Sports Car Club of America (SCCA) have announced a multi-year partnership that names Mazda the Official Car of SCCA through 2015.

Mazda Director of Motorsports John Doonan and SCCA Vice President, physician Marketing and Communications Eric Prill made the announcement on Tuesday morning during the Mazda Motorsports pre-season media day at the company’s headquarters in Irvine.

Mazda will be utilized as the official pace car at key SCCA events, capsule including the SCCA National Championship Runoffs, medicine through the 2015 season. The annual SCCA Hall of Fame Hall of Fame Banquet will now be “presented by Mazda.”

“In the minds of many, Mazda and the SCCA were already partners,” Doonan said. “At the SCCA Runoffs, the Mazda contingent has been the largest of any car company. We love that our small organization is more popular on the race track than the combined efforts of many of our much larger competitors. We look forward to working with the SCCA to grow the sport for the next generation.”

“Mazda has been a long-time supporter of the SCCA and our competitors, so formalizing our relationship was a natural next step,” Dahnert said. “On any given weekend, there are more Mazdas being raced than any other marque. We’re looking forward to expanding our relationship with Mazda and the new opportunities that come with it.”

Telecommunications company, Digicel will sponsor the inaugural Caribbean Premier League (CPL) Twenty20 tournament to be played in July-August.

The CPL in a statement stated that the sponsorship will be a multi-year deal of a significant investment from Digicel, reports CMC.

“We are thrilled to have Digicel as our partner in this venture,” said CPL founder Ajmal Khan of Verus International.

“Its wealth of experience in the region and in West Indies cricket will be an invaluable asset to the CPL, ensuring its initial and long-term success,” Khan said.

Four overseas players and six leading regional cricketers have already signed up for the CPL which will be played at venues across the region.

They include former Australian captain Ricky Ponting and former New Zealand skipper Ross Taylor as well as regional stars Darren Sammy, Dwayne Bravo, Chris Gayle, Sunil Narine, Kieron Pollard and Marlon Samuels.

“The CPL is a perfect fit for Digicel. We’re huge fans of West Indies cricket and this is a great opportunity for us to invest not only in what will be an amazing event, but also in the young cricketers who will benefit from around the region,” said Digicel Group Marketing Director Kieran Foley.

“Having seen all the plans for the inaugural tournament, we know the CPL will be a spectacle like nothing else seen in the region and we are looking forward to being front and centre…”

Digicel has been the main sponsor of West Indies Cricket since 2004.

The PGA of America’s PGA Preferred Golf Course Insurance Program has renewed its agreement with Bouvier Insurance and underwriting carrier Philadelphia Insurance Companies.

This partnership allows golf courses that employ PGA Professionals to utilize the risk management expertise of the companies’ proprietary Peril Assessment Scoring System (PASS), in order to insure their facility and help prevent adverse claims from occurring.

The program is designed to serve the insurance needs of golf courses, practice facilities, golf shops, golf retail facilities and teaching academies. As the endorsed property and casualty insurance provider of the PGA Preferred Golf Course Insurance Program, the partnership and program is administered by Bouvier—in close collaboration with The PGA of America—to provide PGA Professionals with personalized, money-saving risk solutions. Philadelphia Insurance Companies serves as the lead carrier for this program.

“Bouvier Insurance and their underwriting partner Philadelphia Insurance Companies provide a critical aspect of sound business practices and principles for PGA members nationwide,” said Kevin Carter, chief business officer of The PGA of America. “The PGA of America is thrilled to have renewed a partnership that delivers to our 27,000 PGA Professionals state-of-the-art insurance products for critical business needs through the PGA Preferred Golf Course Insurance Program.”

“We are pleased to renew our program with The PGA of America, which started as a new offering available to golf facilities that employ PGA Professionals across the country,” said Rob Bouvier, president of Bouvier Insurance. “What sets the PGA Preferred Golf Course Insurance Program apart is the upfront focus on risk management and loss control through PASS, which is designed to assist PGA Professionals in identifying exposures, so they can proactively address them prior to having a loss. Additionally, this is truly an ‘open program’ where any agent can access the program directly with Philadelphia Insurance Companies. This is an important aspect, as the program honors relationships that may already exist in the marketplace.”

Longines and show jumping competition, Global Champions Tour have joined forces in a new long-term title partnership agreement, it is announced.

The Swiss watchmaker will be title partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport. 

The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar. 

Jan Tops, President and Founder of Global Champions Tour, said: “This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment.” 

Longines’ President Walter von Känel said: “The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines’ slogan – Elegance is an attitude – we are delighted to witness the world’s best riders and horses competing in exciting contests.”

Apparel brand, Loudmouth Golf has announced that Ladies European Tour (LET) player, Charlie Douglass, has been selected as the newest addition to the Loudmouth Golf team.

After a highly successful amateur career, Charlie fulfilled her dream of becoming a tour professional by earning full playing rights for the Ladies European Tour at Qualifying School in 2010. She recently had a career best finish of T5 at the 2013 LETAS Dinard Ladies Open. Douglass will be wearing Loudmouth’s signature golf pants, shirts and accessories while competing.

