SuisseGas Becomes Premium Sponsor of AC Milan

SuisseGas has become the Premium Sponsor of AC Milan for the 2012/13 season and as a Top Sponsor in the 2013/14 season.

The agreement was signed today by Milan vice President and CEO Adriano Galliani in via Turati, by Luido Bernasconi, the CEO of SuisseGas and by Luca Borelli, Commercial Director of SuisseGas. 

The deal will see the SuissGas logo on the pitch side advertising boards, totems, backdrops and fixed advertising boards installed at the Milanello Sports Complex where the Milan players train and at the stadium on match days.

SuisseGas will also be given a ‘package’ of seats in the first tier which they can distribute as they please for Serie A, Uefa Champions League and Italian Cup games. These guests will also be given the opportunity to visit Milanello, have organised walkabouts and to utilise the logo and image of the club for their ‘below the line’ activities.

“We are very happy,” said Luido Bernasconi, CEO of SuisseGas “to be part of the Milan family as an energy partner. Our on going aim to become involved with sporting initiatives is perfectly matched by the universal values that Milan and sport represents,  principles which are at the heart of good business. We have chose to join forces with the most successful club in the world because SuisseGas even though they are a young yet dynamic group. From the very start they have always aimed high in all spects of their business.” 

Resorts World Manila to Title Sponsor New Asian Tour Event

Resorts World Manila, online an tourism and entertainment destination in the Philippines, has signed a landmark five-year agreement with the Asian Tour to title sponsor a new $750,000 tournament in November, officials announced today.

The Resorts World Manila Masters will be held at the Manila Southwoods Golf and Country Club from November 14 to 17, 2013 where all four rounds will be beamed live on the Asian Tour’s global television platform that reaches over 200 countries and 650 million homes.

The long-term partnership between Resorts World Manila and the Asian Tour, which is the official sanctioning body for professional golf in the region, is a massive boost for the development of the game in the Philippines and across Asia, especially with golf returning to the Olympic Games in 2016.

Resorts World Manila believes its first sponsorship foray on the Asian Tour will also showcase the Philippines to the eyes of the golfing world and boost the tourism sector.

Resorts World Manila is also supporting the development of junior golf and sports in the Philippines.

“On behalf of Resorts World Manila, we are truly privileged to announce a momentous five-year agreement with the Asian Tour to host the Resorts World Manila Masters at Manila Southwoods Golf and Country Club in November,” said Resorts World Manila COO Steve Reilly.

“It is our privilege to host a truly world-class golf championship in the Philippines that will showcase the professional game at the highest level in the country,” Reilly added. Through the extensive television exposure, the Resorts World Manila Masters will undoubtedly promote the sports and tourism sectors of the Philippines.

“As this is a five-year agreement, we have every desire to grow the Resorts World Manila Masters into a sporting extravaganza that will entertain golf fans and television viewers from around the world. We want our event to be the golfing pride of the Philippines, hence the long-term agreement with the Asian Tour,” according to Reilly.

The Camp Aguinaldo Junior Golf Team, who are members of the JunGolf Foundation of the Philippines, were also present in today’s historic press launch of the Resorts World Manila Masters. The team, led by head coach and former Asian Tour member Carito Villaroman, won five gold medals in the recent True Vision International Golf Championship.

“We recognise the need for Resorts World Manila to fully support junior golf programmes in our country. With golf returning to the Olympics in three years’ time, we hope to play a role in ensuring that the Philippines will be represented in golf,” Reilly further added.

Asian Tour Executive Chairman Kyi Hla Han said the new partnership with Resorts World Manila was yet another positive development for the game in Asia. Two new events have already been held on the 2013 Asian Tour Schedule, with several other new tournaments to be announced in due course.

“On behalf of our players, I would like to extend our fullest gratitude to Resorts World Manila for its belief and confidence in the Asian Tour as we seek new and exciting playing opportunities for our highly talented membership,” said Han.

