Poland Spring Brand 100% Natural Spring Water has become the official bottled water sponsor of the Boston Athletic Association’s (B.A.A.) Boston Marathon.

Elite marathon runner and Poland Spring spokesperson Josh Cox will be joining Poland Spring as the ultimate hydration partner, inspiring runners to perform at their best.

Since Cox has been in Boston for this prestigious event every year since 2001, he’s familiar with the course and the necessity of consistent hydration through each mile marker. “The best advice I can give to the runners in Boston is to stay properly hydrated and run smart through the miles leading up to Heartbreak Hill – it’s going to be tough,” Cox explains. “Hydration is a critical part of any athlete’s success, especially for those striving to perform at their best and Poland Spring is an important part of my workout routine when I’m running in Boston.” This year, more than 26,000 runners will look to Poland Spring for hydration as they race through the streets of Boston and push themselves to cross the finish line in pursuit of their personal goals.

From April 12-14, Poland Spring will have a booth at the 2013 John Hancock Sports & Fitness Expo at the John B. Hynes Convention Center in Boston, Mass. where consumers and race participants will have the opportunity to share their stories of personal betterment on running bibs and explain why they run, serving as inspiration for Monday. On race day, Poland Spring will be providing more than 116,000 .5L bottles of water at the start and finish lines, and more than 46,000 gallons of water along the course to participants.

“Poland Spring is proud to be a part of this historic event and shares in the runners’ passion to be their very best,” says Seona Skwara, Senior Brand Activation Manager at Poland Spring. “We are excited to continue our partnership with the Boston Athletic Association and be a running partner for all participating athletes in the 2013 race.”

The Allam British Open Squash Championships has signed Hull and York law firm Rollits LLP as a sponsor of the event at KC Stadium, physician Hull between 20-26 May.

The law firm which will be an event partner is thrilled to be associated with the global squash tournament known as the ‘Wimbledon of Squash’.

The main event is being held on a spectacular all-glass court at the KC Stadium between 20-26 May with thousands of spectators expected to descend on the city throughout the week.

Steve Trynka, Senior Partner at Rollits said: “We are excited to have the opportunity to work with England Squash & Racketball by becoming an event partner for the Allam British Open Squash Championships.

“This is another big event for the city and is a fantastic opportunity to show what the region has to offer and really put Hull on the world’s stage with the competition being broadcast live on Sky, with a potential audience of 1.8 billion people.”

Operations Director at England Squash & Racketball, Jim Lord commented: “We’re delighted to be working with Rollits, it’s key partnerships like this that will help us deliver a successful international tournament in Hull.  It’s fantastic that we’re working with local businesses in Yorkshire to create a real legacy to this prestigious event.”

Rollits is one of Yorkshire’s leading commercial law firms with offices in Hull and York. Founded in Hull more than 170 years, the firm is keen to get involved with many different initiatives within the community.

The German Telekom has extended its deal as national sponsor of the German Sports Aid Foundation until 2016.

The telecommunications company is therefore still present in the highest partner level of the foundation and includes financial support. German Telekom has been supporter of the Sports Aid since 2008.

“Telecom and sports help share the same conviction. Sport reinforces the cohesion that it promotes a fair bargain and makes an important contribution to the integration Telekom assumes responsibility in a variety of areas, and our sports promotion is one of them,” says Timothy Höttges, CFO and control of Deutsche Telekom. “As a major employer, we support right where a large funding need -. Namely the preparation of everyday professional practice following the sports career, because single-minded and performance-oriented athletes have important properties that today in business . are needed “

“The Sports Aid wants within the recently developed initiative ‘springboard future – Sports Career’ with industry and companies find new solutions to the reconciliation of competitive sports, training and profession. The further partnership with German Telekom as our national sponsor is a role model and delivers the very best examples of how the private sector can play its part in professional sports promotion in Germany,” said Dr. Michael Ilgner, CEO of German Sports Aid. “It is a comprehensive, active partnerships, including the company into how the 4000 Telecom employees demonstrate as part of our campaign” is Your Name for Germany has become “. Telekom offers the Sport Aid offers valuable platforms to present the sports promotion outward . We are pleased that we are such a successful way to go now for the next four years together. “

The Bayou Classic will remain on the NBC Sports Group network following a new three-year deal it was announced today by the NBC Sports Group, treat Southern University System and Grambling State University.

NBC Sports has been the home of the Bayou Classic, ed | a classic matchup of the Southern University Jaguars and the Grambling State University Tigers that takes place annually on Thanksgiving weekend, cheao ed since 1991.

