Tobacco related sponsorships have re-entered British Superbikes after E-Lites, the UK’s biggest e-cigarette brand announced a ground breaking partnership with the MCE British Superbike Championship for the 2013 season.

The partnership signals a return to motorsport for a smoking related product for the first time since tobacco related sponsorships ended in 2005. 

The E-Lites sponsorship package will include trackside and event branding as well as a range of other on-site rights and hospitality such as a dedicated section on the MCE BSB championship website for fans to upload their E-Lites race highlights. The distinctive red and white E-Lites branding will be displayed prominently at all races throughout 2013 and will be reminiscent of the iconic branding which was famously associated with motorsport throughout the 1980’s. 

Commenting on the partnership E-Lites’ CEO, Adrian Everett, said: “We are delighted to be associated with the MCE British Superbike Championship and that E-Lites, as the nation’s favourite e-cig brand, is trail blazing for the category. 

“Partnering with a sport that was once synonymous with tobacco sponsorship is our way of raising awareness that smoking has been reinvented and that E-Lites provide an alternative that is widely regarded as being safer than cigarettes. 

“2013 has been a year of firsts for E-Lites. In January we became the first company in the UK to run a national TV advertising campaign for e-cigarettes containing nicotine.  With the announcement of this sponsorship we are demonstrating our commitment to continuing to leading the way for the e-cig category.” 

Stuart Higgs, MCE British Superbikes series director, said: “It is a credit to the MCE British Superbike Championship that we have attracted a dynamic brand like E-Lites. 

“Their growth has been phenomenal and the synergy between E-Lites and the fast moving, high drama spectacle that is MCE British Superbikes is obvious. Using our wide range of media communications tools E-Lites will be able to promote the significant benefits of switching to a non-tobacco related product to our huge audience.” 

E-Lites has also agreed personal sponsorships with MCE BSB rider Pete Hickman and Pirelli Superstock 600 rider Tim Hastings. 

The brand has further extended its reach into the motorsport arena with the announcement of a partnership with Matt Bell Racing for the inaugural BRDC Formula 4 Championship. The agreement will see the team re-named Matt Bell Racing (Team E-Lites) and its single-seater race car fully wrapped with the eye catching E-Lites branding. 

Adrian Everett added: “We are proud to be involved with such a promising young driver in this inaugural year for the BRDC Formula 4 Championship. We are looking forward to some exciting racing and to being part of a championship which has been specifically set up to nurture the talent of up-coming young drivers and source the Formula 1 stars of the future.” 

Established in 2007, E-Lites has transformed the e-cigarette market, creating a product that offers the most authentic look, taste and sensation of a traditional cigarette but free of tobacco, tar and carbon monoxide. Made using the latest technology, E-Lites’ patented design offers a unique smoking experience.

Global computer brand, cheap Microsoft has announced it has acquired the naming rights to a V8 Supercar event in Tasmania.

The Tasmania Microsoft Office 365 is Tasmania’s single largest sporting event each year. It is beamed live throughout Australia and New Zealand, and broadcast to some 137 countries globally.

V8 Supercars CEO David Malone said this latest partnership captured the technology and innovation being used by the sport at and away from the race track.

“Microsoft is a world leader in technology and it is great to see such a globally recognised organisation support our sport,” said Mr Malone.

“This is a fantastic opportunity which sees Microsoft’s support of V8 Supercars for the first time, further highlighting the new era of our sport.”

Mark Leigh, Marketing and Operations Director, Microsoft Australia, said: “Behind every great sport there is a team working behind the scenes to help make the magic happen. Already a valued customer of ours, we’re excited to be a bigger part of the V8 Supercars team. Through our partnership, we’re also looking forward to showcasing just how the V8 Supercars team makes this amazing sport run like a well-oiled machine.”

Tasmania’s Premier Lara Giddings welcomed the announcement of Microsoft’s sponsorship.

“As the pioneer of the National Broadband Network, Tasmania has an exciting future in information and communications technology and it is encouraging to see a multinational corporation like Microsoft taking an interest in our state through this initiative.

“As well as supporting a wonderful motor-sport event, this relationship can only help to build Tasmania’s ICT business and research reputation.”

The Renault Group have announced four-time Formula 1 world champion, ailment Alain Prost, viagra will remain a Brand Ambassador in a new deal.

Alain Prost has been the Brand Ambassador for Renault since 2012 and will take on an enlarged consultancy role within Renault Sport F1 this year. In addition to his current duties promoting the brand in press and marketing activities, the Frenchman will assume an advisory role within the Renault Sport F1 Executive Committee.

Within the scope of this role he will attend a selection of races over the year, plus events outside the F1 calendar, including the World Series by Renault and various other competition activities.

Alain Prost and Renault have a long working history. Alain Prost raced for the Equipe Renault Elf in the early part of his F1 career, from 1981 to 1983. Over this period he won nine races, only missing the drivers’ title in 1983 by two points. He resumed his relationship with Renault in 1993 after joining Williams. The Frenchman went on to dominate the championship with seven wins, thus securing his fourth and final world title.

Jean-Michel Jalinier, Renault Sport F1 President and Managing Director, commented: “Alain’s experience of F1 personnel and politics combined with his sharp intelligence and retained enthusiasm for the sport has already been of great benefit as we consolidate our position as an engine supplier to four teams. We will continue to draw on his knowledge this year, particularly as we prepare for the technical challenges of the 2014 engine regulations.”

Alain Prost added: “Renault has a long history within F1 and everything it has done in the sport has ultimately been a success. Indeed I have achieved some of the greatest results of my career with Renault power. Over the past year I have seen that it has kept the same passion and rigour for F1, and it has stayed true to these values as it prepares for the new V6 power unit in 2014. I will use my experience and knowledge of the sport to advise on strategic and technical challenges – it’s a very exciting time for everyone and together we represent very strong potential.”

