Philadelphia Union has added Farmers Insurance to their list of corporate partners, the Major League Soccer club has announced.

One of the nation’s largest carriers for homeowners insurance, auto insurance, commercial insurance, and financial services, Farmers has joined in a partnership that will be able to be seen at PPL Park and throughout the Union’s brand.

“We’re proud to partner with a company like Farmer’s Insurance,” said Philadelphia Union CEO & operating partner Nick Sakiewicz.  “We both share a commitment to quality, value and customer service and this relationship will provide our customers and fans some unique opportunities and do great things for both of our organizations in the years to come.”

The partnership is multi-year and incorporates Eastern Pennsylvania Youth Soccer and Delaware Youth Soccer Association (DYSA) as well. Farmers also becomes the presenting partner of “The 90th Minute Radio Show, which is airs weekly every Tuesday on CBS Sports Radio 610 at 6 p.m. ET from various Chickie’s and Pete’s locations. Additionally, the partnership includes signage in PPL Park and involvement in soccer events held both at the stadium and throughout the community.

“Farmers Insurance Group is very excited to start our multi-year marketing partnership with the Philadelphia Union,” said Chris Frusco, the Agency Point Director at Philadelphia Farmers Insurance.  “We look forward to aligning ourselves with another strategic brand in the Philadelphia marketplace. The Union fans present a key opportunity for the local Farmers agents and we are thrilled to be able to support this passionate group and expanding franchise.”

IndyCar’s Barracuda Racing have unveiled their Oasis sponsorship and branding today at the 2013 IndyCar Spring Training test.

Lassonde and Oasis Juices will join the team as an associate sponsor for the season.

The Quebec-based fruit and vegetable juice manufacturer began their foray into IndyCar as a personal sponsor of Tagliani last season, and have now increased their investment and presence to include car, driver and crew branding. Further, Lassonde and the Oasis brand have a strong national activation plan which will feature Alex and his Barracuda Networks #98.

“Lassonde is particularly proud to support talent such as that of Alexandre Tagliani,” said Mr. Pierre L’Heureux, Executive Vice-President and Managing Director, Sales Administration, Marketing and R&D at A. Lassonde Inc. “Through his determination, perseverance and healthy lifestyle, Tagis the ideal athlete to represent Oasis brand values across North America.”

In order to highlight this partnership, Lassonde will reach out to consumers through a nationwide promotional campaign, created in collaboration with Tetra Pak and the Couche-Tard network. This campaign will run in stores and through social media from May to June 2013. It will offer Canadian consumers, who participate via SMS, a chance to win several prizes, including one of four VIP weekends for two to attend the IndyCar race in Toronto, on July 13 and 14, as well as a Honda Civic Si 2013.

Barracuda Racing team owner Bryan Herta expressed his support of the new sponsorship, saying, “Lassonde and Oasis have been very strong supporters of Alex and we are very happy to welcome them onboard as a sponsor of the Barracuda Networks car this season. We look forward to working together to increase brand awareness and support the retail promotional program in conjunction with Tetra Pak and Couche-Tard. And most of all, look forward to giving Alex the tools he needs to put these great brands in the winner’s circle.”

The No. 98 Barracuda Racing car is on track today and includes a prominent Oasis logo for the first time. In just two weeks, Tagliani will race on the streets of St. Petersburg, FL at the IZOD IndyCar Series season opener on March 24.

Danish brand ECCO, a leading global manufacturer of innovative footwear, has announced that it has signed Chinese golf star Wu Ashun, who will compete in the brand’s Tour Hybrid model throughout the 2013 season.

Ashun, who recently became only the second Chinese player to qualify for the Open Championship, will also showcase the ECCO logo on his shirt collar and participate in the brand’s marketing initiatives. The 28-year-old competed on the European, Asian, Japan Golf and OneAsia Tours in 2012. He captured the JGT Toshin Golf Tournament last season, while also recording top-25 finishes at nine other tournaments, including the European Tour BMW Masters.

Considered by many to be China’s top golfer under age 30, Ashun was the first Chinese player to win on the JGT and is currently No. 179 on the Official World Golf Ranking. He represented Asia as a member of Royal Trophy winning team in 2012 and after first being introduced to the game about a decade prior. The son of a truck driver and municipal worker, he was a star basketball player and had never heard of golf before representatives from a charity background golf coach visited his school looking for potential talent.

“Wu Ashun is already a renowned player in Asia and has the potential to become a recognized name globally with continued strong performances,” says Jesper Thuen, ECCO Global Sponsorship and PR Manager – Golf. “He’ll be at the core of our marketing and PR work in China, which is an exceptionally strong and growing market for the ECCO Golf business.”

FAS Lane Racing has announced a new three year sponsorship agreement with OXYwater.