“This long-term agreement with one of the Philippines’ largest conglomerates is a wonderful endorsement for the Asian Tour and shows the confidence of the market place in our players and brand,” Han added.

“I am sure the Resorts World Manila Masters will create a very positive and meaningful impact for the game in the Philippines and across Asia. As all our tournaments offer Official World Golf Ranking points, the Resorts World Manila Masters will provide opportunities for players from the Philippines and across Asia to play their way to Rio De Janeiro.”

Borussia Dortmund Follows Real Madrid Trouncing with Turkish Airlines Deal

Following Borussia Dortmund’s 4-1 demolition of Real Madrid in the semi-finals of the Champions League the Bundesliga team also received another gift today after Turkish Airlines revealed they are looking to partner with the team. 

Turkey’s flagship carrier announced that it would meet the German giants on May 2 to ink a deal to make itself the official flight sponsor of the club. 

“We are excited at the prospect of being a part of Borussia Dortmund’s future success and we aim for a productive partnership,” the company’s chairman of the board, Hamdi Topçu, said.

Turkish Airlines has worked with Barcelona and Manchester United, in addition to athletes such as Kobe Bryant, Lionel Messi and Caroline Wozniacki. 

An eight-time Bundesliga champion and three-time German Cup winner, Dortmund also took a massive step closer to winning its second Champions League trophy with a semifinal first leg victory over Real Madrid on April 24. 

The team also boasts Turkish international Nuri Şahin and İlkay Gündoğan, a player with Turkish roots but playing for Germany. 

“Turkish Airlines and Borussia Dortmund share a similar success story. Dortmund has a very notable set of players, many of them young and successful,” Topçu said. “Turkish Airlines also invests heavily in talent building. Several of the Borussia Dortmund players are members of both the German and Turkish national teams.” 

Hans-Joachim Watzke, Borussia Dortmund’s CEO, also commented on the deal. “We are glad to have Turkish Airlines, a global brand, as our partner. Turkish Airlines is a strong brand with obviously high quality and a first class service. We are looking forward to cooperating with Turkish Airlines and are pleased that they chose Borussia Dortmund as a strong partner to realize their goals,” Watzke said.

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Nationwide Insurance to Sponsor Ricky Stenhouse Jr in Nascar Sprint Cup Series

Nationwide Insurance have announced a two-year partnership with Roush Fenway Racing’s No. 17 Ford Fusion powered by Ricky Stenhouse Jr. in the NASCAR Sprint Cup Series. 

Nationwide Insurance will be the primary sponsor for three races in 2013, allergy four races in 2014 and will serve as associate sponsor for all other No. 17 team Sprint Cup races.

“We’ve had a 15-year presence in NASCAR and this is the first time we’ve sponsored a car in any NASCAR series, seek ” said Matt Jauchius, dosage viagra chief marketing officer for Nationwide Insurance. “We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform.”

The No. 17 Nationwide Insurance Ford Fusion will contend in NASCAR Sprint Cup Series races on Aug. 24 at Bristol (Tenn.) Motor Speedway, Sept. 7 at Richmond (Va.) International Raceway and Oct. 20 at Talladega (Ala.) Superspeedway. The race dates in 2014 are yet to be determined.

“This new partnership broadens our reach to NASCAR fans on Sundays,” Jauchius added. “We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans. Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”

Nationwide Insurance is in its sixth year of a seven-year agreement as the title sponsor of the NASCAR Nationwide Series – the second-most popular form of motorsports in the United States – and is the official home, life, auto and farm insurance sponsor of NASCAR.

“I’ve really enjoyed working with Nationwide Insurance so much over the past three years as both their champion and as a Nationwide Insurance member,” said Stenhouse. “They feel like family and to be able to continue that relationship with our No. 17 team means so much to me because of who they are and all that they stand for. I’ve had Nationwide on my side for my entire NASCAR career, and I’m excited that they are going to continue being there for me.”

