Michael McDowell has announced a new Dallas-based sponsor onboard his car this week at Texas Motor Speedway.

EchoLight Studios’ movie HOOVEY serves as primary sponsor on McDowell’s No. 00 Toyota Camry fielded by SR2 Motorsports in Friday’s O’Reilly Auto Parts 300.

HOOVEY is the title of a movie inspired by the true story of Eric “Hoovey” Elliott’, who when faced with a possible terminal illness, beats the odds to fulfill his dream of playing college basketball. 

“I’m really excited about having HOOVEY on my car this week at Texas,” McDowell said. “It’s such an amazing and inspiring story. I think it will really resonate with NASCAR fans. EchoLight Studios has produced some great films and HOOVEY will be no different.”

“I’m so proud to be part of this winning team bringing Michael McDowell and HOOVEY together through EchoLight Studios and Support Military Foundation” says Christopher Morrow, Chief Global Strategist of EchoLight. “Michael clearly showed his faith when he gave credit to God after walking away from a horrendous wreck while driving the 00 car in April, 2008 at Texas Motor Speedway, and he continues to inspire fans around the country with his motivational speaking and his daily walk of Faith,” adds Morrow.

McDowell has five previous Nationwide Series starts at Texas. He’s scored two top-20s and has a best finish of 17th place, which he scored achieved in 2009.

The City of New Castle in Indiana will be an associate sponsor of the No. 21 Century 21 car for Sarah Fisher Hartman Racing in the Indianapolis 500.

The city raised funds for its sponsorship of SFHR through private investors.

“This will allow us to promote New Castle on the largest advertising stage in the world, medicine ” Mayor Greg York said. “Our community looks at the big picture. We want to compete with worldwide companies, which is why we wanted to be involved with Sarah Fisher and the Indianapolis 500.”

The 97th Indianapolis 500 is scheduled to be run on Sunday, May 26, 2013 at the Indianapolis Motor Speedway.

Land Rover North America have revealed they will continue their sponsorship of the United States Equestrian Federation through 2016.

Land Rover will remain the official vehicle sponsor of the USEF as well as title sponsor of the Land Rover United States Eventing Team and the Land Rover Competition and Training Grant Program for Eventing Riders.

“The Land Rover brand is distinguished for combining elegance and power, medstore two traits essential to equestrian sport, allergist ” said United States Equestrian Federation CEO John Long.

“We could not think of a better brand partner in the automobile category and look forward to and appreciate their continued support of the United States Equestrian Federation.”

In addition to the grant program, viagra order Land Rover will become presenting sponsor and official vehicle of the Rolex Kentucky Three-Day Event, from April 25 – 28 at the Kentucky Horse Park in Lexington, Kentucky.

Continuing its support of the Land Rover United States Eventing Team and USEF, Land Rover will carry on the Land Rover Competition and Training Grant Program for Eventing Riders. The Program benefits horse-and-rider combinations, allowing them to compete abroad and gain valuable international experience as they prepare for the 2014 Alltech FEI World Equestrian Games.

Jamba Juice Company, pills a leading healthy, active lifestyle brand, today announced the renewal of its partnership with Competitor Group, Inc., the leading active lifestyle sports media and event entertainment company.

Jamba Juice is now the “Official Blended Fruit Beverage and Smoothie” sponsor of 14 events in the popular Rock ‘n’ Roll Marathon Series. The partnership kicked off this month a Rock ‘n’ Roll Pasadena Half Marathon Benefitting CureMito!

“Last year, thousands of participants were able to enjoy our array of delicious and better-for-you offerings, which are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles,” said Julie Washington, Chief Brand Officer, Jamba Juice Company. “We are thrilled to continue the partnership this year and to increase the number of races we will participate in, allowing us to broaden our engagement with endurance enthusiasts looking for refreshing options like our fresh-squeezed juices and All-Fruit™ smoothies.”

