Kukri Sports Becomes Commonwealth Games England Official Kit Supplier

Commonwealth Games England has announced Kukri Sports as its official kit supplier.

The agreement will see the international sportswear company supply all England delegation and competition wear for next year’s Commonwealth Games.The contract – signed at St George’s Park, viagra Burton – also sees Kukri producing an exclusive range of replica team products for England fans.

The deal was signed in front of English representatives from each of the Commonwealth Games’ sports by Adam Paker, remedy CGE Chief Executive, and Phil Morris, Kukri’s founder and Group Managing Director.

The agreement between CGE and Kukri comes after months of consultation and research, including the involvement of a panel of athletes who fed into the design process.

In keeping with England’s ‘One Team’ philosophy, the CGE wider team from the nation’s athletes to the sports and support staff will all share the same look and feel.

Dame Kelly Holmes, Commonwealth Games England’s President (right), said: “I know how important a high quality and bespoke kit is to the athletes and their ultimate performance, and I’m delighted Kukri have met our objectives and risen to the challenge.

“It will be great to see athletes involved in the kit design process, which was certainly a deciding factor in our search for our official kit supplier.”

The One Team philosophy and the ability to include athletes in the kit design process were deciding factors in England’s search for its official kit supplier.

Adam Paker, CGE Chief Executive, confirmed the deal added: “Kit is central to our commitment to provide our athletes with the best possible Games experience, and as an English-based company they are very enthusiastic about the project, determined to produce the very best for both our team and our supporters.

“The Commonwealth Games is just 15 months away and we are looking forward to working with a group that is so committed to the needs and success of our team.”

NFL’s Colin Kaepernick to Endorse Flavoured Mouthguard MoGo Sport

MoGo Sport, price the company that introduced the world’s first flavoured mouthguard in 2011, medstore has announced that star quarterback Colin Kaepernick of the San Francisco 49ers has become their new brand ambassador.

He will be wearing MoGo Flavored Mouthguards this upcoming NFL season and will serve as a brand ambassador for the company, cialis appearing in the company’s advertising, digital campaigns and point-of-sale materials. Kaepernick had been searching for an alternative to old-style, traditional mouthguards, which have long been associated with rubbery taste and dry mouth and found the solution with MoGo’s flavorful options.

Bruce Angus and Tom Hoey, founders and principals of MoGo Sport decided that Kaepernick was the perfect brand ambassador for MoGo Flavored Mouthguards. “Colin is the most exciting athlete in the NFL today,” said Angus. “He also has a great smile that he wants to keep for the rest of his life and he can count on MoGo to protect it and help him be more comfortable and refreshed on the field.”

“Nobody likes the old, rubber-tasting mouthguards,” said Kaepernick. “MoGo is the first mouthguard that I actually enjoy wearing – I think other athletes, especially kids, will actually start wearing their mouthguards so there will be less dental and mouth injuries. MoGo feels and tastes great. I don’t know why anyone would choose to wear an unflavored mouthguard.” 

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NHRA Signs Marketing Deal with Rocky Brands

The National Hot Rod Association (NHRA) has announced a sponsorship deal with Rocky Brands who will have marketing rights at select NHRA Mello Yello Drag Racing Series events in 2013.

As part of the agreement, ambulance Rocky Brands will have display space at select events and the right to conduct a national promotion.

The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing Series season, impotent the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, unhealthy Nov. 7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2,500 retail locations to support the national promotion. Details on the promotion, including how fans can sign up and participate, will be announced in the near future.

“Rocky Brands is excited to be involved with the NHRA for the fifth straight year,” said Seann Anderson, sponsor manager, Rocky Brands Inc. “The NHRA fan is a key component to our involvement with the sport. Just like our Rocky Funny Car driver Matt Hagan, the fans are hardworking people that like to play hard. Our products complement that lifestyle.”

Rocky Brands has been involved in NHRA since 2009 in a variety of capacities, including on-site displays, national promotional sweepstakes, and as a team sponsor. Earlier this year, Rocky Footwear & Apparel signed a multiyear sponsorship with Don Schumacher Racing that will feature primary sponsorship at select events on 2011 NHRA Mello Yello world champion Hagan’s Funny Car.

Mary Kay to Sponsor North Texas LPGA Shootout

Mary Kay, medic Inc., viagra order  a privately owned multi-level marketing company that sells cosmetics products directly to consumers, pilule  has announced it will sponsor one of the first LPGA tournaments in the Dallas-Ft. Worth area since 1991.

More than 140 top rated golfers will tee off at the North Texas LPGA Shootout on April 25-28 at the Las Colinas Country Club in Irving, Texas.

The four-day competition with a purse of $1.3 million is hosted by The Nexus Club, a charitable organization with a mission to emphasize the importance of values such as character, integrity, sportsmanship, self-discipline and community involvement to young ladies through the sport of golf. For the first time, North Texas high school and collegiate female golfers will compete in an 18-hole “shootout” to earn a tournament exemption and play alongside some of the world’s best professional golfers.