“Nationwide Insurance has been a terrific partner for the entire sport, and we’re proud to be representing them on the track with Ricky and the No. 17 team as their involvement in NASCAR grows,” said Roush Fenway president Steve Newmark. “Our relationship with Nationwide Insurance has always been a strong one and we’ve constantly been impressed with their marketing prowess and innovation in our sport. We’re looking forward to growing our partnership and driving success for their business – on and off the track.”

Chip Ganassi Racing Secures Two New Sponsors for Indy 500 & Coca Cola 600

Chip Ganassi Racing Teams (CGRT) announced today new sponsorships with VIZIO and Hulu which will see the brands carried on two of racings’ biggest stages on Memorial Day Weekend at the Indianapolis 500 and Coca Cola 600.

The programs include major associate level branding on both Ryan Briscoe’s No. 8 NTT DATA Honda in the IZOD IndyCar Series for the 97thRunning of the Indianapolis 500 at Indianapolis Motor Speedway and on Jamie McMurray’s No. 1 McDonald’s/Cessna Chevrolet SS in the NASCAR Sprint Cup Series (NSCS) for the Coca Cola 600 at Charlotte Motor Speedway on May 26.

The sponsors will also see primary branding on CGRT development driver Kyle Larson’s No. 32 Chevrolet Camaro for the NASCAR Nationwide (NNS) History 300 at Charlotte Motor Speedway May 25, erectile giving VIZIO and Hulu Plus 1, viagra ed 400 miles of great racing during one of the most watched racing weekends of the year.

In addition, ed both brands will be the primary sponsors on Kyle Larson’s Late Model entry for NSCS driver Denny Hamlin’s Short Track Showdown charity race tonight at Richmond International Raceway.

Matt McRae, Chief Technology Officer, VIZIO: “Just as VIZIO is committed to performance and leading technology in the consumer electronics space, Chip Ganassi Racing Teams puts those practices to work on the track. We’re excited to have another opportunity to work with our partner Hulu Plus and wish Ryan, Jamie and Kyle luck as they prepare for three of the biggest races in INDYCAR and NASCAR.”

Steve Lauletta, President, Chip Ganassi Racing Teams, Inc.: “With VIZIO and Hulu joining our partner lineup, you’ll see their brands used across a number of the unique assets our racing programs can provide– all on one of our biggest weekends of the year. We have developed a program not only in NASCAR, but in INDYCAR as well, and look forward to providing value in the investments they’ve made with us.”

gloops Named Manchester United’s First Official Social Gaming Partner

Manchester United has announced today a new sponsorship agreement with gloops, allergy Japan’s leading social gaming company.

The new two year regional sponsorship will see gloops become the Club’s first Official Social Gaming Partner, apoplectic allowing them the right to create and distribute a statistical based battle card social game in Japan.

Manchester United has almost 4 million followers in Japan and the addition of gloops to the Club’s family of sponsors follows on from a number of sponsorship agreements with some of the country’s most successful brands.

Manchester United Commercial Director, Richard Arnold said: “Our partnership with gloops is a first for the Club and we are delighted that they are now part of the Manchester United family. gloops is a market leader in what is still very much an emerging industry.

“They are at the forefront of social gaming’s development in Japan and we believe they can help the Club deepen our engagement with many of our 4 million followers in Japan. This is a very important territory for us, which is one of the reasons we chose to visit Japan as part of our Tour 2013 and we are very pleased to be able to offer fans innovative digital content from gloops.”

gloops President Shinsuke Kawakata aslo commented on the deal: “We are delighted to be launching our partnership with Manchester United, to create new game titles for the Club’s millions of Japanese fans. As well as providing sports themed content to our 18 million users, gloops has also been an avid supporter of sports fans and athletes through our CSR programme, which was launched last year. Through our CSR programme we have already offered our local community tickets to baseball matches, as well as making donations to the TOMODACHI Project, a Japan-US initiative under the public and private sector partnership.”