Jamba Juice will continue to reward racers with free smoothie samples at the finish line. Additionally, Jamba will have special games and giveaways at the Health & Fitness Expos, which showcase the latest in running gear, sports apparel, health and nutritional information. On race days, spectators and participants may catch a glimpse of Jamba’s mascot, Bananaman, running to encourage and entertain racers along their journey.

“We are very pleased to renew our partnership with Jamba Juice,” said Sean Clottu, Vice President, Competitor Group. “Jamba Juice is a brand that aligns with our runners’ passion and interest in living a healthy and active lifestyle. With all the athletic performance and health benefits of consuming real whole fruit and juice, we know our participants will be excited to see Jamba Juice return to many of our Rock ‘n’ Roll races.”

Energy bar, Bonk Breaker has announced that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company. 

The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

“Mark is an exceptional individual and will be a terrific resource for the Bonk Breaker team. He’s incredibly committed to fitness and great nutrition personally, and has a real passion for Bonk Breaker – as a product, as a brand, and as a culture,” commented Bonk Breaker Chairman and co-CEO Chris Frank.  “I’m from Milwaukee and have been a huge fan of the Brewers my entire life, and knowing that the Brewers are fueled by Bonk Breaker and that Brewers fans can also enjoy a great-tasting and healthy food choice at Miller Park is incredibly gratifying.  You don’t have to be in the Major Leagues to fuel like a pro.”

“I am proud to invest in Bonk Breaker as there are many common interests in our partnership,” Attanasio said. “Bonk Breaker’s connections to Milwaukee and Wisconsin, as well as their natural ties to professional sports, make this a great fit. I am impressed with the company’s products and vision, and I know that this will be a fun and exciting opportunity for all of us involved.”

Bonk Breaker will provide complimentary energy bars at the Brewers’ “Weather Day,” at which local students are invited onto the field and will have the opportunity to interact with and “fuel up” like their Major League heroes. The event will be held at Miller Park on April 18.

Bonk Breaker Founder and co-CEO Jason Winn said, “We’ve experienced tremendous success in the endurance sports world in the past five years, and cheered when some of our Bonk Breaker-fueled athletes brought home five medals from last summer’s Olympic Games in London. It’s equally exciting to see the impact we’re now having in the professional, collegiate, and high school sports ranks as well.”

SweetSpot Group, the organisers and promoters of The Tour of Britain have announced that cycle insurance broker, Velosure have signed up to sponsor the event.

Velosure will become the race’s Official Cycling Insurance Partner, joining The Tour at the Official Partner level ahead of September’s tenth edition of Britain’s national Tour.

“Velosure are delighted to be the Official Cycle Insurance Partner of the Tour of Britain, our passion for cycling is key in our message about getting the right level of insurance for all cyclists at the best price, by promoting our brand through The Tour of Britain we are reaching many more cyclists and also supporting cycling within the UK which is an important part of our ethos – let’s get the message out there together. Be ahead of the game, be insured with Velosure and take part in The Tour Rides with added peace of mind,” said Ken Specter, Director of Velosure. 

“We would like to welcome Velosure to The Tour of Britain and look forward to working with them to achieve their aims,” said SweetSpot Group Commercial Director Alastair Grant.

“During the Summer we will have news on how fans of The Tour of Britain can benefit from this partnership with Velosure.”

Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organisation, today announced that it is the official technology consulting partner of the Boston Athletic Association and the 2013 Boston Marathon to be held on Monday, April 15, 2013.

The partnership will kick off at the three day John Hancock Sports and Fitness Expo held at the John B. Hynes Convention Center. TCS will also be sponsoring four information kiosks and tables frequented by marathon runners and spectators throughout the race weekend.

“Marathon runners are inherently dedicated, well-prepared, and persistent; these are traits that I encourage our employees to emulate each and every day,” said N. Chandrasekaran, CEO and MD, TCS. “We are proud to say that TCS will field 20 runners, including TCS employees and clients, in this year’s race.”

TCS is also the exclusive information technology sponsor of the Bank of America Chicago Marathon (October 13, 2013) and the official IT consulting sponsor of the ING New York Marathon (November 3, 2013). This is the fourth year that TCS will participate in all three major U.S. marathons.

