AirAsia has signed a one-year sponsorship contract with rising young squash star, Low Wee Wern. 

The 22-year-old Penangite is ranked sixth in the world and second in the country.

Since having picked up the game at the age of 8, she has won numerous championships, including three Asian Junior Championship titles and the prestigious British Junior Open.

Having turned professional in 2008, she has grown from strength to strength and even broke into the top 20 at a younger age compared to fellow Penangite, World No 1 Datuk Nicol David.

AirAsia Bhd’s chief executive officer Aireen Omar said: “We are extremely proud to support Low Wee Wern who already has an illustrious career at such young age.

“This sponsorship is a testament to AirAsia’s on-going commitment to nurture young talents and provide a platform for them to excel globally.”

Aireen added that Malaysia was not only able to produce young talents but also to develop and fuel their growth.

“It is time we create our own local stars and heroes that all Malaysians can look up to,” he said.

Low, in thanking AirAsia, said she would definitely do her best to make Malaysia proud and keep the Jalur Gemilang flying high.

“Thank you AirAsia for making my dreams possible. I am looking forward to a successful partnership with the world’s best low-cost carrier too,” said Low. By Lee Keng Fatt

The ACTIVE Network, pills Inc., pharmacy order the leader in cloud-based Activity and Participant Management (APM) solutions, story have announced a three-year partnership with Triathlon series, IRONMAN.

As the Official Registration Partner and Official Global Sponsor of IRONMAN, ACTIVE will continue to serve the needs of athletes by offering race registration solutions through a single, global technology platform for IRONMAN’s nearly 190 events worldwide across five brands.

“It’s our goal to provide our world-class athletes with the best participant experience possible – from the registration process to the finish line,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “We believe ACTIVE is the only technology partner sophisticated enough to do this for us on a global scale. For 35 years, IRONMAN has taken pride by offering world-class events, and by continuing our relationship with ACTIVE, our athletes will have access to outstanding technology that enables a simple registration process so that the focus remains on their training journey and race day experience.”

ACTIVE’s Vice President of Sales, Mike Reilly, has seen the expansion of IRONMAN triathlons worldwide and the relationship between ACTIVE and IRONMAN take root and flourish.

“Since 1999, ACTIVE has powered hundreds of IRONMAN events and registered tens of thousands of participants,” Reilly said. “Participation in IRONMAN events has skyrocketed in the past decade and races are selling out faster than ever. The 2013 IRONMAN Florida, for example, sold out in less than a minute – a new record for IRONMAN registration. As the global popularity of the sport grows, I am honored to continue to welcome athletes across the finish line and proclaim them an IRONMAN.”

“As IRONMAN’s technology needs have developed over the past two decades, so has the sophistication of our activity and participant management technology solutions,” added Dave Alberga, executive chairman at ACTIVE Network. “Our ongoing relationship with IRONMAN is significant to us and we look forward to continuing to power IRONMAN athletes around the world.”

Tsogo Sun, site the leading hotels, gaming and entertainment company in South Africa, has revealed a extended partnership with Western Province Rugby as official hotel and casino partner to WP Rugby and the DHL WP representative teams.

Tsogo Sun’s existing relationship as the official hotel supplier to WP Rugby has now been extended to include two properties from their gaming arm, The Caledon Casino, Hotel and Spa in the Overberg Region and Mykonos Casino on the Cape West Coast.

The inclusion of these two new destinations will have important CSI implications for the Overberg and West Coast communities. Tsogo Sun initiatives will include bursaries for promising players to attend the WP Rugby Institute which has already developed the likes of star forwards Siya Kolisi and Eben Etzebeth.

Schools and clubs in these areas will benefit from coaching clinics and signing sessions with their rugby heroes – including the recent session with the DHL Stormers coaching staff and players, as well as the upcoming session with the DHL WP team and coaches, at the Caledon Casino. School kids will also be transported to watch each of the DHL Stormers and other DHL WP home games, so that they can have first-hand experience of the magic of DHL Newlands.

Tsogo Sun is one of the South African Rugby Union’s longest standing sponsors, with a relationship that extends from grassroot levels right up to the Springbok national team.

Tsogo Sun’s Group Sales Director, Neil Fraser, commented: “This new contract with WP Rugby is an example of Tsogo Sun’s ongoing commitment to investing in and developing South African Rugby.

“We look forward to playing a significant role in unearthing new rugby talent in the Cape West Coast and Overberg Regions, and accommodating all the WP teams and officials at our various hotels across the country.”

“When you travel, as a player, it’s always nice to know that when you stay at any Tsogo Sun Hotel you don’t have to worry about anything away from the game – all your needs are taken care of.”

WP Rugby CEO Rob Wagner commented: “The relationship between WP Rugby and Tsogo Sun is more than a commercial agreement. It’s a long-standing relationship built on trust and high standards and we look forward to this relationship developing more over the next three years.”

Fatburger, cheap cialis an All-American, price ed fast casual burger restaurant, pilule has officially signed a three-year partnership with University of Southern California (USC) to become a partner of USC Athletics.