Founded in 2005, gloops was originally an advertising agency before diversifying into the online social gaming industry. They started with just 6 people, now just 8 years on they employ over 600 across offices in Japan, the U.S. and Vietnam.

Allianz Extends International Paralympic Committee Partnership

German financial services company, symptoms Allianz have extended and expanded their partnership with the International Paralympic Committee (IPC). 

The current four-year agreement spans a full Paralympic Games cycle, including Allianz’s support of National Paralympic Committees (NPCs) on their way to the Sochi 2014 Winter Games and Rio 2016 Games.

Werner Zedelius, Member of the Board of Management of Allianz SE, said: “Last year’s Paralympic Games in London have clearly helped to change people’s perceptions. As a committed partner of the IPC, it has been a great pleasure for Allianz to support the Movement and the athletes. By continuing and expanding our mutually beneficial partnership, Allianz is happy to help build on the success of London 2012 to further raise awareness and break down barriers.” 

Allianz SE has been a proud partner of the IPC since 2006, and the first International Partner of the IPC from 2011 onwards, a role that incorporates global and local co-operation. During this long-standing and mutually beneficial co-operation, Allianz has helped to foster public awareness and generate a greater interest in Paralympic sport in general.

IPC President, Sir Philip Craven said: “I am delighted that Allianz and the IPC are continuing their successful partnership. It is really a passionate relationship and Allianz gets the spirit of the Paralympic Movement and its athletes. That is what makes me most happy. Over the past seven years, Allianz has been a dedicated, reliable and professional supporter of the Paralympic Movement and I am looking forward to the next four years of our co-operation. Allianz will be an important partner for the IPC to further increase the awareness for the Paralympic Movement and the Paralympic athletes.” 

In addition to the global and local partnerships, Allianz will also be involved with IPC Athletics in order to create even more excitement about the Paralympic Movement. The IPC Athletics Federation organises all athletic sport disciplines and events throughout the season, including wheelchair racing, shot put, running, long jump and so forth. 

Several local partnerships between Allianz subsidiaries and local NPCs are about to be signed, e.g. in Croatia, Czech Republic and Germany. Further local contracts will follow this year, so that the total number of local co-operations should be a minimum of 13

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Nissan to be Official Automotive Partner of Team GB & ParalympicsGB Until Rio 2016

Nissan has announced it will support Team GB and ParalympicsGB athletes who will compete at the Sochi 2014 Olympic and Paralympic Winter Games and the Rio 2016 Olympic and Paralympic Games as Official Automotive Partner.

As part of the deal it will also apply its performance credentials and expertise in innovative and technology to help enhance the squads’ training regimes and overall performance.

Nissan will also provide vehicles to the BOA and BPA, see enabling the organisations to deliver world-class logistical support to Britain’s Olympic and Paralympic athletes.

Team GB delivered its greatest performance in over a century at the London 2012 Olympic Games, anabolics winning 65 medals, including 29 gold, to finish third in the medals table. ParalympicsGB maintained their status as a leading nation in Paralympic sport by finishing third in the medals table, claiming 120 medals, including 34 gold.

In February last year, Nissan was unveiled as a ‘Tier 1’ sponsor and the automotive partner of the Rio 2016 Games. It will supply over 4,500 vehicles to support the Olympic and Paralympic events.

In October last year, London 2012 triple gold medallist and 4x100m world record holder, Usain Bolt, extended his role as Nissan GT-R ambassador to become Nissan’s honorary ‘Director of Excitement’.

Lord Sebastian Coe, Chairman of the British Olympic Association, introduced Nissan as the Official Automotive Partner of Team GB for 2013-2016 at a media briefing in Central London.

He said: “I am delighted that Nissan, a company that is recognised globally for excellence and performance, is partnering with Team GB on the ‘Road to Sochi and Rio’. The BOA played an important role in enabling me to pursue my Olympic dreams and compete for Team GB, and now, thanks to partners like Nissan, today’s athletes can be afforded the same support.