“We are pleased to be sponsoring the Boston Marathon for another year and providing race updates to spectators at our various information stations,” said Surya Kant, President of TCS’ North America, UK and Europe business. “In addition, the marathon is our opportunity to give back to the community through our partnership with the American Heart Association.”

RBC, one of the largest media companies in Russia, has announced a partnership with Marussia F1 ahead of this weekend’s Formula 1 UBS Chinese Grand Prix in Shanghai, China. 

RBC, who become ‘Official Russian Media Partner’, will be represented on the MR02 car with effect from this weekend, and on the racing apparel of drivers, Jules Bianchi and Max Chilton, and other elements of our trackside environment from next month’s Spanish Grand Prix.

Andy Webb, CEO, Marussia F1 Team, said: “I am delighted with the growth of our Anglo-Russian relationships, enhanced by the addition of our new partnership with RBC, which follows hot on the heels of our other recent Russian Partner announcements. This is a crucial part of our growing desire to bring more of F1 to Russia and Russia into F1. RBC’s media influence and powerful coverage in the business and luxury markets in Russia will be key in helping to promote the Marussia F1 Team and its Partners in this important market.”

Sergy Lavrukhin, General Director, RBC, added: “We are proud that the Marussia F1 Team – the first team in Formula 1 representing Russia – has chosen RBC to be its Official Russian Media Partner. Both RBC and the Team operate in fiercely competitive environments and we know that to succeed we must both keep moving forward. RBC, the leading provider of business information in Russia, has made significant advances in all of its market segments and is pleased to see that the Marussia F1 Team is progressing steadily in the world’s ultimate motor racing series. We wish on-going success to our Team.”

RBC is one of Russia’s largest media holding companies with a 20 year track record and a total audience of 90 million people. It operates in three main market segments (Television, Print and Internet media) and is a market leader for business information in Russia and the CIS (Commonwealth of Independent States).

Three-time Ironman champion, ed Craig ‘Crowie’ Alexander has become the Official Ironman ambassador.

Ironman brand owner World Triathlon Corp (WTC) is announcing four Ironman pro ambassadors for 2013, buy viagra | and will introduce them over the coming weeks. Alexander joins ambassador Jordan Rapp to the ‘gang of four’ pro ambassadors.

“It was a huge honour to be asked, cheap ” Alexander said. “It’s also nice to be invited to sit on the athlete advisory board to speak on behalf of athletes. Ironman is showing that they’re looking to take input from athletes – hopefully I can provide that.”

Alexander hopes to be able to use his new position to provide mentorship and support for younger athletes as they ‘work their way through the ranks.’ This doesn’t mean he’s any less focused on his own career: He’s as determined as ever to return to both Henderson, Nevada and Kailua-Kona to reclaim the world titles he held in 2011.

“I’m the kind of ambassador who is going to try and beat all the athletes on the head,” he says. “When I race, I race to win.”

Alexander will be part of the coverage team for Ironman 70.3 St. George, which will serve as the US Pro Championship, and he’ll be racing at Ironman 70.3 Kansas in June. Then, he will be back in Las Vegas and Kona, where he hopes to add two more world titles to his resume.

Decathlon, medicine the well-known sports equipment store, allergy with shops in 18 different countries, cialis is the new official clothing supplier for the Geneva Marathon for Unicef. Decathlon’s mission is to share the both the enjoyment and health benefits of sport 

Decathlon’s own clothing brand, Kalenji, will be worn by the thousands of runners taking part in the Geneva Marathon for Unicef, along with over eight hundred volunteers, pace makers and the committee members.

Fabien Messanges, the sales manager at their nearby Annemasse store, commented: “The common goal of being involved in the local community and in sharing and exploring our limits means we already have a close link with the Geneva Marathon for Unicef; so it’s only natural for us to further our partnership and get involved in this great celebration of running.”

The event will take place on 3rd, 4th and 5th May 2013.