The University of Nebraska Athletic Department and adidas today announced a new contract that extends their partnership through 2018. 

The five-year contract between Nebraska and adidas runs through June 30, order 2018 and replaces the current eight-year deal that expires at the end of June. The new contract continues a relationship that began in 1995 and grants adidas the rights to serve as Nebraska’s official apparel and footwear provider for each of Nebraska’s 24 varsity sports.

“We are pleased to extend our contract with adidas as we look to continue to grow and extend our Nebraska Athletics brand world-wide, sick ” Nebraska Director of Athletics Shawn Eichorst said. “Their products are of excellent quality across all sports and through the years they have also provided superior customer service to our programs. adidas has been a great partner for us and we look forward to working with them over the next five years.”

The long-standing relationship between Nebraska and adidas was a key factor in the decision to continue the partnership.

“adidas and Nebraska have been partners for nearly 20 years and we look forward to continuing to work with the university, medicine the athletic department and their student-athletes,” said Chris McGuire, adidas Director of Sports Marketing. “Our new contract allows us to continue to provide footwear, apparel and accessories that help the Huskers become stronger, lighter and faster. We’ve had a successful history with the Huskers and the future is bright in Lincoln.”

Boston-based mobile payment provider PXT Payments has announced a deal with Fenway Sports Management that will see the company sponsor Boston College athletics.

Fans of BC’s sports teams will be able to use the looped in mobile payment app at Conte Forum and Alumni Stadium.

“Looped in mobile technology offers an innovative payment solution for both consumers and merchants,” said Matt Murrey, VP of Boston College marketing partnerships at Fenway Sports Management, in a statement. “They have essentially captured all the conveniences of cash on a mobile platform without any of the drawbacks.”

The looped-in mobile payment app gives users the ability not only to find deals and pay for purchases, but also to send money to friends and pool money for group buying.

“The college and young professional markets are naturals for our mobile payment and rewards system,” said John Regan, CEO of PXT Payments. “Through our partnership with Fenway Sports Management, we are working toward introducing looped-in not only to Boston College students and fans but also to sports facilities and other merchant partners that can benefit from direct communication with consumers, a streamlined goods and services payment process, and the ability to accept pooled payments for group sales.”

The 2013 Singapore National Youth Sailing Championships has set a new mark for Singapore’s youth sailing scene with Fish & Co., coming onboard as the title sponsor. 

Participants in the annual event, renamed the Fish & Co. National Youth Sailing Championships 2013, will benefit from the two-year sponsorship through an enriched experience both on-water and ashore.

“At Fish & Co., we believe in the spirit of adventure and the passion for competitive sports. Sailing is one that ignites the development of positive character traits, a sense of self- reliance and an enhanced ability for sharp and quick reflexes. As a business that caters vastly to the youths and the young at heart, we take pride in our involvement with a sport that captures that spirit,” says Mr. Hoo Hoe Keat, Deputy Managing Director, Fish & Co. Restaurants Pte Ltd.

Fish & Co. have pledged a sponsorship sum tending towards 6 figures to fund the event in the next 2 to 4 editions.

The foremost sailing event in the local Youth sailing calendar is well-known as a platform for top-class racing and has grown into a much anticipated regatta for both local and international youth sailors. What started as a local regatta several years ago has now developed into a key competition with pre-regatta training camps for international sailors from foreign countries.

This year’s regatta, from 19th to 23rd March off the National Sailing Centre, is expected to witness stiff competition and aggressive racing as it is also one of the qualifying platforms for the 2013 ISAF Youth World Championships for Singaporean youth sailors.

“SingaporeSailing is pleased to welcome onboard a familiar and successful Singapore brand in Fish & Co. to partner the event. This partnership refreshes an important regatta that has been the breeding ground for many of Singapore’s youth sailors, and the launch-pad to international success,” shares Mr Rupert Ong, SingaporeSailing Vice President overseeing High Performance and Youth Sailing Development.

Racing concludes on Sunday 23rd March, followed by prize-giving by Mr Ng Ser Miang, International Olympic Committee (IOC) Vice-President and SingaporeSailing patron.

carbon-connect GmbH, a Switzerland-based carbon-offsetter and supplier, has announced that it has agreed a long-term partnership with the UK-based Marussia F1 Team.

The relationship represents a small but meaningful step in the team’s progression towards an improved environmental positioning as it will facilitate the offsetting of all its carbon emissions.

In a statement the Marussia F1 Team, elected to partner with carbon-connect GmbH due to their high-quality projects and unique infrastructure solutions for carbon credit offsetters and investors.

Andy Webb, Chief Executive Officer, Marussia F1 Team, said: “As a small team reacting to a variety of business challenges, it would be easy to overlook the little things we can be doing to improve our operational performance at the same time as improving our on-track performance. Partnering with carbon-connect is a further step in the right direction. We attach great importance to selecting and working with market leaders, particularly in this instance, as we wanted to achieve a partnership which will make a meaningful contribution and for the long-term.”