The Ultimate healthy hydration beverage will be the Primary Sponsor on the No. 32 FAS Lane Racing Ford for 24 NASCAR Sprint Cup Series races this season and continue for the entire 2014 and 2015 seasons. The No. 32 OXYwater Ford will debut this weekend in the running of the Food City 500 at Bristol Motor Speedway with two-time NASCAR Sprint Cup Series Champion Terry Labonte behind the wheel.

“OXYwater is a dynamic young company that features an oxygen-enhanced mineral water, ampoule ” stated FAS Lane Racing owner Frank Stoddard. “We are a young race team and are very proud that OXYwater has chosen us as their NASCAR marketing partner. Proper hydration is very important for our drivers, sale team members and our race fans. Through this partnership we look forward to introducing OXYwater™ to the NASCAR fan base and growing our businesses together.”

“OXYwater has zero sugar, zero calories, zero carbs and no artificial sweeteners and is clinically proven to be more effective than plain tap water at reducing the level of dehydration during exercise,” said Stacey Kuzda, Vice President of Marketing for OXYwater. “Our partnership with FAS Lane Racing is the cornerstone to our marketing program designed to promote OXYwater as the ‘Ultimate Healthy Hydration Beverage’. We are honored to join the ranks of the many fine companies that have become NASCAR Sprint Cup team sponsors and are very excited to be a part of the FAS Lane Racing Team.”

The running of the Food City at Bristol Motor Speedway will run this Sunday March 17th at 1:00 p.m. ET. The race can be viewed LIVE nationally on FOX and heard on affiliated PRN radio stations and on Sirius XM NASCAR Radio 90.

Konica Minolta Business Solutions U.S.A., Inc. has announced the company’s commitment to sponsoring four upcoming lacrosse tournaments in March and April, this year.

The Metropolitan Lacrosse Classic, which will be held on March 17 at Citi Field in Flushing, Queens, will be the first-ever NCAA Division I lacrosse event in its history. The games will feature the College of the Holy Cross battling the United States Naval Academy and the University of Michigan playing Colgate University.

“We are honored to have Konica Minolta as the presenting sponsor of the inaugural Metropolitan Lacrosse Classic at Citi Field,” says Dave Howard, executive vice president of the New York Mets. “Konica Minolta’s support and commitment will ensure the event’s success in our lacrosse-loving community.”

Konica Minolta will also be sponsoring three Inside Lacrosse events this year. The Konica Minolta Face-Off Classic will be played on Saturday, March 23, 2013, at M&T Bank Stadium in Baltimore, Md., and feature Colgate University vs. the U.S. Naval Academy and the University of Virginia vs. Johns Hopkins University. The Konica Minolta Big City Classic will be played on Saturday, April 27, 2013 at MetLife Stadium in E. Rutherford, N.J., and will feature Princeton University vs. Cornell and Notre Dame vs. Syracuse. The Whitman’s Sampler Mile High Classic, held in Denver, Colorado, will be held on March 16, and feature Loyola vs. the U.S. Air Force Academy and Notre Dame vs. Denver University.

In addition to the sponsorships, Konica Minolta has made a commitment to provide 300 lacrosse tickets for the students of two Baltimore City youth lacrosse organizations during the Konica Minolta Face-Off Classic. The Charm City Youth Lacrosse League provides lacrosse-skills training, league play and mentoring to underserved Baltimore City youth at no cost. The Baltimore Middle School Lacrosse League provides opportunities for youth within Baltimore’s most economically disadvantaged and underserved neighborhoods to not only learn lacrosse skills but to also learn valuable lessons in character development, teamwork, reliability and commitment.

“We greatly appreciate the support of Konica Minolta,” says Andy Bilello, associate publisher at Inside Lacrosse. “Not only as the sponsor of the Face-Off Classic and Big City Classic but also for the company’s commitment to the youth programs associated with the sport of lacrosse.”

“Konica Minolta has been a sponsor of lacrosse games for more than six years,” says Kevin Kern, senior vice president, Marketing for Konica Minolta Business Solutions U.S.A., Inc. “Lacrosse is one of the fastest growing team sports in the United States, particularly among America’s youth. We are proud to be a sponsor for a sport that attracts our future leaders.”

Sentient Jet, order a leading private aviation company in the U.S. and the Official Private Aviation Partner of the PGA TOUR, see announced today it will sponsor the 2013 Tavistock Cup, a team golf event featuring professional golfers from around the world.

Sentient Jet will host a luxury viewing gallery on the 18^th Hole and Tavistock Cup competitors will have the opportunity to win exceptional Sentient prizes. They also sponsored the 2012 Tavistock Cup.

“We are proud to be the Official Private Aviation Partner of the Tavistock Cup for the third consecutive year and provide guests a unique viewing experience at one of the most sought after tickets in professional golf,” stated Andrew Collins, President of Sentient Jet. “Sentient Jet and the Tavistock Cup are perfect partners. The Tavistock Cup features the world’s finest golfers in a relaxed atmosphere. Likewise, it is our mission at Sentient Jet to provide our clients a relaxed and extraordinary experience.”