“The LPGA tournament hosted by The Nexus Club is a natural fit for us at Mary Kay where our mission is to enrich women’s lives,” said Sheryl Adkins-Green, Mary Kay Inc.’s Chief Marketing Officer. “The LPGA hasn’t held a tour event in North Texas in more than two decades and we are thrilled to not only show our support as one of the sponsors, but also to provide our award-winning Mary Kay® products to golf enthusiasts and LPGA fans.”

Many of the LPGA’s current players were junior golf stars in Texas including 2012 Rolex Player of the Year Stacy Lewis, five-time LPGA winner Angela Stanford and 2012 Rolex First-Time Winner Brittany Lang.

“We are truly thrilled to return to the great state of Texas and to bring the LPGA tour back to a region where we have a great history and passionate fans,” said LPGA Commissioner Michael Whan. “It makes sense for the LPGA to be in North Texas. We look forward to showing golf fans in the region why it’s different on the LPGA.”

Zone3 Sponsors Optima Racing Team

British wetsuit brand Zone3 has renewed its sponsorship of London triathlon team, decease Optima Racing Team.

The deal will see Zone3 support the entire roster of Optima Race Team athletes. The team/club coached by James Beckinsale, order recognised as the Triathlon London Coach of the Year has a revolutionary ethos that ‘everyone trains together’.

The Zone3 Optima relationship first started in Zone3’s early years with its involvement in the London League Race Series, denture of which the Optima Race team won the 2012 title and are looking strong for a repeat performance. This year Zone3 will be continuing that support, and maintaining its involvement in Optima and triathlon in the Greater London area.

When asked why James Beckinsale chose Zone3 over so many other brands, he said “I am not one to go in for gimmicks, as a coach I can only endorse stuff that works. Quite a few of my athlete’s race at the sticky end of triathlon on the ITU & ETU circuit; therefore I cannot afford for them to lose one second to ill designed kit. Thus we tried the Zone3 wetsuits and tri suits and without doubt, they are the best we have used.”

Olympic level and ITU stage triathlete Gillian Sanders, a prestigious member of the Optima Race Team, will be continuing to wear Zone3 for the 2013 season. She said “I can’t wait to get to the start-line. Wearing the Zone3 Vanquish, it has definitely helped me with my training to get me where I need to be for selection.

“Living and training in the UK, a wetsuit is a necessity in the chilly open water venues. The Vanquish really is the most comfortable and efficient wetsuit I have ever used.”

Craig Wood, said “Optima Race Team is a very special club (the only club in the country with a current Olympian, Gillian Sanders training within a UK club set up); and I really think we’re going to see some spectacular results from the team. Hopefully the added help from Zone3 can provide the team, club and associated triathletes with a competitive edge.”

Zone3 is an up-and-coming British brand that was established back in 2008 by ITU triathlete James Lock. Since then the brand has grown from strength to strength – with a recent launch in, leading endurance sport market, the US.

Zurich Insurance Group Extends Title Sponsorship of PGA Tour Event at New Orleans

Zurich Insurance Group has announced it has inked a five-year extension as title sponsor of the ZurichClassic of New Orleans, troche through 2019.

“This extension shows Zurich’s continued commitment to New Orleans and its people,” Zurich Insurance  Group CEO, Martin Senn said during a press conference at TPC Louisiana, where the 54th edition of the tournament begins tomorrow. “Our sponsorship has allowed us to build valuable relationships with the Fore!Kids Foundation and the PGA TOUR. Together we have raised more than $9 million to support local charities whose mission is to help children in need in the New Orleans area.  TheZurich Classic has paid dividends on many levels and I am confident that Zurich’s bonds with New Orleans will grow even stronger in the years ahead.”

Zurich became title sponsor of the tournament in 2005 and four years later, signed an extension through 2014.

“Zurich has been a wonderful partner and very active supporter of the Fore!Kids Foundation and the city of New Orleans since becoming title sponsor of the Zurich Classic of New Orleans in 2005,” Monahan said. “From their involvement with the recovery process after Hurricane Katrina, to the financial, personal and emotional support of tournament beneficiaries, Zurichexecutives and employees have made a tremendous impact through their efforts. We are absolutely delighted that this relationship will continue for another five years.”

In addition to financial support, Zurich employees and guests have become personally involved in tournament-week activities at several key beneficiaries. These include a visit to the St. Michael Special School for children with major learning difficulties and an executive build at the St. Bernard Project, established after Hurricane Katrina to rebuild homes in the storm-ravaged areas of the city.

Funds from Zurich and the tournament helped to build a Vocational Training Center at St. Michael that bears Zurich’s name. Zurich also funded a new state-of-the-art playground at the school, which was dedicated last year.

“This is much more than a title sponsorship, it’s a true collaboration,” Worthy said. “It’s a special relationship between Zurich, The Fore!Kids Foundation and the city of New Orleans. We very much look forward to continuing our partnership with Zurich and continuing to make a difference in the New Orleans area.”

USA Cycling Announces Strava Partnership

USA Cycling, the national governing body for all disciplines of competitive cycling in the United States, has revealed a partnership with Strava, the social fitness application for dedicated athletes, that provides a richer membership and training experience for USA Cycling members.