Working with USC Sports Properties, the FOX-owned sales entity which manages the marketing and media rights on behalf of USC Athletics, Fatburger will receive a variety of multi-media sponsorship entitlements including on-field and courtside signage, video board features, Fan Fest display and radio spots.

Having provided post-game burgers for the football team for many years, Fatburger will now expand its presence on campus through additional integration at events featuring USC Athletics. Hollywood’s burger favorite will be utilizing their Fatmobile, a mobile food-truck, to cook up delicious Fatburgers, serving hundreds of hungry student athletes, alumni and fans. With a diverse selection of burgers, the chain is dedicated to offering high-quality, lean beef options, ranging in size from small to XXXL.

“My sons and I are all proud alums, so we jumped at the chance to extend the partnership, becoming an official partner of USC Athletics,” said CEO of Fatburger Andy Wiederhorn. “We are honored to have the opportunity to feed one of the most elite sports programs in the country and hope that our tasty burgers will fuel the Trojans to bring home many more championships.”

“Partners of USC Athletics are more than just companies, they’re the people behind those companies,” said USC Athletic Director Pat Haden. “The team at Fatburger understands the Trojan tradition and we’re excited to expand our partnership with such a great group.”

“Fatburger and USC Athletics are both iconic brands in Los Angeles, so teaming up together makes perfect sense,” said Dan Shell, Vice President and General Manager for USC Sports Properties. “We look forward to working with Fatburger on a partnership from which the Trojan fan base is sure to benefit.”

English League One side, Scunthorpe United, have expanded their partnership with Rainham Steel to sponsor the club’s home and away kits for the next two seasons.

Rudy Project, recipe the leading global manufacturer of technical performance eyewear and helmets, medstore is on board with HITS Triathlon Series as its official eyewear, prescription eyewear and helmet sponsor.

In addition, the ‘premiere cost-competitive sports performance brand’ XX2i Optics is ‘the official value eyewear’ of the series. Both brands are distributed by R.A.C.E. (Running & Cycling Enterprises) – formerly Rudy Project North America (RPNA).

“We’re excited to bring Rudy Project’s award winning technology to the HITS Triathlon Series,” said Paul Craig, President and Co-Founder of R.A.C.E. “The HITS motto is ‘A distance for everyone’, and we believe Rudy Project and XX2i Optics fit that bill perfectly.

“From the Wingspan – #1 time trial helmet of both the 2011 and 2012 World Championships – to our Gear of the Year award winning sunglasses, Rudy Project will provide these athletes with the equipment they need to perform at their peak. We’re also pleased to offer XX2i Sport Polarized glasses as an excellent cost-to-performance ratio eyewear, enabling any athlete to get the gear they require at the price they need.”

“We are very excited about our recent sponsorship announcements and the traction that we are gaining in the endurance sports world,” said HITS President and CEO Tom Struzzieri. “Rudy Project and XX2i are some of the best brands in the business – I use Rudy Project sunglasses when I am racing and training – and I look forward to promoting them to HITS athletes.”

The Brazilian Paralympic Committee (CPB) have announced that Caixa Econômica Federal have become a major new supporter for the next four years.

Loterias Caixa will invest 120 million Brazilian real (BRL) (EUR 46.15 million) in 13 Paralympic sports and individually in approximately 50 athletes. This amount represents an average investment of BRL 30 million a year until the Rio 2016 Paralympic Games.

The new contract represents an increase of more than BRL 20 million a year. Until last year, cialis the Brazilian Paralympic Committee and Loterias Caixa had a BRL 22 million agreement for the two-year period from 2011-2012, generic supporting six sports and 22 athletes and guides.

The agreement includes the following sports: athletics, there powerlifting, swimming, wheelchair fencing, shooting, football 5-a-side, football 7-a-side, boccia, goalball, sitting volleyball, sailing, table tennis and rugby.

The increased values come after the impeccable performance by Brazilian Paralympic athletes at London 2012. The athletes won 21 gold medals, and a total of 43 medals, accomplishing a unique feat for Brazil by achieving the goal that had been determined four years earlier: to finish the Games in seventh place in the medal standings.

“Caixa is a great partner and has always stood by the Brazilian Paralympic Movement. It now further strengthens its presence by supporting 13 sports on the Rio 2016 Paralympic Games programme. This is a sign that we are on the right track. The fact that we have signed a four-year agreement also gives us the peace of mind to continue in our determination to achieve a fifth-place finish in the medal standing at the Rio 2016 Games,” said CPB President Andrew Parsons.

“For quite some time, Brazilian Paralympic sport has been presenting an admirable growth, both in terms of quantity and quality,” stated Jorge Hereda, president of Caixa.

“Caixa is proud to have made a significant contribution to this process, either by sponsoring competitions or by offering financial support to dozens of athletes.”

In the first two years of the partnership (2013 and 2014), Caixa will invest BRL 56 million. In 2015, the year of the Para-pan American Games in Toronto, Canada, the Brazilian Paralympic Committee will receive an additional BRL 30 million. Finally, in 2016, Loterias Caixa will invest BRL 34 million in Paralympic sports.