show what he can do on the world stage this season.  It’s also been a great honour for Kemppi to partner with one of the most successful teams in Formula One history and through this we will be hoping for more success for the Williams F1 Team this year.  Our relationship also encompasses a technology partnership and we are showing that our welding equipment can meet the stringent demands of Formula One”.

Sir Frank Williams, Team Principal of the Williams F1 Team, added: “We’re delighted that Kemppi, with their strong commitment to motorsport, have increased their commitment to the Williams F1 Team and look forward to building on our already strong relationship throughout the season.”

Williams this week have announced a number of partnerships with Withuri, Experian and Randstad following the unveiling of their car.

Headquartered in Lahti, Finland, Kemppi has a global presence with subsidiaries in 15 territories and customers in more than 70 countries worldwide.{jcomments on}

Panic Switch Army Sponsors Nascar Driver Kurt Busch

Kurt Busch, sick American NASCAR Sprint Cup Series race car driver has partnered with the gasoline-fueled actions sports apparel brand Panic Switch Army, founded by former Silver Star owners, Luke Burrett and Charis B.

“We have friends in business and when you share the same passion for business like Luke and I do, it’s easy to be excited about a new venture, but most importantly, the two of us will be on the same page, moving the needle as we go down this road together,” said Busch, a 24-time Sprint Cup race winner.

The exciting new partnership also includes One Punch Distribution, the authorized official worldwide wholesale distributor of TapouT, Jaco, Tribal Street Wear, Panic Switch Army, and Anti-Human.

“This partnership will attract Kurt’s fan base and the NASCAR world to Panic Switch and One Punch Distribution,” Burrett said. “We are excited to utilize his expertise and his huge audience will now be exposed to our brands overnight.”

“We will be launching a signature series Kurt Busch line for Panic Switch Army and you’ll be seeing much more of us in the NASCAR arena very soon,” Burrett said. “We‘re extremely thrilled about the partnership and the numerous possibilities in the NASCAR world.”

The cutting-edge look of Panic Switch Army’s designs and Luke’s artistic vision are two of the catalysts that sparked Busch’s interest in becoming an invested partner with the fashion enterprise. The partnership was formed as a result of a friendship between Busch’s girlfriend, Patricia Driscoll, who runs the Armed Forces Foundation, and Charis. B.

“There are people in this world who are artists and I like how Luke sees things,” Busch explained. “Not that I’m on the cutting-edge of fashion here,” he said, laughing, “but I’ve had my different distinct styles over the years and it’s a good match.”

“I want people to know that they can find quality clothing that is on the cutting-edge of something new and exciting,” Busch said. “This is a chance for my fans to be on the frontline of a new beginning.”

Busch currently drives the No. 78 Furniture Row Chevrolet SS for Furniture Row Racing in the Sprint Cup Series, and will make his season debut at the Daytona 500 on February 24, 2013.

MongoFoot Named Fashion Clothing Partner of Proj3kt 3on3

Proj3kt 3on3, price cheap the BBL Foundation’s pilot programme launched last October in partnership with Sport England, has today announced that Loughborough based Independent clothing and extreme sports hardware retailer MongoFoot is to become its Fashion Clothing Partner.

The Partnership will see Proj3kt 3on3 finalists wear MongoFoot clothing at the Emirates Arena Glasgow on Saturday March 9th which plays host to the BBL Trophy Final.

The programme designed to test ways of engaging boys and girls in the key 16-19 year old age bracket, has now seen over 4500 attendees since its launch. It uses a programme of 3on3 basketball participation activities across a number of locations throughout England delivered by BBL clubs. And with world governing body FIBA hoping the 3on3 version of the game will become an Olympic sport in its own right at Rio 2016 it is seen as an ideal way to introduce young people to the sport in England.

Commenting on the partnership, Dom Russo and Sean Powell, Partners of  Mongofoot said “As a young company we are proud to be involved in the development of youth basketball in the UK, our ethos is to inspire and motivate with  music, design, art and sports such as 3on3 basketball and extreme sports  “  

BBL Foundation COO Gary Atyes commented on the partnership by stating “ We are delighted that Mongo Foot, who are a growing UK Fashion retailer, whose products and business philosophy match the young, urban, positive image of the 3on3 version of the sport the BBL clubs are promoting, are coming on board as a partner as we believe they are a great fit.”