The US Sailing Team, discount Sperry Top-Sider has named Yale Cordage as the official High Performance Line and Rope Supplier through 2016.

Yale Cordage is a custom and specialty rope manufacturer, pharmacy based in Saco, denture Maine, that designs application-specific ropes for the marine, industrial, arborist and oceanographic industries. The partnership will supply Team members with high-performance line and rope, and contribute to their success at international competition.

The US Sailing Team Sperry Top-Sider is comprised of the United States’ top athletes in each of the 10 Olympic and three Paralympic classes who train together with the common goal of winning medals at the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.

“One of our core goals is to improve the performance development of sailors and their boats,” said Josh Adams, Managing Director, U.S. Olympic Sailing. “Critical to this goal is high-quality partnerships, and Yale Cordage is among the best American marine industry manufacturers. We are pleased to have them on board.”

Well-known in sailing circles as an innovator, Yale Cordage will work with US Sailing Team Sperry Top-Sider athletes and coaches to further research and development of their products. The team will be using an assortment of Crystalyne, Vectrus, Maxibrai, Ultrex and Yale Cordage’s latest release, Ph. D.

“Our entire product line is made in the U.S.A. and our employees take a lot of pride in knowing that they’re helping future Olympic and Paralympic sailors,” said Skip Yale, Account Manager, Yale Cordage. “Based upon our great experience from previous work with the team dating back to 2001, the line has continued to evolve to be lightweight and easy to grip. Many of the firsts in our company’s history have come from working with sailors, and we look forward to applying our passion for sailing to our work with the US Sailing Team Sperry Top-Sider.”

In an effort to accelerate their marketing efforts around their vastly growing Bebida Beverage Company (BeBevCo.) brand, sickness KOMA Unwind will carry the event sponsorship role for the upcoming NASCAR Whelen Southern Modified Tour(NWSMT) race at Southern National (N.C.) Motorsports Park on Saturday, purchase March 23.

Developed by BeBevCo., physician KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate extreme relaxation.

The relaxation or “anti-energy” drink category is a new category to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.

With plans to have a healthy presence in Motorsports this season, KOMA Unwind continues to fuel a “relaxation revolution” in a way to chill without a pill. 

The KOMA Unwind Relaxation 150 will be the fourth event of the season at the Kenly, North Carolina-based racetrack. In addition to the NASCAR Whelen Southern Modified Tour, the afternoon will also feature four other local racing divisions consisting of Limited Late Models, Street Stocks, Mini Modifieds and UCARS.

KOMA Unwind will also have brand ambassadors onsite to give out free samples to attendees. Following the event, Southern National Motorsports Park has agreed to carry the popular beverage for the remainder of the season, available at all concession stand locations.

Additionally, KOMA Unwind has invited members of the United States Marine Corps. from nearby Camp Lejeune to attend the day’s festivities.

“I cannot begin to explain how excited we are about partnering with Southern National Motorsports Park for the upcoming races,” said BeBevCo. CEO Brian Weber. “Being a NASCAR racer myself, it’s very humbling to bring something back to the sport and support everyone in a couple weeks. Not only will we be an event sponsor, but we’re also opening the door for 100 Marines to take a breather and enjoy the action for themselves. If not for them and the rest of our Armed Forces, we would not be able to do this.”

He added, “KOMA Unwind is becoming increasingly popular throughout the country and that’s something everyone from the company is very proud of. As we continue to grow and expand, you will see a growing presence in various forms of partnerships. However, our mission remains clear to offer a way to chill without a pill.”

The first-ever KOMA Unwind Relaxation 150 is set for Saturday, March 23. Gates are tentatively scheduled to open at 11:00 a.m., with an on-track autograph sessions etched in at 1:30 p.m. with pre-race ceremonies set to commence at 1:55 p.m. and racing lifting off at 2:00 p.m.

Wakefield Trinity Wildcats have announced C&D Cleaning Services Ltd as the club’s new main sponsor.

Based in Barnsley but operating throughout the North of England and into the Midlands, impotent C&D Cleaning Services Ltd have invested a six-figure sum to feature as the main shirt sponsor of the Wildcats for the remainder of the 2013 season and 2014.

Founded by Directors Gary Chapman and Shaun Downs in 1995, C&D Cleaning Services Ltd had their first involvement with the Wildcats at the end of 2012, and having seen the value in being associated with one of the sports most progressive clubs, have increased their investment to become main sponsor.

The announcement comes less than a fortnight after the Wildcats were made aware that previous main sponsors, Eric France Metal Recycling, had gone into liquidation and it was highly unlikely that they would be in a position to fulfil their financial commitment to the club.

Wildcats Chief Executive, James Elston, was thrilled that C&D Cleaning Services Ltd have become the clubs new main sponsor.

“It’s excellent news and fantastic to have C&D Cleaning Services on our shirts for the next two years,” said Elston.

“They’ve been a great company to work with in the opening months of our partnership and we’re delighted to be able to build on that with them now as main sponsor.  It’s great that in the short time we’ve been working together that they’ve seen what a partnership with the club can do for their business and the extra profile that comes with being main sponsor can only enhance that.