TD Ameritrade Holding Corporation have announced today an extended partnership with United States Olympic Committee (USOC) for the 2014 and 2016 U.S. Olympic and Paralympic Teams.

TD Ameritrade was the first-ever USOC partner in the online broker category for the 2012 U.S. Olympic Team. Going forward, symptoms the company has broadened its commitment to the country’s top athletes to include the 2014 and 2016 U.S. Paralympic Teams and the 2015 U.S. Pan and Parapan American Teams. The company has also expanded its sponsorship category to include not only online brokerage, cialis but personal investing and wealth management as well, tadalafil representing the full line-up of investment products and services it offers to today’s individual investors.

“Following a successful partnership with the USOC in 2012, we wanted to evolve it to include areas of our business, such as personal investing and wealth management, that are growing in importance for Americans,” said Fred Tomczyk, president and chief executive officer of TD Ameritrade. “Our theme, ‘It’s amazing how far you can go with a little help along the way,’ is a powerful message that speaks to all of us, whether you are an athlete going for the gold or an individual investor planning your financial future. We look forward to sharing more of those inspirational stories with our clients, associates and fans across the country over the next three years.”

“TD Ameritrade’s support of the U.S. Olympic and Paralympic Teams helps enable our athletes to pursue their dreams, a premise reinforced by TD Ameritrade’s core principles,” said USOC Chief Executive Officer Scott Blackmun. “Our continued partnership through 2016 will provide significant resources to support America’s top athletes, while providing the distinctive value of investing in the U.S. Olympic and Paralympic Teams. We look forward to working with TD Ameritrade in supporting and promoting the U.S. Olympic Movement in the years ahead.”

The Tampa Bay Buccaneers announced Monday a new multi-year partnership agreement with Florida Orthopaedic Institute, impotent beginning with the 2013 season. 

The exclusive relationship positions Florida Orthopaedic Institute as the “official orthopedic surgeons and sports medicine physicians” of the Tampa Bay Buccaneers and includes an integrated marketing campaign to be launched later this year. 

“The Buccaneers are proud to align with a respected industry leader like Florida Orthopaedic Institute, ed ” said Buccaneers Co-Chairman Bryan Glazer. “With its state-of-the-art technology and world-class physicians, Florida Orthopaedic represents excellence in this region and beyond. We’re very pleased to enter into this relationship.” 

Seth Gasser, director of sports medicine at Florida Orthopaedic Institute, is leading the organization’s efforts in this partnership. 

“Injuries can have a major influence on the outcome of a season and our goal is to minimize the amount of time players miss due to injury,” said Dr. Roy Sanders, president and chief medical officer of Florida Orthopaedic Institute. “We are proud to partner with the Buccaneers and look forward to working with their staff to keep players healthy and on the field.”

Continuing their longest running sponsorship outside of Motorsport, story GM Holden has re-signed their naming right sponsorship of the Holden Scramble at Twin Waters Golf Club for a further three years.

“GM Holden is extremely pleased to announce the extension of our partnership with the PGA for a further three years, medstore ” said Mike Devereux, abortion Chairman and Managing Director of GM Holden.

This will take the partnership between the iconic Australian car brand and the PGA of Australia through to 24 years, firmly positioning the Holden Scramble as Australia’s most successful amateur golf team’s event.

“Our commitment will take the Holden Scramble into 22nd year and beyond and we look forward to working closely with the PGA in growing Australia’s most popular teams golf event.”

With support from GM Holden the Holden Scramble extends out through its chain of local dealerships who also become involved with the event at a local level.

“The Holden Scramble has formed a key part of our commitment to the Australian public over the past 22 years, as it allows Holden and our network of Dealerships to engage with the local community through golf at the grassroots level.”

Thanks to this combined support 2012 was a successful year for the Scramble with 453 events being staged around the country and 37,000 participants competing nationally, making it the largest number since 2005.

“The Holden Scramble has become a highlight on the golfing calendar for many of our Professionals and their club members thanks to the support of GM Holden,” said Brian Thorburn, CEO of the PGA of Australia.

Brian Thorburn was also pleased to announce the continued commitment of the Naturally Refreshing Sunshine Coast as the official destination partner of the Holden Scramble Championship, which will ensure the Championship Final returns to the Twin Waters Golf Club and Novotel Twin Waters Resort for the next three years.

“The PGA of Australia loves the Sunshine Coast, it has been a happy destination for many of our programs and Professionals so we are pleased to be returning for the Holden Scramble Championship Final for the next three years,” added Thorburn.

“Over the years we have witnessed some exciting golfing memories played out at the Twin Waters Golf Club with many more highlights coming off the course at the excellent facilities provided by the Novotel Twin Waters Resort.”