“USA Cycling is at the heart of competitive cycling in the U.S., so the link with Strava is a natural fit,” says USA Cycling President & CEO Steve Johnson. “We’re very excited about this new partnership, as Strava brings a new dimension to our sport by enabling cyclists across any discipline to track their performance and share accomplishments with friends. Ultimately, bringing USA Cycling members together in the Strava community is a great way to grow bicycle racing.”

Strava allows users to track their rides, analyze their stats, and compare their performance against friends, locals and pros. An upgrade to Strava Premium provides even deeper analytics, like advanced power training and heart rate analysis, and even more motivational features like performance goals and filtered leaderboards.

“We’re really happy to be working with USA Cycling in order to connect athletes and help them become more informed about their training and racing,” says Jordan Kobert, vice president of business development at Strava. “It’s our hope that Strava can provide even more training intelligence, motivation, and fun to USA Cycling members.”

Specsavers Sponsor Match Officials for British and Irish Lions Tour to Hong Kong & Australia

The International Rugby Board (IRB) has announced that Specsavers will sponsor the match officials for the upcoming British and Irish Lions tour to Hong Kong and Australia, generic which kicks off on June 1.

As part of the arrangement, patient the officials will wear Specsavers-branded kit for each of the tour matches, including the three Tests between the Lions and Australia.

IRB Chief Executive Brett Gosper said: “This is good news for Rugby and shows the healthy state the sport is in as regards attracting top-class commercial partners.”

“Specsavers has a proven track record within the sports sector and we are looking forward to working closely with them.”

Specsavers chairman and former Llanelli second row Doug Perkins said: “Good eyesight is clearly very important in competitive sport. While there continues to be exciting technological innovations to aid referees, we will always rely on their personal judgement too. At Specsavers we’re glad to do our bit where we can to help ensure that they get the best possible support to do their job.”

Specsavers will be supporting the tour, which runs from June 1 to July 6, with sponsorship of the referees running in conjunction with a typically innovative advertising campaign across television, internet and social media.

In addition to the Lions match officials, Specsavers is building on its existing portfolio of sporting sponsorships that includes the Scottish Football Association match officials, RaboDirect PRO12 league and women’s GAA in Ireland.

Drew Brees Signs Endorsement Deal with Wrangler Jeans

NFL Quarterback, generic Drew Brees has revealed he has sealed a deal to become the new brand endorser of clothing brand, sale Wrangler.

The New Orleans Saints player will join Dale Earnhardt Jr. and Brett Favre as endorsers of the iconic denim brand and will be featured in upcoming marketing campaigns, scheduled to launch in August.

The newest member of the Wrangler team is regarded as one of the best quarterbacks ever to play in the NFL, with a Super Bowl ring, the NFL’s single-season passing record (5,476 yards), and a reputation as a driving force behind the New Orleans Saints and the city of New Orleans since 2006. 

“Both on and off the field, Drew has proven himself to be a determined, down-to-earth man that many people look up to and respect,” said Craig Errington, Vice President of Wrangler marketing. “His dependability, work ethic and family values make him a natural fit for Wrangler. He epitomizes the core values of our brand, and we look forward to cheering him on during the 2013 season and beyond.”

“When I’m off the field I just want to be comfortable,” said Brees. “Wrangler jeans help me do just that. I’ve always admired Wrangler and what the brand stands for, and am honored to be a part of this partnership.”

Brees will be featured in national advertising, promotions and in-store signage for the Wrangler Five Star Premium Denim line.

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Great Clips Renews Partnership with Sonoma Raceway & Becomes Title Sponsor of ‘Fast Friday’ Event

Great Clips, remedy the world’s largest salon brand, will become title sponsor of the practice day at the 2013 Toyota/Save Mart 350 Sprint Cup Series event.

Sonoma Raceway will kick off NASCAR’s dynamic new two-day qualifying format with “Great Clips Fast Friday” on June 21, as NASCAR and the raceway unveil an exciting new NASCAR Sprint Cup Series qualifying concept for Northern California race fans. This final timed practice session on Great Clips Fast Friday will lock in groups for final qualifying on Saturday morning.

“We’re looking forward to this partnership with Sonoma Raceway and helping support a great event for not only race fans, but for the Sonoma-area community as well,” said Jessica Jimoh, associate marketing manager for Great Clips. “Great Clips has been an active sponsor of motorsports for more than 10 years and with more than 100 Great Clips salons in the Northern California area, this was a natural extension for us.”

In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the second consecutive year. Great Clips will also set up a mobile salon at the raceway during the NASCAR Sprint Cup Series and IZOD IndyCar Series event weekends. Stylists from local salons will give haircuts for a suggested donation of just $10, with proceeds benefiting Speedway Children’s Charities, the charitable arm of Sonoma Raceway.

“Great Clips is a terrific brand with a young, active customer base,” said Steve Page, president and general manager of Sonoma Raceway. “They are a perfect fit for this dynamic new feature of our race weekend and we look forward to working with them to help promote it.”

The one-year agreement also includes hospitality, signage and other assets during race weekend. Great Clips will also receive the right to use the Sonoma Raceway name and logo for promotional purposes.