“Nissan has invested heavily in British industry and now it is backing Britain in the greatest sporting arena in the world.”

Tim Hollingsworth, CEO of the British Paralympic Association, welcomed the partnership saying: “We are delighted that, following on from the inspiration of London, they have sought actively to support the BPA in this country alongside their becoming the first Paralympic partner of the Rio 2016 Games.  

“Our partnership with Nissan will very much complement the family of partners we have already announced on our journey through to Rio, and we are delighted that they are the first brand from outside the LOCOG partners to engage with us following the success of ParalympicsGB at London 2012. We firmly believe that successful sponsorships are based on shared values and a vision for what can be achieved, and look forward to working closely with Nissan over the next four years to implement this.”

Paul Willcox, Senior Vice President, Sales and Marketing for Nissan in Europe, said: “There is a great synergy between the pioneering Olympic spirit and the way that Nissan constantly strives to challenge perceptions and identify innovations.

“Last year, British Olympic and Paralympic athletes did an amazing job at their home Games and were a source of enormous national pride and excitement. We are delighted to be associated with two such inspirational squads. Nissan will be more than just a badge on the team kit, it will be a true supporter of both teams and we look forward to working directly with Britain’s sporting heroes to amplify their performance and provide the UK with even more reasons to get behind our sportsmen and women.”

Pune Warriors Signs Sponsorship Deal with Indian Clothing Brand

Indian Premier League (IPL) team, erectile Pune Warriors India have inked a deal with Indian online fashion and lifestyle brand American Swan.

The brand is the official lifestyle clothing partner for the team this season and the Warriors will be seen wearing co-branded American Swan apparel. This association will be promoted by both partners through their digital properties; their official site and social media channels.

As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create a social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website; these will include a chance to meet the IPL franchise’s star players, win passes to their matches and also win signed merchandise.

American Swan director, CEO Anurag Rajpal said: “We are very happy to announce our partnership as the official lifestyle clothing partner of PWI. The brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers.”

PWI spokesperson Abhijit Sarkar added: “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customised for our team by the brand, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit.”

Warwickshire Cricket Gains New Opticians Partner

Scrivens Opticians has sealed a tw-year deal with Warwickshire County Cricket Club to become their first Official Opticians Partner and sponsor the back of their white championship shirt.

Scrivens, ailment which is a family owned and run business with Head Office near Warwickshire’s Edgbaston Stadium, has more than 140 branches nationwide. The package also includes branding on the second tier of the Club’s new £32 million South Stand at Edgbaston, whilst members of playing squad will also make appearances at Scrivens’ events throughout the year.

Nicholas Georgevic, Chairman of Scrivens Opticians, said: “Warwickshire CCC are one of the most celebrated sporting teams in the Midlands, and with fantastic new facilities to utilise at the redeveloped Edgbaston, it ticked all boxes from our partnership perspective.

“As a national business based in the heart of Birmingham, we were keen to work with a local sports team with a national footprint so there is a great fit for us. We look forward to working with the team and hope that they enjoy an equally successful 2013 season.”

Edgbaston has now welcomed three new partners since the turn of 2013, with sports nutrition brand USN and cylinder mower firm Allett both securing deals with the Club. Additionally, sk:n renewed its partnership as the lead LV= County Championship partners for the fifth consecutive year.

Gareth Roberts, Commercial Director at Edgbaston, said: “The success and increased awareness of Warwickshire CCC as well as the redevelopment of Edgbaston have opened up new opportunities for the Club to work with a bigger pool of sponsors than what we have previously.

“This is the first year that we’ve welcomed an Official Opticians Partner and Scrivens is the ideal brand to work with. They’re based in Edgbaston, have a national reach and are equally ambitious to achieve more success in the future. We look forward to working with the team.”