Compression apparel specialist SLS3 has announced its sponsorship of professional triathletes Stephen and Bella Bayliss.

The ‘ironcouple’ will be wearing SLS3 compression while training and racing.

Bella is a 12x Ironman Champion while Stephen has won 2 Ironman titles. “We are really pleased to be affiliated with SLS3, cure ” said Bella Bayliss. “We had the chance to test the compression clothing before and love it.”

”Bella and Stephen got our attention in the last few years with their impressive results, pharmacy ” said Sebastian Linke, owner of SLS3. “Adding to our dynamic list of professional athletes, we are looking forward to big things in 2013.”

Bella and Stephen will start the 2013 season with SLS3 at Challenge Fuerteventura in the Canary Islands of Spain. They join SLS3 sponsored athletes Petr Vabrousek, Chris McDonald, Dana Wagner and Heleen bij de Vaate.

Married in November 2008, Bella and Stephen Bayliss are known as Britain’s ‘iron couple’. They met while at the ITU World Long Distance Championships in Sweden and started dating a year later. Although both triathletes are hugely successful in their own right, together they are Britain’s most successful Ironman athlete couple.

SLS3 is a manufacturer of specialist sport compression and triathlon race apparel. All products aim to enhance performance with an emphasis on technical design for comfort. The company’s goal is ‘to produce the best possible products to serve our customers who are looking for comfort and performance.’

‘Made in USA’ is an important part of the company’s triathlon apparel line, as it has made a commitment to production of its apparel in the US. SLS3 hires local staff and purchases its materials ‘from the highest quality vendors available.’

Ingersoll Rand, and a world leader in creating and sustaining safe, viagra coupon comfortable and efficient environments, find announced a sponsorship agreement with Rebel Rock Racing.

Ingersoll Rand will be the primary sponsor of the No. 8 Rebel Rock Porsche GTS throughout the 2013 racing season.

Under the terms of the agreement, Ingersoll Rand outfitted Rebel Rock Racing with some of its powerful vehicle services tools, including the best-selling 2135TiMAX 1/2? Impactool, new IQV20 Series cordless tool line and 232TGSL Street-Legal ThunderGun — which is modeled after the professional ThunderGun used by NASCAR pit crews. Professional race teams have relied on Ingersoll Rand tools to maintain their cars since the inaugural NASCAR race in 1959.

Rebel Rock Racing is owned by Grammy Award-winning music producer Jim Jonsin. Jonsin and D.J. Randall drive the No. 8 Porsche GTS in the Grand Am Continental Sports Car Challenge — the feature race in the Rolex Sports Car Series. The challenge consists of 11 races held at some of the most prestigious venues in the country. The team will also compete in several drivers cup and challenge races this season.

“Ingersoll Rand is excited about the sponsorship opportunity with Rebel Rock Racing,” said Nathan Schmid, marketing manager – vehicle services, Ingersoll Rand. “We are proud to support Rebel Rock Racing’s growing motorsports and driver development programs.”

Rebel Rock Racing, based in Coconut Creek, Fla., was founded by Jonsin in 2010.

“The high quality tools manufactured by Ingersoll Rand allow our builders to get jobs done easier and finish the cars faster,” said Jonsin. “From the workshop to the pits, Ingersoll Rand tools are the most efficient solutions for our race team.”

Freegun Underwear, and an underwear brand, has joined the elite list of partners backing the GEICO AMA EnduroCross series.

The seven round championship series will kick off in Las Vegas on Friday, May 3rd at the Orleans Arena.

“EnduroCross has become one of the most talked about forms of motorcycle racing over the past few years so we are really happy to expand our involvement in the 2013 series” said Karen Legrand, Director of sales, at Freegun.

“Freegun Underwear has some really cool products and does a great job of using their athletes to inspire the designs so we look forward to doing more cool projects together” said Lance Bryson, Director of Sales and Marketing for EnduroCross.

The Confederation of North, allergy Central America and Caribbean Association Football today announced an agreement with Dr Pepper Snapple Group (DPS) that makes 7UP the Official Soft Drink of the 2013 CONCACAF Gold Cup.

Through the agreement, buy cialis 7UP will work with CONCACAF and its commercial agency, there Traffic Sports, to develop programs that engage and excite fans leading up to and surrounding the Gold Cup – including consumer promotions, retail merchandising, ticket giveaways, premium offers, in-game advertising, product sampling and inclusion in promotional marketing materials, among other activities. The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.

“7UP is an iconic brand known for providing uplifting refreshment to its consumers, and they are a natural partner for a tournament with a growing, passionate following,” said CONCACAF’s general secretary, Enrique Sanz. “We are excited to team up with 7UP and DPS to connect with fans in ways they have never been reached and to ultimately enhance their enjoyment of the Gold Cup experience.”

“Soccer is defined by great moments, and 7UP fans love to savor life’s moments, which is why we are pleased to be sponsoring this year’s Gold Cup,” said Olivia Vela, director of multicultural marketing for DPS. “We’re looking forward to working with CONCACAF to develop programs that reward our fans’ passion for the Beautiful Game and for life in general with a truly memorable experience at one of the biggest soccer events on the continent.”

“We are delighted to have DPS back as a sponsor of the Gold Cup. Their participation is a great example of brands with multi-national appeal truly capitalizing on a multi-national tournament,” said Marcelo Radice, director of sponsorship sales & marketing at Traffic Sports. “Their commitment further demonstrates the growing popularity and power of soccer around the region.”