“People might be under the impression that because the deal has been done so quickly that we haven’t got full value for the sponsorship, but I assure them that’s not the case.  C&D Cleaning Services saw this as a fantastic opportunity to work with us to increase their profile even further and have been prepared to put in the investment to get this and we know they will see returns on that.

“At a time when sponsorship is hard to come by, we’re really pleased to have signed up a new main sponsor so quickly and we’re hopeful that with some of the opportunities that still exist, that there will be more positive news to come in the near future.”

“We came to our first game at the end of last season and really bought into rugby league and saw the benefits that could come with working as partners of the Wildcats,” said Gary Chapman, Managing Director at C&D Cleaning Services Ltd.

“Since then we’ve become a principal partner and when the opportunity came up to become main sponsor we jumped at it.  We’ve seen how being a principal partner can help the business to flourish and the extra exposure locally and nationally from being on the shirts is something we think will be a big benefit to us.

“It’ll be a proud moment to see the Wildcats run out with the logo on the shirt and we’re equally as proud to be playing our part in the community and helping the Wildcats to continue to progress.”

Ricoh Australia, one of the leading providers of document & imaging solutions to Australian businesses, has committed to the Cruising Yacht Club of Australia’s Youth Sailing Academy through a sponsorship of one of the Elliott 6.0m yachts.

Ricoh works closely with its customers to create innovative, unique and tailored solutions that truly deliver business efficiencies to support their knowledge management. Ricoh solutions simplify the life and work of our customers, allowing them to focus on their own business priorities.

“The CYCA has a prominent and long-standing history within the Australian yachting community and Ricoh is proud to have joined the team as a sponsor of the CYCA Youth Sailing Academy,” said Ricoh Australia’s Managing Director, Les Richardson. 

“This sponsorship is an expansion of Ricoh’s local support and is beneficial for both parties. The CYCA have a fleet of our latest products and we look forward to continuing our support while adding value and expertise to the organisation’s operations.”

CYCA Commodore Howard Piggott thanked Ricoh Australia for their support of youth sailing. “The Cruising Yacht Club of Australia prides itself on the services and facilities offered through our Youth Sailing Academy. Elliott sponsorship is vital to the ongoing maintenance of the training fleet and provides support for the many programs and regattas that the CYCA’s Youth Sailing Academy conducts,” Commodore Piggott said.

“A new fleet of Elliott 7.0m boats will be launched in August this year to coincide with the 20 year anniversary of the foundation of the Youth Sailing Academy,” he added

The United States Olympic Committee has announced that The J.M. Smucker Company will be an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeiro, Brazil.

Four brands – Smucker’s, Folgers, Jif, and Smucker’s Uncrustables Sandwiches – will activate within the following product categories: packaged fruit and nut spreads, packaged ground or whole bean coffee, and packaged refrigerated/frozen hand-held sandwiches.

“We have always taken great pride in the athletes that strive to represent the United States in the Olympic Games and are truly honored to have this opportunity to help support their dreams,” said Richard Smucker, Chief Executive Officer of The J.M. Smucker Company. “At Smucker our purpose is to help bring families together for memorable moments, and these gifted athletes do exactly the same thing for the entire country with their hard work, determination and, ultimately, unforgettable performances on the world stage.”

Smucker’s sponsorship of the USOC is effective immediately.

“We’re proud to welcome The J.M. Smucker Company and its acclaimed lineup of brands to the U.S. Olympic family and to our steadfast roster of USOC sponsors – the team behind the team,” said Scott Blackmun, Chief Executive Officer of the USOC. “This partnership provides America’s athletes with valuable support and resources, affording them greater focus toward achieving their lifelong goal of representing the United States at the Olympic Games.”

In addition to financial support, all Smucker participating brands will provide athletes and coaches at the U.S. Olympic Training Centers and additional team venues with a variety of delicious food products on a daily basis. 

The Women’s Tennis Association (WTA) announced a multi-year agreement with Megton Electronic Lighting Co. Ltd., a Chinese LED tennis court and general sports facility lighting company.

Through the partnership, Megton will become the official lighting system partner for the WTA in the Asia Pacific region, reports Xinhua.

The deal marks the fourth agreement signed by the WTA in the region in the past two years, following partnerships with Jetstar, Peak and California Products.

“The WTA’s continued growth and success in the Asia-Pacific region is driven by great partnerships with industry leaders such as Megton,” said WTA chairman and CEO Stacey Allaster here. “Megton is committed to both growing the sport of women’s tennis in China and beyond through their best-in-class and environmentally friendly lighting products.”

“Partnering with the WTA provides Megton with a perfect platform to showcase our products to the world,” said Liu Dongyu, chairman of Megton.

“Megton brings to the sport the concept of healthy, environment- friendly and energy-saving sports lighting. As a pioneer in the Asia Pacific region, Megton implements LED technology which is capable of saving 50-percent on energy usage. Such a new lighting system has a promising future both in China and around the world.”