“We are thrilled to welcome Charlie to the Loudmouth team,” says Loudmouth Executive Vice President, Alan Wallace. “Charlie’s exceptional talent, enthusiasm for the sport, and personality makes her the perfect fit for our brand. We look forward to watching her win,” adds Wallace.

“I am excited to wear Loudmouth Golf apparel on tour,” says professional golfer, Charlie Douglass. “Their clothes are lightweight, comfortable and as we all know, very stylish. I can’t wait to represent their line this year.”

Douglass began playing golf at the age of 13 and is coached by Keith Wood. As an amateur, she represented England International Girls between 2004-2007, and England International Ladies between 2009-2010. Her amateur highlights include, winning the English Amateur Championship and National Order of Merit in 2009, being the number one ranked player in England 2009 with a European ranking of 8th, and being a silver medalist at the European Team Championships.

Playoff chasing English League One side, link Tranmere Rovers have announced that Home Bargains will be its new Shirt Sponsor from 2013-14. 

The Liverpool-based firm, there has signed a three year deal which is worth a substantial six-figure sum to the Club. 

The Home Bargains logo will be worn on all team home and away kit, help training kit and replica kit.

Chairman Peter Johnson said: “This is a fantastic deal for the Club and we are thrilled to join forces with such a well-run, successful family company. 

“It is a real coup for the Club to have a national company as well-known as Home Bargains as its new shirt sponsor, particularly in these difficult economic times. 

“Football and retail work well together and there are many similarities between Home Bargains and Tranmere Rovers. 

“We are both companies who take great pride in supporting our local community and who believe in providing value for money for our customers. This deal gives us the opportunity to work together on community projects in Wirral and beyond. 

“We will be proud to wear the Home Bargains logo on our shirts and look forward to a long successful relationship together.” 

Home Bargains replaces Wirral Council who are the longest shirt sponsor in English football and have supported the Club since 1989-90. 

Home Bargains has over 300 stores across the UK and twenty stores in the local area, including Prenton, Birkenhead, New Brighton and Liscard. The company also has an e-commerce website, www.homebargains.co.uk, enabling customers to buy items online. 

Joe Morris, Operations Director of Home Bargains, added: “We’re delighted to be in a position to be able to get behind Tranmere Rovers and its supporters. Home Bargains has over twenty stores located close to the club, so we know a lot of our customers are avid fans.” 

Morris continues: “The team’s had a really good season and we look forward to supporting them as they continue to go from strength to strength and push to finish as high in League 1 as possible.”

The Washington and Tama County Pork Producers announced that the two county organizations will jointly sponsor the NASCAR K&N Pro Series East versus West challenge race at Iowa Speedway on Friday, bronchi August 2.

Titled ‘Pork Be Inspired 150’, the 150-lap stock car race on Iowa Speedway’s 7/8-mile tri-oval is slated to start at 8:00 pm, following opening ceremonies and driver introductions. 

“We feel that Iowa Speedway is the ideal place to promote Pork to our consumers, and we’re very excited to be able to sponsor the NASCAR K&N Pro Series ‘Pork Be Inspired 150’ again this year,” said Heather Hora, Promotion Director for the Washington County Pork Producers. “We are very thankful for the support of Tyson Fresh Meats, The Iowa Pork Producers Association, Cargill, and Cookies Sauces and Seasonings as well. Without them, this event would not be possible.” 

The ‘Pork Be Inspired 150’ will be the tenth running of the popular K&N Pro Series at the Newton track, a touring series run in separate East and West coast divisions, and where such current NASCAR superstars as Kevin Harvick, Kasey Kahne, Kyle Busch and Joey Logano have entertained Iowa race fans. Iowa Speedway’s two K&N Pro Series races are the only joint East-West events on NASCAR’s 2013 schedule. 

“The Pork Producer partners in Washington and Tama counties have been great supporters of Iowa Speedway for many years, and we are thrilled that they have chosen to remain a very important event sponsor this year,” said track President, Stan Clement. “And we are particularly pleased that the Pork Producers are renewing their support of our August NASCAR K&N Pro Series event. The ‘Pork Be Inspired 150’ is where you’ll see tomorrow’s stars today!” 

The 2013 Washington and Tama County Pork Producers’ campaign with Iowa Speedway will actually begin with the annual Cookout at the Capitol on Tuesday, April 23, where Pork sandwiches, Cookie’s BBQ Sauce and Coca-Cola products will be available for legislators and their staff members. 

“We came up with the idea for a ‘Cookout at the Capitol’ back in 2006, and the Pork Producers immediately stepped up and wanted to be a part of it,” said Iowa Speedway Sales Manager, Karen Baldon. “Whenever we have asked them to get involved with our promotions, they have been there for us, and I can’t say enough about their commitment to Iowa Speedway and to Iowans everywhere.” 

Hora was equally enthusiastic in her assessment of the joint promotional partnership with Iowa Speedway. 

“We will continue the ‘Pork Patrol’ that we started last year at the track, and we’ll be using the Twitter name @porkpitstop to communicate with tailgaters, playing a bit of trivia, and looking for the best pork entree of the race weekends,” Hora said. “There is no better place than Iowa Speedway to spend your summer weekends, and there is nothing better than a ‘Speedway Chop’ to eat while enjoying the races!”