Pascal Freudenreich, Head of Swiss Operations, carbon-connect GmbH, added: “We are very pleased to be working with the Marussia F1 Team which, through the provision of our carbon credits, will be carbon neutral for the next three years. carbon-connect is very proud that the Team has recognised our company’s market leading credentials. The Team has shown great promise in testing and we are looking forward to observing an exciting season ahead.”

Edward Hospital has signed a three-year agreement to be the title sponsor of the Naperville Marathon and Half-Marathon.

The inaugural races will be held on Sunday, November 10, 2013, starting and finishing at North Central College near downtown Naperville.

“With its reputation as a premier provider of healthcare services and a leader in fitness, wellness and prevention, Edward Hospital is a perfect fit as our title sponsor,” says Bob Hackett, Co-Race Director, Edward Hospital Naperville Marathon and Half Marathon.

“We’re proud and excited to be a partner to bring this exciting event to Naperville,” says Pam Davis, President & CEO, Edward Hospital & Health Services.  “We look forward to helping build this into one of the most prestigious long distance running events in the country.”

This year’s Edward Hospital Naperville Marathon and Half Marathon will accommodate 3,500 runners – about 3,000 of those spots were sold out in just 14 hours during online registration in January, with about an even split among those who signed up for the Marathon and Half Marathon.

Systagenix and Team Sky have announced an extension of their sponsorship agreement which will run until the end of 2013. 

Systagenix will continue to supply Team Sky, prostate the world’s number 1 professional cycling team, with its advanced wound care products and clinical support through 2013.

Simon Jackson, Vice President – Europe at Systagenix said: “We are delighted to be extending our sponsorship with Team Sky. Everyone here at Systagenix is extremely proud to be associated with Team Sky and the amazing success the team has had. We work closely with the team’s doctors and medical staff who have found our ADAPTIC TOUCH, INADINE and TIELLE dressings in particular a real help for riders who have crashed to ensure they heal as fast as possible and with minimal pain.”

Team Sky Doctor, Alan Farrell added: “Systagenix has proven time and time again that they are the experts when it comes to advanced wound care understanding and management. The riders provide wonderful feedback on the comfort and healing time achieved with many of the products, particularly TIELLE and ADAPTIC TOUCH. In addition the technical support and education Systagenix provide the care givers in the team ensure that the team is on the cutting edge of research and management of these injuries. We are delighted with the continuing relationship.”

The Royal Corinthian Yacht Club Cowes has announced today that Musto has become the title sponsor of the 2013 Musto Vice Admiral’s Cup.

Musto has been a sponsor partner of the event since its inception in 2005, and their decision to upgrade their role to title sponsor is a most welcome endorsement of the event’s successful growth. Now in its ninth year, the 2013 edition will be held between Friday 17th and Sunday 19th May.

“Musto is pleased to enhance its support to this highly competitive event on the British racing calendar. The Vice Admirals Cup is the perfect partner for Musto as we all know that the weather conditions in the Solent can be unpredictable! Musto offers a full selection of race-specific foul weather clothing to keep you warm, dry and comfortable without impeding your sporting performance.” – Nigel Musto, Musto Ltd

For 2013 this ever-popular regatta has extended its invitation list and will feature six different classes. Entries will be accepted from the 50-52 footers; 44-46′ series production boats (minimum 4 produced) with a maximum IRC rating of 1.240 and a max SPA of 181.5 sq meters; the J/111 Class; the J/109 Class; the Quarter Tonner Class; and the SB20 Class.

Racing will take place on two separate courses in the central Solent using a combination of laid windward leeward courses and more traditional Solent “round-the-cans” courses. Once again Race Officers Rob Lamb and Bob Milner will officiate, ensuring top quality racing for all.

Speaking for the Royal Corinthian, Rear Commodore Sailing Mike Till noted: “We at the RCYC are delighted to have the support of Musto as Title Sponsor of this, our most important event of the year. Their brand, which is now such a World Wide one, is of great value to us all at RCYC and we look forward to a great event in association with them. We are also delighted that competitor support of the event continues to grow each year and look forward to welcoming many familiar faces and new friends at this year’s regatta.”

The Tour of Britain have announced that Rouleur Magazine will continue as the sponsor of The Tour of Britain’s Combativity Award in 2013.

Following the success of the 2012 Rouleur Combativity Award, ambulance awarded daily to the most attacking rider during last September’s Tour of Britain, Rouleur will once again be rewarding spectacular riding with a selection of regional cheeses during The Tour.

Rouleur will also continue to be the Official Cycling Magazine of The Tour of Britain.

“We are very excited for Rouleur to be working with SweetSpot on The Tour of Britain again this year. Racing sits at the heart of our brand – so it is great to be working with the UK’s premier event, especially supporting the Combativity Award. Here’s to some exciting racing in September,” said Bruce Sandell, MD of Rouleur LTD.

“We are delighted to welcome the return of Rouleur to The Tour of Britain and look forward to working with them going forwards as we build up to the tenth anniversary edition of The Tour,” said Alastair Grant, Commercial Director of SweetSpot Group, the organisers and promoters of The Tour of Britain.

“This is the first of several announcements we look forward to making in the build-up to the launch of this year’s Tour of Britain, something we know cycling fans across this country are keenly awaiting.”