“The Bayou Classic is a slice of Americana, and at the end of this agreement we will have broadcast this iconic event for 26 straight years,” said Gary Quinn, Vice President, Programming and Owned Properties, NBC Sports Group. “We look forward to continuing to broadcast this Thanksgiving weekend tradition to college football fans across the country.”

“As we celebrate the 40th Annual Bayou Classic, it is exciting that we continue our long-standing relationship with NBC Sports,” said Dottie Belletto, President of New Orleans Convention Companies, Inc., the management firm of The 40th Annual Bayou Classic. “The Bayou Classic features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University together for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. And if they cannot be with us in person, this national broadcast brings them together at home to celebrate the rich traditions of HBCUs across the country.”

Super Fight League, clinic Asia’s largest MMA Organization, announced a new 3-year title sponsorship deal with PACL India Limited (Pearls).

As title sponsor Pearls Group has also taken naming rights of SFL’s Friday Fight Nights events, which will continue, to air live and free on a bi-weekly basis on ESPN Star Sports 1 & 2 along with a live free stream on YouTube.com/SFL.

PACL Limited Chairman said: “We are a national company delivering top quality real estate projects. We believe we can use SFL as a platform to showcase our products and brand to a unique new audience associated with watching this action packed sport.” He continued, “We are dedicated to promoting action sports throughout India especially when you consider most of our Olympic medals come from Boxing or Wrestling.”

SFL provides Mixed Martial Artists from India and abroad a chance to showcase their talents and grow the sport of MMA in India. SFL has over 250 Indian based fighters signed and continue to expand their roster, which currently sits at over 300 male and female athletes. PACL Limited Chairman went on to say, “SFL has continued its success with great ratings on ESPN’s STAR sports along with a portfolio of great Indian and international fighters on their roster and sponsors associated with them. We believe in long-term association and are proud to partner with Raj Kundra and Shilpa Shetty Kundra in the SFL.”

Raj Kundra, Founder Chairman of Super Fight League, said: “I am thankful to the Pearls Group and its Chairman for showing his faith and trust in our league. Pearls group is one of the few companies in India who have backed action sports such as Kabaddi, Kushti and now MMA. The Pearls company tag line is very apt for SFL ‘Touching Hearts Building Confidence’. We look to deliver bigger and better shows to our Indian and worldwide audiences. The support our Indian cage fighters have been given has really helped boost their confidence and livelihood to be able to use SFL as a platform to make name, fame and money. Our reach delivers sponsors a quality product and the format of the sport is such that it gives the brand logo’s great coverage during the live events. Again I thank and welcome Pearls group to the SFL family.”

Shilpa Shetty Kundra, Director for SFL, said: “We are happy to have the Pearls Group as a title sponsor and welcome them to the SFL family. We have worked very hard over the last year to build a platform and India’s only all year round sports league. It’s wonderful to see brands come forward and have faith in the reach of the sport of MMA in India. India being an action loving country, we all love watching action movies but nothing beats real life action in the cage. The ratings have been very promising and we strive to keep our audiences and sponsors happy whilst building SFL into a world class MMA league.”

Pearls SFL is Asia’s largest Mixed Martial Arts promotion. SFL is the brainchild of Raj Kundra, owner of Rajasthan Royals, and the Bollywood action superstar Sanjay Dutt.

MoneyGram, vialis 40mg a leading global money transfer company announced that the former England cricket captain Alec Stewart will continue to serve as the company’s ambassador for events leading to the company sponsorship of the International Cricket Council (ICC) Champions Trophy 2013.

This year’s games will be taking place at three major cricket grounds, unhealthy The Oval, Edgbaston and SWALEC Stadium in Cardiff. Stewart will participate in promotional events hosted by MoneyGram, including press conferences, personal appearances and coaching sessions for secondary schools across England.

“Last year’s campaign with Alec Stewart resonated with our customers who follow cricket in London,” said Juan Agualimpia, executive vice president, chief marketing officer, MoneyGram. “As a result of last year’s success, we look forward to working with Alec again to bring customers closer together.”

Stewart, the most capped English cricketer ever, was famous for leading the England cricket team to victory on many occasions. Alec was a right-handed batsman-wicketkeeper with 133 Test appearances. Since retiring from the games, Stewart serves as club ambassador for Surrey County Cricket Club where he played professional cricket and now serves as MoneyGram cricket ambassador.

“Just like these children, I also started out as fan who truly loved cricket,” said Stewart, the former batsman-wicketkeeper. “Through my ambassadorship with MoneyGram’s, I hope to help all the aspiring cricketers have an unforgettable experience.”

Michael McDowell has announced a new Dallas-based sponsor onboard his car this week at Texas Motor Speedway.

EchoLight Studios’ movie HOOVEY serves as primary sponsor on McDowell’s No. 00 Toyota Camry fielded by SR2 Motorsports in Friday’s O’Reilly Auto Parts 300.

HOOVEY is the title of a movie inspired by the true story of Eric “Hoovey” Elliott’, who when faced with a possible terminal illness, beats the odds to fulfill his dream of playing college basketball. 

“I’m really excited about having HOOVEY on my car this week at Texas,” McDowell said. “It’s such an amazing and inspiring story. I think it will really resonate with NASCAR fans. EchoLight Studios has produced some great films and HOOVEY will be no different.”

“I’m so proud to be part of this winning team bringing Michael McDowell and HOOVEY together through EchoLight Studios and Support Military Foundation” says Christopher Morrow, Chief Global Strategist of EchoLight. “Michael clearly showed his faith when he gave credit to God after walking away from a horrendous wreck while driving the 00 car in April, 2008 at Texas Motor Speedway, and he continues to inspire fans around the country with his motivational speaking and his daily walk of Faith,” adds Morrow.

McDowell has five previous Nationwide Series starts at Texas. He’s scored two top-20s and has a best finish of 17th place, which he scored achieved in 2009.

The City of New Castle in Indiana will be an associate sponsor of the No. 21 Century 21 car for Sarah Fisher Hartman Racing in the Indianapolis 500.

The city raised funds for its sponsorship of SFHR through private investors.

“This will allow us to promote New Castle on the largest advertising stage in the world, medicine ” Mayor Greg York said. “Our community looks at the big picture. We want to compete with worldwide companies, which is why we wanted to be involved with Sarah Fisher and the Indianapolis 500.”

The 97th Indianapolis 500 is scheduled to be run on Sunday, May 26, 2013 at the Indianapolis Motor Speedway.

Land Rover North America have revealed they will continue their sponsorship of the United States Equestrian Federation through 2016.

Land Rover will remain the official vehicle sponsor of the USEF as well as title sponsor of the Land Rover United States Eventing Team and the Land Rover Competition and Training Grant Program for Eventing Riders.

“The Land Rover brand is distinguished for combining elegance and power, medstore two traits essential to equestrian sport, allergist ” said United States Equestrian Federation CEO John Long.

“We could not think of a better brand partner in the automobile category and look forward to and appreciate their continued support of the United States Equestrian Federation.”

In addition to the grant program, viagra order Land Rover will become presenting sponsor and official vehicle of the Rolex Kentucky Three-Day Event, from April 25 – 28 at the Kentucky Horse Park in Lexington, Kentucky.

Continuing its support of the Land Rover United States Eventing Team and USEF, Land Rover will carry on the Land Rover Competition and Training Grant Program for Eventing Riders. The Program benefits horse-and-rider combinations, allowing them to compete abroad and gain valuable international experience as they prepare for the 2014 Alltech FEI World Equestrian Games.

Jamba Juice Company, pills a leading healthy, active lifestyle brand, today announced the renewal of its partnership with Competitor Group, Inc., the leading active lifestyle sports media and event entertainment company.

Jamba Juice is now the “Official Blended Fruit Beverage and Smoothie” sponsor of 14 events in the popular Rock ‘n’ Roll Marathon Series. The partnership kicked off this month a Rock ‘n’ Roll Pasadena Half Marathon Benefitting CureMito!

“Last year, thousands of participants were able to enjoy our array of delicious and better-for-you offerings, which are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles,” said Julie Washington, Chief Brand Officer, Jamba Juice Company. “We are thrilled to continue the partnership this year and to increase the number of races we will participate in, allowing us to broaden our engagement with endurance enthusiasts looking for refreshing options like our fresh-squeezed juices and All-Fruit™ smoothies.”

Jamba Juice will continue to reward racers with free smoothie samples at the finish line. Additionally, Jamba will have special games and giveaways at the Health & Fitness Expos, which showcase the latest in running gear, sports apparel, health and nutritional information. On race days, spectators and participants may catch a glimpse of Jamba’s mascot, Bananaman, running to encourage and entertain racers along their journey.

“We are very pleased to renew our partnership with Jamba Juice,” said Sean Clottu, Vice President, Competitor Group. “Jamba Juice is a brand that aligns with our runners’ passion and interest in living a healthy and active lifestyle. With all the athletic performance and health benefits of consuming real whole fruit and juice, we know our participants will be excited to see Jamba Juice return to many of our Rock ‘n’ Roll races.”